Fundraising/Chapters/WMDE 2014
This page is for discussion and informational purposes about fundraising tests from Wikimedia Germany. Discussion should occur on the discussion page. If you want to leave a note in German, the German portal site might be a better place.
Along with the detailed test results we have posted accompanying explanations and interpretations of the tests during the last fundraising campaigns. This took always some effort in a time where the fundraising team was all too busy with the campaign in itself. That's why we change our work flow this year. For now we will post only test results in bare numbers. Still, the banners tested are linked so that one can check and see, what we've tested with what result. By this we provide immediate transparency and insight to our campaign testing. After the annual fundraiser we will get to profound analysis and than post explanations and evaluations of the tests in full length.
Tests on de.wikipedia.org edit
Test 1: edit
Thursday, 18/09/2014 - Monday, 22/09/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 705900 | 2342 | 1348 | 26117.10 | 19.37 | 0.003318 | 0.0019096 | 0.57558 | 0.0369983 | 15.33 |
| B14_WMDE_140918_switch | L10h16 | 756000 | 1924 | 1123 | 21625.50 | 19.26 | 0.002545 | 0.0014854 | 0.58368 | 0.0286052 | 16.23 |
statistical significance donation/impression: p=0.0000
Test 2: edit
Thursday, 25/09/2014 - Tuesday, 30/09/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 830600 | 2232 | 1416 | 26512.80 | 18.72 | 0.002687 | 0.0017048 | 0.63441 | 0.0319201 | 21.04 |
| B14_WMDE_140925_altamounts | L10h16 | 830500 | 2388 | 1468 | 27079.86 | 18.45 | 0.002875 | 0.0017676 | 0.61474 | 0.0326067 | 19.00 |
statistical significance donation/impression: p=0.3309
Test 3: edit
Thursday, 02/10/2014 - Tuesday, 07/10/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 879500 | 2369 | 1560 | 29467.01 | 18.89 | 0.002694 | 0.0017737 | 0.65851 | 0.0335043 | 18.63 |
| B14_WMDE_141002_alttext | L10h16 | 896900 | 2573 | 1716 | 33416.05 | 19.47 | 0.002869 | 0.0019133 | 0.66693 | 0.0372573 | 20.52 |
statistical significance donation/impression: p=0.0302
Test 4: edit
Thursday, 09/10/2014 - Tuesday, 14/10/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 921800 | 2426 | 1544 | 26734.74 | 17.32 | 0.002632 | 0.0016750 | 0.63644 | 0.0290028 | 23.46 |
| B14WMDE_141009_germany | L10h16 | 922200 | 2642 | 1710 | 32843.78 | 19.21 | 0.002865 | 0.0018543 | 0.64724 | 0.0356146 | 18.07 |
statistical significance donation/impression: p=0.0037
Test 5: edit
Thursday, 16/10/2014 - Tuesday, 21/10/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 115500 | 2300 | 1425 | 25318.05 | 17.77 | 0.019913 | 0.0123377 | 0.61957 | 0.2192039 | 23.30 |
| B14WMDE_141016_nolist | L10h16 | 114200 | 2311 | 1451 | 27544.05 | 18.98 | 0.020236 | 0.0127058 | 0.62787 | 0.2411913 | 19.61 |
statistical significance donation/impression: p=0.4276
Test 6: edit
Tuesday, 28/10/2014 - Friday, 31/10/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 786200 | 1371 | 1037 | 19834.50 | 19.13 | 0.001744 | 0.0013190 | 0.75638 | 0.0252283 | 20.41 |
