Grants:APG/Proposals/2014-2015 round2/Wikimedia Italia/Impact report form
Purpose of the reportEdit
This form is for organizations receiving Annual Plan Grants to report on their results to date. For progress reports, the time period for this report will the first 6 months of each grant (e.g. 1 January - 30 June of the current year). For impact reports, the time period for this report will be the full 12 months of this grant, including the period already reported on in the progress report (e.g. 1 January - 31 December of the current year). This form includes four sections, addressing global metrics, program stories, financial information, and compliance. Please contact APG/FDC staff if you have questions about this form, or concerns submitting it by the deadline. After submitting the form, organizations will also meet with APG staff to discuss their progress.
Global metrics overview - all programsEdit
Our general remarks and comments on the first 6 months still apply.
|Program||3. # of individuals involved||Female individuals involved||Individuals and partners cooperating||1. # of active editors involved||2. # of newly registered users||New editors||4. # of new images/media added to Wikimedia articles/page||Media accesses||5. # of content pages added or improved on Wikimedia projects||6. Absolute value of bytes added to or deleted from Wikimedia projects||Number of events|
|Libraries (including BEIC WIR)||990||147||73||300||176||61||18119||64764000||7235||2071935||38|
|Museums (including 4 WIRs)||252||32||26||6473||14098830||731||1570000||10|
|WLM||1529||434||733||347||599 / 13k||5249340||53|
(*) Plus 1315 students and 240 teachers from Wikimania Esino Lario - Protagonismo culturale offline e online, see there for details.
|Program||3. # of individuals involved||Female individuals involved||Individuals and partners cooperating||Satisfaction||1. # of active editors involved||2. # of newly registered users||New editors||4. # of new images/media added to Wikimedia articles/page||Media accesses||5. # of content pages added or improved on Wikimedia projects||6. Absolute value of bytes added to or deleted from Wikimedia projects|
|Libraries||430||>20 %||4 (2)||>0||5||–||14||0 / 1000||–||2000+1000||–|
|Museums||30||–||10 (2)||–||10||–||–||0 / 100+100+20||–||–||–|
|Education and training||80||–||10 (1)||>0||–||–||–||–||–||–||–|
|WLM||1254||–||328+2+5 (5+3)||–||–||–||–||– / 21k||–||–||–|
|Italian Wikipedia||25||0||–||–||10 (OTRS)||–||10+3||–||8||–|
- The "Wikimania" activities, funded by Wikimania Esino Lario - Protagonismo culturale offline e online and executed on behalf of Ecomuseo delle Grigne, comprised 20 events for thousands of high school students and are reported/assessed separately. Connected Open Heritage is also not included in this table; around 400 photos from WMIT partners were uploaded within August 2016.
- The biggest events in terms of physical participation were certainly the lectures before high school student assemblies (held by volunteer members Dario Crespi and Marco Chemello), followed by the Linux Day events (combined) self-organised by volunteer members.
- The biggest educational/training programs by number of newly registered users were all volunteer-based: one was independently conducted by professor Massimo Carnevali (unife) with support by one of our volunteer members and one by two young members dan1gia2 and Pottercomuneo in their own school (liceo Quadri) with the help of Marcok (60 and 100 registered students respectively). Various other programs got about 50 participants each (IFOA, Basilicata, Asti); several others were focused on professional training of smaller groups of persons (15-30 each) by paid instructors (librarians in Marche, Unipr, Unipv and Bologna; Uniurb and Polimi students). The level of involvement of the new users, however, varies significantly.
- The WIR projects had very different outputs, which were mainly of three kinds: 1a) hundreds of low-traffic images, 1b) hundreds or thousands of images with high traffic combined, 2a) hundreds of small articles, 2b) few dozens of bigger articles. BEIC and Museoscienza have 1b+2a+2b; MUSE 1b+2b (though at a lower level); Mansutti and Galileo 1a+2a.
