Wikimedia Foundation/Communications/Wikimedia Foundation messaging strategy/2016-17 strategy
Wikimedia Foundation messaging strategy: 2016-17 strategy
This is the latest draft of the strategy for Wikimedia Foundation's Fiscal Year 2016-2017 (July 2016 - June 2017). It remains in active development, and we welcome your feedback on this talk page.
| Overall message | We are the future of free knowledge. | ||||
|---|---|---|---|---|---|
| Pillars | Reintroducing Wikimedia | The future of open | Building an inclusive community | Wikipedia for new readers | Where we’re going together |
| Overview | Get to know the Wikimedia you never knew. | The world needs the free and open web. Let’s protect it together. | We’re better with many voices. Let’s make a space for everyone. | Everyone, everywhere, should have access to free knowledge. | Let’s build the future of the Wikimedia movement together. |
| Audience | Readers, donors, potential editors where Wikimedia usage is high (North America, Europe, Japan). | Open movement partners, policy-makers, influencers, and readers. | Wikimedia communities, people thinking of joining the movement. | New readers around the world, especially Nigeria and India. Readers and donors that already know us. | Wikimedia communities, Foundation staff. Discussion participants. |