Fundraising 2010/Banner testing/Stats/Stats report 2010-09-09
You may see some weirdness on the site names: for instance, referrals from other sites. Those are the result of live mirroring. If you have specific questions feel free to ask.
Overview Edit
Please note: All banners tested this week used the same landing page ( seen here ). It included the basic landing page we have used recently (with the picture of Jimmy Wales and a link to donor comments) with the addition of text about "The knowledge revolution" that is Wikipedia and its sister sites.
- Overall Click rates
| Banner 6 (SC) "Stay curious." |
Banner 10(BC) "Be curious." |
Banner 11(TOAW) "Think of a world without {{Sitename}} Keep free knowledge alive." |
Banner 12(DN) "Wikipedia is the world's greatest repository of knowledge. [Donation needed]" (Wikipedia only) |
Banner 13(WFA) "Who funds {{Sitename}}? You do. Donate today." |
Banner 14(WF) "Who funds {{Sitename}}? You do." |
Banner 15(BCBB) "Be curious. Be bold." | |
|---|---|---|---|---|---|---|---|
| Total banner clicks | 3236 | 3826 | 1084 | 479 | 682 | 1224 | 3115 |
| Percent of total clicks | 24% | 28% | 8% | 4% | 5% | 9% | 23% |
- Impression to click comparisons
| Banner 6 (SC) | Banner 10(BC) | Banner 11(TOAW) | Banner 12(DN) (Wikipedia only) |
Banner 13(WFA) | Banner 14(WF) | Banner 15(BCBB) | |
|---|---|---|---|---|---|---|---|
| Impressions | 727516 | 730043 | 726180 | 710188 | 734898 | 735222 | 730206 |
| Banner Clicks | 3095 | 3711 | 923 | 307 | 515 | 1064 | 2970 |
| Conversion % | 0.43% | 0.51% | 0.13% | 0.04% | 0.07% | 0.14% | 0.41% |
- Donation Statistics
| Banner 6 (SC) | Banner 10(BC) | Banner 11(TOAW) | Banner 12(DN) (Wikipedia only) |
Banner 13(WFA) | Banner 14(WF) | Banner 15(BCBB) | |
|---|---|---|---|---|---|---|---|
| # who clicked donate | 15 | 10 | 18 | 13 | 7 | 13 | 11 |
| Completed donations | 1 | 2 | 4 | 2 | 3 | 3 | 2 |
| Conversion % | 6.67% | 20.00% | 22.22% | 15.38% | 42.86% | 23.08% | 18.18% |
| $ received (USD) | $5.00 | $85.00 | $55.00 | $98.39 | $136.54 | $75.00 | $40.00 |
Click through stats Edit
Overview (All users/All projects combined) Edit
| Banner 6 (SC) |
Banner 10 (BC) |
Banner 11 (TOAW) |
Banner 12 (DN) (Wikipedia only) |
Banner 13 (WFA) |
Banner 14 (WF) |
Banner 15 (BCBB) | |
|---|---|---|---|---|---|---|---|
| Total | 3236 | 3826 | 1084 | 479 | 682 | 1224 | 3115 |
Combined (All users) Edit
| Banner 6 (SC) | Banner 10 (BC) | Banner 11 (TOAW) | Banner 12 (DN) | Banner 13 (WFA) | Banner 14 (WF) | Banner 15 (BCBB) | |
|---|---|---|---|---|---|---|---|
| enWikipedia | 3022 | 3614 | 900 | 307 | 504 | 1034 | 2902 |
| enWiktionary | 27 | 26 | 27 | 26 | 26 | 26 | 26 |
| enWikiquote | 7 | 6 | 0 | 0 | 0 | 1 | 5 |
| enWikibooks | 1 | 7 | 0 | 0 | 0 | 0 | 4 |
| enWikinews | 0 | 1 | 1 | 0 | 1 | 1 | 0 |
| enWikisource | 3 | 1 | 0 | 0 | 0 | 2 | |
| Wikispecies | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| enWikiversity | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| WikimediaFoundation | 0 | 0 | 1 | 0 | 0 | 0 | 2 |
| Commons | 30 | 33 | 25 | 25 | 25 | 27 | 31 |
| Meta | 1 | 0 | 3 | 0 | 1 | 2 | 2 |
| Mediawiki | 3 | 1 | 0 | 0 | 3 | 5 | 3 |
