Grants:Programs/Wikimedia Community Fund/Rapid Fund/WLE Brazil 2024 (ID: 22592880)
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Applicant Details edit
- Main Wikimedia username. (required)
Rodrigo.Argenton (at Commons)
- Organization
Foto.wiki.br
- If you are a group or organization leader, board member, president, executive director, or staff member at any Wikimedia group, affiliate, or Wikimedia Foundation, you are required to self-identify and present all roles. (required)
I'm a group leader of an informal Wikimedia group.
- Describe all relevant roles with the name of the group or organization and description of the role. (required)
Rodrigo Tetsuo Argenton (rodrigo@foto.wiki.br) co-leader Marcella Montenegro (marcella@foto.wiki.br) co-leader
Main Proposal edit
- 1. Please state the title of your proposal. This will also be the Meta-Wiki page title.
WLE Brazil 2024
- 2. and 3. Proposed start and end dates for the proposal.
2024-05-26 - 2024-10-15
- 4. Where will this proposal be implemented? (required)
Brazil
- 5. Are your activities part of a Wikimedia movement campaign, project, or event? If so, please select the relevant project or campaign. (required)
Wiki Loves Earth
- 6. What is the change you are trying to bring? What are the main challenges or problems you are trying to solve? Describe this change or challenges, as well as main approaches to achieve it. (required)
Brazil's lush and diverse natural landscapes are genuinely awe-inspiring. From the vast stretches of the Amazon rainforest to the stunning waterfalls of Iguazu, the country boasts a myriad of protected natural sites that showcase its rich biodiversity. However, there is a significant problem—the sites' scarcity of free photographs limits their potential for raising awareness and promoting them to a larger audience.
This shortage of images makes it challenging for people to learn about and appreciate these natural treasures, leaving them underappreciated and underutilized. To address this issue, we need to increase the availability of free photographs of Brazil's protected natural sites. This would make it easier for people to learn about and appreciate these areas, promote the importance of preserving them, and encourage more people to visit, thus supporting conservation efforts.
Despite Brazil's vast and unique biodiversity, the country is experiencing a significant loss, primarily due to deforestation, land use changes, and climate change. One of the most devastating consequences of biodiversity loss is the endangerment of many animal species in Brazil. Habitat destruction, hunting, and climate change are the main factors contributing to this problem.
This biodiversity loss has dire consequences for ecosystems, the services they provide, and human well-being. Raising awareness about the loss of biodiversity in Brazil and the importance of protecting and conserving it is essential. Increasing public knowledge and understanding can encourage people to take action to reduce their impact on the environment and support conservation efforts.
- 7. What are the planned activities? (required) Please provide a list of main activities. You can also add a link to the public page for your project where details about your project can be found. Alternatively, you can upload a timeline document. When the activities include partnerships, include details about your partners and planned partnerships.
Leveraging Four Years of Experience and Creating Social Media Content
We will enhance our strategies by building on our four years of experience with the Wiki Loves Earth contest. One key focus will be creating more content for social media, a strategy that has proven highly effective in Brazil.
Social Media Campaign for Wiki Loves Earth
Our social media campaign will promote the Wiki Loves Earth initiative by creating and sharing high-quality content across various platforms, including Twitter, Instagram, and TikTok. This content will raise awareness and generate interest among the wider public. We will encourage users to engage with the campaign after uploading photos to Wikimedia Commons and tagging us in their social media posts. This approach will expand the network of individuals passionate about nature and conservation, amplifying the initiative's impact. The content will include information about the contest, how to participate, and the benefits of contributing.
Influencer Marketing for Wiki Loves Earth
Another strategy is to leverage influencer marketing to reach a wider audience and increase engagement. We will identify and collaborate with social media influencers with a significant following and a strong interest in environmental issues. These influencers will be invited to promote the campaign on their channels, enabling us to tap into their audience and leverage their credibility and influence. Providing influencers with resources such as high-quality images and information about the initiative will help them create engaging content that resonates with their followers. This strategy has proven effective in previous Wiki Loves Earth campaigns in Brazil, and we are confident it will drive engagement and increase participation in WLE BR 2023.
