Kommunikation/Jahresplan/2016-17 Viertel 1

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2015 Tore der Abteilung

Vierteljährliche Tore der Kommunikationsabteilung
Viertel 1 2016-17 (Juli-September 2016)

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strategische Ausrichtung der Stiftung (Erreichen, Gemeinschaften, Wissen)	Jähresziele (Jähresplanprogramm)	Quartalziele (Jähresplanziele)	Ausgabe (Jahresplanziele)	Abhängigkeiten	Outcome desired
R + C	Program 1 Improve public understanding (PR/messaging)	Goal 1 Understand current PR Goal 2 Begin messaging strategy	- Coverage audit highlighting top narratives, geographies, sentiment, and opportunities) - Top narratives identified; strategy framework developed	- Minassian support - Priorities shared by dept leads and get buy-in - ED approval	- Be ready to build a strong messaging strategy that supports the future of the Foundation and the movement.
R + C	Program 2 Make our brand more consistent	Goal 1 Expand video Goal 2 Brand standards	- Produce Wikimania content (1 video, 5 profiles) - Introduce Wikimedia organization brand materials on Meta wiki	- Mule Design - Wikimania experience - Wikimania shooter	- Supporting the movement with unified branded materials, and building trust.
R	Program 3 New audiences	Goal 1 Understand new readers Goal 2 Build audience development capacity	- Share new readers reports and personas (2 reports from Nigeria, India with 2+ personas) - Onboard audience manager	- Design Research team - Global Reach team - Product teams - Community groups	- Actionable understanding of new reader audiences to power informed reach efforts across movement.
R + C	Program 5 Grow audiences	Goal 1 Spread broad messaging Goal 2 Advocate movement via social media Goal 3 Cultivate new communities	- Grow collaboration with community on social content - Diverse profiles of social media (3 profiles) - Facilitate relevant real-time social media conversations (25 posts)	- Community groups - Legal review - Community Engagement review - Minassian	- Increase relevance and community connection in storytelling. - Increase awareness of movement values and importance.