- All managed to involve most of the relevant staff of the entity into editing, although only some had the staff produce significant contributions.
- BEIC kept growing thanks to increasing involvement by staff and a big content release (17k contemporary photos); Museoscienza may still grow as the released images get used more, and was very happy with the traffic received by their website.
- The level of engagement in our online communication is stable across the year, with a slight increase in Twitter and a peak (possibly temporary) of website clicks from AdWords in June-July 2016.
Telling your program stories - all programsEdit
Please tell the story of each of your programs included in your proposal. This is your chance to tell your story by using any additional metrics (beyond global metrics) that are relevant to your context, beyond the global metrics above. You should be reporting against the targets you set at the beginning of the year throughout the year. We have provided a template here below for you to report against your targets, but you are welcome to include this information in another way. Also, if you decided not to do a program that was included in your proposal or added a program not in the proposal, please explain this change. More resources for storytelling are at the end of this form. Here are some ways to tell your story.
- We encourage you to share your successes and failures and what you are learning. Please also share why are these successes, failures, or learnings are important in your context. Reference learning patterns or other documentation.
- Make clear connections between your offline activities and online results, as applicable. For example, explain how your education program activities is leading to quality content on Wikipedia.
- We encourage you to tell your story in different ways by using videos, sound files, images (photos and infographics, e.g.), compelling quotes, and by linking directly to work you produce. You may highlight outcomes, learning, or metrics this way.
- We encourage you to continue using dashboards, progress bars, and scorecards that you have used to illustrate your progress in the past, and to report consistently over time.
- You are welcome to use the table below to report on any metrics or measures relevant to your program. These may or may not include the global metrics you put in the overview section above. You can also share your progress in another way if you do not find a table like this useful.
Wiki Loves Monuments
SMS solidarity campaign caseEdit
In 2015 we started to work on the construction of a solidarity SMS campaign, aiming to increase WMIT's brand awareness and to finance an action on schools on a national scale. This was the first time for Wikimedia Italia and we were not totally aware what to expect. As recommended, we relied on a professional agency since the beginning. It’s a long and complicated process so we knew we needed help to realize the communication materials (TV and radio ads and press materials) and, most of all, a guide to get in contact with the stakeholders involved. In fact, in order to have a phone number assigned, to which people can donate via text messages or phone calls, and go on air on TV and radio, a specific procedure has to be followed.
This activity represented a challenge because it was hard to convey Wikipedia/Wikimedia values to a very large audience and to involve mass communication and testimonials. The core of the campaign is the TV commercial that usually has a famous testimonial supporting the cause. Unfortunately we couldn’t find a testimonial. Even though we received positive feedbacks from the people we got in contact with (an anchorman, an astronaut,…), no collaboration actually started. Nevertheless we think we got through this obstacle well, because Andrea Zanni (President of WMIT at the time) offered to be in the video and the final result turned out to be very satisfying.
Once we were ready with the TV spot, approval by TV stations was needed to go on air. Thanks to the experience of the communication agency we managed to contact all the main TV channels. Two important channels granted the broadcasting, La7 and Sky, but unfortunately the two most important ones didn’t allow the broadcasting (RAI and Mediaset). According to the agency supporting our work, not going on air on those channels compromised the success of the campaign. At the end of July we collected around 5,000€, much less than predicted. The agency confirmed that it is very difficult to obtain the support of Rai and Mediaset the first time: they are very strong and powerful as regards the effects of their broadcasting and need to be sure of the value of the partner they work with. We had a lot of meetings and calls in order to present ourselves and be recognized as reliable partner: Rai (the first channel of the national public TV) gave us a positive feedback, although it didn't broadcast our commercial, but we are confident for next year campaign. We learned that it's crucial to meet managers and supervisors of the tv company in person to gain their trust. Thanks to these meetings we have started with Rai a constructive dialogue: our interlocutors suggested to promote the project first and to launch the advertisement afterwards. On the same page seems to be also Sky (pay tv). We believe that our dialogue with Rai helped focusing the attention of the channel on Wikipedia and its mission, in fact on July there has been a 5 minute segment about Wikipedia within an educational program called "Complimenti per la connessione" ("Congratulations for the connection") which aims to teach general concepts about the internet and technology to the general public. It was very accurate and positive.