| B14WMDE_141022_no20 | L10h16 | 771000 | 1341 | 930 | 20013.58 | 21.52 | 0.001739 | 0.0012062 | 0.69351 | 0.0259580 | 19.37 |
statistical significance donation/impression: p=0.0476
Test 7: edit
Monday, 03/11/2014 - Friday, 07/11/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 989700 | 1798 | 1268 | 24021.03 | 18.94 | 0.001817 | 0.0012812 | 0.70523 | 0.0242710 | 22.04 |
| B14WMDE_141103_livehl | L10h16 | 1011600 | 2045 | 1425 | 26280.16 | 18.44 | 0.002022 | 0.0014087 | 0.69682 | 0.0259788 | 21.34 |
statistical significance donation/impression: p=0.0139
Test 9: edit
Monday, 10/11/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 5130100 | 4693 | 3617 | 68238.51 | 18.87 | 0.000915 | 0.0007051 | 0.77072 | 0.0133016 | 22.02 |
| B14WMDE_141110_today | L10h16 | 5127500 | 5169 | 4145 | 80970.64 | 19.53 | 0.001008 | 0.0008084 | 0.80190 | 0.0157914 | 22.19 |
statistical significance donation/impression: p=0.000
Test 10: edit
Tuesday, 11/11/2014 - Thursday, 13/11/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 14107700 | 9759 | 7131 | 137298.94 | 19.25 | 0.000692 | 0.0005055 | 0.73071 | 0.0097322 | 24.63 |
| B14WMDE_141111_thisweek | L10h16 | 14237400 | 10414 | 7924 | 156863.21 | 19.80 | 0.000731 | 0.0005566 | 0.76090 | 0.0110177 | 26.24 |
statistical significance donation/impression: p=0.000
Test 11: edit
Thursday, 13/11/2014 - Friday, 14/11/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 10503200 | 5768 | 4302 | 84209.12 | 19.57 | 0.000549 | 0.0004096 | 0.74584 | 0.0080175 | 24.00 |
| B14WMDE_141113_pbar | L10h16 | 10452800 | 7303 | 5666 | 127401.74 | 22.49 | 0.000699 | 0.0005421 | 0.77585 | 0.0121883 | 23.65 |
statistical significance donation/impression: p=0.000
Test 12: edit
Friday, 14/11/2014 - Saturday, 15/11/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 7603600 | 5590 | 4894 | 96458.56 | 19.71 | 0.000735 | 0.0006436 | 0.87549 | 0.0126859 | 21.29 |
| B14WMDE_141114_counters | L10h16 | 7675700 | 5049 | 4297 | 83617.18 | 19.46 | 0.000658 | 0.0005598 | 0.85106 | 0.0108938 | 21.59 |
statistical significance donation/impression: p=0.000
Test 13: edit
Monday, 17/11/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 2850100 | 1570 | 1162 | 23111.55 | 19.89 | 0.000551 | 0.0004077 | 0.74013 | 0.0081090 | 25.86 |
| B14WMDE_141117_weekly | L10h16 | 2905600 | 1308 | 874 | 17723.00 | 20.28 | 0.000450 | 0.0003008 | 0.66820 | 0.0060996 | 25.87 |
statistical significance donation/impression: p=0.000
Test 14: edit
Tuesday, 18/11/2014 - Thursday, 20/11/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 12277300 | 5881 | 4362 | 91396.14 | 20.95 | 0.000479 | 0.0003553 | 0.74171 | 0.0074443 | 24.45 |
| B14WMDE_141118_tooltip | L10h16 | 12292600 | 5738 | 4345 | 90313.46 | 20.79 | 0.000467 | 0.0003535 | 0.75723 | 0.0073470 | 25.04 |
statistical significance donation/impression: p=0.8101
Test 15: edit
Thursday, 20/11/2014 - Friday, 21/11/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 10370200 | 4692 | 3373 | 71687.86 | 21.25 | 0.000452 | 0.0003253 | 0.71888 | 0.0069129 | 25.56 |
