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Increased awareness about the Wikimedia Movement
In order to increase the Sustainability of Our Movement, we should increase awareness about it and its work. This includes, for example, creating videos or organizing campaigns to introduce the Wikimedia projects to new audiences and groups. This will ensure the sustainability of interest in the movement from people like readers, partner organizations and donors, as well as bringing new volunteers.
Increase awareness about the Wikimedia Movement, its values, achievements, projects, and communities worldwide – to secure the attention, trust, and interest of knowledge consumers, volunteers, partners, and donors.
Apply for a Movement Strategy implementation grant to create a project that advances this initiative.
If you need help in getting involved, please don't hesitate to get in touch directly with members of the Movement Strategy and Governance Team. They are here to help!
You can write to the team in any of 19 languages (listed on the team's page), by writing an email to: firstname.lastname@example.org
|Initiative||Project||Stakeholder type||Project lead||Geography of the project||Implementation Phase|
|3. Increased awareness about the Wikimedia Movement||Overall Initiative Coordination|
|3. Increased awareness about the Wikimedia Movement||Reading Wikipedia in the Classroom||WMF||Community Programs||Global||Execution & Implementation|
|3. Increased awareness about the Wikimedia Movement||#Lib1Ref (Librarians)||WMF||Community Programs||Global||Execution & Implementation|
|3. Increased awareness about the Wikimedia Movement||Programs geared towards museum professionals to increase connections with Wikimedia Projects||WMF||Community Programs||Global||Project Planning|
|3. Increased awareness about the Wikimedia Movement||EduWikiWeek||WMF||Community Programs||Global||Execution & Implementation|
|3. Increased awareness about the Wikimedia Movement||Sound Logo||WMF||Brand Studio||Project Planning|
|3. Increased awareness about the Wikimedia Movement||Publication for the Bengali language community||Bengali Community|
|3. Increased awareness about the Wikimedia Movement||Wikimedia Enterprise||WMF||Enterprise||Global||Execution & Implementation|
Related documents and discussions
Some of the past discussions, texts and old versions of Movement Strategy recommendations that can provide further context to this initiative:
- 2030 movement brand project (paused since 2020)
- Product & Technology recommendation #5: Disseminate Product Knowledge (2019)
- Brand research summary (2017)
- Considering 2030: Demographic Shifts – How might Wikimedia extend its reach by 2030? (2017)
- Wikimedia brands perception report (2016)
- Wikimedia brand survey (2007–2008)