Grants:Programs/Wikimedia Community Fund/Wikipedia Pages Wanting Photos International Team/2023 coordination

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Applicant details

Wikimedia username(s):

User:Ammarpad

User:Macdanpets https://meta.wikimedia.org/wiki/Wikipedia_Pages_Wanting_Photos_2023/Organizing_Team

Organization:

G. Have you received grants from the Wikimedia Foundation before?

Applied previously and did receive a grant

H. Have you received grants from any non-wiki organization before?

No

H.1 Which organization(s) did you receive grants from?

N/A

M. Do you have a fiscal sponsor?

Yes

M1. Fiscal organization name.

Wikimedia Nigeria Foundation

Additional information

R. Where will this proposal be implemented?

Nigeria

S. Please indicate whether your work will be focused on one country (local), more than one or several countries in your region (regional) or has a cross-regional (global) scope:

International

S1. If you have answered regional or international, please write the country names and any other information that is useful for understanding your proposal.

T. If you would like, please share any websites or social media accounts that your group or organization has. (optional)

https://meta.wikimedia.org/wiki/Wikipedia_Pages_Wanting_Photos

M. Do you have a fiscal sponsor?

Yes

M1. Fiscal organization name.

Wikimedia Nigeria Foundation

Proposal

1. What is the overall vision of your organization and how does this proposal contribute to this? How does this proposal connect to past work and learning?

WPWP Campaign logo

WPWP Campaign promotion mug

WPWP Campaign logo

WPWP Campaign

WPWP promotion T-shirt

This is the WPWP Campaign 2020 Performance Evaluation Report based on the survey

The vision of the Wikipedia Pages Wanting Photos project is to promote the use of freely-licensed media files from Wikimedia Commons to improve Wikipedia articles presentation and raise awareness about the hundreds of thousands of media files collected from various Wikimedia photography contests as well as photowalks organized by the Wikimedia community in the previous year. The project also aims to increase contributions to the Wikimedia projects through an engaging campaign and support local Wikimedia groups/affliates around the world to bring the project to their immediate communities.

Working towards this vision, the international team will provide strategic support to national/affiliate groups to organize the campaigns in various communities and also constitute an international panel of judges to determine international winners. By doing so, we aim to

Increase contributions to Wikimedia projects
Build and engage community
Increase diversity of contributions and content
Strengthen local Wikimedia communities
Support local organizers in implementing the campaign
Promote improving the quality of Wikipedia articles through media files and illustrations.

2. What is the change that you are trying to bring about and why is this important?

There are various campaigns in the Wikimedia community that are dedicated to uploading and curating media files to Wikimedia Commons, some general in purpose while some with thematic focus. For instance Wikiloves Africa, WikiLoves Monuments, WikiLoves Love, WikiLoves Butterfly, WikiLoves Earth, WikiLoves Food, just to name a few. Wikimedia Commons also runs monthly thematic upload challenges apart from the thousands of arbitrary media files uploaded outside contests everyday. These campaigns and non-campaigns sources generate a large number of educational and context-improving media files everyday, but there’s no dedicated workflow of incorporating them to Wikipedia articles.

On the other hand, a substantial number of Wikipedia articles lack images and illustrations that are already available on Commons, but not easy to find by casual and new editors. Photographs and illustrations have great impact on Wikipedia articles' presentation and do help to grasp the reader's attention better than a wall of text, enrich and illustrate content, and make the article more instructive and engaging.

The Wikipedia Pages Wanting Photos project has been bridging this gap for the past 3 years with appreciable success across over 290+ Wikipedia language editions where images were added from the campaign.

Additionally, the Wikipedia Pages Wanting Photos project brings the following changes.

Increased contributions to Wikimedia projects:

Some people have more interest in adding images to articles than writing the prose. The Wikipedia Pages Wanting Photos project provides a platform for these participants to help in building a better Wikipedia with their non textual contributions.

