商标方针

最终商标政策在wikimediafoundation.org上可用。此页面上的文字仅仅是一个草案，而不是政策的正式版本。

商标方针

维基媒体商标代表着通过一个开放协作的过程形成的自由的教育性内容。商标保护加强了维基媒体商标和它们所代表的项目之间的联系。保护起到确保这些标记只使用于推广我们使命的活动之作用。

當瀏覽者於網站左側欄位看見維基媒體商標，應相信渠等正閱讀之網站係經維基百科嚴格且透明之編輯程序所編輯，內容具備公正、扼要且高品質之水準。同樣地，當在網站或商品上看見維基媒體商標，瀏覽者亦應信賴渠等對於維基媒體所投入之努力的印象。

維基媒體的商標名譽源自一群勤勞和熱情的志願者，而維基社群亦已成為領先的線上免費教育資源來源。為保護社群為維基所付出的一切努力，我們按照社群的方向預備了這個政策。此政策確保我們商標的使用將與維基媒體的宗旨和動向一致。

我们分享知识的使命依靠并鼓励自由演讲。To make it really easy to share knowledge, this trademark policy embraces all free-speech protections built into trademark law to the broadest extent possible. The trademark policy also seeks to minimize the hurdles of trademark licensing. We are particularly liberal in approving uses by the Wikimedia community that are closely aligned with our mission.

為了令社群成員能更容易使用我們的商標，這個政策也帶來了一些創新的商標方案，例如授權社群成員隨意使用維基媒體商標。它亦同時允許社群在沒有得到商標使用許可的情況下將商標用於有關的活動和推廣工作。此政策更增設了「維基牌照」服務，方便其他使用者透過電郵申請使用我們的商標。這真是太「快」了！

点击这里阅读更多我们的商标政策的目的。

1 本政策适用範圍？

1.1 “维基媒体商标”

本政策适用于维基媒体基金会的所有商标。这些商标既有注册商标，也有未注册商标，包括每个维基媒体站点的非艺术化文字标志和商业外观。你可以在这里查看我们的商标的不可排他列表。在本方针中，我们将它们称为“维基媒体商标”，或简称为“标记”。

1.2 维基媒体商标的“使用”

本政策适用于所有你想要使用维基媒体商标的情形。本政策的第2节适用于这些标记的所有使用情形。其他节只适用于不需要单独许可的使用情形，需要商标使用许可协议的使用情形，或被维基媒体基金会所承认的地区分会、专题组织和用户团体持有的协议限定的使用情形。如果你的商标使用许可协议中的某些条款与本政策不一致，你应该遵守许可协议的条款。

1.3 “我们”或“维基媒体基金会”

本政策规定了维基媒体基金会持有的商标的使用情形。本政策有时会将维基媒体基金会简称为“我们”。

1.4 “你”

当你想要使用维基媒体商标时，本政策适用于“你”，并说明了你可以如何使用这些标记。“你”可能指一个维基媒体社区成员、地区分会、专题组织或用户团体。“你”也可能指一个无关的个人或组织。

1.4.1 社区成员

The Wikimedia community includes everyone who contributes to a Wikimedia site in furtherance of our mission. It also includes members and staff of chapters, thematic organizations, user groups, and the Wikimedia Foundation.

The members of the Wikimedia community share a common mission of creating and distributing free educational content. They are the core of the Wikimedia movement. Accordingly, community members may freely use the Wikimedia Community logo. They are also free to use all Wikimedia marks on the Wikimedia sites and for Wikimedia community-focused events, as well as outreach work without obtaining a trademark license. Community members can also easily fill out a Quick License for certain other community uses, such as Wikimedia photo events. We generally give priority to community requests for uses that require an ordinary trademark license.

1.4.2 地区分会、用户团体和专题组织

被维基媒体基金会所承认的地区分会、用户团体和专题组织被称为“运动组织”。它们独立于维基媒体基金会，支持并推广维基媒体网站。这些团体与维基媒体基金会达成协议，允许它们使用特定的维基媒体商标。任何用途原则上应该推广维基媒体的使命。一个组织要在它的协议所规定的范围之外使用这些标记，可以申请一份单独的商标使用许可协议，或在用途不需要许可协议时简单地遵守本政策。一个组织当然始终可以选择自己的名称、标志和域名。这样并不需要使用我们的标记。

1.4.3 其他组织或个人

Wikimedia sites are so well-known that authors and script writers frequently want to portray them in books and movies. Similarly, other companies may want to reuse content from Wikimedia sites in web or mobile applications. In doing so, these individuals and companies may want to display our marks in movies, books, apps, or other media.

As long as users are not confused about the source of those works, this type of use can promote the Wikimedia sites and mission by expanding the reach of free knowledge and potentially recruiting new Wikimedia community members. But it is important that the Wikimedia marks are not misleadingly used to market others' products because that will confuse Wikimedia users. We therefore have to be careful when licensing the marks for these purposes. For example, when licensing the marks to an organization that has its own logo, we need to make sure that it does not display any Wikimedia mark more prominently than its own logo or name. It's helpful to always have a proper separation between the organization's name and logo and any Wikimedia mark. Users should clearly see that the organization's products or services are provided by that other organization rather than the Wikimedia Foundation. Such use is never allowed without a trademark license.

1.5 “使命”

The Wikimedia marks should be used only for activities that promote our mission, which is to "empower and engage people around the world to collect and develop educational content under a free license or in the public domain, and to disseminate it effectively and globally."

2 如何使用维基媒体商标

使用商标时请始终遵守视觉识别方针无论您的使用是否需要商标授权。当您使用维基媒体商标时，请务必注意：

2.1 适当的形式

您可以使用文字标志作为适当名称（诸如“维基百科很给力”）或者形容词（诸如“维基媒体站点对我灰常有用”）。这也包括任何维基媒体标志的官方译名和转写。

在维基媒体站点，您可以以任何形式使用标志。您也可以再组合文字标识和标志，将它缩写并加入。

维基媒体站点以外，您只可以使用完整的维基媒体原始文字标识（诸如“维基教科书”）。标志不应在没有基金会的同意下修改。我们需要确保我们的标志比起其他标志的固有特性。

2.2 声明或商标符号

在合理情形下，请在维基媒体网站外使用标记时附上该声明：

“[列于这里的文字商标/标志名称]是维基媒体基金会的商标，经维基媒体基金会许可使用。这不代表维基媒体基金会赞同我们或我们附属于维基媒体基金会。”

The notice should appear near the first use of a Wikimedia mark. One notice is enough if you display multiple marks, provided the notice refers to all of them. You do not need to display this notice if you are using the Community logo under Section 3.4.

