Grants:Programs/Wikimedia Community Fund/Wiki Education Annual Plan Grant

statusfunded
Wiki Education Annual Plan Grant
In 2022, we will continue to scale our work to improve content and contributor diversity. By December 31, 2022, we will have supported 12,500 program participants (95% new editors) to add 9.5 million words to 12,000 Wikipedia articles and improve 15,000 statements on 5,000 Wikidata items, focusing on contributors and content who improve knowledge equity. We will also add at least one new feature to the Programs & Events Dashboard, ensuring it can be used by more than 1,500 global organizers.
start date1-Jan-2022
end date31-Dec-2023
budget (local currency)600000 USD
budget (USD)600000 USD
grant typeNonprofit organization with Wikimedia mission
grantees• LiAnna (Wiki Ed) Full staff list of usernames available on Wiki Education Foundation
organization (if applicable)• Wiki Education Foundation


This is an automatically generated page based on the applicant's application on the Wikimedia Foundation's Grantee Portal on Fluxx.

OverviewEdit

What is the main objective of your proposal?

In 2022, we will continue to scale our work to improve content and contributor diversity. By December 31, 2022, we will have supported 12,500 program participants (95% new editors) to add 9.5 million words to 12,000 Wikipedia articles and improve 15,000 statements on 5,000 Wikidata items, focusing on contributors and content who improve knowledge equity. We will also add at least one new feature to the Programs & Events Dashboard, ensuring it can be used by more than 1,500 global organizers.

What are the main challenges you are trying to solve and your proposed solution?

Wiki Education is working to improve the quality, accuracy, and representation of content and contributors on Wikipedia and Wikidata. We are also serving the needs of movement organizers globally with a tool that helps them prepare, run, evaluate, and share the impact of their programs. We do this through two major programs and one technical project:
  • Wikipedia Student Program: We empower college and university faculty at diverse institutions in the United States and Canada to assign their students to edit Wikipedia as a class assignment. Through this program, we routinely support more than 600 courses assigning Wikipedia editing each year, and the scale at which we’re doing it means we bring 19% of all the new active editors to the English Wikipedia. Our student population is dramatically more diverse in terms of race/ethnicity and gender than the existing Wikipedia contributors. In 2022, we will increase our efforts of outreach to diverse institutions, including Historically Black Colleges and Universities (HBCUs), Hispanic Serving Institutions (HSIs), and tribal colleges, as well as faculty who teach in subject areas relevant to helping fill English Wikipedia’s knowledge equity gaps.
  • Wiki Scholars & Scientists Program: We run courses teaching subject matter experts how to contribute to Wikipedia and Wikidata. Many of these courses are focused on equity issues, such as biographies of historically marginalized populations. As a fee-for-service model, this program diversifies our revenue streams. In 2022, we expect this program to grow to the point where it is self-sustaining, revenue-wise.
  • Programs & Events Dashboard: We also support the most widely-used tool for program leaders in the Wikimedia movement (including many in emerging communities) to track and report on the impacts of their work. A major focus of our work in 2022 will be building out more features and support for the Programs & Events Dashboard, based on input we received from our user survey in 2021. In particular, we anticipate working on a “campaigns of campaigns” internal organization for events, better metrics for Wikidata projects, and more how-to support resources, such as videos.

In what ways do you think your proposal most contributes to the Movement Strategy 2030 recommendations. Select a maximum of three options that most apply.

Increase the Sustainability of Our Movement, Identify Topics for Impact, Innovate in Free Knowledge

Where will this proposal be implemented?

United States of America

Do you want to apply for multi-year funding?

Yes

Project ProposalEdit

Describe your main strategies to achieve the objective and the activities you will be developing as part of these strategies.

Wiki Education Foundation Annual Plan

Much of our 2022 work continues the existing work of prior years; information on the strategies we routinely deploy for our Wikipedia Student Program and Wiki Scholars & Scientists Program can be found in prior years’ grant applications. These strategies have proven effective, and we intend to keep doing them.

In 2022, we intend to focus on two major areas of expansion: (1) Equity-related outreach for the Wikipedia Student Program, and (2) Development of the Programs & Events Dashboard. Both are areas we have done work on in prior years, but we are seeking a larger grant this year to build out additional capacity in these areas.

In the Wikipedia Student Program, we find it takes around 6–12 months from the point where we first connect with a new instructor until they begin teaching with Wikipedia. Thus, we are seeking funding to conduct outreach during 2022 that will likely result in more courses in 2023 and beyond. This additional outreach would be focused, in line with the Movement Strategy recommendations, on knowledge equity, in both content and contributors. We will focus on instructors who teach in subject areas that will lead to more diversity within the content of English Wikipedia, such as women’s and gender studies, African American studies, or Latin American studies. We will also seek additional instructors from HBCUs, HSIs, tribal colleges, and other diverse institutions. Adding additional instructors in these content areas and from these institutions will help improve our movement’s equity.

