Grants:Project/Rapid/Dfertileplain/Wikipedia at 20 in Nigeria campaign/Report

Report accepted

This report for a Rapid Grant approved in FY 2020-21 has been reviewed and accepted by the Wikimedia Foundation.

• To read the approved grant submission describing the plan for this project, please visit Grants:Project/Rapid/Dfertileplain/Wikipedia at 20 in Nigeria campaign.
• You may still comment on this report on its discussion page, or visit the discussion page to read the discussion about this report.
• You are welcome to Email rapidgrants at wikimedia dot org at any time if you have questions or concerns about this report.

Goals

Did you meet your goals? Are you happy with how the project went?

Yes and gave a very exciting experience

Outcome

Please report on your original project targets. Please be sure to review and provide metrics required for Rapid Grants.

Target outcome	Achieved outcome	Explanation
If at least 30 participants were interviewed on the street of Lagos.	A total of 34 participants was interviewed on the street of Lagos	This was really fun and exciting as it was an opportunity for the 34 participants to relish their understanding about Wikipedia which also made some to want to start contributing.
If at least 30 participants participated in the contest by sharing their videos on Instagram.	Over 50 participants participated by sharing their entry videos on Instagram.	Infact even after the contest ended, more participants kept on sending their videos so this was met and surpassed.
If at least 3 people help organize the event.	3 people help organize the contest	Ofcourse me, Comradeayobami and Madichi hepled organized the project.
If at least 80% participants known more about the art of contributing to Wikipedia.	This was also achieved as barely all the participants are new to editing Wikipedia	Virtually, most of the partioants are new to Wikipedia and this provided an exciting way for them to contribute to Wikipedia.
If at least 10,000 people viewed the video	An average video had over 3,000 videos so in total had over 30,000 views	This was super met and surpassed aswell
If at least 40 videos were adeed to Wikimedia commons.	Over 55 videos was uploaded to Wikimedia commons	This was met aswell as seen here

Learning

Projects do not always go according to plan. Sharing what you learned can help you and others plan similar projects in the future. Help the movement learn from your experience by answering the following questions:

• What worked well?

1. The campaign was able to create more awareness about Wikipedia and increased more active participation.
2. Even when the contest was over, the momentum was high as lot of participants don't want it to be over.
3. Some of the participants were integrated into the Wikimedia Nigeria usergroup community as they started contributing to Wikipedia aswell.
4. The Instagram page which was created freshly received huge number of followership in just few days of the contest with over 2000 followers and the followers still remained intact.
5. Going into the street of Lagos for the interview also was very fruitful as participants were so eager to talk about their adventures of Wikipedia thereby creating much awareness.
6. The idea of gifting each participant a branded Wikipedia Merchandise during the street interview proved really useful and productive

• What did not work so well?

1. Some of the participants devised a method to use "fake likes" to win which was later exposed and they were disqualified eventually.
2. Some clips from the Lagos street interview were damaged and so couldnt be published.
3. The android phone given to the winners seems too small or ideal for the contest even though it was useful for the contest but an higher version would have been better.

• What would you do differently next time?

1. Make sure that the winners wont be judged by only likes alone, also quality and also use various vetting means to disqualify fake likes participants.
2. Ensure that the clips are kept in a separate hard drive which will be procured for the project only.
3. Will ensure the budget for the winning phones is significant next time.

Finances

Grants funds spent

S/N	Item	Quantity	Unit Cost (NGN)	Total cost (NGN)	Total cost (USD)	Notes
1	Video Equipment Hiring and Editing	-	285,000	285,000	750	For the Lagos street interviews which covered the cost of camera equipment, editing and transport.
2	Instagram Ad promotion	-	-	155,000	407.89	The cost for this promotion had to be increased, in order to have any noticeable effect on the campaign
3	Branded Wikipedia Merchandise	35	4,000	140,000	368.42	This was given to each of the participants that was interviewed.
4	Prizes for the contest winners	4	32,000	128,000	336.8	4 Android was purchased which was given to the 4 winners from each week.
5	Logistics and Miscellaneous	-	-	31,000	81.57	Costs incurred on internet to run the campaign, delivery of the prizes and bank charges, etc
-	TOTAL EXPENDITURE			739,000	1944.68	**Forex rate used by the bank $1 = 380

Remaining funds

Do you have any remaining grant funds?

The funds remaining from this grant in the amount of US$55.32 were deducted from another grant payment for Grants:Project/Rapid/Dfertileplain/Follow up Wikipedia Instagram campaign in Nigeria.

Yes, a total of 55.32$ was left and will like it to be deducted from my next grant application if granted

Anything else

Anything else you want to share about your project?

Winners acknowledgment video

• The four winners

See also

• Landing Page for the Campaign
• Commons Category for the Campaign