If the mark will primarily appear on a mobile screen or another medium with limited visual space, you may instead use a trademark symbol (™) with the mark to show that it is a Wikimedia trademark. For size and location of the trademark symbol, please see the Visual Identity Guidelines. When you use a symbol due to limited space and there are additional pages to your material, please include the notice in the text of a prominent page (e.g., most mobile apps have an "about us" section and may display terms during installation).

Regardless of whether you use a notice or a trademark symbol to identify your use of Wikimedia marks, please make sure that your use does not suggest endorsement by or affiliation with the Wikimedia Foundation.

3 何时可以不申请许可而使用维基媒体商标

3.1 商标在维基媒体站点上的使用

你可以根据你的需要在维基媒体网站上使用或组合维基媒体商标。

3.2 以社区为中心的活动

You may use the trademarks for events that promote our mission and are intended to be predominantly attended by Wikimedia community members. These are events like hackathons, editor meetups, photographer excursions, and WikiCons.

举个例子，你可以在你创办的编辑马拉松活动的横幅图和通知单中使用维基百科球形拼图标志。

GLAM活动则需要根据章节4.1签署一份快速协议。

本规定不会允许您为了捐助活动使用标志。

3.3 推广及招聘新的编者

You may use the marks consistent with our mission to educate people about the Wikimedia sites and to recruit new contributors, as long as you make it clear that you do not work for the Wikimedia Foundation. You can create educational material or banners to decorate a public fair stand or to publicize an edit-a-thon.

本规定不会允许您为了捐助活动使用标志。

3.4 社群标志使用

据以往讨论，维基媒体社群标志任何时候都可自由使用。但您不应该将商标性内容置于此标志外。维基媒体社群希望将此标志在伦理的角度上自由化。

3.5 在维基站点以外的讨论（合理使用）

文字标志一些时候可能会有特定的意思，此时应寻求专家帮助（诸如“苹果”或“脸书”）。设定上，我们的文字标志在创建之前没有任何意义。但如果相应文字被创建成维基媒体网站，那么您在本站以外使用时应遵守美国和您所在国家的版权法律中涉及合理使用的条例。

3.6 链接到维基网站（作识别之用）

您可以在以下情况使用非艺术化文字标志（诸如“维基百科”）：

• 一个维基媒体站点或专用于讨论维基媒体项目的文字中（诸如“我喜欢阅读维基百科上的维基导游条目。”）。
• 不具误导性的维基媒体内容的衍生作品（例如“本站点的百科内容来自维基百科”）。

您也可以使用所有维基媒体标志在您的站点作为超链接至维基媒体站点。用于超链接的标志应当遵守视觉识别方针（诸如您可以适当调整大小，但请勿做出除此之外的其他修改，除非您所在维基正在度过某纪念日诸如该维基建站X周年或突破X万条目）。

下面是其他一些无需许可即可使用的情况：

3.6.1 新闻报道

你可以在誠實地談及有關維基計劃的報道和新聞稿時使用維基商標。

3.6.2 个人博客和社交媒体

基于社交自由原则，您可以在您的个人博客、微博和/或社交网站使用我们的标志。但请不要将自己伪装成“维基媒体基金会的一部分”，除非已获社群认可。有鉴于安全原因，请不要擅自在您的网站背景、头像、博客简介、博客名称和/或您的社交网站用户名中凸显维基媒体标志。维基媒体社群标志则根据章节3.4而除外。

3.6.3 艺术、科学、文学、政治和其他非商业性使用

您可以在艺术、科学、文学、政治作品中使用维基媒体标志来谈论维基媒体站点。

但如果您想将维基媒体标志放在您的书籍封面上，或者在电影中使用维基媒体标志，或者组织一场可能被认为是维基媒体基金会主办的活动或演示，请向我们申请。欲了解详情，请参见章节4。

您也可以将商标用于讽刺或开玩笑，或用于制作扑克牌。这是为了减轻一些维基媒体用户编辑条目时所承受的巨大压力，对于治疗“抑郁症”等慢性“精神疾病”可能有很大帮助。

3.7 制作自用的周边物品

你可以用这些标志制作你自用的东西。可以是T恤、鸭舌帽、桌面壁纸、绳索甚至是蛋糕！但请勿出售同时确保你的设计符合视觉识别方针。如果你要出售你的周边产品，你可以申请根据4.6部分申请一个许可。

4 需要许可的特殊使用

不符合章节3或章节5的使用应该请求商标许可。本章节只说明何时请求许可。

When you use our marks under a trademark license, you need to comply with its terms as well as with this trademark policy. If some term in your license is inconsistent with this policy, you should follow that license term. Movement organizations will only need a separate license when the use is not already authorized by their organizational agreements with the Wikimedia Foundation or this policy.

4.1 特殊社群使用的快速许可协议

快速许可协议是一个用于特殊社群用途的简单协议，诸如维基爱古迹和GLAM活动。它可在元维基找到。您可以通过在邮件中签署它并发送到trademarks@wikimedia.org以很快使用。这并不需要经过任何用途审查。

4.1.1 照片竞赛

照片竞赛允许人们以自由版权收集优秀图像并上传至维基共享资源。此时您也应该签署快速协议用于飞行器、海报、演示文稿、网站和社交网络对竞赛的宣传。如果您是一个运动组织您已经有了一个理由同意此协议。

4.1.2 GLAM-Wiki活动

You may use the marks in a collaboration with someone outside of the Wikimedia movement with a Quick License. This license applies to collaborations with parks, museums, libraries, and other cultural institutions to share their information with the world through the Wikimedia sites. If you are a movement organization, you may already have an agreement that covers GLAM-Wiki initiatives.

Some GLAM initiatives include Wikipedians in Residence – Wikipedia contributors who work with a specific GLAM to develop the organization's relationship with Wikipedia. Please use a Quick License to represent yourself as a Wikipedian in Residence on online professional profiles, your personal blog, and social media, as long as your work is consistent with the mission.

