Grants:Programs/Wikimedia Community Fund/Wikipedia Pages Wanting Photos International Team/2023 coordination/Final Report

Final Learning Report

Report Status: Under review

Due date: 2023-12-30T00:00:00Z

Funding program: Wikimedia Community Fund

Report type: Final

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General information edit

This form is for organizations, groups, or individuals receiving Wikimedia Community Funds or Wikimedia Alliances Funds to report on their final results.

Name of Organization: N/A
Title of Proposal: Wikipedia Pages Wanting Photos International Team/2023 coordination
Amount awarded: 22660 USD, 9363565.2 NGN
Amount spent: 22460 USD

Part 1 Understanding your work edit

1. Briefly describe how your proposed activities and strategies were implemented.

This year, the WPWP campaign was launched on the 1st of July 2023 and runs through August. A total of 33 Wikimedia affiliates in 27 countries joined the campaign and implemented it in their various countries. This is a significant improvement to the 2022 edition in which 22 Wikimedia Affiliates in 16 countries participated. Members of the International Team are Olaniyan Olushola, Deborah Jacobs, Dansu Peter, Saifullahi Abusufyan, Anthere (Advisor), and Alex Stinson (Advisor), Olatunde Isaac (Advisor), Euphemia Uwandu, Saifullahi Abusufyan, Alhassan Mohammed Awal, Chinwendu P. Anyanwu, Bright Kwame Ayisi and Nethi SaiKiran.

The planning for the campaign began in April 2022 and the following pre-campaign activities were strategically carried out.

Design of the central coordination page - The central coordination page for the project's development was designed at least one month before the campaign. This was done to facilitate the seamless registration and tracking of Wikimedia affiliate communities participating in the campaign, as well as individual participants. Additionally, the page serves as a platform for addressing any pre-campaign questions from participants. This is also created in advance to share campaign resources such as tools, participating instruction and guidelines to prospective participants and local organizers.
Campaign timeline design - he campaigns timeline was designed a minimum of two months prior to the campaign. It was shared with local organizers in advance of the campaign and was subsequently published on the central coordination page on Meta-Wiki.
Recruitment of local organizers - We invited Wikimedia affiliates from across the Wikimedia movements to participate in the campaign. Responses from these affiliates were tracked, and a follow-up strategy was devised to encourage their participation and implementation of the campaign within their respective communities. Local organizers were urged to confirm their participation by listing their affiliates on the central coordination page. To support their efforts, best practices documentation was shared, and comprehensive responses were provided to address any questions they had.
Local organizers guide design - We did not design new organizers guide this year, as the existing guide was deemed comprehensive and valuable for participants. The feedback received on the guide was positive, and there was no perceived necessity for a new version. The intention is to revisit and update the guide in 2024, incorporating any new and pertinent information or tools that may enhance the effective implementation of the campaign.
Workflow chart and checklist design - We created a flowchart and designed checklist to track the progress of our planning and implementation of the campaign.
Communication material design – We designed communication and promotion materials that we share on social media platforms to promote the campaign, and these materials were shared with local organizations to adopt. Some of them were published so that they could easily adopt them.
Tracking tool set up – The tracking tool, the Hashtag tool was configured for all participating communities and monitored during the campaign and debug any time it experiences any bug.
Design of the best practices for organizing the campaign – In 2021, we had designed a best practice for organizing the campaign and this was shared with all participating communities.
Design of guide on how to use the tracking tool – We designed a guide on how to use the hashtag tracking tool and published the guide on the project coordination page for local organizers and individual participants.
Monitoring – The progress of the campaign was monitored, and supports were provided for organizers who had challenges participating in the campaign and individuals participating in the campaign. There were a few participants who broke Wiki markup syntax but this was prom
After the campaign – A jury team was set up to review and judge the participants contributions. The top contributors were published, and the top 10 participants and the winners were published.
Prizes – Prizes were awarded to the top contributors.

2. Were there any strategies or approaches that you felt were effective in achieving your goals?

The following strategies and approach were effective.