| StrategyWiki | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| usabilityWiki | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| Google translation | 11 | 11 | 6 | 2 | 3 | 9 | 16 |
| Tranexp translation | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| googlecache | 0 | 1 | 0 | 0 | 1 | 0 | 0 |
| medbherenn | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 6 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| top40-charts | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| Perm-motor | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| None | 127 | 122 | 119 | 118 | 118 | 119 | 121 |
Anonymous users only Edit
| Banner 6 (SC) | Banner 10 (BC) | Banner 11 (TOAW) | Banner 12 (DN) | Banner 13 (WFA) | Banner 14 (WF) | Banner 15 (BCBB) | |
|---|---|---|---|---|---|---|---|
| enWikipedia | 2944 | 3538 | 881 | 282 | 495 | 1016 | 2824 |
| enWiktionary | 26 | 37 | 8 | 0 | 2 | 7 | 25 |
| enWikiquote | 7 | 6 | 0 | 0 | 0 | 1 | 5 |
| enWikibooks | 1 | 7 | 0 | 0 | 0 | 0 | 4 |
| enWikinews | 0 | 0 | 1 | 0 | 1 | 1 | 0 |
| enWikisource | 3 | 1 | 0 | 0 | 0 | 1 | |
| Wikispecies | 1 | 1 | 0 | 0 | 0 | 0 | 0 |
| enWikiversity | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| WikimediaFoundation | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| Commons | 25 | 35 | 9 | 0 | 4 | 12 | 21 |
| Meta | 0 | 0 | 3 | 0 | 1 | 2 | 1 |
| Mediawiki | 3 | 1 | 0 | 0 | 3 | 4 | 3 |
| StrategyWiki | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| usabilityWiki | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| Google translation | 11 | 11 | 6 | 2 | 3 | 9 | 16 |
| Tranexp translation | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| googlecache | 0 | 1 | 0 | 0 | 1 | 0 | 0 |
| medbherenn | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 6 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| top40-charts | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| Perm-motor | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| None | 117 | 138 | 52 | 10 | 17 | 36 | 131 |
Logged in users only Edit
| Banner 6 (SC) | Banner 10 (BC) | Banner 11 (TOAW) | Banner 12 (DN) | Banner 13 (WFA) | Banner 14 (WF) | Banner 15 (BCBB) | |
|---|---|---|---|---|---|---|---|
| enWikipedia | 78 | 76 | 19 | 25 | 9 | 18 | 78 |
| enWiktionary | 1 | 0 | 1 | 0 | 0 | 0 | 0 |
| enWikinews | 0 | 1 | 1 | 0 | 0 | 0 | 0 |
| enWikisource | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| WikimediaFoundation | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| Commons | 5 | 8 | 0 | 0 | 0 | 2 | 6 |
| Meta | 1 | 0 | 0 | 0 | 0 | 0 | 1 |
| Mediawiki | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| None | 10 | 5 | 2 | 1 | 1 | 2 | 4 |
Impressions Edit
Overview Edit
| All Users (Logged in and anonymous) | |||||||
|---|---|---|---|---|---|---|---|
| Banner 6 (SC) | Banner 10 (BC) | Banner 11 (TOAW) | Banner 12 (DN) | Banner 13 (WFA) | Banner 14 (WF) | Banner 15 (BCBB) (BCBB) | |
| Impressions | 727516 | 730043 | 726180 | 710188 | 734898 | 735222 | 730206 |
| Logged in users only | |||||||
|---|---|---|---|---|---|---|---|
| Banner 6 (SC) | Banner 10 (BC) | Banner 11 (TOAW) | Banner 12 (DN) | Banner 13 (WFA) | Banner 14 (WF) | Banner 15 (BCBB) (BCBB) | |
| Impressions | 4959 | 5015 | 4980 | 4675 | 5000 | 5007 | 5180 |
| Anonymous users only | |||||||
|---|---|---|---|---|---|---|---|