4.2 域名

將維基媒體商標註冊或使用於全部或部分網域名稱必須事先獲得授權。為避免混淆維基媒體使用者，請避免以外觀、發音近似或包含誤寫之維基媒體商標註冊網域名稱。

4.3 活动与会议

如果你计划举办要使用维基媒体商标的公众活动或会议，你需要一份商标使用许可协议。

在您为活动申请商标许可时，应该包含下列信息。
活动拟定的题目是什么？ 谁主办、赞助或协调这场活动？ 活动组织者的联系方式（如果相关，还请包含维基媒体用户名）。 这场活动是为社区成员组织的吗？ 活动的主题是什么？ 活动的地点、日期、持续时间。 包括讲义、实例、模型或其他提议使用的说明。

当您获得了商标许可，它将仅适用于您申请的活动。如果您想再次举办活动，则需另外申请许可。

4.4 出版物

如果您希望使用维基媒体标志用于出版物，除非您的使用行为符合美国商标法或您所在国家相关法律的合理使用或特殊使用情形，否则您需要请求授权。

当您请求出版物的商标使用授权时应该包含以下信息。
出版物的拟定標題是什麼？ 申请人的联系信息（如果有对应的维基媒体用户名，请一并提供）。 誰是這出版物的作者、編者和出版者？ 對於故事類型的出版物，故事情節和大綱是什麼？ 你打算怎樣使用和討論這商標？ Include screenshots of the pages in your publication that includes or discusses the mark. (For a book, where in the book will the mark appear?) 如果您的出版物将拥有维基媒体站点的至少一张截图，请一并注明。 我可以面向难以拷贝的介质诸如电子书或者保险柜发布么？ 什么是打印和出版分配地区？它将拥有哪些版本？

When you obtain a trademark license, it will only apply to the specific publication in your request. You will need to apply for a new license if you want to make another publication.

4.5 电影和电视节目

如果你想要在电影、单集电视节目或在线产品中使用维基百科标志，你需要一份商标使用许可协议。

在您为电影或电视节目申请商标许可时，应该包含下列信息。
电影或电视节目的计划标题是什么？ 申请人的联系信息（如果有对应的维基媒体用户名，请一并提供）。 编剧、导演、制作人、发行人、演员、所有受访者（纪录片）的姓名。 将以何种方式展示或谈论维基媒体标志？请包含您想展示的任一维基媒体站点的截图。 Include a script and any footage that has already been created. Unless discussed in the script, specify the location of the film and whether it will advertise a product in conjunction with the use of Wikimedia marks. 此电影将在何地、何时、以何种方式发行？ 电影将如何宣传？您是否计划在广告上展示维基媒体标志？

所获得的商标许可仅适用于您申请的电影、电视节目或在线产品。如果您想再次拍摄电影或电视节目，则需另外申请许可。

4.6 商品

你也可以将维基媒体商标用于商业产品，当：

• 你获得了维基媒体基金会的商标使用许可协议；
• 你遵守我们的视觉识别方针；并且
• 如果您要捐助维基媒体基金会，您应当在售价中如实标注其中有多少资金将捐出。

5 禁止使用的情况

5.1 误导性的镜像和仿制网站

请不要创建模仿维基媒体站点“界面外观”的网站，尤其是模仿维基百科的条目。如果您有合理的理由创建仿制网站，请联系我们：trademarks@wikimedia.org。

如果您是想通过安装MediaWiki软件建立一个wiki站点，或者您复制内容只是为了开玩笑，您就不需要联系我们。

如果您创建一个镜像站点，请务必注明维基媒体站点的授权声明。加入一个连接至此方针页面的连接以及联系我们的方式。请不要在镜像站点内使用我们的商标。

5.2 链接至非维基媒体网站

您使用维基媒体标志时，只能链接到维基媒体站点。如果您想从您的网站链接到维基媒体网站，请参见 维基媒体网站的链接。

5.3 失实陈述

When you use a Wikimedia mark under this policy, please use it to represent only the project for which it stands. Please do not create the impression that your use is in any way endorsed, sponsored by, or is part of the Wikimedia Foundation. This section also applies when you are granted a license to use a mark that doesn't permit you to suggest such an endorsement.

6 商标滥用行为

6.1 报告滥用行为

对抗商标滥用行为非常重要。我们投入了大量的精力处理商标侵权行为，因为我们想要保护社区创造的富有价值的商标权利。如果你发现侵害权利的标记使用情形，请告诉我们！直接发送邮件至legal-tm-vio@wikimedia.org或在这里报告。我们真心感谢你的帮助！

6.2 滥用情形的许可取消

We may revoke the right to use the Wikimedia marks under this policy at any time by providing notice in any manner if we determine that a trademark use is inconsistent with our mission or could harm community members, movement organizations, or the Wikimedia Foundation.

7 商标政策的修订和译文

7.1 本商标政策可以遵循以下方式修订：

• We will propose major changes to the community in three languages selected by us. We will give notice of the proposed revision on the Wikimedia sites and in an email to WikimediaAnnounce-L or a similar mailing list. The community can then comment for at least 30 days.
• For minor changes or changes required by law, when possible we will provide three days' notice to WikimediaAnnounce-L or a similar mailing list. Minor changes include language fixes, administrative changes, or corrections of inaccurate statements.
• 本节不适用于用户友好摘要、常见问题、商标权政策目的陈述、商标申请表和侵权行为报告表。它们不属于本商标政策，始终可以不经通知而修订。

7.2 商标政策的译文

如果此商标政策的任何翻译文本与原始英语版本意思不一致，您应该遵循原始英语版本。

7.3 疑问

如果你对你的使用是否符合本政策或当地的商标法规感到不确定，请毫不犹豫地联系我们trademarks@wikimedia.org。

我们制订商标政策的目的

This statement isn’t a part of the trademark policy. It’s not even a legal document.
这只是简短介绍我们制订新商标政策的背景。

The Wikimedia marks represent the goodwill created by the many volunteers that make up the Wikimedia community. That is why internet users can trust that sites bearing Wikimedia marks contain free and neutral educational content developed by committed Wikimedians through good faith collaboration. Ensuring that the Wikimedia marks are only used consistently with our mission helps protect the community’s hard work and the reputation of the Wikimedia sites.