Strengthened local Wikimedia communities:

The Wikipedia Pages Wanting Photos project strengthens and promotes collaboration in growing and emerging Wikimedia communities. It would provide an opportunity for community members to work on a shared goal of improving Wikipedia pages with photos, facilitated by the project's resources including guidance from the team for the community organizers.

Collecting and sharing best practices:

A documentation page would be available and up-to-date describing all core information that volunteers would need to organize in their local campaign. This documentation will suggest a standard (with templates where possible), but may also refer to alternative approaches in less detail. This documentation and implementations also help other photo-uploading campaigns organizers and participants, most of which Wikimedia Commons is the final target. Wikipedia Pages Wanting Photos provides a platform for onward use of these media files on Wikipedia pages.

Increased diversity of contributions and content:

As communities and individuals carry out the WPWP mission adding available photos to Wikipedia articles lacking them, new and veteran Wikipedia editors will diversify project content by improving formerly underdeveloped pages.
Participating communities will recruit new, or retain existing editors among those who find creating new articles or addition of text unappealing, including editors with stronger visual than linguistic skills.
Adding a file to an equivalent page in multiple WP language projects (via interwiki links on the Wikidata item) will encourage contributors to explore and edit pages in other languages.

3. Describe your main approaches or strategies to achieve these changes and why you think they will be effective.

We are organizing this international campaign for the fourth time. The central team normally informs interested affliates/national teams willing to organize the campaign in their communities about the intention of holding the campaign for the current year.

4. What are the activities you will be developing and delivering as part of these approaches or strategies?

The main activities is coordinating the Wikipedia Pages Wanting Photos 2023 edition, strategic support to national/affliate teams, setting up international judges, judging the contest and dispatching of awards after the contest ends and winners are determined by a panel of volunteer judges. This cumulatively involves a series of activities as follows:

Preliminary work This involves informing local organizers and affiliates about the plans to start working on the campaign. Collect feedback and suggestions from local organizers;

Hold regular internal team meetings to review work done and plan for the work that is ahead;
Communicate with the WPWP community periodically.

General Coordination:

Update and communicate the international rules;
Update and share documentation;
Prepare (or coordinate for others to prepare) communication material that can be used and/or built upon by national organizations;
Facilitate communication channels;

Project Management:

Set up and coordinate the international team;
Write grant request;
Maintain communication with relevant staff at Wikimedia Foundation;
Measure and collect data to be reported at the end of the program;.
Report monthly and midterm on activities to WMF;
Report on the use of budget at the end of the program;
Write grant evaluation report.

Technical contributions:

Help with the setup and maintenance of the technical infrastructure including tracking tools, templates, etc.;
Help with the setup and maintenance of the CentralNotice;
Maintain an international website for participants.

Communication and partnerships

Update the project page with the necessary/useful information;
Update social media channels;
Disseminate the results of the international jury;
Maintain communication with international partners;
The partnership activities are focused on long-term relationships with partners.

Follow and help national organizations

Give specific suggestions and support to national organizers (mostly online, though we additionally offer onboarding sessions over Hangout to the *countries participating for the first time);
Collect and answer questions of the national teams;
This year in particular: improve the infrastructure that is used by the national campaign. This includes documentation, templates, and perhaps some tooling.

Set up and run the international contest:

Set up jury processes;
Find suitable jury members for the international jury;
Collect results of national competitions;
Support the jury in their process;
Provide & distribute international prizes, awards, and certificates.

5. Do you want to apply for multi-year funding?

No

5.1 If yes, provide a brief overview of Year 2 and Year 3 of the proposed plan and how this relates to the current proposal and your strategic plan?