| Banner 6 (SC) | Banner 10 (BC) | Banner 11 (TOAW) | Banner 12 (DN) | Banner 13 (WFA) | Banner 14 (WF) | Banner 15 (BCBB) (BCBB) | |
| Impressions | 722557 | 725028 | 721200 | 705513 | 729898 | 730215 | 725026 |
Impressions per project (Anonymous) Edit
| Banner 6 (SC) | Banner 10 (BC) | Banner 11 (TOAW) | Banner 12 (DN) | Banner 13 (WFA) | Banner 14 (WF) | Banner 15 (BCBB) | |
|---|---|---|---|---|---|---|---|
| enWiki | 705313 | 707633 | 704182 | 705513 | 712800 | 712899 | 707753 |
| enWiktionary | 3020 | 3131 | 3059 | - | 3023 | 3116 | 3058 |
| enWikiquote | 1044 | 1001 | 1070 | - | 1010 | 1070 | 1020 |
| enWikibooks | 992 | 942 | 955 | - | 1068 | 1012 | 973 |
| enWikinews | 148 | 144 | 151 | - | 133 | 155 | 150 |
| enWikisource | 256 | 245 | 255 | - | 270 | 267 | 239 |
| Wikispecies | 85 | 82 | 71 | - | 75 | 75 | 73 |
| enWikiversity | 104 | 125 | 113 | - | 115 | 1 | 116 |
| Commons | 11206 | 11253 | 10924 | - | 10998 | 11220 | 11197 |
| Meta | 123 | 185 | 167 | - | 163 | 153 | 168 |
| Mediawiki | 266 | 287 | 253 | - | 243 | 247 | 279 |
Impressions per project (Logged in) Edit
| Banner 6 (SC) | Banner 10 (BC) | Banner 11 (TOAW) | Banner 12 (DN) | Banner 13 (WFA) | Banner 14 (WF) | Banner 15 (BCBB) | |
|---|---|---|---|---|---|---|---|
| enWiki | 4630 | 4671 | 4604 | 4675 | 4640 | 4660 | 4783 |
| enWiktionary | 24 | 25 | 25 | - | 24 | 19 | 34 |
| enWikiquote | 0 | 4 | 1 | - | 3 | 3 | 3 |
| enWikibooks | 3 | 4 | 10 | - | 7 | 10 | 5 |
| enWikinews | 10 | 10 | 5 | - | 3 | 9 | 7 |
| enWikisource | 8 | 7 | 14 | - | 12 | 7 | 7 |
| Wikispecies | 11 | 9 | 5 | - | 13 | 9 | 15 |
| enWikiversity | 10 | 12 | 8 | - | 5 | 7 | 12 |
| Commons | 203 | 193 | 238 | - | 205 | 196 | 227 |
| Meta | 45 | 70 | 62 | - | 78 | 73 | 72 |
| Mediawiki | 15 | 10 | 8 | - | 10 | 14 | 15 |
Impressions per project (All users) Edit
| Banner 6 (SC) | Banner 10 (BC) | Banner 11 (TOAW) | Banner 12 (DN) | Banner 13 (WFA) | Banner 14 (WF) | Banner 15 (BCBB) | |
|---|---|---|---|---|---|---|---|
| enWiki | 709943 | 712304 | 708786 | 710188 | 717440 | 717559 | 712536 |
| enWiktionary | 3044 | 3156 | 3084 | - | 3047 | 3135 | 3092 |
| enWikiquote | 1044 | 1005 | 1071 | - | 1013 | 1073 | 1023 |
| enWikibooks | 995 | 946 | 965 | - | 1075 | 1022 | 978 |
| enWikinews | 158 | 154 | 156 | - | 136 | 164 | 157 |
| enWikisource | 264 | 252 | 269 | - | 282 | 274 | 246 |
| Wikispecies | 96 | 91 | 76 | - | 88 | 84 | 88 |
| enWikiversity | 114 | 137 | 121 | - | 120 | 8 | 128 |
| Commons | 11409 | 11446 | 11162 | - | 11203 | 11416 | 11424 |
| Meta | 168 | 255 | 229 | - | 241 | 226 | 240 |
| Mediawiki | 281 | 297 | 261 | - | 253 | 261 | 294 |
Impression to Click Ratios Edit
Overview (combined data for targeted projects) Edit
| All Users (Logged in and anonymous) | |||||||
|---|---|---|---|---|---|---|---|
| Banner 6 (SC) | Banner 10 (BC) | Banner 11 (TOAW) | Banner 12 (DN) | Banner 13 (WFA) | Banner 14 (WF) | Banner 15 (BCBB) | |
| Impressions | 727516 | 730043 | 726180 | 710188 | 734898 | 735222 | 730206 |
| Banner Clicks | 3095 | 3711 | 923 | 307 | 515 | 1064 | 2970 |
| Click-through rate | 0.43% | 0.51% | 0.13% | 0.04% | 0.07% | 0.14% | 0.41% |
| Logged in users only | |||||||
|---|---|---|---|---|---|---|---|
