Wikimedia Foundation/Communications/Wikimedia brands/2030 movement brand project/Bengaluru brand workshop
The Wikimedia Foundation Board of trustees has resolved to pause the Movement Brand Project until March 2021. Read the full resolution on the Wikimedia Foundation Governance Wiki. |
As part of the 2030 movement brand project, the Wikimedia Foundation, along with its design partner, Snøhetta, hosted an in-person workshop in Bengaluru, India in February 2020. There were 41 participants. Participants from 23 countries were present. 26 volunteers and 15 Wikimedia Foundation staff were present along with members of the Snøhetta staff.
The objective of the workshop was to allow participants to collectively contemplate the question "Who are we?" as a movement. Participants broke into small groups and chose a general concept that they felt best represents the movement. Each group then built physical models or chose an existing image to explain their choice.
The concepts from the Oslo brand workshop, the Bengaluru brand workshop and the online workshops generated a total of 23 concepts. The 23 concepts were presented to the community for feedback in the March 2020 exercise "Who are we?". Feedback and engagement on the series of concepts is being used to develop a single concept from the 23 to guide proposals around naming conventions and brand design.
Participants
edit- 41 total participants.
- 25 in Group 1, 25 in Group 2.
- 13 home wikis present.
- 23 regions present.
- 26 volunteers and 15 Wikimedia Foundation staff participated.
| Username | Home wiki | Region | Affiliation |
|---|---|---|---|
| AbhiSuryawanshi | enwiki | India | |
| Afek91 | metawiki | Tunisa | Wikimedia Tunisia User Group |
| ANKAN | enwiki | Bangladesh | Bengali community (Executive Member, Wikimedia Bangladesh) |
| Bachounda | arwiki | Algeria | Algerian wikimedian UG aka WikiDZ |
| Biyanto Rebin (WMID) | metawiki | Indonesia | Wikimedia Indonesia |
| Exec8 | enwiki | Thailand | Eseap |
| GoEThe | ptwiki | Portugal | Wikimedia Portugal |
| Ircpresident | arwiki | Egypt | Arabic Wikipedia |
| Jetam2 | skwiki | Slovakia | Wikimedians of Slovakia UG/sk.wiki community |
| Manavpreet Kaur | pawiki | India | Punjabi Wikimedians UG, Affiliations Committee |
| Marajozkee | enwiki | India | Wikimedia India, Bangla Community. |
| Mardetanha | fawiki | Iran | iranian wikimedian user group |
| Motoko C. K. | kowiki | South Korea | Wikimedia Korea |
| NahidSultan | enwiki | Bangeladesh | Wikimedia Bangladesh, Bangla Wikipedia |
| Nassima Chahboun | enwiki | Morocco | Wikimedia Morocco User Group |
| Oscar_. | eswiki | Venezula | Wikimedia Venezuela |
| Owula kpakpo | enwiki | Ghana | Volunteer and member of Wikimedia Ghana User Group |
| Psubhashish | orwiki | India | Bengaluru |
| Reem Al-Kashif | arwiki | Egypt | Wikimedia Egypt |
| Roxyuru | eswiki | Uruguay | Wikipedia & Education User Group, WikiProject Women in Red |
| Sami Mlouhi | frwiki | Tunisa | Secretary of AffCom , Wikimedia TN User Group (Tunisia) |
| Theklan | euwiki | Spain | Basque Wikimedians User Group |
| Vanjpadilla | enwikinews | Philipines | Philwiki community |
| WhisperToMe | enwiki | Hong Kong | Wikimedia Community User Group Hong Kong |
| Yamen | frwiki | Tunisa | Wikimedia Tunisia User Group |
| عرين أسد أبو رمان | arwiki | Jordan | Wikimedia of Levant |
| AAlikhan (WMF) | metawiki | United States | Wikimedia Foundation staff |
| CKoerner (WMF) | metawiki | United States | Wikimedia Foundation staff |
| Delphine (WMF) | metawiki | Germany | Wikimedia Foundation staff |
| DZierten (WMF) | metawiki | United States | Wikimedia Foundation staff |
| ELappen (WMF) | metawiki | United States | Wikimedia Foundation staff |
| EZar (WMF) | metawiki | Australia | Wikimedia Foundation staff |
| Heather (WMF) | enwiki | United States | Wikimedia Foundation staff |
| JUzzell (WMF) | metawiki | United States | Wikimedia Foundation staff |
| KMpumlwana (WMF) | metawiki | South Africa | Wikimedia Foundation staff |
| LNavarro (WMF) | metawiki | United States | Wikimedia Foundation staff |
| RSharma (WMF) | metawiki | India | Wikimedia Foundation staff |