N/A

6. Please include a timeline (operational calendar) for your proposal.

|- | style="background-color: #FFFFFF; padding: .5em 2em"| Participating communities engagement: Meeting, review and evaluation of challenges of organizing Wikipedia Pages Wanting Photos in new countries and underrepresented communities | style="padding: .5em 2em"| 15 May - 7 June 2023 |-

7. Do you have the team that is needed to implement this proposal?

Yes, see a link to the organizing team - https://meta.wikimedia.org/wiki/Wikipedia_Pages_Wanting_Photos_2023/Organizing_Team Note that past members are being requested to reconfirm their membership in addition to the new members that would join

8. Please state if your proposal aims to work to bridge any of the identified CONTENT knowledge gaps (Knowledge Inequity)? Select up to THREE that most apply to your work.

Content Gender gap, Geography, Language

8.1 In a few sentences, explain how your work is specifically addressing this content gap (or Knowledge inequity) to ensure a greater representation of knowledge.

Our campaign encourages and facilitates use of media files generated in mostly Wikimedia photo- uploading campaigns most of which have specific focus in addressing content gap and Knowledge inequality (for instance WikiLoves Africa). So by extension, our campaign helps to further bridge the content gap by ensuring the usage of these media files to Wikipedia and other projects beyond Wikimedia Commons.

9. Please state if your proposal includes any of these areas or THEMATIC focus. Select up to THREE that most apply to your work and explain the rationale for identifying these themes.

Education

10. Will your work focus on involving participants from any underrepresented communities? Please note, we had previously asked about inclusion and diversity in terms of CONTENTS, in this question we are asking about the diversity of PARTICIPANTS. Select up to THREE that most apply to your work.

Gender Identity, Sexual Orientation, Geographic

11. What are your strategies for engaging participants, particularly those that currently are non-Wikimedia?

We use various means to engage our audience and participants. For Wikimedians, we will use the Central Notice, Watchlist Notice, village pump announcement, mailing list and individual talk pages of previous participants.

For Non Wikimedians and all and sundry, we will leverage our social media channels, Facebook,Twitter and Instagram as well as WhatsApp groups of interested participants. We will also collaborate with usergroups and affiliates to promote the campaign during local Wikimedia events.

For affiliate, national and group organizers, we additionally use the mailing lists of the project and wikimedia-wide maillings as well as affiliates’ publicly-provided contact emails.

12. In what ways are you actively seeking to contribute towards creating a safer, supportive, more equitable environment for participants and promoting the UCOC and Friendly Space Policy, and/or equivalent local policies and processes?

We sensitize and remind the respective national/affliate teams and individuals organizing local physical or online events for the campaign on the need for ensuring safe spaces and supportive environment for all participants of the projects whether online or in real life. The international coordination team does not organize a physical event itself.

13. Do you have plans to work with Wikimedia communities, groups, or affiliates in your country, or in other countries, to implement this proposal?

Yes

13.1 If yes, please tell us about these connections online and offline and how you have let Wikimedia communities know about this proposal.

We work directly with the Wikimedia affiliates community (Chapter and User Group). They would be notified about the application accordingly

14. Will you be working with other external, non-Wikimedian partners to implement this proposal?

No

14.1 Please describe these partnerships and what motivates the potential partner to be part of the proposal and how they add value to your work.

N/A

15. How do you hope to sustain or expand the work carried out in this proposal after the grant?

We evaluate the campaign each year and effectuate changes where we determine we neeed to change our approach to improve the campaign for the next round. For instance, the campaign's 2021 evaluation report shows a pattern that participants with less editing experience or those who are completely new are less likely to comply with the campaign rules and are more likely to violate local editing policies, this creates a huge marging of error for the campaign. That report helped us to make some informed changes in how we organized the following year’s campaign with apprecibele success and that remedy a lot of issues people complained about the campaign previously. We continuously revise our process both to make improvements and introduce new changes as well as improve on our strategies for sustainability and achieving the objectives of the campaign.

16. What kind of risks do you anticipate and how would you mitigate these. This can include factors such as external/contextual issues that may affect implementation, as well as internal issues, such as governance/leadership changes.

