Grants:Programs/Wikimedia Community Fund/Wikimedia Thailand 2022/Final Report

Final Learning Report

Report Status: Accepted

Due date: 07 May 2023

Funding program: Wikimedia Community Fund

Report type: Final

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General information

This form is for organizations, groups, or individuals receiving Wikimedia Community Funds or Wikimedia Alliances Funds to report on their final results.

Name of Organization: Wikimedia Thailand
Title of Proposal: Wikimedia Thailand 2022
Amount awarded: 8276.86 USD, 560400 THB
Amount spent: 270134.58 THB

Part 1 Understanding your work

1. Briefly describe how your proposed activities and strategies were implemented.

The results of Wiki Loves X campaigns met our expectations. During the Wiki Loves Earth campaign, 31 users uploaded a total of 278 images. Notably, 77% of the users who participated in the event were new to the platform, which indicates a high level of engagement and interest in the competition. Additionally, the event's website reached an impressive 149,533 views. For Wiki Loves Monuments, 2,244 images were uploaded. Although only 16% of the users were new to the platform, it indicated that existing users (84%) were retained. Thailand's performance in the global competition was outstanding, ranking 13th out of 38 participating countries. Moreover, one photo from the competition won an international WLM contest. The event page was visited 90,381 times during the contest period.

Wiki Gap 2022 ran from March 6-16, 2022. Two online workshops were hosted during the campaign in collaboration with the Swedish Embassy Bangkok to teach them to edit Wikipedia and learn about the impact of gender gap on the Wikimedia movement. We had a total of 35 registrants on Google Forms and 28 on Outreach Dashboard. Out of these, 20 participants passed the minimum requirements and contributed to the campaign. The campaign resulted in the creation of 67 new pages on Wikipedia, significant improvement of 15 existing pages, and a total of 1,176 KB of new content added to the platform. These contributions are equivalent to 100-200 A4 pages, and will help to improve the representation of diverse perspectives on Wikipedia.

A total of 25 high-quality models have been completed either by 3D scanning or 3D reconstruction. Due to its size, they need to be edited before being uploaded to Commons.

Despite some delays in the incorporation of Wikimedia Thailand as an association, all the documents have already been submitted to the relevant authorities. The final approval is expected to be around the second or third quarter of 2023.

2. Were there any strategies or approaches that you felt were effective in achieving your goals?

Last year, Wikimedia Thailand sent two of our members to speak at international events/conferences outside the Wikimedia movement. Tanapat was invited to the opening ceremony of Girls in ICT Day Thailand 2022 to speak about gender gap in the movement Likewise, Sopanant was invited to an international conference on digital literacy hosted by UNESCO. Sending delegates to external conferences was something new to us but has multiple benefits including reach, public recognition and potential collaboration.

3. Would you say that your project had any innovations? Are there things that you did very differently than you have seen them done by others?

It was the first time that Wikimedia Thailand sent our members to attend internal events on our behalf. Costs were also minimal because all these conferences (as mentioned above) took place in Bangkok. Speaking at a conference can have a significant impact on Wikimedia Thailand's visibility and reputation outside the movement. Doing a small campaign alone like we normally do may not have the same reach and impact as speaking at a conference. Running a campaign alone only relies on a pre-existing audience or partners. Speaking at a conference allows Wikimedia Thailand to expand its reach and connect with a diverse group of individuals and organizations, which can lead to collaborations and partnerships in the future. These connections can help us to reach the impact beyond what we can achieve on their own.

4. Please describe how different communities participated and/or were informed about your work.

There were multiple communication channels that we used to advertise our activities including Wikimedia Thailand Facebook page, event pages on Wikimedia Commons, banners on the Thai and English Wikipedia and communication channels of our partnered organizations. For WikiGAP, social media and websites of our partners including the Swedish Embassy and UNESCO Bangkok were used. Last year was the first time that we used “events” on our facebook page to advertise the WikiGap and Wiki Loves campaigns. We understand the impact of social media in marketing and reach but we never used social media effectively. We believe that this implementation is associated with a much higher number of pageviews for Wiki Loves campaigns. Number of page views for WLE and WLM was 149,533 and 90,381, respectively.