1. 商標政策平衡了社群的兩個訴求

The decentralized nature of the Wikimedia sites allows passionate contributors all over the globe to serve the mission of free knowledge. The first interest is therefore to ensure that contributors can easily use the Wikimedia marks in their work. The second interest is to protect the reputation of the Wikimedia marks. The marks signify educational content generated through an open and collaborative process. The reputation of the marks is particularly important given that the content that they represent is delivered digitally over the internet and could easily be misrepresented to the unwary user.

In order to serve the Wikimedia community interests, we need to apply trademark law creatively. The principles of trademark law were not developed with our unique organizational model in mind. But our goal is to make trademark protection work smoothly for our community. The trademark policy therefore respects the demands of trademark law while facilitating the use of the marks by the Wikimedia community.

2. 为何使用商标？

Trademarks allow a user to trust her or his intuition that a mark she or he recognizes will in fact lead her or him to the work that she or he is seeking. Trademark protection is not an intellectual property right that can be established or sold separately from the work that it represents. It is nowhere near as restrictive as copyright or patent protection. Those doctrines have demanded that we adopt open license approaches—such as Creative Commons and GNU GPL—to make the law better serve our mission. There is no equivalent open trademark license that we can adopt. Yet the unique contours of trademark law allow us to creatively make it work in our favor. It allows liberal re-use of Wikimedia content, while preserving the integrity of the Wikimedia sites. Because of our distinct trademarks, readers will instantly know which educational material has been created in the wiki way by our community.

2.1 商標政策如何避免商標的不當使用

Trademark rights help safeguard the marks that represent the Wikimedia movement from misuse. People may use the marks misleadingly because of the popularity of the Wikimedia sites. Some try to make their own websites or services more appealing by using our marks. Others misappropriate the marks or the general appearance of the Wikimedia sites to attract attention. But that attention is misguided because the marks are used to pass off work that is not genuine Wikimedia content. If we were to permit this, users may mistakenly believe that this inferior content was produced by the Wikimedia community and their opinion of the Wikimedia sites would dwindle.

For example, nobody likes to see sham Wikipedia articles created solely to promote companies in a way that is inconsistent with our mission. Similarly, cybersquatters often try to register common misspellings and variations of the Wikimedia marks in domain names. They do so to redirect users looking for the Wikimedia sites to advertising and other unrelated content. They can, for example, lead users to sites designed to spread malware by encouraging them to click on a pop-up ad stating, "Congratulations! You are the millionth visitor!" They can also expose users to phishing scams by asking them to enter their password on a page that looks like a Wikimedia site. These are all examples of misuses that we can fight using trademark rights. We need to retain the right to pursue these kind of misuses to protect the hard work of the Wikimedia community.

2.2 The importance of free speech in the trademark doctrine ensures that the Wikimedia trademarks do not interfere with free knowledge.

Our mission of sharing knowledge relies on and encourages free speech. Trademark protection can exist in this ecosystem, as the doctrine leaves a lot of room for speech-related activities. For instance, the unique fair use doctrine under trademark law allows any use of a wordmark in a non-trademark sense (i.e. when the word could mean something other than the trademark). Trademark law also has a "nominative use" doctrine. This doctrine allows free uses of a mark to refer to the item branded with that name. Finally, trademark law also embraces use of marks in art and political speech. This spectrum of free uses of a trademark distinguishes this body of law from intellectual property rights like copyright and patent.

By employing trademark protection over the Wikimedia marks, we do not impede these types of uses by anyone. Our liberal approval of trademark requests will further ensure that community members can easily use the Wikimedia marks to promote the mission, even for non-fair use purposes.

3. How we maintain our trademark rights.

To preserve the Wikimedia trademarks for the movement, we need to monitor for misuses and carefully license the marks. Misleading uses can weaken the connection between a mark and the goodwill that it represents, potentially resulting in loss of trademark rights. It could cause us to lose our ability to protect against other misleading or abusive uses. This is why it is important to keep track of the uses of the Wikimedia marks and to take action against misleading uses.

Similarly, trademark law requires trademark holders to monitor the quality of the work that is allowed to carry the trademarks under a license. Failure to control the quality through a license and monitoring can result in "naked licensing," causing a trademark holder to lose its rights. It is therefore important to require a level of quality that reflects a quality of the Wikimedia sites and reputation.

4. Facilitating trademark uses that promote the Wikimedia mission.

While we have certain legal obligations, we don’t want trademark requirements to be an obstacle for the work of the Wikimedia community. The trademark policy seeks to facilitate the ease of licensing Wikimedia marks. Many uses are also specifically permitted by the trademark policy and don’t require separate permission. Other uses fall under the many fair use categories, which we also outline for users in the policy.

We are also thinking creatively about how we can make it easier for community members to use the marks to further the Wikimedia mission. To that end, we have introduced a liberal solution in the trademark policy for particular uses of Wikimedia marks called the "Quick License." It is a Quick License because instead of requesting a license and waiting for it to be prepared, community members just need to fill it out and email it to trademarks@wikimedia.org. While the Quick License makes trademark use easier for common community uses, it includes some measures to maintain trademark protection of the Wikimedia marks. The license includes a quality control requirement and a reservation of a right to terminate the license if a mark is used in a way that is inconsistent with the Wikimedia mission.

5. 新的变化是？

Other than introducing a number of liberal solutions to assist community members in their work, the new trademark policy has very few substantive changes. We have focused on clarifying our trademark policy and practice as much as possible to make the use of the marks easier. Community members provided a lot of comments about trademark provisions that were previously ambiguous. We have worked to clarify those and other provisions in the new trademark policy and FAQs. We want the policy to be easily navigated and understood. We have therefore introduced a user-friendly summary at the beginning of the trademark policy that links to relevant provisions of the policy. We have also significantly expanded the FAQs and interlinked them with relevant provisions in the policy. The language of the policy and the FAQs was further tested under various readability indices to make sure that we wrote them in a straightforward way. Finally, we have introduced forms for requesting trademark licenses and reporting misuses that we hope will make those two processes smoother.

回到商标政策.

