Wikimedia Foundation/Communications/Goals/2016-17 Q1/en
| 2015 department goals | Communications department quarterly goals Q1 2016–17 (July–September 2016) |
| Foundation strategic direction
(Reach, Communities, Knowledge) |
Annual goal (Annual plan program) | Quarterly goal (Annual plan goal) | Output (Annual plan objective) | Dependencies | Outcome desired |
|---|---|---|---|---|---|
| R
+ C |
Program 1
Improve public understanding (PR/messaging) |
Goal 1
Understand current PR Goal 2 Begin messaging strategy |
- Coverage audit highlighting top narratives, geographies, sentiment, and opportunities) - Top narratives identified; strategy framework developed |
- Minassian support - Priorities shared by dept leads and get buy-in - ED approval |
- Be ready to build a strong messaging strategy that supports the future of the Foundation and the movement. |
| R
+ C |
Program 2
Make our brand more consistent |
Goal 1
Expand video Goal 2 Brand standards |
- Produce Wikimania content (1 video, 5 profiles) - Introduce Wikimedia organization brand materials on Meta wiki |
- Mule Design - Wikimania experience - Wikimania shooter |
- Supporting the movement with unified branded materials, and building trust. |
| R | Program 3
New audiences |
Goal 1
Understand new readers Goal 2 Build audience development capacity |
- Share new readers reports and personas (2 reports from Nigeria, India with 2+ personas) - Onboard audience manager |
- Design Research team - Global Reach team - Product teams - Community groups |
- Actionable understanding of new reader audiences to power informed reach efforts across movement. |
| R
+ C |
Program 5
Grow audiences |
Goal 1
Spread broad messaging Goal 2 Advocate movement via social media Goal 3 Cultivate new communities |
- Grow collaboration with community on social content - Diverse profiles of social media (3 profiles) - Facilitate relevant real-time social media conversations (25 posts) |
- Community groups - Legal review - Community Engagement review - Minassian |
- Increase relevance and community connection in storytelling. - Increase awareness of movement values and importance. |