| Selsharbaty (WMF) | enwiki | Egypt | Wikimedia Foundation staff |
| SGautam (WMF) | metawiki | India | Wikimedia Foundation staff |
| THasan (WMF) | metawiki | India | Wikimedia Foundation staff |
| ZMcCune (WMF) | metawiki | United States | Wikimedia Foundation staff |
- Median edits (including staff): 4,994
- Average account age: 5 years
- Median edits (excluding staff): 16,314.5
- Average account age: 6.9 years
Notes:
- "Home wiki" is defined using the CentralAuth definition, "This is the wiki at which the account was initially merged. Note that it may differ from the real home wiki of that user."
- Some users are more active on projects other than their home wiki.
For information on how participants were selected, see the project FAQ.
Outcomes
editSix concepts were developed during the Bengaluru workshop. The process of creating the concepts in Bengaluru described in detail in the blog post "Our final concept workshop".
What is a concept?
editA concept is a tool making the complex more understandable. Concepts consolidate vast amounts of facts, data and details into a singular definition in its context. The workshop divided participants into groups to develop a unifying concept to answer the question "Who are we?" as a movement.
Concepts developed
editGalaxy
edit
“As the Galaxy we are always in transformation”
We are defined by diversity, inclusiveness and openness, and we are never ending. Like a galaxy our project is diverse and different from all angles. We are represented by both what you see, and by what you do not see, with the understanding that our potential is limitless.
Themes:
Limitless | Sum | Open | Point of view | Diverse
نتكاتف
edit
“Working together towards a shared purpose”
The Arabic word نتكاتف is similar in meaning to working together towards a shared purpose. Everything that we are and everything that we do is connected. Our actions are generating energy and interconnectivity. The model is visualising the diversity among us with different cultures, colours, directions, sizes and materials. We are stronger when we are together!
Themes:
Collective | Energy | Open | Connect | Diverse
Connections
edit
“The flowing and interchange of knowledge”
A connection is the relationship in which a person or thing is linked to something else. Connections define the core of who we are, from the links between our brain cells and individual thoughts to the connections between people, cultures and knowledge. No knowledge would ever grow without individuals connecting.
Themes:
Connect | Collective | Human | Diverse | Growth
Sum
edit
“The sum of all collective work”
Each language has a word for collective work: Ausoland, Dugnad, Busy Bee, Harambee etc. We are all pulling together to work and create something bigger. We might have different words, but we share the same vision.
Themes:
Sum | Generative | Work in progress | Collaboration | Human
Ocean
edit
“The Ocean is owned by everyone and should be accessible to anyone.”
There is an ocean of knowledge that belong to everyone. Some have great coastlines and can access it easily, others have barriers challenging their access. We have different types of ocean, quiet, stormy, warm or cold, arctic or tropical, but they are all a part of one big whole.
Themes:
- Collective | Unity | Open | Knowledge | Point of view
Universe
edit
“We are built out of many parts – from the very big to the very small”
The Universe represents the idea of millions of elements coming together as one bigger whole. Even though we know a part of it, we also know that there are many more areas we have yet to discover. The Universe can be seen as a physical space, but also as a metaphysical space.
Themes:
Collective | Diverse | Generative | Greater good | Open
What happened with the concepts developed?
editConcepts from the workshops in Bengaluru, Oslo and online were compiled and presented to the community for feedback in the exercise entitled "Who are we?". Feedback on these concepts is being used to develop one single concept that Snøhetta will use to make proposals around a naming convention and brand design system later in the brand project.