Developing Tutorials to Simplify Wikimedia Commons Entry
We will create a series of tutorials and guides for potential contributors to simplify using Wikimedia Commons. These resources will cover topics such as uploading images, adding metadata, and categorizing images. Additionally, we will provide detailed instructions on how to participate in the Wiki Loves Earth contest. By offering easy-to-understand tutorials, we aim to encourage more people to participate and increase the number and quality of entries. The existing high-quality material will be updated for the current year and shared via social media and the contest website to facilitate newcomers' understanding of the platform.
Simplifying the Upload Process at Wikimedia Commons for the Contest
To streamline the entry process for WLE participants, we will prepare the Upload Wizard to accommodate newcomers and update the list of conservation units. This will create a straightforward process for participants. Each photo is not just an image but also educational material. Therefore, including more information increases its potential for use. We have implemented these improvements in previous years and continue to refine the process.
Training Jury Members
To ensure fair and consistent judging, we will provide jury members with training. This will include instructions on evaluating quality from Wikimedia Environment's perspective and answering participants' questions about contest rules, requirements, Wikimedia Commons, and our values. The training will be conducted online and supplemented with reference materials. Well-trained jury members will effectively evaluate contributions, provide feedback, and maintain contest quality, increasing its credibility and motivating more contributors.
Creating Multiple Channels for Questions
We will establish multiple ways for contributors to ask questions about Wiki Loves Earth and Wikimedia Commons, primarily through social media. This includes creating a dedicated FAQ section on the website and a team to answer questions via email, discussion pages, and social media platforms such as Twitter, Facebook, and Instagram. Using social media as a primary channel will make it more accessible to a larger audience, allowing quicker responses and broader engagement. We aim to encourage continued contributions to Wikimedia Environment by answering questions and building relationships with participants.
- 8. Describe your team. Please provide their roles, Wikimedia Usernames and other details. (required) Include more details of the team, including their roles, usernames, Wikimedia group, and whether they are salaried, volunteers, consultants/contractors, etc. Team members involved in the grant application need to be aware of their involvement in the project.
Our team comprises over 30 photographers specializing in various types of nature photography, such as wildlife, landscapes, and macro photography. These photographers have worked for prestigious organizations like BBC, National Geographic, etc. All team members are volunteers, dedicating their time and expertise to the Wiki Loves Earth initiative. Many of our team members are also science communicators, passionate about sharing knowledge and raising awareness about environmental issues. Additionally, we have experts in social media, particularly among science communicators.
- 9. Who are the target participants and from which community? How will you engage participants before and during the activities? How will you follow up with participants after the activities? (required)
Our target participants are Brazilians interested in nature photography and environmental conservation, focusing on engaging those less represented in the Wikimedia Environment. We will engage them through various means, including social media outreach, targeted email campaigns, and personal invitations to participate in Wiki Loves Earth. Promotion will include social media platforms such as Instagram, Facebook, and Twitter and reaching out to local photography groups and associations. Additionally, we plan to host a photo exhibition featuring previous WLE participants. After the contest, we plan to maintain momentum with a fun and exciting photo expedition. This expedition will explore local areas of interest, offering opportunities for participants to meet like-minded people, learn new skills, and engage with the Wikimedia community. To retain participants, we are creating a supportive network of photographers where they can share their work, seek feedback, and continue learning from each other. Workshops will also be offered for those wishing to develop their skills further and contribute to Wikimedia Environment through photography.
- 10. Does your project involve work with children or youth? (required)
No
- 10.1. Please provide a link to your Youth Safety Policy. (required) If the proposal indicates direct contact with children or youth, you are required to outline compliance with international and local laws for working with children and youth, and provide a youth safety policy aligned with these laws. Read more here.
N/A
- 11. How did you discuss the idea of your project with your community members and/or any relevant groups? Please describe steps taken and provide links to any on-wiki community discussion(s) about the proposal. (required) You need to inform the community and/or group, discuss the project with them, and involve them in planning this proposal. You also need to align the activities with other projects happening in the planned area of implementation to ensure collaboration within the community.
As usual, we have already exchanged messages with the actual Brazilian WUG about this project and with the WLE international team, participating in their online workshops.