这些常见问题不是商标政策的组成部分。它们也不是一份法律文件。但是我们希望它们能给你提供帮助。:)

0 商标政策简介

0.1 什么是商标保护(trademark protection)？

商標法(trademark law)保護著某一標誌(mark)所代表的某一成果（work，像是商品或服務）之間的連結關係。它意在保障用戶不致於混淆一項成果的來源。同時，用戶也把商標當做與某成果之間的連結，因此會對此標誌所提供的成果之知名度、品質、以及服務有相當程度的期待。因此，商標是項強而有力、極富價值的工具，它能夠使維基媒體基金會以及其社群成員的知名度具象化，也可被視為一種讓用戶能夠認識某一成果或商品或服務的「簡略表達(shorthand)」。

0.2 什么是“维基媒体网站(Wikimedia sites)”？

维基媒体基金会运营很多自由软件和自由内容站点，列表见此：我们的计划。

1 本政策适用範圍？

1.1 什么是“文字标志(wordmark)”？

顾名思义，就是只由文字组成的商标，诸如“Wikipedia”或“Wikimedia”等计划网站名。另外，这也包括任何官方译名和转写（诸如“维基百科”）。

1.2 什么是“非艺术化文字标志(non-stylized wordmark)”？

非艺术化文字标志就是“维基媒体”及其计划的通用名称，诸如“维基百科”、“维基词典”等。相比之下，艺术化文字标志就是在这些名字基础上适当修改文字结构诸如字体。诸如“维基百科”文字标志艺术化后就是。无论文字标志是否艺术化均属于维基媒体基金会的商标。

1.3 什么是“商用外观(trade dress)”？

對我們而言，商用外觀意指網站或文章的設計符合網站或線上資料的來源。你可以把它看成某個網站「看起來和感覺起來的樣子」。比方說，維基百科條目的設計與外觀、或像是維基百科的首頁。任何維基媒體網站的商用外觀同時也屬於維基媒體基金會的商標。商標法也保護商用外觀。

返回“维基媒体标志。”

1.4 什么是社群成员(community member)？

任何在维基媒体站点有贡献的人。她也包括任何基金会职员、分会成员、专题组织成员、用户组成员和基金会本身。

回到社群成员

1.5 为何運動组织不能任意地使用商標？

身為商標的法定持有者，我們需要掌控運動組織使用商標的方式以保護整個社群。你可以在這裡閱讀更多相關資料。

1.6 What is the relationship between this trademark policy and a chapter, user group, or thematic organization agreement?

Chapters, user groups, and thematic organizations must comply both with this trademark policy and their respective agreement with the Wikimedia Foundation. If there are inconsistencies between this trademark policy and a chapter, user group, or a thematic organization agreement, the organization should follow their agreement.

回到分会、用户组和专题组织

2 如何使用维基媒体商标

2.1 Can my logo, name, or company name be smaller than the Wikimedia mark if it is really obvious that my products and services are not offered by the Wikimedia Foundation?

No. We need to make sure it is extremely clear that the Wikimedia Foundation is not providing your products or services. This is a simple, consistent way of doing that.

2.2 What if I clearly state that the products or services are provided by me?

對不起，您的商標、名字或公司名字一定要比維基商標大，而且必須適當地分隔開，因為不是每個人都會閱讀文字，可能有些人只會留意圖片。因此，我們必須確保您的產品或服務並非由維基媒體基金會提供。

2.3 你们说的“在维基媒体站点以外”是指什么？

也就是不在维基媒体基金会控制的站点使用商标，例如：维基百科、维基共享资源、维基词典、维基数据、维基语录、维基教科书、维基文库、维基物种、维基新闻、维基学院、维基导游和元维基。回顾商标政策，维基媒体实验室的标志也被视为维基媒体站点标志。另外，您可以在站外使用这些标志用于编辑马拉松。

2.4 Can I still create terms that combine Wikimedia trademarks with other words like "Wikipedian in Residence"?

Yes. This provision is not meant to stop community members from creatively combining the marks with other words to create new terms for the Wikimedia movement as long as they do it on the Wikimedia sites.

2.5 我可以翻译这些商标的文字么？

您应该在维基媒体网站的框架下翻译这些商标的文字。

2.6 Can I add graphic elements to, for example, celebrate a special event?

You can create remixes for special on-site purposes, but please don't change the logos outside our sites. These and many, many other questions are answered in the Visual Identity Guidelines.

2.7 What types of remixes of Wikimedia logos may be used outside of Wikimedia sites?

Certain remixes of Wikimedia logos may be used outside of Wikimedia sites as long as the remix does not look too similar to any of the Wikimedia marks. Please make sure that the remix will not be confused with the original Wikimedia logo.

2.8 我可以使用标志的高清版么？

是的！这里请。

2.9 我在哪里注释商标提醒？

尽可能在显眼的位置例如注脚。当有人阅读您的文档、访问您的网站或观看您的电影时应能较容易的找到。有几个很好的例子：文档（同一）页面的底部、藏书票上、网页页脚和/或电影制作者清单后。

2.10 如果我认为我没有足够的位置注明提醒我应该怎么办？

不要担心！如果您是想面向移动设备或其他中小屏幕设备注明，您只需要在维基媒体商标后面加注商标符号（™）即可。

2.11 How should I refer to the trademark in the notice?

Wordmarks can be referenced verbatim (i.e. "Wikimedia Commons"). Logos should be described according to the Visual Identity Guidelines. Examples include the "Wikipedia Puzzle Globe" and the "'W' icon."

2.12 我如何使用多于一个标志？

请确信所有标志都有一个说明如下：

“维基数据名称及标志是维基媒体基金会的商标。”

2.13 什么时候我不得不加入商标符号？

You only need to use the trademark symbol when you do not have enough space to write the entire notice, like when you are using a trademark on a mobile screen.

2.14 能否给一些正确使用商标的例子？

这里有个例子：

“维基共享资源™是维基媒体基金会旗下收集自由版权的媒体文件，诸如图像、声音和电影剪辑，并面向全球广泛传播的计划网站！”

2.15 我应该使用何种尺寸的商标？

When you use a wordmark (like "Wikipedia"), you should use the same font size for the trademark symbol as the wordmark itself. In this context, superscript formatting is encouraged for the symbol. When the mark is an image (like the puzzle globe), you should select a font size for the symbol that matches the size of the image and place the symbol so that it is clearly visible and close enough to the upper right corner of the image without touching it.

2.16 但是我想把我的網頁設計得好看一點！我可不可以把商標縮小或放在其他地方？

Unfortunately, no. Remember, you only need to put the symbol next to the first or most prominent use of the mark.

