Wikimedia Foundation/Communications/Insights and Impact

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Insights and Impact

This team of highly skilled analysts aims to stay ahead of global trends, instead of simply being reactive and following them.

We gather insights which consist of information and data about behaviours and opinions of consumers, often through market research but not limited to. We focus not only on the who and what, but more importantly on the why.

We recognise the diversity (DEI) in our audience and we strive to provide the most locally representative data sets in our insights.

We then use this to direct better strategic storytelling and narratives that resonate with the audiences we want to reach.

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The team

Antonino Hemmer

Head of Audience Insights

Segun Oworu

Senior Lifecycle Insights Analyst

Fu-Ying Lin

Impact Analyst

How we work

TKTK

Selected projects

• TKTK

Current Projects

• TKTK

The Wikimedia Foundation, Inc is a nonprofit charitable organization dedicated to encouraging the growth, development and distribution of free, multilingual content, and to providing the full content of these wiki-based projects to the public free of charge.