- 12. Does your proposal aim to work to bridge any of the content knowledge gaps (Knowledge Inequity)? Select one option that most apply to your work. (required)
Content Gender gap
- 13. Does your proposal include any of these areas or thematic focus? Select one option that most applies to your work. (required)
Climate Change and sustainability
- 14. Will your work focus on involving participants from any underrepresented communities? Select one option that most apply to your work. (required)
Geographic
- 15. In what ways do you think your proposal most contributes to the Movement Strategy 2030 recommendations. Select one that most applies. (required)
Invest in Skills and Leadership Development
Learning and metrics edit
- 17. What do you hope to learn from your work in this project or proposal? (required)
We get to some questions we want to answer by the end of WLE: How many contributors and photos did WLE bring? How have participants' perspectives on biodiversity conservation changed after participating? What factors could motivate participants to continue contributing to Wikimedia Envoriment after the WLE? What were the barriers? How effective was the WLE in bringing in new participants or communities? Did participants feel welcome, safe, and supported during the WLE? What were some ongoing challenges? Did participants gain the skills and motivation necessary to continue contributing to Wikimedia projects? Did new organizers develop the skills and motivation needed to continue participating as organizers? What types of support and activities interest participants who want to learn more about the Wikimedia community?
- 18. What are your Wikimedia project targets in numbers (metrics)? (required)
| Other Metrics | Target | Optional description |
|---|---|---|
| Number of participants | 150 | |
| Number of editors | 20 | |
| Number of organizers | 30 |
| Wikimedia project | Number of content created or improved |
|---|---|
| Wikipedia | |
| Wikimedia Commons | 3000 |
| Wikidata | |
| Wiktionary | |
| Wikisource | |
| Wikimedia Incubator | |
| Translatewiki | |
| MediaWiki | |
| Wikiquote | |
| Wikivoyage | |
| Wikibooks | |
| Wikiversity | |
| Wikinews | |
| Wikispecies | |
| Wikifunctions or Abstract Wikipedia |
- Optional description for content contributions.
N/A
- 19. Do you have any other project targets in numbers (metrics)? (optional)
No
| Main Open Metrics | Description | Target |
|---|---|---|
| N/A | N/A | N/A |
| N/A | N/A | N/A |
| N/A | N/A | N/A |
| N/A | N/A | N/A |
| N/A | N/A | N/A |
- 20. What tools would you use to measure each metrics? Please refer to the guide for a list of tools. You can also write that you are not sure and need support. (required)
Wiki Loves tools
Financial proposal edit
- 21. Please upload your budget for this proposal or indicate the link to it. (required)
https://docs.google.com/spreadsheets/d/1wvkXfJLYZdk4iceyL_sT9w18ZsYVlske57Zk3YzXy2k/edit?usp=sharing
- 22. and 22.1. What is the amount you are requesting for this proposal? Please provide the amount in your local currency. (required)
23000 BRL
- 22.2. Convert the amount requested into USD using the Oanda converter. This is done only to help you assess the USD equivalent of the requested amount. Your request should be between 500 - 5,000 USD.
4584.68 USD
- We/I have read the Application Privacy Statement, WMF Friendly Space Policy and Universal Code of Conduct.
Yes
Endorsements and Feedback edit
Please add endorsements and feedback to the grant discussion page only. Endorsements added here will be removed automatically.
Community members are invited to share meaningful feedback on the proposal and include reasons why they endorse the proposal. Consider the following:
- Stating why the proposal is important for the communities involved and why they think the strategies chosen will achieve the results that are expected.
- Highlighting any aspects they think are particularly well developed: for instance, the strategies and activities proposed, the levels of community engagement, outreach to underrepresented groups, addressing knowledge gaps, partnerships, the overall budget and learning and evaluation section of the proposal, etc.
- Highlighting if the proposal focuses on any interesting research, learning or innovation, etc. Also if it builds on learning from past proposals developed by the individual or organization, or other Wikimedia communities.
- Analyzing if the proposal is going to contribute in any way to important developments around specific Wikimedia projects or Movement Strategy.
- Analysing if the proposal is coherent in terms of the objectives, strategies, budget, and expected results (metrics).