Wikimedia monthly activities meetings/Quarterly reviews/Communications and Advancement, July 2016

Notes from the Quarterly Review meeting with the Wikimedia Foundation's Communications and Advancement departments, July 15, 1:30 - 2:30 PM PT.

Please keep in mind that these minutes are mostly a rough paraphrase of what was said at the meeting, rather than a source of authoritative information. Consider referring to the presentation slides, blog posts, press releases and other official material

Present (in the office): Katherine Maher, Samantha Lien, Zachary McCune, Heather Walls, Michelle Paulson, Jeff Elder, Sheree Chang

participating remotely: David Stine, Ed Erhart, Gregory Varnum, Joady Lohr, Katie Horn, Maggie Dennis, Megan Hernandez, Victor Grigas, Wes Moran

Communications department presentation slides from the meeting

Communications

slide 1

Slide 1

• Sam: Numbers reflect inquires from media

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Slide 5

• Heather: Work has resumed on work previously put on hold

slide 6

Slide 6

• Wes: Coordinating New Readers data with metrics?
  • Zack: High level findings will be shared with metrics - also thinking about brownbag to talk about findings with community - and talking about sharing findings in India
    • Heather: We are still talking about presentations

slide 7

Slide 7

• Katherine: What is future for brand party?
  • Zack: Looking at regular meetings with contacts made - groups is growing - and trust is being built
  • Heather: Efforts reenforced how we operate - still looking into long-term usage of party itself
• Wes: Design team feeling motivated following brand party - tangible outcomes may come from conversations about collaborations and tools

slide 8

Slide 8

• Michelle: Have we seen impact?
  • Zack: We have seen increase press coverage, activity by the group, and improved internal communications

slide 9

Slide 9

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Slide 12

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Slide 13

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slide 20

Advancement

Slide 2

• Megan: Will be doing communty feedback group following staff group success

Slide 3

• Megan: First test did not show much impact, will need to run more
• Wes: Is more testing planned?
  • Megan: Yes

Slide 5

• LATAM = Latin America

Slide 12

• Katherine: What encouraged them to make this change?
  • Sheree: Part of ongoing conversation about easy changes they can make - going to talk about adding additional links - like "Edit"
  • Wes: Talking more with some specific teams in Google - having good outcomes already

Slide 13

• Sheree: Apple reached out to us about inclusion in iOS10 with ideas that happened to match our roadmap already

Slide 14

• Katherine: How are you measuring goals 5 and 6?
  • Sheree: With India - working with program eval to make that a program - working on what to assess and assessing it; with wifi - still figuring that out - soft launched - not measuring yet - tools not yet in place - working to identify which to make based on lessons from soft launch

Slide 15

• Sheree: Looking to do more about Zero and clarify its impact - want to find out if we are moving our goals outside of the outside factors - will need to have collaboration across organization - looking at quick surveys to reach zero users
• Wes: Some of our capacity in data analytics could help with this conversation
• Michelle: Without data - how are you identifying countries?
  • Sheree: Working on surveys based on local interest and other Foundation efforts (such as New Readers project)