| B14WMDE_141120_pbar_donors | L10h16 | 10456300 | 4731 | 3412 | 70395.76 | 20.63 | 0.000452 | 0.0003263 | 0.72120 | 0.0067324 | 23.77 |
statistical significance donation/impression: p=0.8942
Test 16: edit
Sunday, 23/11/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 6866600 | 2743 | 2371 | 48798.99 | 20.58 | 0.000399 | 0.0003453 | 0.86438 | 0.0071067 | 22.59 |
| B14WMDE_141123_sunday | L10h16 | 6830000 | 2888 | 2456 | 49051.60 | 19.97 | 0.000423 | 0.0003596 | 0.85042 | 0.0071818 | 21.96 |
statistical significance donation/impression: p=0.1587
Test 17: edit
Friday, 21/11/2014 - Saturday, 22/11/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 5226700 | 2518 | 2185 | 44255.25 | 20.25 | 0.000482 | 0.0004180 | 0.86775 | 0.0084671 | 22.25 |
| B14WMDE_141121_weekly | L10h16 | 5273500 | 2213 | 1911 | 36684.27 | 19.20 | 0.000420 | 0.0003624 | 0.86353 | 0.0069563 | 23.02 |
statistical significance donation/impression: p=0.0000
Test 18: edit
Monday, 24/11/2014 - Tuesday, 25/11/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 7753200 | 3164 | 2202 | 44302.17 | 20.12 | 0.000408 | 0.0002840 | 0.69595 | 0.0057140 | 26.41 |
| B14WMDE_141124_altHdr | LaltHeader | 7751000 | 3201 | 2229 | 46105.85 | 20.68 | 0.000413 | 0.0002876 | 0.69634 | 0.0059484 | 22.97 |
statistical significance donation/impression: p=0.6781
Test 19: edit
Tuesday, 25/11/2014 - Wednesday, 26/11/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 7104300 | 3013 | 2081 | 43104.40 | 20.71 | 0.000424 | 0.0002929 | 0.69067 | 0.0060674 | 22.67 |
| B14WMDE_141125_20mio | L10h16 | 7107700 | 3610 | 2640 | 54572.06 | 20.67 | 0.000508 | 0.0003714 | 0.73130 | 0.0076779 | 24.00 |
statistical significance donation/impression: p=0.0000
Test 20: edit
Wednesday, 26/11/2014 - Thursday, 27/11/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 5916900 | 3065 | 2307 | 47839.64 | 20.74 | 0.000518 | 0.0003899 | 0.75269 | 0.0080853 | 24.40 |
| B14WMDE_141127_blue | L10h16 | 5838800 | 3770 | 2978 | 59114.24 | 19.85 | 0.000646 | 0.0005100 | 0.78992 | 0.0101244 | 22.10 |
statistical significance donation/impression: p=0.0000
Test 21: edit
Thursday, 27/11/2014 - Friday, 28/11/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 6955000 | 4271 | 3395 | 70947.41 | 20.90 | 0.000614 | 0.0004881 | 0.79490 | 0.0102009 | 23.14 |
| B14WMDE_141127_2_daysRem | L10h16 | 6907500 | 4411 | 3545 | 74471.31 | 21.01 | 0.000639 | 0.0005132 | 0.80367 | 0.0107812 | 21.58 |
statistical significance donation/impression: p=0.0369
Test 22: edit
Friday, 28/11/2014 - Saturday, 29/11/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 7718900 | 4816 | 4385 | 88805.39 | 20.25 | 0.000624 | 0.0005681 | 0.91051 | 0.0115049 | 20.99 |
| B14WMDE_141128_althl | L10h16 | 7690400 | 4771 | 4343 | 86949.35 | 20.02 | 0.000620 | 0.0005647 | 0.91029 | 0.0113062 | 20.84 |
statistical significance donation/impression: p=0.7819
Test 24: edit