No major risks have been identified

17. In what ways do you think your proposal most contributes to the Movement Strategy 2030 recommendations. Select a maximum of three options that most apply.

Increase the Sustainability of Our Movement

18. Please state if your organization or group has a Strategic Plan that can help us further understand your proposal. You can also upload it here.

No

Learning, Sharing, and Evaluation

19. What do you hope to learn from your work in this fund proposal?

See past evaluation reports. We hope to expand the scope of our evaluation this year.

20. Based on these learning questions, what is the information or data you need to collect to answer these questions? Please register this information (as metric description) in the following space provided.


Main Metrics	Description	Target
Total number of participants	This is the total number of people that participate in this campaign	150
Diversity of contributors	Total number of non-male participants	50
Total number of partnership secured	Total number of organizations that partner with us or that are involved in the project implementation. This includes User Groups and affiliates.	25
Number of participants impacted by our campaign	Number of participants impacted by the training organized as part of WPWP campaign	100
Total number of Wikipedia articles improved with photos	Total number of Wikipedia articles improved with photos	30000

Here are some additional metrics that you can use if they are relevant to your work. Please note that this is just an optional list, mostly of quantitative metrics. They may complement the qualitative metrics you have defined in the previous boxes.


Additional Metrics	Description	Target
Number of editors that continue to participate/retained after activities	N/A	N/A
Number of organizers that continue to participate/retained after activities	N/A	N/A
Number of strategic partnerships that contribute to longer term growth, diversity and sustainability	N/A	N/A
Feedback from participants on effective strategies for attracting and retaining contributors	N/A	N/A
Diversity of participants brought in by grantees	N/A	N/A
Number of people reached through social media publications	N/A	N/A
Number of activities developed	N/A	N/A
Number of volunteer hours	N/A	N/A

21. Additional core quantitative metrics. These core metrics will not tell the whole story about your work, but they are important for measuring some Movement-wide changes. Please try to include these core metrics if they are relevant to your work. If they are not, please use the space provided to explain why they are not relevant or why you can not capture this data. Your explanation will help us review our core metrics and make sure we are using the best ones for the movement as a whole.

Core Metrics Summary
Core metrics	Description	Target
Number of participants	Total number of participants including organizers	200
Number of editors	Number of editors that participate	150
Number of organizers	Total number of affiliates that participate	20

**Number of new content contributions per Wikimedia project**
Wikimedia Project	Description	Target
Wikipedia	Total number of pages improved with photos	30000
Wikimedia Commons	Total number of images from Commons used on Wikipedia articles	30000
N/A	N/A	N/A
N/A	N/A	N/A
N/A	N/A	N/A

21.1 If for some reason your proposal will not measure these core metrics please provide an explanation.

N/A

22. What tools would you use to measure each metric selected?

Wikimedia Hashtag tool
Wikipages and manual Google docs for tracking organizations organizing local contests.

Financial Proposal

23. & 23.1 What is the amount you are requesting from WMF? Please provide this amount in your local currency. If you are thinking about a multi-year fund, please provide the amount for the first year.

10412701 NGN

23.2 What is this amount in US Currency (to the best of your knowledge)?

22660 USD

23.3 Please upload your budget for this proposal or indicate the link to it.

https://docs.google.com/spreadsheets/d/1jaUoH1TfokZXzb7MT2oBcty1a_stlM3YY1TfJy1JIUA/edit#gid=2099383086

23.4 Please include any additional observations or comments you would like to include about your budget.

N/A

Please use this optional space to upload any documents that you feel are important for further understanding your proposal.

Final Message

By submitting your proposal/funding request you agree that you are in agreement with the Application Privacy Statement, WMF Friendly Space Policy and the Universal Code of Conduct.

We/I have read the Application Privacy Statement, WMF Friendly Space Policy and Universal Code of Conduct.

Yes

Feedback

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