Learning and Evaluation/Plan your program metrics/Recruit new users
Recruit New Users
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Measurement
Tool
Inputs
- Number of organizing and supporting staff and volunteers (ambassadors, mentors etc.)
Count of supporting staff and volunteers
Meeting Records, Logs, Reported estimates
- Hours invested by staff and volunteers organizing and executing
Estimate of hours invested
Calendar Records, Logs, Reported estimates
- In-kind donations (prizes, etc),
Estimated value in currency (comparable cost)
- Funds or money used
Budget accounting
Budget spreadsheet
Measurement
Tool
Outputs
- ( Acquisition )
- Number of participants involved in the project or program event
Count of total number of participants
Project or event page or other participant tracking
- Number of existing users
Count of participants with usernames
Project or event page or other username list
- Number of New Users Recruited
Number New Users
Wikimetrics, Newly Registered
Measurement
Tool
Short term outcomes
- ( Activation )
- Number of New Users who became Editors
Number of New Editors (1-9 edits over lifetime)
Wikimetrics, Threshold (from account registration forward) or Edits (from event date forward)
- Participant motivation to contribute
Participant self-report
Poll or questionnaire
- Participant skills (editing skills, policy knowledge, process awareness)
Participant self-report AND/OR direct observation
Poll or questionnaire AND/OR quizzes/tasks with monitoring (i.e., human observer or mechanical observation via Wikimetrics/Mediawiki)
Measurement
Tool
Intermediate outcomes
- ( Productivity )
- Number of participants who became contributors
(10+ edits over lifetime)
- Number of participants who became contributors
Number of Contributors (10+ edits over lifetime)
Wikimetrics, Threshold (from account registration date forward) or Edits (from event date forward)
- Amount of text improved
Number of bytes added or removed
Wikimetrics, Bytes Added
- ( Retention )
- New Editor retention
Number of new editors survived (i.e., 1+ edit in 30-days) first 30 days and at 3, 6, and 12 months
Wikimetrics - Survival (from account registration date forward) or Edits (from event date forward)