Monday, 01/12/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 4450500 | 2523 | 1793 | 40497.00 | 22.59 | 0.000567 | 0.0004029 | 0.71066 | 0.0090994 | 25.04 |
| B14WMDE_141201_ctrl | L10h16 | 4449600 | 2611 | 1954 | 41353.57 | 21.16 | 0.000587 | 0.0004391 | 0.74837 | 0.0092938 | 24.38 |
statistical significance donation/impression: p=0.0084
Test 25: edit
Monday, 01/12/2014 - Tuesday, 02/12/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 3109300 | 3408 | 2749 | 55312.13 | 20.12 | 0.001096 | 0.0008841 | 0.80663 | 0.0177893 | 23.79 |
| B14WMDE_141201_2_thx4help | L10h16 | 3112900 | 3373 | 2720 | 55370.70 | 20.36 | 0.001084 | 0.0008738 | 0.80640 | 0.0177875 | 24.58 |
statistical significance donation/impression: p=0.6635
Test 26: edit
Tuesday, 02/12/2014 - Wednesday, 03/12/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 2926500 | 4327 | 3325 | 69323.72 | 20.85 | 0.001479 | 0.0011362 | 0.76843 | 0.0236883 | 29.20 |
| B14WMDE_141202_glitch | L10h16 | 2995600 | 4559 | 3529 | 68953.61 | 19.54 | 0.001522 | 0.0011781 | 0.77407 | 0.0230183 | 31.30 |
statistical significance donation/impression: p=0.1339
Test 27: edit
Wednesday, 03/12/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 1189600 | 1859 | 1329 | 26306.83 | 19.79 | 0.001563 | 0.0011172 | 0.71490 | 0.0221140 | 31.52 |
| B14WMDE_141203_20miovar | L10h16 | 1198100 | 1463 | 1095 | 22283.41 | 20.35 | 0.001221 | 0.0009139 | 0.74846 | 0.0185990 | 30.59 |
statistical significance donation/impression: p=0.0000
Test 28: edit
Wednesday, 03/12/2014 - Friday, 05/12/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 6492400 | 9549 | 7663 | 152522.86 | 19.90 | 0.001471 | 0.0011803 | 0.80249 | 0.0234925 | 30.64 |
| B14WMDE_141203_2_weekday | L10h16 | 6518400 | 10047 | 8086 | 169920.27 | 21.01 | 0.001541 | 0.0012405 | 0.80482 | 0.0260678 | 31.13 |
statistical significance donation/impression: p=0.0018
Test 29: edit
Saturday, 06/12/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 2081100 | 3496 | 3097 | 59776.45 | 19.30 | 0.001680 | 0.0014882 | 0.88587 | 0.0287235 | 27.61 |
| B14WMDE_141206_nicholas | L10h16 | 2103100 | 3705 | 3268 | 89885.00 | 27.50 | 0.001762 | 0.0015539 | 0.88205 | 0.0427393 | 27.27 |
statistical significance donation/impression: p=0.0845
Test 30: edit
Sunday, 07/12/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 2718200 | 4864 | 4373 | 87292.27 | 19.96 | 0.001789 | 0.0016088 | 0.89905 | 0.0321140 | 29.66 |
| B14WMDE_141207_ger_advent | L10h16 | 2769800 | 4789 | 4293 | 86006.16 | 20.03 | 0.001729 | 0.0015499 | 0.89643 | 0.0310514 | 29.87 |
statistical significance donation/impression: p=0.0825
Test 31: edit
Monday, 08/12/2014 - Tuesday, 09/12/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 4002400 | 5121 | 3788 | 80803.22 | 21.33 | 0.001279 | 0.0009464 | 0.73970 | 0.0201887 | 32.68 |
| B14WMDE_141208_ctrl | L10h16 | 4057000 | 5431 | 4083 | 84607.67 | 20.72 | 0.001339 | 0.0010064 | 0.75180 | 0.0208547 | 32.80 |
statistical significance donation/impression: p=0.0064
Test 32: edit