Moreover, the time schedule was postponed and reduced. The TV spot didn’t go on air until late July, when the main tv programs already closed the season and the share was lower, and for two weeks only.
We faced the fact that for Italian TV channels some social causes are more “appealing” than Wikimedia’s goal to give every person free access to all human knowledge. Despite this, we have reached a public we would never be able to approach. We believe we have to keep on communicating the social importance of Wikimedia’s values and WMIT activities in schools, but we are optimistic because we have started interesting relations with TV and radio channels representatives.
At last, the video we realized in 2016 has any time reference so it can be used again in the following years. Since the big investment of money and time on the realization of the video and the beginning of the relationships has already been done, we are confident that in the next years we'll be able to focus on expanding our network of contacts and cultivating relationships.
Revenues received during this period (6 month for progress report, 12 months for impact report)Edit
Please use the exchange rate in your APG proposal.
- "D" and "F" mean "conflated with next column".
Table 2 Please report all spending in the currency of your grant unless US$ is requested.
- Please also include any in-kind contributions or resources that you have received in this revenues table. This might include donated office space, services, prizes, food, etc. If you are to provide a monetary equivalent (e.g. $500 for food from Organization X for service Y), please include it in this table. Otherwise, please highlight the contribution, as well as the name of the partner, in the notes section.
Revenue source Currency Anticipated Q1 Q2 Q3 Q4 Cumulative Anticipated ($US)* Cumulative ($US)* Explanation of variances from plan Membership fees EUR 7,629.00 D 1,981.10 F 4,571.00 6,552.10 8,537.08 7,331.99 Donations EUR 40,044.14 D 17,203.57 F 5,534.77 22,738.34 44,810.59 25,444.88 Donations are 50% less than predicted, because we focused our fund-raising campaign more on 5x1000 and SMS solidarity campaign than donations Grants and Wikimedia contributions EUR 148,950.54 D 86,887.80 F 62,062.70 148,950.50 166,680.12 166,680.07 5x1000 (tax donations) EUR 142,000.00 D 247,265.17 F 0.00 247,265.17 158,902.26 276,697.14 5x1000 revenue is unpredictable. The estimation of € 142,000 was based on 2014's amount. In 2015 it grew of around € 100,000. The money transfer is usually in November, so in Q4 the amount is zero. Funding and compensations for institutional activities EUR 63,901.04 D 30,180.00 F 36341.01 66,521.01 71,507.18 74,439.00 Please see the table below for details Occasional funding EUR 680.00 D 385.00 F 85.00 470.00 760.94 525.94 Donations collected in cash during events Roundings and extraordinary income EUR 10.00 D 3,771.56 F 6,100.00 9,871.56 11.19 11,046.57 The municipality of Massa Marittima gave a donation of € 1,999 to produce an itinerant exhibition of WLM's photos. The donation is part of a public tender. Moreover, the main sponsors of WLM 2015, Euronics and Canon, postponed the payment of their economic contribution to the contest (6.100€). The tenant of WMIT's previous offices gave a deposit for the use of the space. Intrabank transfer EUR C D 14,000.00 F G 14,000.00 I 15,666.42 Bank transfer between WMIT different bank accounts [IN-KIND] Office rent EUR 7,590 D 4,140.00 F 2,070.00 6,210.00 8,493.44 6,949.18 The owner of the office in Monza let WMIT use the space for free until March 2016. [IN-KIND] Google Grant EUR C D 35,379.46 F 53,551.43 88,930.89 I 99,516.34 WMIT's request to be part of Google Grants, a Google non-profit program, was accepted, giving us $10,000 per month in in-kind AdWords advertising. The sum reported is what was actually used from July to June. The campaigns generated over 140k clicks and 5 millions impressions, including over 30k clicks to it.wikipedia.org backstage pages. Total revenues EUR 410,804.72 D 441,193.66 F 170,315.91 611,509.56 459,702.80 684,297.53
* Provide estimates in US Dollars
(Exchange rate in Wikimedia Italia APG proposal: 1.119029979)
|Funding and compensations for institutional activities||Cumulative||Cumulative ($US)*|
|Training courses in libraries||3,382.40||3,785.01|
|Training courses in schools||5,371.86||6,011.27|
|Courses in museums||500||560|
|Wikipedian in Residence in libraries||4,500.58||5,036.28|
|Wikipedian in Residence BNCF||8,000||8,952|
|Wikimedia Sweden - project Connected Open Heritage||4,179||4,676|
|Project Osservatorio Balcani Caucaso||4,900||5,483|
Spending during this period (6 month for progress report, 12 months for impact report)Edit
Please use the exchange rate in your APG proposal.
