Kiwix/Plan 2021-2022

Here's our Annual plan for FY2021-2022.

Goals and Outcomes

1. Maintain the quality of our core products.

Priorities supported: Worldwide readership

The key to success (and sustainability) for offline access is the availability of a broad range of contents that are easy to find, share and use. For this fiscal year this means working on reducing costs, roll out better content QA, as well as ensure that most platform remain up to date so that access to free knowledge remains possible even with lower-end devices.

2. Make it easier to access and share offline content

Priorities supported: Worldwide readership, Brand awareness

We will continue to prioritize the industrialization of content release so that end users and partners alike can use Kiwix as the centerpiece of a rich and varied offline ecosystem of free knowledge. There will be more content to share, platform access will be simpler, and so will content discovery.
We will extend the range of existing commercial partnerships for the distribution of Kiwix Hotspots so that it is easier to deploy, in more places around the world.

Outcome 1	Target 1	Measurement method	Baseline
Maintain the quality of product experiences	20% increase in number of institutional and individual users of Kiwix.	Feedback from deployment partners. Mobile: baseline/endline number of retained 30-day Android installers as measured by Google Play console. Desktop: baseline/endline number of downloads as measured by Kiwix servers.	ca. 2M users via institutional deployments across all platforms (June, 2021) 570k Android users (June 3rd, 2021) 1,744,000 desktop downloads (12 month total July 1st, 2021)
	Target 2
	95% of zims automatically updated on a monthly basis; No outlier	Publication date at D-30 and D-60.	99% updated monthly (July 1st, 2021). Still significant issues with updating larger (>2M articles) wikis
	Target 3
	Establish content QA process	n/a	n/a
	Target 4
	Number of open bug tickets remains below 200 across all repositories (-12%)	Measure of code health (published via metrics.kiwix.org)	228 bug tickets open (July 1st, 2021)
Outcome 2	Target 5	Measurement method	Baseline
Make it easier to access offline content	Hotspots and images purchased across 20+ countries	Number of local distributors and cardshop access statistics	1 distributor (UK) Cardshop access from 10 countries

Deploy Content Management System and content QA strategy/process
Zimit-generated files work across all platforms (android, desktop, server)
Complete docker migration for hotspot; switch infra to Kubernetes
Revamp online hotspot image installer ("offspot.it") and launch marketing campaign.

Other programs, outcomes, and goals in 200-300 words.

Increase our fundraising efforts so as to acquire large grants that will help use decrease the share of WMF funding as part of our total budget
Increase our commercial offer, with an end target of 30% of our total revenue.

Dependencies