Limiting participation to only experinced editors as recommmended by our evaluation in 2021
The documentation on how to implement the campaign in local community
The early planning for the campaign
The supports from the Wikimedia Foundation
The promotion material as well as communication material developed.

3. Would you say that your project had any innovations? Are there things that you did very differently than you have seen them done by others?

Yes, the following were innovative:

Limiting participation to editors with 1,000 edits and at least 1 year of editing experience on the English Wikipedia
Reducing the size of the jury team. The large jury team has never been too productive, as it takes too much time to form a quorum, which impacts our timeline.

4. Please describe how different communities participated and/or were informed about your work.

We invited Wikimedia affiliates from across the Wikimedia movements to participate in the campaign. Responses from these affiliates were tracked, and a follow-up strategy was devised to encourage their participation and implementation of the campaign within their respective communities. Local organizers were urged to confirm their participation by listing their affiliates on the central coordination page. To support their efforts, best practices documentation was shared, and comprehensive responses were provided to address any questions they had. See the list of participants - https://meta.wikimedia.org/wiki/Wikipedia_Pages_Wanting_Photos_2023/Organizing_Team

5. Documentation of your impact. Please use the two spaces below to share files and links that help tell your story and impact. This can be documentation that shows your results through testimonies, videos, sound files, images (photos and infographics, etc.) social media posts, dashboards, etc.

Upload Documents and Files

Here is an additional field to type in URLs.

N/A

6. To what extent do you agree with the following statements regarding the work carried out with the support of this Fund? You can choose “not applicable” if your work does not relate to these goals.

Our efforts during the Fund period have helped to...
A. Bring in participants from underrepresented groups	Strongly agree
B. Create a more inclusive and connected culture in our community	Strongly agree
C. Develop content about underrepresented topics/groups	Agree
D. Develop content from underrepresented perspectives	Strongly agree
E. Encourage the retention of editors	Strongly agree
F. Encourage the retention of organizers	Strongly agree
G. Increased participants' feelings of belonging and connection to the movement.	Strongly agree

7. Is there anything else you would like to share about how your efforts helped to bring in participants and/or build out content, particularly for underrepresented groups?

We employed several strategies to bring local organizers, and participants who improved the quality of Wikipedia articles by adding photos. Some of the efforts include:

Engagement through social media: Social media platforms such as Twitter and Facebook were effectively used to reach a wider audience.
Collaboration with Photography Communities: Photographers who have contributed their images as part of Wikimedia photography contests such as Wiki Loves Monuments, Wiki Loves Africa, Wiki Loves Earth etc were encouraged to add the images contributed to Wikipedia articles where they are lacking.
Provision of resources and tools: Tutorials on how to add images to Wikipedia article, and tools were provided for participants of the campaign.
In-person Events and Edit-a-thons: Hosting in-person events, such as edit-a-thons or workshops, was effective in bringing in new contributors. These events provide hands-on guidance, foster a sense of community, and allow participants to see the impact of their contributions to the campaign.
Recognition and Incentives: Top contributors are awarded prizes, and this gives them a sense that their contributions are appreciated. This can create a positive feedback loop and encourage sustained involvement.
Multilingual model or approach: Recognizing the multilingual nature of Wikipedia, we promoted the campaign in multiple languages. This helps in reaching a diverse and global audience.

Part 2: Your main learning edit

8. In your application, you outlined your learning priorities. What did you learn about these areas during this period?

We did not evaluate the campaign this year. See past evaluation reports.

We plan to do a more comprehensive reports in the 2024 edition

9. Did anything unexpected or surprising happen when implementing your activities?

No. The campaign went smoothly.

10. How do you hope to use this learning? For instance, do you have any new priorities, ideas for activities, or goals for the future?

