Grants:IdeaLab/Multi Prong strategy to popularize wiki for new users

Inspire campaign

Multi Prong strategy to popularize wiki for new users

1) Put in tidbits of info on popular products in retail stores selling them. Eg: Did you know Pepsi was called Brad's Drink originally. Learn more on Wikipedia

2) Popularize wiki on social media to burst Historical Myths that are popular on social media that are being shared constantly. Eg: Indian History. A small history lesson about Taj Mahal in 1-2 mins will have a lasting effect on Indian population. End with more info on Wiki.

3) Advertisement: Show a controversial topic discussion between family members. The youngest is quiet but using wikipedia to read on the topic and challenges them all with the correct info. end with "Bano chalak with Wiki" translation - Become smart through Wiki.

idea creator• Gakhan84

researcher• Gakhan84

this project needs...

volunteer

developer

advisor

researcher

designer

created on07:54, 12 January 2018 (UTC)

Audience

Who are the people you want to introduce Wikipedia to?

Try to be as specific as possible about this group.
1) Retail Consumers who haven't heard about wiki but are interested in knowledge 2) Audience with a lot of social media exposure who spend time on social activities by following untrusted information 3) Young crowd who wants to be part of the discussion but doesnt know how.

In what languages do they search for information, online or otherwise?

English & Regional

In what ways does this group communicate with each other?

This can include services and apps in social media, mailing lists, physical spaces like conferences or lectures, or at specific institutions like at a library.
Facebook, Whatsapp, Twitter, group discussions

What are some reasons this group would use Wikipedia? How would they benefit from it, or what would they find useful?

Think about what they would be interested in reading and learning about; does Wikipedia provide better access to information this group cares about?
To gain knowledge of common things. To gain perspective. To broaden their understanding without bias. To understand where to look for trusted information

Project idea

What language Wikipedia projects will you promote to new readers?

English, Hindi

How will you communicate with new readers? Will you be communicating with them online, in-person, or both?

Online, Placards

Describe your idea to engage new readers. How might it be implemented? What will you tell people about Wikipedia?

Think about the steps that might involved to make this idea happen, and what you might teach people about your experience or others' experiences using Wikipedia.
1) Put in tidbits of info on popular products in retail stores selling them. Eg: Did you know Pepsi was called Brad's Drink originally. Learn more on Wikipedia 2) Popularize wiki on social media to burst Historical Myths that are popular on social media that are being shared constantly. Eg: Indian History. A small history lesson about Taj Mahal in 1-2 mins will have a lasting effect on Indian population. End with more info on Wiki. 3) Advertisement: Show a controversial topic discussion between family members. The youngest is quiet but using wikipedia to read on the topic and challenges them all with the correct info. end with "Bano chalak with Wiki" translation - Become smart through Wiki.

How will you know if this project is successful? What are some outcomes that you can share after the project is completed?

If you’re not certain about how to respond to this question when starting your idea, you do not need to answer it right now. Campaign participants and Wikimedia Foundation staff can help you consider some options.

Do you think you can implement this idea? What support do you need?

Do you need people with specific skills or resources to complete this idea? Are there any financial needs for this project? Do you need advising from Wikimedia Foundation staff?
1) Retail Marketing by paying for store space 2) Social Media account with Media relevant to current happenings 3) Youtube/TV/Radio/Comic strip advertisements

Get Involved

Participants

• Manager As the idea creator would want to be part of the team Gakhan84 (talk) 09:44, 12 January 2018 (UTC)

Expand your idea

Would a grant from the Wikimedia Foundation help make your idea happen? You can expand this idea into a grant proposal.

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No funding needed?

Does your idea not require funding, but you're not sure about what to do next? Not sure how to start a proposal on your local project that needs consensus? Contact Chris Schilling on-wiki at I JethroBT (WMF) (talk · contribs) or via e-mail at cschillingwikimedia.org for help!