Tuesday, 09/12/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 2022200 | 2418 | 1713 | 36578.50 | 21.35 | 0.001196 | 0.0008471 | 0.70844 | 0.0180885 | 31.00 |
| B14WMDE_141209_ctrl | L10h16 | 2011200 | 2610 | 1886 | 37799.01 | 20.04 | 0.001298 | 0.0009377 | 0.72261 | 0.0187943 | 32.11 |
statistical significance donation/impression: p=0.0023
Test 33: edit
Tuesday, 09/12/2014 - Wednesday, 10/12/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 2593500 | 3328 | 2390 | 45691.02 | 19.12 | 0.001283 | 0.0009215 | 0.71815 | 0.0176175 | 34.01 |
| B14WMDE_33_141209_ctrl | L10h16 | 2608500 | 3420 | 2644 | 53742.36 | 20.33 | 0.001311 | 0.0010136 | 0.77310 | 0.0206028 | 32.19 |
statistical significance donation/impression: p=0.0007
Test 35: edit
Thursday, 11/12/2014 - Saturday, 13/12/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
% Women |
| ctrl | L10h16 | 5848000 | 8256 | 6863 | 134965.45 | 19.67 | 0.001412 | 0.0011736 | 0.83127 | 0.0230789 | 28.82 |
| B14WMDE_35_141211_lpvar | L10h16 | 5852800 | 8251 | 7140 | 141605.29 | 19.83 | 0.001410 | 0.0012199 | 0.86535 | 0.0241945 | 29.13 |
statistical significance donation/impression: p=0.0218
Tests on wikipedia.de edit
Wikipedia.de is a German search portal for content in de.wikipedia.org. During the fundraiser we also display banners on this site.
Mobile tests on m.de.wikipedia.org edit
Test 1: edit
Monday, 10/11/2014 - Monday, 17/11/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
| ctrl | L10h16 | 18743900 | 1683 | 920 | 6704.00 | 7.29 | 0.000090 | 0.0000491 | 0.54664 | 0.0003577 |
| B14WMDE_141110_mob_withcc | L10h16 | 18725100 | 1707 | 943 | 6937.00 | 7.36 | 0.000091 | 0.0000504 | 0.55243 | 0.0003705 |
statistical significance donation/impression: p=0.5792
Test 2: edit
Monday, 17/11/2014 - Tuesday, 18/11/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
| ctrl | L10h16 | 2839000 | 262 | 147 | 1500.00 | 10.20 | 0.000092 | 0.0000518 | 0.56107 | 0.0005284 |
| B14WMDE_141115_mob_full | L10h16 | 2811800 | 679 | 415 | 4690.00 | 11.30 | 0.000241 | 0.0001476 | 0.61119 | 0.0016680 |
statistical significance donation/impression: p=0.0000
Test 3: edit
Wednesday, 19/11/2014 - Friday, 21/11/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
| ctrl | L10h16 | 5292400 | 1043 | 649 | 7200.00 | 11.09 | 0.000197 | 0.0001226 | 0.62224 | 0.0013604 |
| B14WMDE_mob_141119_custom_amount | L10h16 | 5191200 | 1024 | 585 | 6436.50 | 11.00 | 0.000197 | 0.0001127 | 0.57129 | 0.0012399 |
statistical significance donation/impression: p=0.1381
Test 4: edit
Friday, 21/11/2014 - Wednesday, 26/11/2014
| Banner | Landing Page |
Impressions | Visitors LP |
Donations | Sum | Average | LP- Visitor/ Imp |
Donation/ Imp |
Donation/ LP-Visitor |
Amount/ Imp |
| ctrl | L10h16 | 14585300 | 2168 | 1257 | 15112.00 | 12.02 | 0.000149 | 0.0000862 | 0.57980 | 0.0010361 |
| B14WMDE_mob_141121_wikilogo | L10h16 | 14330700 | 2226 | 1266 | 14715.00 | 11.62 | 0.000155 | 0.0000883 | 0.56873 | 0.0010268 |
statistical significance donation/impression: p=0.1446
--Tobias Schumann (WMDE) (talk) 14:38, 3 December 2014 (UTC)