回到注释或商标符号

2.17 What does "no endorsement by or affiliation with the Wikimedia Foundation" mean?

You need to make sure that people do not mistakenly think that you may speak on behalf of the Wikimedia Foundation or one of its sites. For instance, you need to make sure that no one thinks you work for the Wikimedia Foundation.

3 不需询问权限的维基媒体标志使用

3.1 Can you give me some examples of when I can use the marks on the Wikimedia sites?

您可以在用户页、帮助页和关于维基媒体或其计划的页面使用标志。您也可以在邮件列表、IRC或用于维基媒体站点的工具使用标志。以上使用需遵守使用条款。

回到维基媒体站点商标使用

3.2 哪些活动不是“重点放在社群的”？

An event that includes mostly people who are not community members is not a community-focused event. (Please see the FAQ on events in general.) This does not mean that you cannot have guests at your meetup!

3.5 您能否提供重点放在社群的活动的例子？

Community-focused events are those events that are primarily open to community members and promote the mission. They tend to be related to improving the overall quality of the Wikimedia sites. Examples include conferences and monthly meetups hosted by community members, as well as other specific events like the "London Wikipedians regular's table," Wiki-Conference in Russia, and Wikipedia Workshop Köln (DE).

回到重点放在社群的活动

3.4 如果我的活动是重点放在社群的，我能使用哪些标志？

First, all Wikimedia community-focused events can bear a trademarked name. You may also use the Wikimedia logos to decorate your venue, but only to the extent they are relevant. For example, you cannot use the Wikisource logo for a Wikimedia Commons-only event. However, keep in mind that the 'Wikimania' name and logo are reserved for the yearly Wikimania conference.

3.5 您能否提供拓展工作使用的例子？

You can put up a stand at a street fair. Here are some examples of that. You may want to present the Wikimedia sites in your club or reach out to seniors. You can also give a talk in a school or create a university course.

3.6 什麼是教育性資源？

Educational materials help people to understand the Wikimedia sites. They can be leaflets, videos, cheat sheets, and other guides.

3.7 What about representing the community in an institution?

You need to sign and email us a Quick License if your institution wants to call you "Wikipedian in Residence" as part of a GLAM project, or something similar.

Back to Outreach and recruitment of new editors

3.8 这里有维基媒体社群标志？

是的！它在2008官方承认为元维基标志。

3.9 合理使用是什么意思？

在美国商标法中，合理使用章节允许您有条件的任意使用商标而不至于侵犯版权。本方针不会与之冲突。我们已在3.5和3.6章节使用您易于理解的语言提到。

除了美国商标法外，您还需留意您所在国家的版权法律，多数也规定了合理使用的情形。

3.10 您能否提供更多合理使用的例子？

This category of fair use is tricky in our case because our wordmarks were not real words before our projects were created, unlike "apple" or "facebook." But we would consider it fair use if you were to write a book in the Wiki software and refer to it as a "wiki book," even though Wikibooks is a distinctive trademark. If you are using the wordmarks to describe our projects, that is also a type of fair use (nominative use). You can read more about nominative use here.

3.11 您能否提供更多并非合理使用的例子？

• 使用维基媒体标志宣传您的书籍。
• 销售带有维基媒体基金会标志的T恤。
• 创建您自己的百科全书并且使用了维基百科的球形拼图。
• 使用维基媒体基金会标志为无关计划筹款。
• 在内容并非来自维基媒体站点情形下却宣称内容“来自维基百科，自由的百科全书”。

回到在维基站点以外的讨论（合理使用）。

3.12 您能否提供更多主要使用的例子？

这里有一些例子：

1. 描述维基媒体站点：
   • In a presentation that describes how Wikipedia works, using the wordmarks in slides in your bullet points would be a nominative use. The same also applies for a blog post that describes Wikidata. If you want to "illustrate" your slides or your blog post with any of the image marks, please refer to artistic, literary, and other non-commercial uses.
   • However, you cannot use a trademark as a generic term. For example, you cannot set up a wiki on motorcycles and refer to it as "a wikipedia for motorcycles."
2. 真實準確地說明：
   • “维基百科是世界最大的在线百科全书，并且它也是数千个网站中唯一一个集结成千上万志愿者编辑的。”
   • “我在2009年加入维基百科成为一名编辑者”（在您的个人网站）。
3. 描述衍生作品：
   • “来源：维基百科”
   • “本艺术作品基于来自维基共享资源的图像创建。”
   • “以下内容由维基百科内容衍生而来。”
   • 或者干脆：“来自维基百科”或“至维基百科条目”（通过QR码）
4. 更多個別例子:
   • Refer to the sections on news reporting; personal blogs and social media; artistic, literary, and other non-commercial uses; and links to Wikimedia sites.

Back to Refer to Wikimedia sites (nominative use).

3.13 我是否可以在新闻或漫画杂志或者电视新闻上使用标志或截图？

Yes, as long as the image illustrates the discussion in the article. Do not use our trademark just to attract attention to your work. That will confuse your readers or viewers, and ours!

回到新闻报道

3.14 我是否可以在博客文章或者状态更新站点包括标志？

Yes, as long as the image illustrates the discussion in your post. Do not use trademarked images just to attract attention to your page. Viewers of your blog or your user page should not be confused and think that your page is endorsed by the Wikimedia Foundation or any of its sites.

3.15 我能否在用户名、头像或聊天软件表情中使用商标？

很遗憾，不。我们非常感谢您宣传维基媒体站点。维基媒体社群为之感谢！然而，我们不希望人们认为您的言论就可以代表维基媒体基金会。您能够继续在用户名、头像或聊天软件表情中使用社群标志。

回到个人博客和社交媒体

3.16 Can you give me some examples of artistic, literary, and other non-commercial uses?

• Using the trademarks to discuss a scientific thesis in an academic paper.
• Illustrating a point in the slides for an educational presentation with a screenshot of a Wikimedia site.
• 使用标志在美术作品中。
• Creating a parody for the purposes of conveying a political message.
• 撰写一本关于维基百科条目的书籍。

回到艺术作品、文学作品和其他非商业性使用。

3.12 您能否提供连接至维基媒体站点的例子？

是的，您可点此查看。

3.18 我能在连接至维基媒体站点的QR码中使用标志么？

不。用于连接的标志不应如此使用。使用QR码连接您应使用非艺术化维基百科文字标志。您可点此了解更多。

回到连接至维基媒体站点。

3.19 我可以利用它們做什麼？

您可以用來製作衣服、帽子、背包、杯子、釘子、筆、貼紙、海報、屏幕背景，甚至蛋糕。大前提是你不會利用這些物品來牟利。

Here are some examples.

