Grants:Project/Rapid/Wikipedia Pages Wanting Photos 2022 Campaign International Coordination

Wikipedia Pages Wanting Photos 2022 Campaign International Coordination
Wikipedia Pages Wanting Photos 2022 campaign: international coordination; supporting local organizers; improving infrastructure, outreach and sustainability
targetAll language Wikipedias
start dateJuly 1
start year2022
end dateOctober 10
end year2022
budget (USD)USD 5,000
grant typeIndividual on behalf of a group
contact(s)• ammarpad(_AT_)• macdanpets(_AT_)

Project GoalEdit

Choose one or more of the following goals. You can add or delete goals as needed. The WPWP Campaign international team has seven main goals. These goals are:

  1. Promote the use of freely-licensed media files from Wikimedia Commons on Wikipedia articles
  2. Increase contributions to Wikimedia projects
  3. Build and engage the community
  4. Increase new editors or contributors
  5. Increase diversity of contributions and content
  6. Strengthen local Wikimedia communities
  7. Support local organizers in implementing the campaign

Project PlanEdit


Tell us how you'll carry out your project. Be sure to answer the following questions:
1. What content will the contest focus on, and why is it important to your community?

The international team is responsible for a wide range of activities around organizing the WPWP Campaign. In this section, we will describe the activities that are (directly) funded by this grant.

Preliminary work:

  • Inform local organizers and affiliates about the new campaign, initiatives, and projects the international team is working on;
  • Collect feedback and suggestions from local organizers;
  • Hold regular internal team meetings to review work done and plan for the work that is ahead;
  • Communicate with the WPWP community periodically.

General Coordination:

  • Update and communicate the international rules;
  • Update and share documentation;
  • Prepare (or coordinate for others to prepare) communication material that can be used and/or built upon by national organizations;
  • Facilitate communication channels;
  • Monitor statistics;
  • Set up a clear timeline.

Project Management:

  • Set up and coordinate the international team;
  • Write grant request;
  • Maintain communication with relevant staff at Wikimedia Foundation;
  • Measure and collect data to be reported at the end of the program;.
  • Report monthly and midterm on activities to WMF;
  • Report on the use of budget at the end of the program;
  • Write grant evaluation report.

Technical contributions:

  • Help with the setup and maintenance of the technical infrastructure including tracking tools, templates, etc.;
  • Help with the setup and maintenance of the CentralNotice;
  • Maintain an international website for participants.

Communication and partnerships

  • Update the project page with the necessary/useful information;
  • Update social media channels;
  • Disseminate the results of the international jury;
  • Maintain communication with international partners;
  • The partnership activities are focused on long-term relationships with partners.

Follow and help national organizations

  • Give specific suggestions and support to national organizers (mostly online, though we additionally offer onboarding sessions over Hangout to the countries participating for the first time);
  • Collect and answer questions of the national teams;
  • This year in particular: improve the infrastructure that is used by the national campaign. This includes documentation, templates, and perhaps some tooling.

Set up and run the international contest:

  • Set up jury processes;
  • Find suitable jury members for the international jury;
  • Collect results of national competitions;
  • Support the jury in their process;
  • Provide & distribute international prizes, awards, and certificates.

2. How have you let relevant Wikimedia communities know about this proposal? You are required to provide links to on-wiki pages to inform these communities about your proposed work. Examples of places where this can be done include community discussion pages, affiliate discussion pages, or relevant project talk pages.
You may also provide information about external social media channels you may be using.

Announcement would be made on all Wikipedia languages village pump using the MassMesage toolset

3. How will you let participants know about the contest? In what ways will you be communicating with them?
For example, these can include on-wiki spaces, social media channels, mailing lists, messaging apps, or physical/online gatherings.

Wikipedia Pages Wanting Photos international team uses several channels and digital venues for communication. The most common channels used are WPWP Campaign mailing list and WPWP Organizers mailing list. We also use the WPWP Campaign Social Media outlets WPWPCampaign Facebook and WPWP Campaign Twitter to engage our audience and participants. Further, we will continue to be active on social media throughout the year to engage a wider audience beyond the Wikimedia community.