Table 3 Please report all spending in the currency of your grant unless US$ is requested.
- (The "budgeted" amount is the total planned for the year as submitted in your proposal form or your revised plan, and the "cumulative" column refers to the total spent to date this year. The "percentage spent to date" is the ratio of the cumulative amount spent over the budgeted amount.)
Expense Currency Budgeted Q1 Q2 Q3 Q4 Cumulative Budgeted ($US)* Cumulative ($US)* Percentage spent to date Explanation of variances from plan Program (excludes staff) EUR 184,657.00 D 28,327.64 F 116,851.45 145,179.09* 206,636.72 162,459.75 78.62% Please find the explanation of variances below Operations (excludes staff and programs) EUR 56,834.23 D 42,160.61 F 41,399.23 83,559.84 63,599.21 93,505.97 147.02% Staff EUR 161,723.49 D 87,682.62 F 103,403.98 191,086.60 180,973.44 213,831.63 118.16% Please find the explanation of variances in the paragraph below TOTAL EUR 403,214.72 D 158,170.87 F 261,654.66 419,825.53 451,209.37 469,797.35 104.12% N/A
* Provide estimates in US Dollars
(*)Please note that the real programs' expenditure sums to €148,555.64. The number in the table (€145,179.09) is different due to the fact that in Q2 we did not include programs' expenditures made with credit card.
Differences in staffEdit
WMIT's staff grew more than predicted. Besides the original staff (that consists of 1 Executive Director (full time), 1 Administration - Business Management (full time) and 1 Communication Press/External Relations (part-time)), new staff members have been introduced. 1 Project and Community Manager (full time), 1 Wikipedian/GLAM expert (part-time), 1 Project Manager for Wikimania 2016 (part-time), 1 Project Manager for OpenStreetMap (full-time), 1 intern for Wiki Loves Monuments during the months of the contest in 2015 who has being confirmed as professional consultant in 2016. As reported in the proposal, in the staff cost is included the lobbyst for WLM also.
Differences by programEdit
The difference between advanced (€184,657.00) and cumulative program expenses (€148,555.64, the total sum of programs' expenditures including all the payments, also made with credit cards) of €36,101.36 is due to SMS solidarity campaign, which turned out to cost less than predicted, and the fact that 2 Wikipedians in Residence were not activated.
- Libraries. Variances from the plan: one of the two Wikipedians in Residence included in the program has been working for the Library of Trento thanks to a public tender, so she does not represent a cost for WMIT.
- Museums. Unfortunately we had to reduce the Wikipedians in Residence, which is the main activity concerning museums. We activated 4 WIR projects in 4 different museums, but they were funded by WMIT with a scholarship. We postponed the activation of another WIR project funded by a museum in 2016.
