Fundraising 2010/Banner testing/Stats/Stats report 2010-09-23/Consolidated

Spread sheet with full data (click '09-23 working' at bottom)

Click through rate represents how many people who saw a given banner (an impression) clicked on it. It is calculated by dividing total banner clicks over total banner impressions.
N/A is used for per landing page data because impression data is only useful for the banner as a whole (the TOTAL lines)