Learning and Evaluation/Plan your program metrics/Awareness of Wikimedia

Learning and Evaluation

Awareness of WIkimedia

Goal: Increase awareness of free knowledge and Wikimedia
Example Programs, Projects, or Events
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Measurement Tool

Inputs


Number of organizing and supporting staff and volunteers (ambassadors, mentors etc.)

Count of supporting staff and volunteers

Meeting Records, Logs, Reported estimates


Hours invested by staff and volunteers organizing and executing

Estimate of hours invested

Calendar Records, Logs, Reported estimates


In-kind donations (prizes, etc),

Estimated value in currency (comparable cost)


Funds or money used

Budget accounting

Budget spreadsheet



Measurement Tool

Outputs


Article promotion (e.g. social media, blog posts, links )


Event documentation (e.g. videos )




Measurement Tool

Short term outcomes

Page views and/or clicks


How much a new editor gains from editing or reading (?)


Image downloads


Satisfaction of readers increases


Number of Wikipedians adding sources (or # of NEW Wikipedians adding sources)



Measurement Tool

Intermediate outcomes

More editors, volunteers, allied organizations, donations