| Banner text
|
A: Help us change the world / Support Free Knowledge
|
B: Help us change the world / Donate today to support free knowledge
|
| Same number of people saw both banners
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1052 clicked A (57% of total clicks)
|
807 clicked B (43% of total clicks)
|
| Landing page text
|
Donor form only
|
form, Jimmy quote, donor quotes
|
Donor form only
|
form, Jimmy quote, donor space
|
| Clicks from each banner were directed 50/50 to each landing page
|
8 hit donate (.76% of A's clicks)
|
9 hit donate (.86% of A's clicks)
|
2 hit donate (.25% of B's clicks)
|
3 hit donate (.37% of B's clicks)
|
| Completed donations
|
0 actually donated (0% of A's clicks)
|
3 actually donated (.28% of A's clicks)
|
0 actually donated (0% of B's clicks)
|
1 actually donated (.12% of B's clicks)
|
| Total donated (Which combo won?)
|
$0.00 (0% of A's donations)
|
$146.58 (100% of A's donations)
|
$0.00 (0% of B's donations)
|
$3.00 (100% of B's donations)
|
| Which Banner won?
|
$146.58 (98% of total)
|
$3.00 (2% of total)
|
