Wikimedia Foundation Annual Plan/Quarterly check-ins/Audiences1 Notes October 2018

Notes from the Quarterly Review meeting with the Wikimedia Foundation's Audiences teams, October 30, 2018, 8:00am - 9:00am PDT.

Please keep in mind that these minutes are mostly a rough paraphrase of what was said at the meeting, rather than a source of authoritative information. Consider referring to the presentation slides and other official material

QCI Oct 2018 - Audiences Session #1

Community Wishlist: Niharika & Joe

• Joe on event metrics:
• Margeigh and Abbey are going to start a study with organizers

• Niharika: Finishing up some items incl. SVG translate

UI Standardization: Volker / Nirzar

• Nirzar on UI standardization
• library of UI components, used on most of our web projects
• Some places where UI Stdn:
• Fx. Settings pages - one of the most frequently used special pages
• Updating consistency of components
• Ensuring accessibility of components on the page
• Also review of copy (simplifying jargon etc) as part of updates

NEXT:

• Standardize across other special pages
• Involve other teams to strengthen the project
• Volker: had some issues with first rollout some months ago. This rollout focused more on quality, shout out to QA for their help

Better Use of Data

• identified issues throughout the data pipeline
• Marshall did audit
• Eg1. BUoD is the Segmentation database that is now publicly available
• Mpopov ran some ML queries afterwards to see if any other interesting data could be gleaned, seems v promising so far
• Eg2. Chelsy ran some queries on Android & iOS about Editors - some interesting data about more active Editors in the apps, but with insufficient data so high error spread
• Highlights data challenge due to lack of contributors for scale, esp. on sml to med wikis

Search Engine Optimization

• Prioritizing for EN, one factor is to try to do so before Fundraising
• Eg of an unknown SEO factor is that it's v likely Google does treat Wiki specially (eg we don't have a sitemap but they can find our links) , so any optimizations we do we should be wary of breaking whatever special sauce they are performing

Wikidata

• Highlights of a packed qtr of work:
  • Data improvements - better suggestions for issues and scripts
  • Lexicographical data
  • Increasing use of Wikibase within and outside of Wikimedia

Wrap up of Q1 projects

A. Page issues (Reading Web): Olga

• Improving visual styles of page issues on Mobile Web (previously it was very unobvious if a page had issues)
• Improved hierarchy of issues (severe issues are better highlighted)
• combo of A/B testing and user testing with prelim results that readers are much significantly more aware of page issues (CTR to notice increase 3-8x), though minimal effects on editor behavior thus far
• Heather: Would be great to find out more about how this increase awareness of issues relates to user Trust of Wikipedia
• Olga: Will fwd through results, and user testing findings so far from AHollender

B. Articles for Creation feature and augmentation of ORES and copyvio to New Pages Feed) - Marshall

• Final part of this feature rolled out yday (copyvio)
• AfC feature hope

C. Android nav and visual design updates: Charlotte

• New redesigned version released on Play Store yesterday
• Generally quite positive
• Other items: Visual updates, fast scrolling ToC, clean up of nav items

Audiences 3-5y planning update: Margeigh

• 4 product principles: community-centric, usable, transparent, extensible and sustainable
• Abstracts written for each of the 6 main themes by various PMs
• next a group of ~18 people did an "Unpacking" exercise, breaking down the 6 themes into next level of subthemes - so far just the outlines for each subtheme that will eventually turn into whitepapers
• Toby: we shared this at tech conference

• Maggie: excited to see this kind of planning