| Banner 6 (SC) | Banner 10 (BC) | Banner 11 (TOAW) | Banner 12 (DN) | Banner 13 (WFA) | Banner 14 (WF) | Banner 15 (BCBB) | |
| Impressions | 4959 | 5015 | 4980 | 4675 | 5000 | 5007 | 5180 |
| Banner Clicks | 85 | 85 | 22 | 25 | 9 | 21 | 86 |
| Click-through rate | 1.71% | 1.69% | 0.44% | 0.53% | 0.18% | 0.42% | 1.66% |
| Anonymous users only | |||||||
|---|---|---|---|---|---|---|---|
| Banner 6 (SC) | Banner 10 (BC) | Banner 11 (TOAW) | Banner 12 (DN) | Banner 13 (WFA) | Banner 14 (WF) | Banner 15 (BCBB) | |
| Impressions | 722557 | 725028 | 721200 | 705513 | 729898 | 730215 | 725026 |
| Banner Clicks | 3010 | 3626 | 903 | 282 | 506 | 1043 | 2884 |
| Click-through rate | 0.42% | 0.50% | 0.13% | 0.04% | 0.07% | 0.14% | 0.40% |
Conversion ratios (All Users) Edit
| Banner 6 (SC) | Banner 10 (BC) | Banner 11 (TOAW) | Banner 12 (DN) | Banner 13 (WFA) | Banner 14 (WF) | Banner 15 (BCBB) | |
|---|---|---|---|---|---|---|---|
| enWikipedia | 0.43% | 0.51% | 0.13% | 0.04% | 0.07% | 0.14% | 0.41% |
| enWiktionary | 0.89% | 1.17% | 0.29% | 0.07% | 0.22% | 0.81% | |
| enWikiquote | 0.67% | 0.60% | 0.00% | 0.00% | 0.09% | 0.49% | |
| enWikibooks | 0.10% | 0.74% | 0.00% | 0.00% | 0.00% | 0.41% | |
| enWikinews | 0.00% | 0.65% | 0.64% | 0.74% | 0.61% | 0.00% | |
| enWikisource | 1.14% | 0.40% | 0.00% | 0.00% | 0.00% | 0.81% | |
| Wikispecies | 1.18% | 1.10% | 0.00% | 0.00% | 0.00% | 0.00% | |
| enWikiversity | 0.00% | 0.00% | 0.83% | 0.00% | 0.00% | 0.00% | |
| Commons | 0.26% | 0.38% | 0.08% | 0.04% | 0.12% | 0.24% | |
| Meta | 0.60% | 0.00% | 1.31% | 0.41% | 0.88% | 0.83% | |
| Mediawiki | 1.07% | 0.34% | 0.00% | 1.19% | 1.92% | 1.02% |
Conversion ratios (Anonymous only) Edit
| Banner 6 (SC) | Banner 10 (BC) | Banner 11 (TOAW) | Banner 12 (DN) | Banner 13 (WFA) | Banner 14 (WF) | Banner 15 (BCBB) | |
|---|---|---|---|---|---|---|---|
| enWikipedia | 0.42% | 0.50% | 0.13% | 0.04% | 0.07% | 0.14% | 0.40% |
| enWiktionary | 0.86% | 1.18% | 0.26% | 0.07% | 0.22% | 0.82% | |
| enWikiquote | 0.67% | 0.60% | 0.00% | 0.00% | 0.09% | 0.49% | |
| enWikibooks | 0.10% | 0.74% | 0.00% | 0.00% | 0.00% | 0.41% | |
| enWikinews | 0.00% | 0.00% | 0.66% | 0.75% | 0.65% | 0.00% | |
| enWikisource | 1.17% | 0.41% | 0.00% | 0.00% | 0.00% | 0.42% | |
| Wikispecies | 1.18% | 1.22% | 0.00% | 0.00% | 0.00% | 0.00% | |
| enWikiversity | 0.00% | 0.00% | 0.88% | 0.00% | 0.00% | 0.00% | |
| Commons | 0.22% | 0.31% | 0.08% | 0.04% | 0.11% | 0.19% | |
| Meta | 0.00% | 0.00% | 1.80% | 0.61% | 1.31% | 0.60% | |
| Mediawiki | 1.13% | 0.35% | 0.00% | 1.23% | 1.62% | 1.08% |
Conversion ratios (Logged in only) Edit
| Banner 6 (SC) | Banner 10 (BC) | Banner 11 (TOAW) | Banner 12 (DN) | Banner 13 (WFA) | Banner 14 (WF) | Banner 15 (BCBB) | |
|---|---|---|---|---|---|---|---|
| enWikipedia | 1.68% | 1.63% | 0.41% | 0.53% | 0.19% | 0.39% | 1.63% |
| enWiktionary | 4.17% | 0.00% | 4.00% | 0.00% | 0.00% | 0.00% | |
| enWikinews | 0.00% | 10.00% | 20.00% | 0.00% | 0.00% | 0.00% | |
| enWikisource | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 14.29% | |
| Commons | 2.46% | 4.15% | 0.00% | 0.00% | 1.02% | 2.64% | |
| Meta | 2.22% | 0.00% | 0.00% | 0.00% | 0.00% | 1.39% | |
| Mediawiki | 0.00% | 0.00% | 0.00% | 0.00% | 7.14% | 0.00% |