User:EGalvez (WMF)/Sandbox/GM

Goals and Measures for Evaluation is a guide for individuals, organizations, grantees, or anyone involved in the Wikimedia movement who wants to evaluate their programs. It is a matrix of suggested measures organized by program or program objective. Some of these measures are part of the global metrics — key measures that the Wikimedia Foundation has designated as priorities and have specific methods for measuring them.

Goals

What does your program aim to acheive?

Increase Participation		Add Quality Content		Expand Reach and Readership
Recruit New Users		Awareness of Content Needs		Awareness of Wikimedia
Convert New Users		Diversity of Participation		Access to Wikimedia
Retain Community		Participation of Content Experts		Reputation of Wikimedia Quality
		Productivity per Editor
		References and Sources

Goals by Program - A few examples

The following table provides some guidance for what each program commonly aims to accomplish. This table is not meant to be exhaustive.

Program	Participation	Content		Editing Skills (optional)	Reach (optional)
Editathons	Recruiting New Users Retaining/Activating Existing Users	Adding Text		Skill Building	Reach/Readership
Editing Workshops	Recruiting New Users			Skill Building
Photo Upload Events	Recruiting New Users Retaining/Activating Existing Users	Adding images			Reach/Readership
Wikipedia Education Program	Recruiting New Users	Adding text		Skill building	Reach/Readership
Online Campaigns	Recruiting New Users
Hackathons	Retaining/Activating Existing Users	Improving the functionality of WM projects
Wikimedians in Residence	Developing networks, Creating partnerships	Adding text Adding images Adding other media files			Reach/Readership
GLAM partnerships	Developing networks, Creating partnerships	Adding text Adding images Adding other media files			Reach/Readership
IEGs	Developing networks, Creating partnerships	Improving functionality of the projects