Research:MoodBar/First month of activity
| Pilot: Early data (July 2011 - September 2011) |
Stage 1: Usage and UX (September 2011 - May 2012) |
Stage 2: Impact on editor engagement (May 2012 - September 2012) |
|
 | This page in a nutshell: This report describes an analysis of the first month of operation of MoodBar. |
Research questions edit
MoodBar posts edit
- What kind of users signal their mood?
- How many users signal their mood?
- At what point after registering an account do users post their mood?
- What proportion of mood messages is tied to an edit transaction?
- What proportion of mood posts contain a message?
- Does mood type change as a function of user experience at the time when it was posted?
- Can messages sent by MoodBar be easily categorized by type?
- To what extent expressing mood positively affects the retention of new users?
Response to MoodBar posts edit
- How long does it take for a new message to be seen and acted upon by other editors?
- How many new users ever see a response to their MoodBar message?
- How long does it take for a response to a new message to be seen by the sender?
- Does a response to a MoodBar message affect the retention of the user who posted it?
- To what extent the timing of a response affects the chance that the new user will read it?
- Does the timing of a response affect new user retention?
Summary of results edit
Mood by category edit
Data collected during the first month indicates that most feedback submitted by new registered editors is of the "happy" type (58.6%), followed by "confused" (30.9%) and "sad" (10.5%). New editors tend to submit "happy" mood earlier in their user experience than "sad" or "confused" mood.
-
Daily volume of Moodbar feedback by category -
Proportion of Moodbar feedback by category -
Distribution of edits of Moodbar senders by category (Log scale)
Mood with comments/transactional mood edit
75% of Moodbar events submitted by users include a non-null text comment, with a higher proportion of comments submitted in the "confused" (84.2%) and "sad" (81.4%) categories. A relatively small proportion of Moodbar events (10-12%) were submitted while editing, suggesting that feedback is not immediately linked to the edit transaction.
