Research:Characterizing Wikipedia Reader Behaviour/Demographics and Wikipedia use cases/Language Switching

In order to prioritize content gaps across languages, it is useful to understand how people "jump" across different languages seeking given content. As a first approach to characterize this behavior, we quantified three elements:

  • People reading Wikipedia in more than one language : We found less than 20% of the people switch between languages in the same session when they read Wikipedia.
  • Share of the most popular project per country : Most of the countries have a clear dominant project, but there are exceptions in multilingual countries. However, we also found that in those countries, multilingual readers of each language are separate communities (people generally do not switch between languages), corresponding to smaller administrative divisions.
Share of the most popular Wikipedia per country: The vast majority of people in a country read in the same language.
Share of the most popular Wikipedia per country: The vast majority of people in a country read in the same language.
  • Ratio of English Wikipedia Readers per country: In non-English speaking countries, the number of people visiting English Wikipedia is marginal.