5. Documentation of your impact. Please use the two spaces below to share files and links that help tell your story and impact. This can be documentation that shows your results through testimonies, videos, sound files, images (photos and infographics, etc.) social media posts, dashboards, etc.

Upload Documents and Files

Here is an additional field to type in URLs.

N/A

6. To what extent do you agree with the following statements regarding the work carried out with the support of this Fund? You can choose “not applicable” if your work does not relate to these goals.

Our efforts during the Fund period have helped to...
A. Bring in participants from underrepresented groups	Agree
B. Create a more inclusive and connected culture in our community	Agree
C. Develop content about underrepresented topics/groups	Agree
D. Develop content from underrepresented perspectives	Neither agree nor disagree
E. Encourage the retention of editors	Agree
F. Encourage the retention of organizers	Agree
G. Increased participants' feelings of belonging and connection to the movement.	Agree

7. Is there anything else you would like to share about how your efforts helped to bring in participants and/or build out content, particularly for underrepresented groups?

N/A

Part 2: Your main learning

8. In your application, you outlined your learning priorities. What did you learn about these areas during this period?

WLE and WLM may have had stricter guidelines or requirements that deterred new users from participating. For example, participants may have been required to provide detailed descriptions or historical context for their photos, which could have been a barrier for new users who are less familiar with the cultural heritage sites in Thailand. A more user-friendly user interface might break this barrier.

9. Did anything unexpected or surprising happen when implementing your activities?

Number of images uploaded during the WLM campaign reached 2,000 which is 27 times higher than that of the WLE. We suspect two primary reasons for this. First, we provided stronger incentives for WLM participants, particularly a scholarship to attend Wikimania 2023 in Singapore. Offering incentives can be a powerful motivator for participants, particularly when the reward is tangible and valuable. The scholarship to attend Wikimania 2023 is a strong incentive because it provides an opportunity for participants to gain new skills, connect with other Wikimedia contributors, and potentially further their involvement in the community.

10. How do you hope to use this learning? For instance, do you have any new priorities, ideas for activities, or goals for the future?

We might increase the total prize money if the budget allows us to keep up with the 10% inflation rate. Also, we could close the gap between the first winner and the remaining 9 runner-ups. Right now the first winner received a 10,000 THB voucher, while the remaining winner only received a 1,000 THB voucher which is 10 times less valuable. So instead of offering a single winner a 10,000 Thai baht prize, the organizers could offer multiple prizes at different levels, with a larger overall prize pool.

Non-monetary prizes can also be an effective way to make the prizes more tangible and valuable, such as a scholarship to attend Wikimania. Another example is an opportunity to have their work featured in a local exhibition or publication. It is also possible to offer different categories for submissions. For WLE, for example, examples of categories include landscape, wildlife, plants, etc. Hopefully, this can make the prizes more valuable and allow for a larger number of winners and more opportunities for recognition and exposure. We believe that these suggestions may be considered by the international WLE organziers, especially in the past few years that the number of WLE submissions are getting lower and lower.

11. If you were sitting with a friend to tell them one thing about your work during this fund, what would it be (think of inspiring or fascinating moments, tough challenges, interesting anecdotes, or anything that feels important to you)?

12. Please share resources that would be useful to share with other Wikimedia organizations so that they can learn from, adapt or build upon your work. For instance, guides, training material, presentations, work processes, or any other material the team has created to document and transfer knowledge about your work and can be useful for others. Please share any specific resources that you are creating, adapting/contextualizing in ways that are unique to your context (i.e. training material).

