Research:Knowledge Gaps Index/Measurement/Readers Survey 2023
This page documents a research project in progress.
Information may be incomplete and change as the project progresses.
Please contact the project lead before formally citing or reusing results from this page.
This project aims to understand the demographics and motivations of Wikipedia Readers across language editions. It is part of the Knowledge Gaps Index focus on Readers of Wikipedias, and continues the work of the 2019 Readers survey.
Progress on this project can be followed at T341890.
Methods edit
This project uses simple random sampling of Wikipedia readers using the QuickSurveys extension. The QuickSurveys opt-in will be displayed to readers who are not logged in and will ask them whether they would like to participate in a survey to help improve Wikipedia. The survey will be conducted using LimeSurvey, an external survey tool.
The sample size goals will replicate the 2019 Readers Survey, as documented in T226273.
- 10000 for large Wikipedias
- 2000-5000 for medium-sized Wikipedias
- 1500 for smaller Wikipedias
The goals of the survey are to make demographic estimates of Wikipedia readers across different language projects within the scope of the Knowledge Gaps Index, to understand motivations for reading Wikipedia, and to analyze whether there are differences by motivation and demographics in who reads which type of content.
Analyses of the survey data will primarily follow the 2019 edition of the survey.
Timeline edit
| Month | Goal |
|---|---|
| September 2023 | English Wikipedia pilot |
| November 2023 | Data collection on all wikis |
| December 2023 | End of data collection. Data cleaning and analysis, preliminary findings |
| January 2024 | Continued analysis |
| February 2024 | Report published on metawiki (estimated) |
Policy, Ethics and Human Subjects Research edit
This survey is governed by the Global Readers Survey privacy statement.
Results edit
Preliminary results will be available in early 2024! Surveys fielded across 23 projects from November 14--December 18, 2023. A total of 80,242 complete survey responses were collected.
| Project | Fielding Dates | QuickSurvey Sampling Ratio | Total LimeSurvey Initiations | Total Completes |
|---|---|---|---|---|
| arwiki (Arabic) | November 28 - December 18, 2023 | 12.4% | 40526 | 5186 |
| cswiki (Czech) | November 28 - December 11, 2023 | 10.0% | 4592 | 1618 |
| dewiki (German) | November 28 - December 11, 2023 | 5.2% | 23797 | 9589 |
| elwiki (Greek) | November 28 - December 13, 2023 | 20.0% | 5557 | 1537 |
| enwiki (English) | November 14-22, 2023 | 2.0% | 40497 | 9479 |
| eswiki (Spanish) | November 28 - December 18, 2023 | 6.6% | 39071 | 8769 |
| fawiki (Farsi) | November 28 - December 11, 2023 | 2.1% | 7689 | 1850 |
| frwiki (French) | November 28 - December 11, 2023 | 9.7% | 23368 | 6617 |
| hewiki (Hebrew) | November 28 - December 13, 2023 | 8.6% | 5044 | 1609 |
| hiwiki (Hindi) | November 28 - December 18, 2023 | 20.0% | 62278 | 715 |
| idwiki (Indonesian) | November 28 - December 13, 2023 | 15.0% | 13671 | 1516 |
| itwiki (Italian) | November 28 - December 11, 2023 | 2.5% | 5855 | 1996 |
| jawiki (Japanese | November 28 - December 18, 2023 | 1.6% | 7023 | 1905 |
| kowiki (Korean) | November 28 - December 18, 2023 | 20.0% | 12800 | 1575 |
| nlwiki (Dutch) | November 28 - December 18, 2023 | 7.5% | 5420 | 1528 |
| plwiki (Polish) | November 28 - December 11, 2023 | 7.5% | 12341 | 3672 |
| ptwiki (Portuguese) | November 28 - December 18, 2023 | 15.0% | 32457 | 4619 |
| rowiki (Romanian) | November 28 - December 11, 2023 | 21.1% | 9820 | 2399 |
| ruwiki (Russian) | November 28 - December 18, 2023 | 1.5% | 15637 | 5357 |
| trwiki (Turkish) | November 28 - December 11, 2023 | 7.5% | 8568 | 1792 |
| ukwiki (Ukrainian) | November 28 - December 11, 2023 | 6.4% | 6576 | 2094 |
| viwiki (Vietnamese) | November 28 - December 18, 2023 | 7.5% | 6111 | 1075 |
| zhwiki (Simplified and Traditional Chinese) | November 28 - December 18, 2023 | 7.1% | 15841 | 3745 |
Resources edit
Coming soon!