3.20 我可以销售带有这些标志的周边商品么？

不，在未获授权的情况下您不能这样做。更多信息见此。

3.21 可以在其他场合使用原样么？

只要你是免費派發這些物品，可以。

3.22 那么我在哪可以了解商业销售的周边产品？

最好是进入维基媒体商店 (Wikimedia shop)了解，这里销售的周边商品都由官方授权。如果您希望销售您自己的商品，请参见此处。

3.23 Can I ask commercial vendors to create custom items for me that use Wikimedia marks?

Of course! You may ask vendors like bakers and t-shirt sellers to create items with Wikimedia marks especially for you or your friends. This is okay because it is for your own personal use and no one is creating a business surrounding the sale of items with Wikimedia trademarks. And don't worry, vendors will not be required to strictly follow the Visual Identity Guidelines when it's not possible on items like cakes. For example, all these cakes are fine.

3.24 Is it okay to commission someone else to create lots of items with the Wikimedia marks for meet-ups and similar events?

Yes! As long as the items are not sold to participants, it's okay to ask a vendor to create multiple items with the Wikimedia marks for community-focused parties and gatherings like edit-a-thons under Section 3.2 of the policy.

3.25 Can I use high-resolution logos on commercial merchandise?

當然可以！雖然我們的舊版政策不允許這種做法，但是在新的政策中我們已經廢除了那條規例。

Back to Make your own branded stuff.

4 需要许可的特殊使用

4.1 如果我需要許可，我是不是要為此付費？

Usually, there is no license fee. However, we want to keep track of how our trademarks are used. Also, we want to make sure every use complies with our mission and standards. This is why we require a formal license in certain cases.

回到需要许可的特殊使用。

4.2 Do I need permission for every photo contest?

You only need to get a license if you advertise the photo contest outside a Wikimedia site. This includes posters, social media, and blogs. You can freely use the marks for community-focused events. Community-focused events are those that are intended to be predominantly attended by Wikimedia community members. They do not include events open to the general public.

回到照片竞赛。

4.3 Can I print out t-shirts with the Wikimedia logo to give out as prizes for the photo contest?

Yes. You can always make t-shirts with the Wikimedia logos and give them away as long as you are not selling them.

Back to Make your own branded stuff

4.4 How can I use the marks as a Wikipedian in Residence?

The marks may be used in any way that identifies you as a Wikipedian in Residence. Please avoid confusion about official endorsement. You should clarify that you are not a representative of the Wikimedia Foundation.

回到GLAM-WIKI活动。

4.5 Can you give an example of cybersquatting?

In the past, someone registered the domain wikkipedia.org to attract traffic to their own site. This is called cybersquatting or typosquatting that infringes our trademark. We strictly enforce our policy against confusing domain names. Please tell us if you see an infringing domain name.

4.6 我可以在我的域名中出现维基媒体标志么？

Unfortunately, no. If you do, there is a risk that you will confuse readers that are looking for Wikimedia content or other material related to Wikimedia. Movement organizations may be permitted to use the Wikimedia mark as part of their domain, but only after receiving special permission.

4.7 Can I use a Wikimedia mark if I use a different top-level domain?

You cannot register a Wikimedia mark as a domain, no matter the top-level domain, including country code top-level domains. For example, you may not register "wikipedia.jobs" even though it uses ".jobs", a different top-level domain, because "wikipedia" is a Wikimedia mark.

4.8 但我希望使用我自己的特殊域名！！！

如果您有合法的理由希望使用我们的域名，请电邮联络trademarks@wikimedia.org。

回到域名。

4.10 “公众活动”是什么？

A public event is an event that is not predominantly attended by community members. An event is also public when it is announced to the public with signs or advertisements or in an event schedule. Hence, this rule does not apply to community-focused meetups and conferences.

4.10 What event uses require permission?

Using a trademark for an event includes naming the event or using a Wikimedia logo on advertisements, leaflets, signage or a website.

4.11 Are there any exceptions to when events require permission?

If the name of the event uses a mark just to describe its content, that might fall under nominative use. An example for this would be announcing a course called 'Editing Wikipedia for Beginners' or 'Using Wikimedia Commons as an Amateur Photographer'. However, always include a notice that explains that your use is with permission from the Wikimedia Foundation and that you are not affiliated with the Foundation. Also, events hosted by a local Wikimedia chapter, thematic organization, or user group can use the marks subject to their respective agreement with the Wikimedia Foundation.

Back to Events and conferences.

4.12 What is a "publication"?

Publications include books, other print media, and web pages. They also mean audiovisual media like music, and other recordings, film and online video. See Outreach and recruiting new editors for materials that provide education about a Wikimedia site. See Section 4.5 for trademark uses in films.

4.13 我可以写一本关于维基百科的书籍么？

欢迎您这样做！但您不应在未获授权的情况下使用维基媒体标志在书的封面上。这是因为我们不会认可未获授权的书籍能够代言基金会。使用文字标志作为书的标题的一部分时同样需要请求授权。

4.14 Does this also apply to handbooks, like "A beginner's guide to Wikipedia", aimed at community members?

Yes. But, please send us a request and we will give prompt permission when appropriate. We love Wikipedia guides!

4.15 Does it make a difference if the book is being published by an educational publisher?

No, you will need permission as well, because even educational publishers are commercial entities.

回到出版物。

4.16 Do I need permission to show the Wikipedia marks in a film I am making for my school project?

If you are showing your film to the public, or at your school or workplace, you need permission. But we will make sure to make the permission process as easy and fast as possible.

回到电影和电视节目。

4.17 Will I have to donate a portion of the retail price for commercial merchandise?

No. But you will have to tell your customers if you don't donate your profits.

4.18 What do I have to say if I am donating a portion of my proceeds to the Wikimedia Foundation?

Just clearly state what portion of your proceeds will be given to the Wikimedia Foundation. You can, for example, say: "X% of your purchase will be donated to the Wikimedia Foundation."

4.19 Where should I state how much of my proceeds will be donated?

We recommend placing the notice right next to the purchase price, where it will be clearly visible to all buyers.

