Trademark policy/Section 1
Section 1 What does this policy apply to?
1.1 The "Wikimedia marks" This policy applies to all trademarks of the Wikimedia Foundation. The trademarks are both registered and unregistered trademarks, including non-stylized wordmarks and the trade dress of each Wikimedia site. See also a non-exhaustive list of our trademarks. In this policy, we refer to them as the "Wikimedia marks" or just "marks."
1.2 "Use" of the Wikimedia marks This Policy applies whenever you want to use the Wikimedia marks. Section 2 of this Policy applies to all uses of the marks. Other sections apply only to uses that do not require separate permission, uses that require a trademark license, or uses under agreements held by chapters, thematic organizations, and user groups that are recognized by the Wikimedia Foundation. If some term in your trademark license is inconsistent with this Policy, you should follow the license terms.
1.3 "We" or the "Wikimedia Foundation" This Policy regulates the use of marks held by the Wikimedia Foundation. Sometimes, this Policy simply refers to the Wikimedia Foundation as "we."
1.4 "You" This Policy applies to "you" if you want to use the Wikimedia marks and explains how you may use them. You may be a Wikimedia community member, chapter, thematic organization, or user group. You may also be an unrelated individual or organization.
1.4.1 Community members The Wikimedia community includes everyone who contributes to a Wikimedia site in furtherance of our mission. It also includes members and staff of chapters, thematic organizations, user groups, and the Wikimedia Foundation.
The members of the Wikimedia community share a common mission of creating and distributing free educational content. They are the core of the Wikimedia movement. Accordingly, community members may freely use the Wikimedia Community logo. They are also free to use all Wikimedia marks on the Wikimedia sites and for community-focused events, as well as outreach work without a trademark license. Community members can also easily fill out a Wikilicense for certain other community uses. And we generally give priority to community requests for uses that require an ordinary trademark license.
1.4.2 Chapters, user groups, and thematic organizations Chapters, user groups, and thematic organizations recognized by Wikimedia Foundation are called movement organizations. They are independent from the Wikimedia Foundation and support and promote the Wikimedia sites. These groups enter into agreements with the Wikimedia Foundation, which allow them to use certain Wikimedia marks. Any use should primarily further Wikimedia's mission. To use the marks beyond the specified scope of its agreement, an organization can ask for a separate trademark license or simply comply with this policy when the use does not require a license. An organization can, of course, always select its own names, logos, and domain names. It does not have to use our marks.
1.4.3 Other organizations or individuals Wikimedia sites are so well known that authors and script writers frequently want to portray them in books and movies. Similarly, other companies may want to reuse content from Wikimedia sites in web or mobile applications. In doing so, these individuals and companies may want to display our marks in movies, books, apps, or other media.
As long as users are not confused about the source of those works, this type of use can promote the Wikimedia sites and mission by expanding the reach of free knowledge and potentially recruiting new Wikimedia community members. But it's important that the Wikimedia marks are not misleadingly used to market others' products because that will confuse Wikimedia users. We therefore have to be careful when licensing the marks for these purposes. For example, when licensing the marks to an organization that has its own logo, we need to make sure that it doesn't display any Wikimedia mark more prominently than its own logo or name. It's helpful to always have a proper separation between the organization's name and logo and any Wikimedia mark. Users should clearly see that the organization's products or services are provided by that other organization rather than the Wikimedia Foundation. And such use is never allowed without a trademark license.
1.5 "Mission" The Wikimedia marks should only used for activities that promote our mission, which is to "empower and engage people around the world to collect and develop educational content under a free license or in the public domain, and to disseminate it effectively and globally."