Wikimedia Foundation Annual Plan/Quarterly check-ins/Audiences1 Notes October 2018

Notes from the Quarterly Review meeting with the Wikimedia Foundation's Audiences teams, October 30, 2018, 8:00am - 9:00am PDT.

Please keep in mind that these minutes are mostly a rough paraphrase of what was said at the meeting, rather than a source of authoritative information. Consider referring to the presentation slides and other official material

QCI Oct 2018 - Audiences Session #1

Community Wishlist: Niharika & Joe

Joe on event metrics:
Margeigh and Abbey are going to start a study with organizers

Niharika: Finishing up some items incl. SVG translate

UI Standardization: Volker / Nirzar

Nirzar on UI standardization
library of UI components, used on most of our web projects
Some places where UI Stdn:
Fx. Settings pages - one of the most frequently used special pages
Updating consistency of components
Ensuring accessibility of components on the page
Also review of copy (simplifying jargon etc) as part of updates

Standardize across other special pages
Involve other teams to strengthen the project
Volker: had some issues with first rollout some months ago. This rollout focused more on quality, shout out to QA for their help

Better Use of Data

identified issues throughout the data pipeline
Marshall did audit
Eg1. BUoD is the Segmentation database that is now publicly available
Mpopov ran some ML queries afterwards to see if any other interesting data could be gleaned, seems v promising so far
Eg2. Chelsy ran some queries on Android & iOS about Editors - some interesting data about more active Editors in the apps, but with insufficient data so high error spread
Highlights data challenge due to lack of contributors for scale, esp. on sml to med wikis

Search Engine Optimization

Prioritizing for EN, one factor is to try to do so before Fundraising
Eg of an unknown SEO factor is that it's v likely Google does treat Wiki specially (eg we don't have a sitemap but they can find our links) , so any optimizations we do we should be wary of breaking whatever special sauce they are performing

Wikidata

Highlights of a packed qtr of work:
- Data improvements - better suggestions for issues and scripts
- Lexicographical data
- Increasing use of Wikibase within and outside of Wikimedia

Wrap up of Q1 projects

A. Page issues (Reading Web): Olga

Improving visual styles of page issues on Mobile Web (previously it was very unobvious if a page had issues)
Improved hierarchy of issues (severe issues are better highlighted)
combo of A/B testing and user testing with prelim results that readers are much significantly more aware of page issues (CTR to notice increase 3-8x), though minimal effects on editor behavior thus far
Heather: Would be great to find out more about how this increase awareness of issues relates to user Trust of Wikipedia
Olga: Will fwd through results, and user testing findings so far from AHollender

B. Articles for Creation feature and augmentation of ORES and copyvio to New Pages Feed) - Marshall

Final part of this feature rolled out yday (copyvio)
AfC feature hope

C. Android nav and visual design updates: Charlotte

New redesigned version released on Play Store yesterday
Generally quite positive
Other items: Visual updates, fast scrolling ToC, clean up of nav items

Audiences 3-5y planning update: Margeigh

4 product principles: community-centric, usable, transparent, extensible and sustainable
Abstracts written for each of the 6 main themes by various PMs
next a group of ~18 people did an "Unpacking" exercise, breaking down the 6 themes into next level of subthemes - so far just the outlines for each subtheme that will eventually turn into whitepapers
Toby: we shared this at tech conference

Maggie: excited to see this kind of planning