Wikimedia Foundation/Communications/Goals/2015/lt

Communications department goals

Communications department quarterly goals 2015

Q1 2016–17 (July–September 2016)

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2015: Metai į priekį

Pagrindinis dėmesys 2015-aisiais metais į:

Stumti į priekį kampanijas, pranešimus ir iniciatyvas, kurie palaiko mūsų misiją ir istoriją. Tai apima pasirengimą Vikipedijos 15-ajam jubiliejui 2016 m.

• Conceptualize, plan, and execute forward-looking campaigns, messaging, storytelling, advocacy, and initiatives in support of WMF high-priority strategic initiatives.

Parengti prekės ženklo valdymo strategiją, plėtrą ir komunikaciją.

• Coordinate brand research, positioning, and management.
• Initiate global market research, analysis, planning; brand positioning and partnerships; marketing and other materials; design, collateral, and products; social media; and trademarks support.

Manage public relations and issues management.

• Oversee and execute on media and public relations, external positioning, crisis response, statements and releases for increasing positive coverage and distribution of priority initiatives and campaigns.

Develop product marketing and communications.

• Drive positioning and awareness of WMF-developed products and technologies, in support of the Engineering and Product teams and Wikimedia strategic innovation objectives.
• Support research, analysis, and identification of personas and segmentation to guide messaging, positioning, collateral, and public relations.

Improving transparency and coordination around activities of the WMF.

• Produce a State of the WMF report.
• Hold a Product/Communications workshop to improve processes and objectives around key communications releases.