User:NMorales (WMF)/Sandbox/IdeaLabHowitWorks
<translate> Inspire</translate>About this campaign edit
What is this campaign? edit
This is an effort for Wikimedians in countries with low awareness and usage of Wikipedia to come together to think about how to raise awareness and understanding of Wikipedia in their local communities. We hope that people in Wikimedia communities around the world will develop ideas together on how to engage new readers.
When is this campaign active? edit
This campaign is for January 9 - February 8, 2018. Grant submissions should be finalized February 18, 2018.
What do you mean by “awareness”? edit
Awareness is the first step in building new use, support, and participation in Wikimedia projects. People can’t really use, edit, or advocate for Wikipedia without knowing what it is. Right now, we know that less than half of internet users in 145 different countries don’t even know the word “Wikipedia,” but many of them do know Facebook, Google, and WhatsApp.
Wikipedia is special, and we want people to understand what it is and how it can help them in their lives so that they can become part of the wider community.
How do I know if I am in a “low awareness region”? edit
We know that low awareness and usage are correlated from our research in 2016. So we can look at countries with low usage of Wikipedia and estimate that there is also low or misunderstood awareness in those countries. Loosely, we’re defining “low awareness regions” as countries where Wikipedia usage is less than 7.1 Wikipedia page views per month per internet user. Below is a table detailing how many pageviews Wikipedia pages receive per internet user in a given country:
| Country name | Region | Monthly Wikipedia page views
per internet user |
|---|---|---|
| Eritrea | Africa | 0.02 |
| Turkey | Asia | 0.12 |
| China | Asia | 0.15 |
| Central African Rep. | Africa | 0.23 |
| Kiribati | Oceania | 0.27 |
| Nigeria | Africa | 0.39 |
| Bangladesh | Asia | 0.41 |
| Cuba | Central America | 0.46 |
| Yemen | Asia | 0.46 |
| Guinea-Bissau | Africa | 0.51 |
| Uzbekistan | Asia | 0.55 |
| Sudan | Africa | 0.59 |
| Sao Tome and Principe | Africa | 0.6 |
| Anguilla | Central America | 0.61 |
| Comoros | Africa | 0.62 |
| Nepal | Asia | 0.68 |
| Equatorial Guinea | Africa | 0.7 |
| Gambia | Africa | 0.71 |
| Kenya | Africa | 0.75 |
| Uganda | Africa | 0.79 |
| Tonga | Oceania | 0.81 |
| Senegal | Africa | 0.85 |
| Syria | Asia | 0.86 |
| Swaziland | Africa | 0.92 |
| Egypt | Africa | 0.93 |
| Malawi | Africa | 0.95 |
| Chad | Africa | 1.01 |
| Rwanda | Africa | 1.05 |
| Congo Rep. | Africa | 1.07 |
| Zambia | Africa | 1.08 |
| Zimbabwe | Africa | 1.08 |
| Laos | Asia | 1.18 |
| Samoa | Oceania | 1.3 |
| India | Asia | 1.31 |
| Togo | Africa | 1.38 |
| Burkina Faso | Africa | 1.45 |
| Tajikistan | Asia | 1.47 |
| Papua New Guinea | Oceania | 1.54 |
| Vietnam | Asia | 1.61 |
| Cape Verde | Africa | 1.62 |
| Puerto Rico | Central America | 1.72 |
| Niger | Africa | 1.8 |
| Marshall Islands | Oceania | 1.82 |
| Micronesia | Oceania | 1.91 |
| South Africa | Africa | 1.91 |
| Morocco | Africa | 1.94 |
| Benin | Africa | 2.06 |
| South Korea | Asia | 2.15 |
| Ethiopia | Africa | 2.17 |
| Tanzania | Africa | 2.17 |
| Venezuela | South America | 2.18 |
| Mauritania | Africa | 2.29 |
| Solomon Islands | Oceania | 2.29 |
| Congo Dem. Rep. | Africa | 2.31 |
| Palestinian Terr. | Asia | 2.37 |
| Azerbaijan | Asia | 2.46 |
| American Samoa | Oceania | 2.53 |
| Mali | Africa | 2.53 |
| Virgin Islands | Central America | 2.54 |
| Bhutan | Asia | 2.55 |
| Brazil | South America | 2.57 |
| Philippines | Asia | 2.62 |
| Ghana | Africa | 2.63 |
| Sri Lanka | Asia | 2.63 |
| Tunisia | Africa | 2.78 |
| Libya | Africa | 2.83 |
| Oman | Asia | 2.84 |
| Lebanon | Asia | 2.89 |
