Research:Knowledge Gaps Index/Measurement/Readers Survey 2023

Tracked in Phabricator:
Task T341890
Created
11:19, 6 September 2023 (UTC)
Duration:  2023-07 – ??-??

This page documents a research project in progress.
Information may be incomplete and change as the project progresses.
Please contact the project lead before formally citing or reusing results from this page.


This project aims to understand the demographics and motivations of Wikipedia Readers across language editions. It is part of the Knowledge Gaps Index focus on Readers of Wikipedias, and continues the work of the 2019 Readers survey.

Progress on this project can be followed at T341890.

Methods edit

This project uses simple random sampling of Wikipedia readers using the QuickSurveys extension. The QuickSurveys opt-in will be displayed to readers who are not logged in and will ask them whether they would like to participate in a survey to help improve Wikipedia. The survey will be conducted using LimeSurvey, an external survey tool.

The sample size goals will replicate the 2019 Readers Survey, as documented in T226273.

  • 10000 for large Wikipedias
  • 2000-5000 for medium-sized Wikipedias
  • 1500 for smaller Wikipedias

The goals of the survey are to make demographic estimates of Wikipedia readers across different language projects within the scope of the Knowledge Gaps Index, to understand motivations for reading Wikipedia, and to analyze whether there are differences by motivation and demographics in who reads which type of content.

Analyses of the survey data will primarily follow the 2019 edition of the survey.

Timeline edit

Month Goal
September 2023 English Wikipedia pilot
November 2023 Data collection on all wikis
December 2023 End of data collection. Data cleaning and analysis, preliminary findings
January 2024 Continued analysis
February 2024 Report published on metawiki (estimated)

Policy, Ethics and Human Subjects Research edit

This survey is governed by the Global Readers Survey privacy statement.

Results edit

Preliminary results will be available in early 2024! Surveys fielded across 23 projects from November 14--December 18, 2023. A total of 80,242 complete survey responses were collected.

Global Readers Demographic Survey (2023) Fielding Summary
Project Fielding Dates QuickSurvey Sampling Ratio Total LimeSurvey Initiations Total Completes
arwiki (Arabic) November 28 - December 18, 2023 12.4% 40526 5186
cswiki (Czech) November 28 - December 11, 2023 Example 4592 1618
dewiki (German) November 28 - December 11, 2023 5.2% 23797 9589
elwiki (Greek) November 28 - December 13, 2023 20.0% 5557 1537
enwiki (English) November 14-22, 2023 2.0% 40497 9479
eswiki (Spanish) November 28 - December 18, 2023 6.6% 39071 8769
fawiki (Farsi) November 28 - December 11, 2023 2.1% 7689 1850
frwiki (French) November 28 - December 11, 2023 9.7% 23368 6617
hewiki (Hebrew) November 28 - December 13, 2023 8.6% 5044 1609
hiwiki (Hindi) November 28 - December 18, 2023 20.0% 62278 715
idwiki (Indonesian) November 28 - December 13, 2023 15.0% 13671 1516
itwiki (Italian) November 28 - December 11, 2023 2.5% 5855 1996
jawiki (Japanese November 28 - December 18, 2023 1.6% 7023 1905
kowiki (Korean) November 28 - December 18, 2023 20.0% 12800 1575
nlwiki (Dutch) November 28 - December 18, 2023 7.5% 5420 1528
plwiki (Polish) November 28 - December 11, 2023 7.5% 12341 3672
ptwiki (Portuguese) November 28 - December 18, 2023 15.0% 32457 4619
rowiki (Romanian) November 28 - December 11, 2023 21.1% 9820 2399
ruwiki (Russian) November 28 - December 18, 2023 1.5% 15637 5357
trwiki (Turkish) November 28 - December 11, 2023 7.5% 8568 1792
ukwiki (Ukrainian) November 28 - December 11, 2023 6.4% 6576 2094
viwiki (Vietnamese) November 28 - December 18, 2023 7.5% 6111 1075
zhwiki (Simplified and Traditional Chinese) November 28 - December 18, 2023 7.1% 15841 3745

Resources edit

Coming soon!

References edit