- Italian WIkipedia. Although we didn't complete all the activities, this program happened to cost more than predicted. The reason is that we focused on sustaining volunteers engaged in promoting Wikipedia. In particular, the request for public events on Wikipedia grew all over Italy and we reimbursed travel expenses of the volunteers who led the events. Moreover, WMIT offered numerous scholarships to participate to Wikimania Esino Lario 2016, for a total expenditure of around 10.000€ (12 national scholarships, 5 staff members, plus a grant of 3.000€ for international scholarships). As suggested by the FDC support team, we included in the program expenses the national scholarships only (€ 4.449,76).
- OpenStreetMap. Most of the activities planned are delayed due to the fact that the person hired to manage OSM projects has started to work on September instead of June 2015. The main event, that represents the biggest expenditure, was the OSMit conference that took place in Milan in May, 2016.
- Education Program. The main variance from the plan is the SMS solidarity campaign, which turned out to cost less than predicted. The main expenses is represented by the payment to the communication agency. Although, in the agreement with the agency is included a clause declaring that the total sum due would be reduced if the total amount collected was less than 20,000€. We collected around 5,000€.
- Wiki Loves Monuments. The main variation can be explained by the fact that the national exhibition of WLM 2015 photos had a great success and was requested in various cities of Italy. WMIT paid for the assembly and the transportation of the panels with the photos, which turned out to be more expensive than expected.
- Volunteers. We spent more than expected because we supported the initiatives involving the regional and thematic coordinators. Mainly, they organized many events for the 15th birthday of Wikipedia in January 2016 and they attended the three trainings we promoted in Bologna and Rome.
- Communication Plan. As predicted the main activities were the ones related to the celebration of WMIT's first decennial: concert, printing materials, ecc. In addition, there were other unexpected expenses. Some of them are payments postponed related to activities that took place during the first semester of the year (Festambiente; publishing of the new website). Moreover, given the significant number of press clippings we decided to extend the contract with L'Eco della Stampa (press monitoring service). At last, to strengthen WMIT brand awareness, in 2016 we worked with a professional graphic designer and with a communication agency. The agency offered to create our 2016 5x1000 campaign as an in-kind donation, but we still had to cover some costs for the product.
Is your organization compliant with the terms outlined in the grant agreement?Edit
- As required in the grant agreement, please report any deviations from your grant proposal here. Note that, among other things, any changes must be consistent with our WMF mission, must be for charitable purposes as defined in the grant agreement, and must otherwise comply with the grant agreement.
- As regards the revenues, the deviations are related to:
- the unexpected increase in the cinque per mille (from 142,000.00 euros to 247,265.17 euros);
- the in-kind google grant of 88,930.89 euros
- This turned into a significant increase of the revenues from 419,825.53 euros to 611,509.56 euros.
- On the expenditure side, the deviations are the following (see #Differences in staff and #Differences by program for details):
- about -20% in the program due to:
- 2 wirs project in the GLAM - museum program were not activated
- the SMS - solidarity campaign costed less than predicted as its cost had a variable part linked to the results
- about +20% in staff due to the following:
- the fundraising part-time position was refocused as evaluation position,
- a schools project manager was added
- about +45% in the operation expenses, related to the increase of the activities (particularly high were the expenses for Archeowiki, an old project completed before the funding period but with some final expenditures during it, and Wikimania Esino Lario tickets for staff members and international scholarships)
- about -20% in the program due to:
- Despite this deviations there is a slight difference between the budgeted (403,214.72 euros) and the final cumulative (419,825.53 euros).
- As regards the revenues, the deviations are related to:
- Are you in compliance with all applicable laws and regulations as outlined in the grant agreement? Please answer "Yes" or "No".
- Are you in compliance with provisions of the United States Internal Revenue Code ("Code"), and with relevant tax laws and regulations restricting the use of the Grant funds as outlined in the grant agreement? Please answer "Yes" or "No".