Upload Documents and Files

Here is an additional field to type in URLs.

https://meta.wikimedia.org/wiki/Wikimedia_Thailand/WikiGap_2022

https://outreachdashboard.wmflabs.org/courses/Wikimedia_Thailand/WikiGap_2022_in_Thailand?enroll https://commons.wikimedia.org/wiki/Commons:Wiki_Loves_Earth_2022_in_Thailand https://commons.wikimedia.org/wiki/Commons:Wiki_Loves_Monuments_2022_in_Thailand https://meta.wikimedia.org/wiki/Wikimedia_Thailand/Wiki_Loves_Food https://www.itu.int/en/ITU-D/Regional-Presence/AsiaPacific/Pages/Events/2022/GICT%20Day%202022/Girls-in-ICT-Day-Thailand-and-ASP.aspx https://girlsinict-asiapacific.org/thailand/trainings/wiki-and-girls-in-the-digital-world/ https://bangkok.unesco.org/content/unesco-bangkok-fosters-greater-awareness-persistent-gender-divide-digital-information https://girlsinict-asiapacific.org/blog/join-the-closing-ceremony-of-girls-in-ict-day-thailand-2022/ https://commons.wikimedia.org/wiki/File:WikiGap_Girls_in_Digital_World_(09-06-22).png https://bangkok.unesco.org/content/unesco-regional-meeting-bridging-digital-divides-multi-stakeholder-cooperation-educators-youth-competency https://commons.wikimedia.org/wiki/File:UNESCO%E2%80%99s_regional_meeting_2022_in_Bangkok.jpg

Part 3: Metrics

13a. Open and additional metrics data

Open Metrics
Open Metrics	Description	Target	Results	Comments	Methodology
N/A	N/A	N/A	10	N/A	N/A
N/A	N/A	N/A	N/A	N/A	N/A
N/A	N/A	N/A	N/A	N/A	N/A
N/A	N/A	N/A	N/A	N/A	N/A
N/A	N/A	N/A	N/A	N/A	N/A

Additional Metrics
Additional Metrics	Description	Target	Results	Comments	Methodology
Number of editors that continue to participate/retained after activities	N/A	N/A	N/A	N/A	N/A
Number of organizers that continue to participate/retained after activities	N/A	N/A	N/A	N/A	N/A
Number of strategic partnerships that contribute to longer term growth, diversity and sustainability	N/A	N/A	N/A	N/A	N/A
Feedback from participants on effective strategies for attracting and retaining contributors	N/A	N/A	N/A	N/A	N/A
Diversity of participants brought in by grantees	N/A	N/A	N/A	N/A	N/A
Number of people reached through social media publications	N/A	N/A	N/A	N/A	N/A
Number of activities developed	N/A	N/A	N/A	N/A	N/A
Number of volunteer hours	N/A	N/A	N/A	N/A	N/A

13b. Additional core metrics data.

Core Metrics Summary
Core metrics	Description	Target	Results	Comments	Methodology
Number of participants	We expect five experts to participate in content evaluation and five participants to participate in 3D scanning. All of these participants are expected to be new to the Wikimedia movement.	10	7	There were only seven people who participated in this campaign.
Number of editors	Based on our previous experience, the ratio between the new editors and returning editors is around 7:3. With this assumption and given there are around 100 participants all year around, we estimate that there will be 70 new editors and 30 returning editors. That brings the tentative number of participants to around 100.	100	86	Number of people participating in our programs was as follows: Wiki Loves Monuments: 12 Wiki Loves Earth: 31 WikiGap: 28 Wiki Loves Food: 15 Unfortunately, we speculate that only 30% are new contributors.	Please find below all the methods used: https://wikiloves.toolforge.org/earth/2022 https://wikiloves.toolforge.org/monuments/2022 https://meta.wikimedia.org/wiki/Wikimedia_Thailand/Wiki_Loves_Food https://outreachdashboard.wmflabs.org/courses/Wikimedia_Thailand/WikiGap_2022_in_Thailand?enroll
Number of organizers	There are five organizers. Their names are stated in the team members' list above. In addition, we plan to hire an affiliate liaison. The objective is to increase the efficiency of the current administrative work and also to response queries on social media channels in a timely manner. This person is also expected to serve as competition and campaign manager. Due to the growing of the community, these demanding tasks are difficult to manage in a volunteer capacity.	5	5	Number of organizers remained unchanged. However, this number has risen in 2023 because of new members joining WMTH.	Manual counting

