Comunicaciones/Encuesta YouGov sobre mujeres y Wikipedia
El Departmento de Communicaciones de Wikimedia Foundation está interesado en investigar para fundamentar acciones estratégicas y la construcción de sensibilidad sobre grupos que están poco representados en Wikipedia. Para recoger y compartir el conocimiento del mundo, necesitamos que todas las personas se sientan bienvenidas y capaces de contribuir. Para ese fin, seleccionamos a YouGov, un respetado grupo de investigación de mercados, que ha trabajado previamente con grandes organizaciones y agencias gubernamentales, para ayudarnos a entender familiaridades y actitudes sobre Wikipedia en una variedad de regiones alrededor del mundo. Encuestamos personas en 6 países con 6 idiomas. Las preguntas se orientaron sobre las actitudes de los encuestados hacia Wikipedia, con foco en cómo el género puede o no impactar sobre la participación de los/as usuarios/as y su percepción del valor del sitio.
El reporte completo está disponible en Wikimedia Commons.
Metodología
Esta encuesta on-line tuvo lugar desde el 14 de febrero al 5 Marzo de 2019. Se solicitó a los encuestados/as responder 7 preguntas en una encuesta on-line - 6 preguntas tenían pre-opciones de respuesta seleccionadas, y 1 pregunta tenía un espacio para respuesta abierta. Un número aproximadamente igual de hombres y mujeres participaron en cada región. Los encuestados provenían de una variedad de grupos de edad mayores de 18. El estudio se completó en el idioma hablado más ampliamente en la región:
- Estados Unidos - inglés (n=1,250)
- México - español (n=1,003)
- Nigeria - inglés (n=400)
- Egipto - árabe (n=1,029)
- Alemania - alemán (n=2,117)
- India - hindi (n=1,067)
Nota: Debido a requisitos para encuestas en Alemania, los encuestados alemanes tuvieron la opción de seleccionar un “No sé / no estoy seguro/a”. Todas las figuras, a menos que se indique otra cosa, son de YouGov Plc. El tamaño total de la muestra fue de 6,866 adultos. El trabajo de campo se realizó entre el 14 de febrero y el 5 de Marzo de 2019. La encuesta se llevó a cabo on-line. Las figuras que han sido ponderadas corresponden a los EE.UU., México, India, Egipto y Alemania y son representativas de todos los adultos (de más de 18 años) encuestados en esos países. Los resultados en Nigeria no fueron ponderados.
Aspectos destacados de la encuesta
- En general, el conocimiento y la confianza de Wikipedia son extremadamente altos. 97% de los encuestados estaban familiarizados con Wikipedia. De ese grupo, 87% expresaron confianza en la enciclopedia.
- According to respondents, men and women have heard of Wikipedia in nearly equal numbers. 97% of women and men reported being aware of Wikipedia. Of those survey respondents who were aware of Wikipedia, men and women also reported using Wikipedia in equal numbers (83% of men and women).
- More men have tried editing Wikipedia at least once than women, with the percentage across all survey regions standing at 27% of men compared to just 21% of women reporting having edited Wikipedia.
- The difference between the number of men who have edited at least once versus the number of women who have edited at least once was larger in the United States (20% of men to 14% of women having edited at least once) and Germany (17% of men to 9% of women) than in Nigeria (42% of men to 39% of women) and Egypt (31% of men to 28% of women). Region by region, editing participation correlated with higher rates of trust in Wikipedia.
- When asked how meaningful Wikipedia is to women, more men than women across the survey regions responded that Wikipedia was meaningful to women. Phrased another way, more men think that Wikipedia is meaningful to women than women do. In the results across all survey regions, 74% of men categorized Wikipedia as “very” or “somewhat” meaningful to women, compared to 68% of women.
Regional highlights
United States
The vast majority of survey respondents in the United States have heard of Wikipedia (97% of men and 99% of women).
Among Wikipedia users, 20% of men have edited Wikipedia at least once; only 14% of women have. A higher percentage of men (20%) trust Wikipedia “a great deal” than women (14%). A higher percentage of men (40%) said they found Wikipedia very useful when compared to women (33%). A higher percentage of men (19%) also said they thought Wikipedia was meaningful to women compared to women (14%).
Germany
Awareness of Wikipedia was also high in Germany; 98% of men and 97% of women reported that they had heard of Wikipedia.
17% of male Wikipedia users had edited Wikipedia at least once, compared to 9% of women. 22% of men said they trusted Wikipedia a great deal, compared to 16% of women. 53% of men said they found Wikipedia very useful, compared to 42% of women. A higher percentage of men (16%) also said they thought Wikipedia was meaningful to women compared to women (11%).
Nigeria
In Nigeria, almost everyone reported having heard of Wikipedia; 0% of male respondents and 1% of female respondents said they had never heard of Wikipedia.
Amongst those who had used Wikipedia, 42% of men had edited Wikipedia at least once, compared to 39% of women. 64% of men said they trusted Wikipedia a great deal, compared to 71% of women. 85% of men said they found Wikipedia very useful, compared to 86% of women. A lower percentage of men (57%) said they thought Wikipedia was very meaningful, to women compared to women (62%).
India
In India, most respondents had heard of Wikipedia; 4% each of men and women said they had never heard of Wikipedia.
Amongst Wikipedia users, 39% of men had edited Wikipedia at least once, compared to 30% of women. 59% of men said they trusted Wikipedia a great deal, compared to 52% of women. 75% of men said they found Wikipedia very useful, compared to 66% of women. A higher percentage of men (46%) said they thought Wikipedia was meaningful to women, compared to women (40%).
Egypt
In Egypt, most respondents had heard of Wikipedia; 4% of men said they had never heard of it, compared to 7% of women.
Amongst Wikipedia users, 31% of men had edited Wikipedia at least once, compared to 28% of women. 35% of men said they trusted Wikipedia a great deal, compared to 37% of women. 52% of men said they found Wikipedia very useful, compared to 53% of women. A lower percentage of men (29%) said they thought Wikipedia was meaningful to women, compared to women (31%).
Mexico
In Mexico, most respondents had heard of Wikipedia; 2% each of men and women said they had never heard of Wikipedia.
Among Wikipedia users, 34% of men had edited Wikipedia at least once, compared to 30% of women. 40% of men said they trusted Wikipedia a great deal, compared to 42% of women. 59% of men said they found Wikipedia very useful, compared to 62% of women. A higher percentage of men (40%) said they thought Wikipedia was meaningful to women compared to women (35%).
Analysis
The YouGov survey results can provide additional insight into differences between editing Wikipedia among men and women, but also the perceptions surrounding how men and women use and find meaning in it.
Interestingly, we see that fewer women have ever tried to edit Wikipedia at least once, suggesting that we not only need to consider retaining women as editors on Wikipedia, but actively find ways to recruit and invite more women into the platform, as many community groups and projects already aim to do.
The differences in men’s and women’s responses to the question of “How meaningful is Wikipedia for women?” also reiterates that perception is different based on life experience and identity; simply guessing at the lived experience of another group will not always be accurate, and continuing to ask women and nonbinary editors about their experiences with the platform can help provide a more complete picture.