Fundraising 2010/Banner testing/Stats/Stats report 2010-09-09

You may see some weirdness on the site names: for instance, referrals from other sites. Those are the result of live mirroring. If you have specific questions feel free to ask.


Please note: All banners tested this week used the same landing page ( seen here ). It included the basic landing page we have used recently (with the picture of Jimmy Wales and a link to donor comments) with the addition of text about "The knowledge revolution" that is Wikipedia and its sister sites.

Overall Click rates

Impression to click comparisons

Donation Statistics

Click through statsEdit

Overview (All users/All projects combined)Edit

Combined (All users)Edit

Anonymous users onlyEdit

Logged in users onlyEdit



Impressions per project (Anonymous)Edit

Impressions per project (Logged in)Edit

Impressions per project (All users)Edit

Impression to Click RatiosEdit

Overview (combined data for targeted projects)Edit

Conversion ratios (All Users)Edit

Conversion ratios (Anonymous only)Edit

Conversion ratios (Logged in only)Edit