Nouveaux lecteurs
Cette page est conservée pour son intérêt historique. Les règles mentionnées peuvent ne plus être d’usage. This page is kept for historical purposes. It documents the work of the New Readers Program from 2016–2019. Some of the product elements of this work are done by the mw:Inuka team (as of 2019). The rest of the program work was distributed across advancement and communications teams at WMF. |
September 2019
The New Readers program has been an important part of growing the WMF's understanding of the gaps we need to fill in awareness and use of the Wikimedia projects in Emerging Markets. As a result of the research and initiatives run within the program, the Foundation has integrated work that will represent Emerging Markets in each of its strategic priorities, particularly in growing Worldwide readership and building a thriving movement.
This program has now ended.
As a direct result of this program, a new Product team has started to specifically focus on ways to improve our projects for people in underrepresented geographies, where internet use is growing rapidly.
Thank you to all the communities and WMF staff that were part of making this program a success!
| Nouveaux lecteurs | |
| Recherches et trouvailles | |
| Outcome #1: Access | |
| Outcome #2: Awareness | |
| Outcome #3: Discovery | |
| Outcome #4: Retention | |
| Outcome #5: Syndication | |
| Mises à jour | |
| FAQ et toutes les pages | |
Le programme New Readers se concentre sur la compréhension et le service potentiel des lecteurs Wikimedia dans les pays où l'accès à l'internet est grandissant. Il s'agit d'une collaboration des équipes de Global Reach, Design Research, Reading, Community Engagement et Communications à la Wikimedia Foundation.
Ce hub ramassera le travail de toutes les équipes pour mieux comprendre et servir les potentiels nouveaux lecteurs.
Pour les dernières actualités de ce que nous faisons, consultez la page Nouveaux lecteurs/Actualités (en anglais). Vous pouvez aussi trouver des informations à jour concernant chaque thème sur Nouveaux lecteurs/Connaissances (en anglais) et Nouveaux lecteurs/Accès (en anglais).
Objectifs
- Mieux comprendre les nouveaux utilisateurs dans les pays avec développement de l'accès à internet qui peuvent être limités dans la connaissance des sites de Wikimedia.
- Develop user personas that represent common user habits, needs, and behaviors
- Assess and develop potential product, partnership, messaging, and community actions to grow reach and participation in Wikimedia projects from research regions
- Develop programs across the Foundation to better serve readers and potential readers in these regions based on research findings
Équipe
The New Readers project is a cross-team initiative, reflecting shared research priorities of Readership, Strategic Partnerships, Design Research, Communications, and Community Engagement.
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Abbey Ripstra, Lead Design Research Manager -
Anne Gomez, Senior Program Manager -
Jorge Vargas, Regional Manager, Strategic Partnerships - Latin America -
Jack Rabah, Regional Manager, Strategic Partnerships - Middle East and Africa (International) -
Dan Foy, Sr Product Manager -
Toby Negrin, Chief Product Officer -
Satdeep Gill, Community Outreach Coordinator (India)
Talk to us
We want to hear from you! Here's how you can get in touch:
- Public mailing list: We share interesting content and announcements. Join us there and share with us.
- Talk page: For general questions/inquiries
- newreaders
wikimedia.org: reach the team