Our previous evaluation report revealed that the WPWP Campaign might not be a good model to recruit new editors. The report shows that participants who registered an account between 0 - 6 months (<p 0.05) are unlikely to comply with the campaign rules and are more likely to violate local editing policies. A significant proportion of participants in this experimental group did not meet the minimum expected competence to participate in the campaign. Participants in this experimental group may not be allowed to participate in the campaign to minimize disruption. The report of this evaluation was implemented and was impactful for the campaign as there were little or no disruption from participants since majority of the participants are experienced

11. If you were sitting with a friend to tell them one thing about your work during this fund, what would it be (think of inspiring or fascinating moments, tough challenges, interesting anecdotes, or anything that feels important to you)?

One of the most inspiring moments in organizing the Wikipedia Pages Wanting Photos campaign was witnessing the diverse and passionate community of contributors coming together to organize and participate in the campaign. It’s inspiring to seeing that this African-led initiative is adding value to the global community. We had a few challenges. Encouraging contributions from underrepresented communities and addressing the technical barriers some faced required thoughtful strategies. We worked hard to create a welcoming and supportive environment, providing resources, tools and guidance to help participants navigate the intricacies of Wikimedia Commons.

12. Please share resources that would be useful to share with other Wikimedia organizations so that they can learn from, adapt or build upon your work. For instance, guides, training material, presentations, work processes, or any other material the team has created to document and transfer knowledge about your work and can be useful for others. Please share any specific resources that you are creating, adapting/contextualizing in ways that are unique to your context (i.e. training material).

Upload Documents and Files

Here is an additional field to type in URLs.

N/A

Part 3: Metrics edit

13a. Open and additional metrics data

Open Metrics
Open Metrics	Description	Target	Results	Comments	Methodology
Total number of participants	This is the total number of people that participate in this campaign	150	342	There are more participants this year when compared to last year (2022) when we recorded a total of 303 total participants	hashtag tool
Diversity of contributors	Total number of non-male participants	50	342	We did not evaluate the campaign this year but at least the campaign was led by female in at least 10 countries	Observational method
Total number of partnership secured	Total number of organizations that partner with us or that are involved in the project implementation. This includes User Groups and affiliates.	25	33	A total of 33 affiiate communities participated. See: https://meta.wikimedia.org/wiki/Wikipedia_Pages_Wanting_Photos_2023/Participating_Communities	Registration table on Meta Wiki - https://meta.wikimedia.org/wiki/Wikipedia_Pages_Wanting_Photos_2023/Participating_Communities
Number of participants impacted by our campaign	Number of participants impacted by the training organized as part of WPWP campaign	100	120	More than 100 people were impacted by our campaign	hashtag tool
Total number of Wikipedia articles improved with photos	Total number of Wikipedia articles improved with photos	30000	31541	We surpassed our goals this year	Hashtag tool

Additional Metrics
Additional Metrics	Description	Target	Results	Comments	Methodology
Number of editors that continue to participate/retained after activities	N/A	N/A	N/A	N/A	N/A
Number of organizers that continue to participate/retained after activities	N/A	N/A	N/A	N/A	N/A
Number of strategic partnerships that contribute to longer term growth, diversity and sustainability	N/A	N/A	N/A	N/A	N/A
Feedback from participants on effective strategies for attracting and retaining contributors	N/A	N/A	N/A	N/A	N/A
Diversity of participants brought in by grantees	N/A	N/A	N/A	N/A	N/A
Number of people reached through social media publications	N/A	N/A	N/A	N/A	N/A
Number of activities developed	N/A	N/A	N/A	N/A	N/A
Number of volunteer hours	N/A	N/A	N/A	N/A	N/A

13b. Additional core metrics data.