4. How will you judge the contest and award prizes?
Note: Grantees, judges, and other contest leaders are ineligible to receive prizes. Grantees who are serving as judges may not receive gifts through grant funding.

A jury team consisting of experienced editors and the international organizers would be set up to judge it

5. For photo contests, what is the strategy to get images used on projects?

The campaign in fact focus on using image on Wikipedia articles

6. Is there anything else you want to tell us about this project? The campaign achieved the following last year:

Let's make Wikipedia more virtually exciting
  • WPWP Campaign implementations resulted in the addition of media files to over 265,000 articles in more than 293 languages Wikipedias
  • Photos were added to a total of 251,948 articles in 247 languages Wikipedia
  • Videos were added to a total of 3,794 articles in 240 languages Wikipedia
  • Audios were added to a total of 2,957 articles in 144 languages Wikipedia
  • A total of 293 Wikipedia language projects were improved
  • Over 265,000 photos from Wikimedia Commons were used on Wikipedia articles (about 10,000 were not tracked in #WPWP hashtag but on country-specific hashtag)
  • About 12% of the contributions were made to the English language Wikipedia and 82% to other languages Wikipedia

7. Social Media and Communication

Social Media Manager: Peter Dansu/Macdanpets

Activities include:

  • Update social media channels
  • Devise ways and strategies to promote the campaign
  • Respond to local organizers support queries
  • Assist in updating the project pages
  • Handle social media graphics and design logistics
  • Disseminate the results of the international jury
  • Maintain communication with international partners;


How will you know if the project is successful and you've met your goals? Please include the following targets and feel free to add more:

Yes, two out of the campaign goals mentioned earlier are directly related to the increase in participation within the Wikimedia movement as well as increasing/improving content on Wikimedia projects. We will use the following metrics and numeric targets to measure whether we meet that component of our goals. Note that by design, a substantial amount of work in the international Wikipedia Pages Wanting Photos team is focused on empowering local organizers to organize the campaign. As a result, not all metrics suggested in the link above are metrics over which the international team can have direct control. We will only report metrics over which the international team has direct control and/or metrics that the change in their value can be directly associated with the initiatives by the international team.

  • Total participants: For the international team, the participants are the local organizers. We measure each affiliate's community/country participation as one participant, independent of the number of community members involved in that community for organizing the campaign. We set a goal to have at least 20 countries/Wikimedia communities participate in Wikipedia Pages Wanting Photos in 2022.
  • Number of newly registered users: This is a metric that is expected to be largely driven by the national organizers. Therefore, we are not setting a target to meet this metric. However, the international team is interested in this metric as a measure of the campaign's reach, and we will monitor this number throughout and after the campaign. We do this for one or more reasons mentioned below:
    • The international team is in a good position to monitor the number of newly registered users across participating countries to identify and share best practices across projects, as well as notify the countries or Wikimedia communities in case an unexplained signal is observed in our trends.
    • The international team may be responsible for initiatives that could have a direct impact on the number of newly registered users; for such initiatives, we will report the number of newly registered users.
  • Number of content pages improved, across all Wikimedia projects: This is a metric that is expected to be largely driven by the national organizers as well, but we can collate the overall pages improved with photos using the hashtag tool.
  • Basic goals: As the coordinators of Wikipedia Pages Wanting Photos, the international team has set the goal to meet the following targets on top of what is described above:
    • All critical infrastructure necessary for the start will be ready before June 1, 2022.
    • The international team will ensure the availability of critical tools developed and/or maintained by the team throughout the contest and will monitor all other critical tools throughout the contest.
    • The international jury process is finalized and a jury report is published before the end of the year.
    • A survey for national organizers will be executed to learn about where the international team has done well and where the team and its efforts can be improved.


What resources do you have? Include information on who is organizing the project, what they will do, and if you will receive support from anywhere else (in-kind donations or additional funding).

What resources do you need? For your funding request, list bullet points for each expense and include a total amount.

(Gift may be reviewed prior to the launch of the campaign)

  • Social media management and graphics designs = USD 1,500
  • Souvenirs and plaque award for top contributors = USD 1,500
  • Souvenirs and plaque award shipping = USD 2,000

Total budget = USD 5,000


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