**Number of new content contributions per Wikimedia project**
Wikimedia Project	Description	Target	Results	Comments	Methodology
Wikimedia Commons	Based on the previous years' results, we expect there will be around 2000 uploads to the WLX campaign and other contests. Number of high-quality 3D models uploaded to Wikimedia Commons are expect to be 30. However, given the small number of 3D models relative to the expected overall value, the target number of contents remains to be 2000.	2000	N/A	N/A	N/A
N/A	N/A	N/A	N/A	N/A	N/A
N/A	N/A	N/A	N/A	N/A	N/A
N/A	N/A	N/A	N/A	N/A	N/A
N/A	N/A	N/A	N/A	N/A	N/A

14. Were there any metrics in your proposal that you could not collect or that you had to change?

No

15. If you have any difficulties collecting data to measure your results, please describe and add any recommendations on how to address them in the future.

N/A

16. Use this space to link or upload any additional documents that would be useful to understand your data collection (e.g., dashboards, surveys you have carried out, communications material, training material, etc).

Upload Documents and Files

Here is an additional field to type in URLs.

N/A

Part 4: Organizational capacities & partnerships

17. Organizational Capacity

Organizational capacity dimension
A. Financial capacity and management	This capacity has grown but it should be further developed
B. Conflict management or transformation	This capacity has grown but it should be further developed
C. Leadership (i.e growing in potential leaders, leadership that fit organizational needs and values)	This capacity is low, and we should prioritise developing it
D. Partnership building	This capacity has grown but it should be further developed
E. Strategic planning	This capacity is low, and we should prioritise developing it
F. Program design, implementation, and management	This has grown over the last year, the capacity is high
G. Scoping and testing new approaches, innovation	This capacity has grown but it should be further developed
H. Recruiting new contributors (volunteer)	This capacity has grown but it should be further developed
I. Support and growth path for different types of contributors (volunteers)	This capacity has grown but it should be further developed
J. Governance	This capacity is low, and we should prioritise developing it
K. Communications, marketing, and social media	This capacity is low, and we should prioritise developing it
L. Staffing - hiring, monitoring, supporting in the areas needed for program implementation and sustainability	This capacity is low, and we should prioritise developing it
M. On-wiki technical skills	This capacity has grown but it should be further developed
N. Accessing and using data	This capacity has grown but it should be further developed
O. Evaluating and learning from our work	This capacity has grown but it should be further developed
P. Communicating and sharing what we learn with our peers and other stakeholders	This capacity has grown but it should be further developed
N/A
N/A

17a. Which of the following factors most helped you to build capacities? Please pick a MAXIMUM of the three most relevant factors.

Formal training provided by a Wikimedia Movement organizing group (i.e., Affiliates, Grantees, Regional or Thematic Hub, etc.), Peer to peer learning with other community members in conferences/events, Peer to peer learning with other community members in community/ies of practice* (structured and continuous learning and sharing spaces)

17b. Which of the following factors hindered your ability to build capacities? Please pick a MAXIMUM of the three most relevant factors.

Lack of a need or interest in building these capacities

18. Is there anything else you would like to share about how your organizational capacity has grown, and areas where you require support?

N/A

19. Partnerships over the funding period.

Over the fund period...
A. We built strategic partnerships with other institutions or groups that will help us grow in the medium term (3 year time frame)	Agree
B. The partnerships we built with other institutions or groups helped to bring in more contributors from underrepresented groups	Agree
C. The partnerships we built with other institutions or groups helped to build out more content on underrepresented topics/groups	Agree

19a. Which of the following factors most helped you to build partnerships? Please pick a MAXIMUM of the three most relevant factors.

Board members’ outreach

19b. Which of the following factors hindered your ability to build partnerships? Please pick a MAXIMUM of the three most relevant factors.

Lack of interest from partners, Difficulties specific to our context that hindered partnerships

20. Please share your learning about strategies to build partnerships with other institutions and groups and any other learning about working with partners?

We only partnered with like-minded organizations, meaning that their missions are aligned with the Wikimedia movement. Avoiding organizations that are politically affiliated can help Wikimedia Thailand to maintain its independence and neutrality. This is very crucial in Thailand because of limited freedom of speech, and especially when content on the Thai Wikipedia is under constant surveillance by the government. Political affiliations can create biases and conflicts of interest, which can compromise the objectivity of Wikimedia Thailand's work and create misunderstandings. Another learning point is that working with organizations that have quick turnover rates can be challenging. Having documentation of what was done can be helpful.