| Vanuatu | Oceania | 2.98 |
| Haiti | Central America | 3 |
| Fiji | Oceania | 3.04 |
| Saudi Arabia | Asia | 3.04 |
| Cambodia | Asia | 3.1 |
| Indonesia | Asia | 3.14 |
| Cameroon | Africa | 3.23 |
| Botswana | Africa | 3.25 |
| Paraguay | South America | 3.26 |
| Turkmenistan | Asia | 3.33 |
| Greenland | Europe | 3.34 |
| Dominica | Central America | 3.51 |
| Jordan | Asia | 3.54 |
| Liberia | Africa | 3.64 |
| Mozambique | Africa | 3.71 |
| Bahrain | Asia | 3.75 |
| Malaysia | Asia | 3.9 |
| Saint Vincent and the Grenadines | Central America | 3.99 |
| Pakistan | Asia | 4.01 |
| Suriname | South America | 4.02 |
| Lesotho | Africa | 4.05 |
| Guyana | South America | 4.06 |
| Bolivia | South America | 4.14 |
| Saint Kitts and Nevis | Central America | 4.25 |
| Qatar | Asia | 4.29 |
| Thailand | Asia | 4.29 |
| Iraq | Asia | 4.35 |
| Algeria | Africa | 4.35 |
| Jamaica | Central America | 4.35 |
| Namibia | Africa | 4.35 |
| Bosnia | Europe | 4.56 |
| Mexico | North America | 4.59 |
| Burundi | Africa | 4.6 |
| Ecuador | South America | 4.64 |
| Kuwait | Asia | 4.81 |
| Kazakhstan | Asia | 4.82 |
| Kyrgyzstan | Asia | 4.92 |
| Seychelles | Africa | 4.92 |
| British Virgin Islands | Central America | 4.94 |
| Slovakia | Europe | 4.97 |
| Macedonia | Europe | 5.03 |
| Barbados | South America | 5.08 |
| Gabon | Africa | 5.08 |
| Moldova | Europe | 5.11 |
| Madagascar | Africa | 5.13 |
| Romania | Europe | 5.13 |
| Albania | Europe | 5.25 |
| Andorra | Europe | 5.25 |
| Aruba | South America | 5.38 |
| Colombia | South America | 5.38 |
| Djibouti | Africa | 5.42 |
| Sierra Leone | Africa | 5.42 |
| Trinidad and Tobago | Central America | 5.44 |
| Mongolia | Asia | 5.5 |
| Argentina | South America | 5.52 |
| Russia | Europe | 5.55 |
| Armenia | Asia | 5.82 |
| Belize | Central America | 5.88 |
| Honduras | Central America | 5.88 |
| Peru | South America | 5.89 |
| Georgia | Asia | 5.96 |
| Bermuda | North America | 5.97 |
| Chile | South America | 6.01 |
| Dominican Rep. | Central America | 6.05 |
| Guatemala | Central America | 6.07 |
| Nicaragua | Central America | 6.12 |
| Angola | Africa | 6.17 |
| Belarus | Europe | 6.24 |
| Antigua and Barbuda | Central America | 6.31 |
| Cyprus | Europe | 6.37 |
| Mauritius | Africa | 6.38 |
| Portugal | Europe | 6.65 |
| Costa Rica | Central America | 6.77 |
| Maldives | Asia | 6.84 |
| Lithuania | Europe | 6.94 |
| Ivory Coast | Africa | 7.05 |
| Latvia | Europe | 7.08 |
| Hungary | Europe | 7.34 |
| UAE | Asia | 7.38 |
| El Salvador | Central America | 7.41 |
| Rep. of Serbia | Europe | 7.49 |
| Ukraine | Europe | 7.61 |
| Spain | Europe | 7.64 |
| Uruguay | South America | 7.79 |
| Brunei | Asia | 7.84 |
| Grenada | Central America | 8 |
| Guam | Oceania | 8 |
| Saint Lucia | Central America | 8.1 |
| San Marino | Europe | 8.36 |
| Panama | Central America | 8.42 |
| Guinea | Africa | 8.53 |
| Japan | Asia | 8.65 |
| Somalia | Africa | 9.01 |
| Bulgaria | Europe | 9.03 |
| Faroe Islands | Europe | 9.16 |
| Greece | Europe | 9.19 |
| Czech Rep. | Europe | 9.26 |
| Montenegro | Europe | 9.38 |
| Belgium | Europe | 9.64 |
| Cayman Islands | Central America | 9.65 |
| Afghanistan | Asia | 10.11 |
| Croatia | Europe | 10.13 |
| Poland | Europe | 10.21 |
| Taiwan | Asia | 10.34 |
| Denmark | Europe | 10.37 |
| Slovenia | Europe | 10.41 |
| France | Europe | 10.95 |
| US | North America | 11.22 |
| Liechtenstein | Europe | 11.3 |
| Macao | Asia | 11.44 |
| New Zealand | Oceania | 11.47 |
| Australia | Oceania | 12.34 |
| Netherlands | Europe | 12.41 |
| Norway | Europe | 12.44 |
| Burma | Asia | 12.5 |
| Iran | Asia | 12.66 |
| Monaco | Europe | 13.01 |
| Germany | Europe | 13.07 |
| Luxembourg | Europe | 13.23 |
| Israel | Asia | 13.28 |
| UK | Europe | 13.47 |
| Canada | North America | 13.53 |
