Research:Donor Survey
Created
2012/01 Contact
Duration: 2012-01 – 2012-11
Key PersonnelEdit
- Pats Pena, ppena@wikimedia.org
Project SummaryEdit
The Donor Survey was created to be a tool to gather feedback from our past donors related to country specific information (payment methods, currency, ask strings, appeals, ..) in order to create a better donor experience for the future Fundraiser campaigns and pages.
MethodsEdit
We will be sending out email/surveys with country specific related questions to the donor's emails. Only donors that agreed with receiving communication from Wikimedia will be receiving these emails.
Benefits for the Wikimedia communityEdit
This project will help us understand different countries and cultures in such a fashion in order to maximize the use of our fundraising pages towards more donations in less fundraising days.