Core Metrics Summary
Core metrics	Description	Target	Results	Comments	Methodology
Number of participants	Total number of participants including organizers	200	410	A total of 410 people participated in the campaign. This include a total of 342 participants who added images to Wikipedia and 68 people who participated as organizers.	Meta Wiki documentation page and hashtag tool
Number of editors	Number of editors that participate	150	342	A total of 342 participants participated in adding images to Wikipedia article.	Hashtag tool
Number of organizers	Total number of affiliates that participate	20	68	68 people participated in organizing the campaign accross the world	Meta Wiki documentation page and hashtag tool

**Number of new content contributions per Wikimedia project**
Wikimedia Project	Description	Target	Results	Comments	Methodology
Wikipedia	Total number of pages improved with photos	30000	32597	We surpassed our goals.	Hahstag tool
Wikimedia Commons	Total number of images from Commons used on Wikipedia articles	30000	32597	More than 30,000 images on Wikimedia Commons were used	hashtag tool
N/A	N/A	N/A	N/A	N/A	N/A
N/A	N/A	N/A	N/A	N/A	N/A
N/A	N/A	N/A	N/A	N/A	N/A

14. Were there any metrics in your proposal that you could not collect or that you had to change?

No

15. If you have any difficulties collecting data to measure your results, please describe and add any recommendations on how to address them in the future.

N/A

16. Use this space to link or upload any additional documents that would be useful to understand your data collection (e.g., dashboards, surveys you have carried out, communications material, training material, etc).

Upload Documents and Files

Here is an additional field to type in URLs.

N/A

Part 4: Organizational capacities & partnerships edit

17. Organizational Capacity

Organizational capacity dimension
A. Financial capacity and management	This capacity has grown but it should be further developed
B. Conflict management or transformation	This has grown over the last year, the capacity is high
C. Leadership (i.e growing in potential leaders, leadership that fit organizational needs and values)	This has grown over the last year, the capacity is high
D. Partnership building	This has grown over the last year, the capacity is high
E. Strategic planning	This has grown over the last year, the capacity is high
F. Program design, implementation, and management	This has grown over the last year, the capacity is high
G. Scoping and testing new approaches, innovation	This has grown over the last year, the capacity is high
H. Recruiting new contributors (volunteer)	This capacity is low, and we should prioritise developing it
I. Support and growth path for different types of contributors (volunteers)	This has grown over the last year, the capacity is high
J. Governance	This capacity has grown but it should be further developed
K. Communications, marketing, and social media	This has grown over the last year, the capacity is high
L. Staffing - hiring, monitoring, supporting in the areas needed for program implementation and sustainability	This has grown over the last year, the capacity is high
M. On-wiki technical skills	This has grown over the last year, the capacity is high
N. Accessing and using data	This has grown over the last year, the capacity is high
O. Evaluating and learning from our work	This has grown over the last year, the capacity is high
P. Communicating and sharing what we learn with our peers and other stakeholders	This has grown over the last year, the capacity is high
N/A
N/A

17a. Which of the following factors most helped you to build capacities? Please pick a MAXIMUM of the three most relevant factors.

Formal training provided by the Wikimedia Foundation, Formal training provided by a Wikimedia Movement organizing group (i.e., Affiliates, Grantees, Regional or Thematic Hub, etc.), Peer to peer learning with other community members (but that is not continuous or structured)

17b. Which of the following factors hindered your ability to build capacities? Please pick a MAXIMUM of the three most relevant factors.

Lack of knowledge of available capacity building opportunities, Lack of staff time to participate in capacity building/training, Lack of volunteer time to participate in capacity building/training

18. Is there anything else you would like to share about how your organizational capacity has grown, and areas where you require support?

NIL

19. Partnerships over the funding period.

Over the fund period...
A. We built strategic partnerships with other institutions or groups that will help us grow in the medium term (3 year time frame)	Agree
B. The partnerships we built with other institutions or groups helped to bring in more contributors from underrepresented groups	Strongly agree
C. The partnerships we built with other institutions or groups helped to build out more content on underrepresented topics/groups	Strongly agree

19a. Which of the following factors most helped you to build partnerships? Please pick a MAXIMUM of the three most relevant factors.

Staff hired through the fund, Institutional support from the Wikimedia Foundation, Volunteers from our communities

19b. Which of the following factors hindered your ability to build partnerships? Please pick a MAXIMUM of the three most relevant factors.

