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Fundraising 2010/Banner testing/Stats/Stats report 2010-08-19

Notes regarding donation results: 
There was unfortunately limited data available for this test but we're still trying to get a bit more that could be useful.
For now below is some data distilled from http://wikimediafoundation.org/wiki/Special:ContributionTrackingStatistics and 
an sql search.

Banners and landing pages: Each banner and landing page corresponds to the numbers in the tracking descriptions above. 
They are also linked
Button Hits: Each hit is one person clicking on either "Donate via Credit Card" or "Donate via PayPal"
Donations:  Actual donations that went though at the time
Amount: Total amount of donations that went through (US dollars)
Average: Average amount of donations that went through (US dollars)- Amount/Donations
Highest: The highest donation that went through




consolidated data


Total clicks on each banner. How many times they clicked the banner and went to a landing page



detailed banner click analysis
Notes:
NONE: No referral data
googleusercontent: Click throughs when someone was using Google Translate to view the page.
Wikimedia:Think this may be Commons but still checking up on that