4.20 Do I need to mention donations to the Wikimedia Foundation if I don't donate anything at all?

Yes. You should state that 0% of your profits will go to the Wikimedia Foundation. Otherwise, users may mistakenly believe that you're doing fundraising for the Foundation.

Back to Commercial merchandise.

5 禁止使用的情况

5.1 Can I make a fake Wikipedia article if it is intended as a joke?

There are exceptions where this is permissible, but they are very limited. You will likely not fall under such an exception if your mimicking site has any commercial background. Please refer to the section on Parodies. Most importantly, you must make sure that no one (really no one!) could confuse your site with any part of a Wikimedia site.

5.2 How do I distinguish between a prohibited mimicking site and a parody site?

Here is an example of a mimicking site: Contrary to the Wikipedia guidelines, you create an article on Wikipedia about yourself or your organization. For unknown reasons, "your" article is deleted. This makes you mad. You register the domain "businesspedia.org" and design a website that looks just like the Wikipedia article that just got deleted, including a link to your own website. You are happy to attract more traffic to it by confusing internet users. Booo!

An example of parody site: Imagine you have a great friend called Rory and his birthday is coming up. You register the domain "rorypedia.org" and design a website that looks just like a humorous Wikipedia biography on your friend Rory. Since you don't want anyone to confuse "Rorypedia" and Wikipedia, you put a bright colored bar on the top of your site saying, "This page is a present for Rory from his awesome friends and not affiliated with Wikipedia. Happy birthday, Rory!" And you take down the site once the birthday party is over. Yaaay!

5.3 How do I avoid mimicking Wikimedia sites when I use the MediaWiki software?

All wikis using MediaWiki do in fact share certain graphic elements under the default theme, but the Wikimedia sites have certain visual features that distinguish them. Do not imitate these distinguishing features. For example, you should not use logos that are confusingly similar to the Wikimedia marks or name your site something that sounds like a Wikimedia site. But you can use the "Powered by MediaWiki" button as that button simply describes that the wiki is powered by MediaWiki.

Be sure to directly download the MediaWiki software if you want to use it. Please do not try to blindly copy the HTML code of a Wikimedia site! If you do, you will accidentally import features from our sites, like our Terms of Use or our "contact us" details. Being contacted about problems on your unrelated website understandably makes our wonderful email response team volunteers very unhappy.

Back to mimicking sites.

5.4 我可以在维基媒体站点的镜像站点使用标志连接么？

不可以。维基媒体标志只能在真实的维基媒体站点用于连接。我们愿意重申，站点由维基媒体社群维护和管理。
另外，如果您希望架设一个维基媒体站点的镜像站点，请尤其注意镜像方针。

回到连接至非维基媒体站点。

5.5 Can you give me some examples of misrepresentation with respect to the marks?

A misrepresentative use can be something that represents yourself. That includes using a Wikimedia logo in your logo, letterhead, or the name of your organization. Online examples are your social media avatar, favicon, and website domain.

Back to Misrepresentation.

6 报告商标滥用

6.1 你們會如何打擊侵犯商標權的行為？

Each year, we receive over 100 reports of trademark violations from community members. We also employ outside contractors and legal counsel to help protect our trademark portfolio globally. Within our resource constraints, our legal team pursues misuses of our marks to ensure that the Wikimedia logos remain distinctively associated with the Wikimedia community. After careful and sensitive evaluation, we send out cease-and-desist letters, which are usually effective. In the few instances that cannot be resolved by other means, we consider litigation to protect the marks.

6.2 Who is responsible for enforcing Wikimedia’s trademarks?

Trademark enforcement is currently handled by the WMF legal team to ensure consistency and compliance with trademark law. But we rely on the Wikimedia community to help us identify potential trademark infringements.

6.3 What happens when you receive a report of a potential trademark infringement?

When we receive a complaint that our trademarks are being misused, we first send a confirmation to the person submitting the complaint. Potential infringements are then logged into our system. The legal team then combs through each of those complaints to investigate the alleged infringement. We visit the site personally to make sure the complaint has merit. Then we apply US trademark law in assessing whether there is actual “misuse” and it is a valid infringement of the trademark. In general, the standard of “misuse” in US law is whether the use of the trademark is “confusingly similar” to WMF’s use of the trademark. In other words, will the potential infringers use of the trademark confuse users into thinking their site is sponsored by or hosted by WMF? We always contact the potential infringer first to see if they will voluntarily stop using our marks or work with us to make their use less confusing. If we are unable to work things out informally, and they refuse to comply with a cease and desist letter, we decide whether to move forward with litigation to stop the infringement.

6.4 Can I send a cease and desist letter on behalf of the Wikimedia Foundation when I find misuse?

Please don't. We really appreciate your help with trademark enforcement, but please report any misuses to us so that we can determine what action is appropriate.

回到报告商标滥用。

7 商标政策的修订

7.1 Why can you just change the FAQ section?

The FAQs are not part of the trademark policy. We created them to help you understand the policy. We want to add new questions from the community in the future and to clarify any answers users may find confusing. That is why we want to be able to update the FAQs easily.

7.2 What if I do not agree with the changes to the policy?

We encourage you to share your comments and concerns with us during the community feedback period following any announced changes. We will take all comments under careful advisement and ensure that any changes to our policy are consistent with our mission.

Back to Revision of the trademark policy.

8 其他问题

8.1 什么是“无效授权”？

Failure to exercise quality control in trademark licensing is referred to as "naked licensing," and can sometimes result in loss of trademark rights.

8.2 什么是视觉识别方针？

They are a set of guidelines you should follow when using any of the Wikimedia marks. These guidelines ensure that the marks always look their best and are not distorted in any way.

8.3 How do the Visual Identity Guidelines relate to the trademark policy?

The Visual Identity Guidelines are a separate document from the trademark policy and can be revised without notice. These guidelines help to make sure the Wikimedia marks are always used consistently with the same level of quality. Consistent use is important in order for us to maintain protection over the Wikimedia marks. It helps avoid confusion among users that may view marks similar to the Wikimedia marks. If Wikimedia marks are displayed consistently, users can be sure when they are viewing actual Wikimedia content instead of an imposter site.

8.4 我有更多问题如何提问？

如果您还有其他未在此列出的问题，请将其反馈至讨论页。我们将竭尽所能回答并放入本常见问题页。