Local policies or other legal factors

20. Please share your learning about strategies to build partnerships with other institutions and groups and any other learning about working with partners?

Our major partners are the various local communities across the globe that are organising this campaign locally. The following are our learning strategies to build partnerships with them:

Scope and objectives: In our communication with these partners, we ensure to clearly communicate the scope and objectives of the campaign, which helps them understand the expectations.
Follow-up strategy: A follow-up strategy is in place to ensure that no participating community is left behind. We actively follow up with them to monitor the progress of the campaign within their respective communities. Additionally, we address any challenges they may encounter, such as issues with tracking tools, and provide additional information as needed regarding the tools and resources we have provided

Part 5: Sense of belonging and collaboration edit

21. What would it mean for your organization to feel a sense of belonging to the Wikimedia or free knowledge movement?

Organizing an international campaign that have the cctive participation and engagement with the broader Wikimedia community contribute to a feeling of belonging. Regular interactions with fellow organizers, contributors, and users create a sense of community and shared purpose.

22. How has your (for individual grantees) or your group/organization’s (for organizational grantees) sense of belonging to the Wikimedia or free knowledge movement changed over the fund period?

Increased significantly

23. If you would like to, please share why it has changed in this way.

N/A

24. How has your group/organization’s sense of personal investment in the Wikimedia or free knowledge movement changed over the fund period?

Increased significantly

25. If you would like to, please share why it has changed in this way.

N/A

26. Are there other movements besides the Wikimedia or free knowledge movement that play a central role in your motivation to contribute to Wikimedia projects? (for example, Black Lives Matter, Feminist movement, Climate Justice, or other activism spaces) If so, please describe it below.

N/A

Supporting Peer Learning and Collaboration edit

We are interested in better supporting peer learning and collaboration in the movement.

27. Have you shared these results with Wikimedia affiliates or community members?

Yes

27a. Please describe how you have already shared them. Would you like to do more sharing, and if so how?

Publication on the campaign page - https://meta.wikimedia.org/wiki/Wikipedia_Pages_Wanting_Photos_2023/Results

28. How often do you currently share what you have learned with other Wikimedia Foundation grantees, and learn from them?

We do this regularly (at least once a month)

29. How does your organization currently share mutual learning with other grantees?

N/A

Part 6: Financial reporting and compliance edit

30. Please state the total amount spent in your local currency.

22460

31. Local currency type

USD

32. Please report the funds received and spending in the currency of your fund.

Upload Documents, Templates, and Files.

Report funds received and spent, if template not used.

https://docs.google.com/spreadsheets/d/18VgV0eCgqY8Gyz6YFs-iMXATPAWZJyk0bDFDqdlAfBk/edit?usp=sharing

33. If you have not already done so in your budget report, please provide information on changes in the budget in relation to your original proposal.

NIL

34. Do you have any unspent funds from the Fund?

34a. Please list the amount and currency you did not use and explain why.

USD 200

34b. What are you planning to do with the underspent funds?

B. Propose to use them to partially or fully fund a new/future grant request with PO approval

34c. Please provide details of hope to spend these funds.

Use this funds to purchase additional souvenirs to be distributed at the Wikimedia Summit in Berlin

35. Are you in compliance with the terms outlined in the fund agreement?

As required in the fund agreement, please report any deviations from your fund proposal here. Note that, among other things, any changes must be consistent with our WMF mission, must be for charitable purposes as defined in the grant agreement, and must otherwise comply with the grant agreement.

36. Are you in compliance with all applicable laws and regulations as outlined in the grant agreement?

Yes

37. Are you in compliance with provisions of the United States Internal Revenue Code (“Code”), and with relevant tax laws and regulations restricting the use of the Funds as outlined in the grant agreement? In summary, this is to confirm that the funds were used in alignment with the WMF mission and for charitable/nonprofit/educational purposes.

Yes

38. If you have additional recommendations or reflections that don’t fit into the above sections, please write them here.

Nil