Research:Characterizing Wikipedia Reader Behaviour/S2-English

Survey 2, English Wikipedia

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Design

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When
The survey ran from 2015-11-20 to 2015-11-23.
Project
English Wikipedia
Platform
Mobile (though we learned later that due to a bug, the survey was shown to both Mobile and Desktop users.)
Sample
a survey widget is displayed to 5 out of 10K page requests to English Wikipedia (Mobile). The survey is prompted to the user on their first pageview and will be shown to the user until the user discards the survey or responds to it. If the user agrees to participate in the survey, he/she is taken to an external form where a single question is asked. We expected to need to collect a total of 2000 responses. We collected 1655 responses.
Question
The question the user was asked was "Why are you reading this article today?". User responses were collected in the form of short free form text entries, the referring article was not included in the response.
Date collection and privacy policy
Data collection occurred via Google Forms. The survey widget linked to a privacy policy designed for this survey.
Phabricator task

Analysis

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We learned after this survey that the first and second surveys were basically the same, given that they were both shown to both Mobile and Desktop users. With this information, one of us reviewed all the responses for the second survey, and confirmed that no tags/labels could be added to the list of tags/labels/categories identified after the handcoding of the first survey.