Part 5: Sense of belonging and collaboration

21. What would it mean for your organization to feel a sense of belonging to the Wikimedia or free knowledge movement?

It means that Wikimedia Thailand shares the values, goals, and vision of the global Wikimedia community. We believe that ESEAP Hub really promotes a sense of belonging for us. It may seem less relevant on a global level due to the differences in culture, language, time zone, etc. But since the ESEAP Hub was established, it has made us feel more “at home”. The Hub can help to raise awareness of the work that is being done in this region, and to highlight the unique challenges and opportunities that exist. It can help to connect people across the region to amplify their voices and perspectives within the larger Wikimedia community. What happened in Sydney last November is a reflection of all the above.

22. How has your (for individual grantees) or your group/organization’s (for organizational grantees) sense of belonging to the Wikimedia or free knowledge movement changed over the fund period?

Increased significantly

23. If you would like to, please share why it has changed in this way.

This is primarily because of the ESEAP Hub, Wikimania 2023 and ESEAP2022.

24. How has your group/organization’s sense of personal investment in the Wikimedia or free knowledge movement changed over the fund period?

Stayed the same

25. If you would like to, please share why it has changed in this way.

N/A

26. Are there other movements besides the Wikimedia or free knowledge movement that play a central role in your motivation to contribute to Wikimedia projects? (for example, Black Lives Matter, Feminist movement, Climate Justice, or other activism spaces) If so, please describe it below.

Yes, there are. For example, Open-Access Movement and other gender related movement such as wiki4women

Supporting Peer Learning and Collaboration

We are interested in better supporting peer learning and collaboration in the movement.

27. Have you shared these results with Wikimedia affiliates or community members?

No

27a. Please describe how you have already shared them. Would you like to do more sharing, and if so how?

28. How often do you currently share what you have learned with other Wikimedia Foundation grantees, and learn from them?

We do this rarely (less than twice a year)

29. How does your organization currently share mutual learning with other grantees?

N/A

Part 6: Financial reporting and compliance

30. Please state the total amount spent in your local currency.

270134.58

31. Local currency type

THB

32. Please report the funds received and spending in the currency of your fund.

Upload Documents, Templates, and Files.

Report funds received and spent, if template not used.

https://docs.google.com/spreadsheets/d/1x5NyjmKZsy_V4oqbCBX-l9oYbthu3GL1/edit?usp=sharing&ouid=117323958563367064425&rtpof=true&sd=true

33. If you have not already done so in your budget report, please provide information on changes in the budget in relation to your original proposal.

N/A

34. Do you have any unspent funds from the Fund?

34a. Please list the amount and currency you did not use and explain why.

296,179.39 THB

The amount that we did not use includes:

Staffing (~200,000 THB)
Contingency

34b. What are you planning to do with the underspent funds?

B. Propose to use them to partially or fully fund a new/future grant request with PO approval

34c. Please provide details of hope to spend these funds.

This information is available in the 2023 grant.

35. Are you in compliance with the terms outlined in the fund agreement?

As required in the fund agreement, please report any deviations from your fund proposal here. Note that, among other things, any changes must be consistent with our WMF mission, must be for charitable purposes as defined in the grant agreement, and must otherwise comply with the grant agreement.

36. Are you in compliance with all applicable laws and regulations as outlined in the grant agreement?

Yes

37. Are you in compliance with provisions of the United States Internal Revenue Code (“Code”), and with relevant tax laws and regulations restricting the use of the Funds as outlined in the grant agreement? In summary, this is to confirm that the funds were used in alignment with the WMF mission and for charitable/nonprofit/educational purposes.

Yes

38. If you have additional recommendations or reflections that don’t fit into the above sections, please write them here.

Some of the approved budget were allocated to support one Thai Wikipedia volunteer to attend Wikimedia+Libraries International Convention 2022 in Maynooth, and two WMTH members to attend ESEAP conference in Sydney. These items were not originally listed in the grant application.