Learning and Evaluation/Plan your program metrics/Convert new users
Convert New Users
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Measurement
Tool
Inputs
- Number of organizing and supporting staff and volunteers (ambassadors, mentors etc.)
Count of supporting staff and volunteers
Meeting Records, Logs, Reported estimates
- Hours invested by staff and volunteers organizing and executing
Estimate of hours invested
Calendar Records, Logs, Reported estimates
- In-kind donations (prizes, etc),
Estimated value in currency (comparable cost)
- Funds or money used
Budget accounting
Budget spreadsheet
- Participant pool to draw new account creators to convert from
Participant usernames
Project or event page or other username list
Measurement
Tool
Outputs
- Number of participants involved in the project or program event
Count of total number of participants
Project or event page or other participant tracking
- Number of acquired new account users
Number of participant usernames with less than 10 edits
Wikimetrics, Edits (from event date forward) or Threshold (from account registration date forward)
- Amount of text improved during event
Number of bytes added or removed
Wikimetrics, Bytes Added
Measurement
Tool
Short term outcomes
- ( Activation )
- Participant motivation to contribute
Participant self-report
Poll or questionnaire
- Participant skills (editing skills, policy knowledge, process awareness)
Participant self-report AND/OR direct observation
Poll or questionnaire AND/OR quizzes/tasks with monitoring (i.e., human observer or mechanical observation via Wikimetrics/Mediawiki)
- Number of new institutions/partnerships
Count of new institutions and partners working to implement Wikimedia programs
Direct observation/Program documentation
Measurement
Tool
Intermediate outcomes
- ( Productivity )
- Number of participants who became contributors
(10+ edits over lifetime)
- Number of participants who became contributors
Number of Contributors (10+ edits over lifetime)
Wikimetrics, Threshold (from account registration date forward) or Edits (from event date forward)
- Amount of text improved since the program event
Number of bytes added or removed
Wikimetrics - Bytes Added
- ( Retention )
- New Editor retention
Number of new editors survived (i.e., 1+ edits in past 30-days) at 30 days and 3, 6, and 12 months
Wikimetrics - Survival (from account registration date) or Edits (from event date)
- New Editor Conversion to Active Editors
Number of new editors became active editors (i.e., 5+ edits in past 30-days) at 30 days and 3, 6, and/or 12 months
Wikimetrics - Rolling New Active Editors (from account registration date forward) Rolling Active Editors (from event date forward), or Edits (from event date forward)