| Malta | Europe | 13.77 |
| Austria | Europe | 13.84 |
| Switzerland | Europe | 13.88 |
| Iceland | Europe | 14.39 |
| Italy | Europe | 14.85 |
| Estonia | Europe | 15.08 |
| Sweden | Europe | 15.26 |
| Gibraltar | Europe | 15.42 |
| Singapore | Asia | 17.3 |
| Ireland | Europe | 17.51 |
| Finland | Europe | 17.69 |
| Hong Kong | Asia | 19.03 |
| Timor-Leste | Asia | 21.5 |
| Jersey | Europe | 22.87 |
| Åland Islands | Europe | -- |
| Bahamas | North America | -- |
| Cook Islands | Oceania | -- |
| Curacao | Central America | -- |
| Guernsey | Europe | -- |
| Guadeloupe | Central America | -- |
| French Guiana | South America | -- |
| Isle of Man | Europe | -- |
| Northern Mariana Is. | Oceania | -- |
| Palau | Oceania | -- |
| Réunion | Asia | -- |
| South Sudan | Africa | -- |
| Sint Maarten | Central America | -- |
| Turks and Caicos Islands | Central America | -- |
| Vatican City | Europe | -- |
Data sources:
- Pageview data supplied by Wikimedia Foundation Analytics Team
- Demographics taken from English Wikipedia - page https://en.wikipedia.org/wiki/List_of_countries_and_dependencies_by_population or from article about a country (infobox) - e.g. https://en.wikipedia.org/wiki/Kenya
- Number of internet users taken from English Wikipedia - page https://en.wikipedia.org/wiki/List_of_countries_by_number_of_Internet_users
What if I’m not in a “low awareness region” but I want to help? edit
If you come from a region with high awareness and usage of Wikipedia, but still want to support bringing in new readers in low awareness regions, you can volunteer to be a collaborator on ideas and projects that are proposed in the campaign. Some idea creators may need designers, video editors, project managers or volunteers with other special skills to complete their projects. You can also endorse ideas, ask questions or make suggestions that will help the idea creator refine or improve their project or idea.
But what about writing articles? edit
We love editors! And we hope that many of the people you reach through your awareness-raising efforts eventually start editing. But for now, we want to focus on bringing people into understanding Wikipedia’s value to them as a reader/consumer. Later, once people understand how to use Wikipedia, then we can help them learn to contribute to the encyclopedia.
About Inspire Campaigns edit
What is an Inspire campaign? Why are you running them? edit
Part of IdeaLab, Inspire Campaigns are month-long events where we encourage ideas along a specific theme relevant to Wikimedia projects. The goal is to promote and elevate ideas that have been developed by participants that address that theme, and turn them into action. One way of doing so is through the use of the grant programs that the Wikimedia Foundation offers. These defined ideas can also be brought back to local projects for discussion, improvement, and consensus-building, and implementation. In general, IdeaLab and these campaigns are a good opportunity for others to gauge your ideas, for you to express your interests and concerns in others' ideas, build teams, and to revise ideas as needed.
Can ideas be directly implemented through discussion on the idea page? edit
It depends on the idea. Ideas cannot be directly implemented if it proposes a change in a Wikimedia project's policies or guidelines, or if there is a need for funding. To implement an idea, it usually must be brought to an appropriate place on your local Wikimedia project community, such as the Village Pump on English Wikipedia or the Café on Spanish Wikipedia.
edit
No. Ideas created through the Inspire Campaign will be submitted through the same grant channels as all other proposals. They will be reviewed using the same criteria as proposals not associated with this Inspire campaign.