For the Programs & Events Dashboard, we will begin tackling projects from our product roadmap, which we built based on results from our user survey. Our initial thoughts are to tackle three major areas: (1) Improved statistics for Wikidata projects, by customizing the interface with Wikidata terminology and customizing the data update process to generate and display Wikidata-specific stats, (2) determining a way to create a sort of “campaign of campaigns” so organizers can more easily manage overlapping campaigns and sets of events, and (3) better how-to documentation, including videos with closed captions available for translation. While Dashboard feature development has in the past prioritized our own needs, we will focus on the P&E user community’s needs in 2022.

What is your organization or group's mission?

Wiki Education engages students and academics to improve Wikipedia, enrich student learning, and build a more informed public.

Indicate if it is a local, international, or regional proposal and if it involves several countries?

International

Please state if you will be carrying out any of these activities within your programs? Select all that apply.

Workshops, Other

Are you running any in-person events or activities?

No

Please state if your proposal aims to work to bridge any of the identified content knowledge gaps?

Content Gender gap, Geography, Socioeconomic Status, Sexual Orientation, Important Topics (topics considered to be of impact or important in the specific context), Cultural background, ethnicity, religion, racial

Will your work focus on involving participants from any underrepresented communities? Select all categories that apply.

Gender Identity, Sexual Orientation, Ethnic/racial/religious or cultural background, Disabilities

Please state if your proposal includes any of these areas or thematic focus.

Education, Culture, heritage or GLAM, Open Technology, Diversity

Please tell us more about your target participants.

Wiki Education has always strived to bring diverse participants to the Wikimedia movement through our programs. Our current demographics reflect:

Gender

  • 67% identify as women (vs 22% of existing editors in Northern America)
  • 30% identify as men
  • 3% identify as non-binary or other

Race/Ethnicity

  • 89% of U.S. Wikipedia editors identify as white, while only 55% of our program participants do (compared to a U.S. population percentage of 72%).
  • 8.8% of U.S. Wikipedia editors identify as Asian or Asian American, while 18% of our program participants do (compared to a U.S. population percentage of 5.7%).
  • 5.2% of U.S. Wikipedia editors identify as Hispanic or Latino/a/x, while 12% of our program participants do (compared to a U.S. population percentage of 18%).
  • 0.5% of U.S. Wikipedia editors identify as Black or African American, while 8% of our program participants do (compared to a U.S. population percentage of 13%).
  • 0.1% of U.S. Wikipedia editors identify as Native American, while 1% of our program participants do (compared to a U.S. population percentage of 0.9%).
  • An additional 6% of our program participants identify as biracial, multiracial, or another self-reported category we didn’t offer as an option.

Disability

  • 10% of our program participants identify as a person with a disability

In lieu of attempting to retain student editors, who typically don’t stick around after the conclusion of their assignment, we instead focus on retaining instructors, especially those who teach at diverse institutions. These professors, who teach with Wikipedia year after year, are able to bring a fresh group of diverse students to the Wikimedia movement each year. In the 11 years we’ve been running this program, we’ve found this to be the most sustainable way to grow the diversity of content and contributors to Wikipedia.

In 2022, we will continue to support these diverse participants on Wikipedia. We also intend to further our outreach to diverse institutions. While our program participant population is dramatically more diverse than the existing editing population, we still have room to improve until we match the demographics of the United States population, particularly in the area of Black/African American or Hispanic/Latino/a/x participants. Thus, we are seeking additional funding this year to do more outreach to HBCUs and HSIs.

Do you have plans to work with other Wikimedia communities, groups or affiliates in your country, or in other countries, to implement this proposal?

Yes

Please tell us about these connections online and offline and how you have let Wikimedia communities know about this proposal.

Our work with the Programs & Events Dashboard means we support every Wikimedia community, group, or affiliate who is interested in using the tool. We maintain regular communication on the Meta talk page for the Programs & Events Dashboard: https://meta.wikimedia.org/wiki/Programs_%26_Events_Dashboard

We also published a recent blog post outlining the results of the recent survey we ran to determine priorities for the Dashboard: https://wikiedu.org/blog/2021/10/06/setting-priorities-for-programs-events-dashboard/ We also published a roadmap: https://github.com/WikiEducationFoundation/WikiEduDashboard/projects/14

We also regularly host “Tips and Tricks for the Programs & Events Dashboard” sessions, including an unconference session at Wikimania and a session at WikiConference North America. Additionally, we do individual 1:1 coaching sessions with movement organizers who have specific questions for their use.

Will you be working with other external, non-Wikimedian partners to implement this proposal? Please describe these partnerships.

Yes
We have an extensive partnership program, including formal partnerships with academic associations like the American Chemical Society, American Sociological Association, American Anthropological Association, and National Women’s Studies Association — just to name a few. We also collaborate with partner organizations such as the Smithsonian Institution, the American Physical Society, and 500 Women Scientists to host our Wiki Scholars & Scientists courses.

These partnerships play a key role in our outreach: Partners share our programs in their social media, email lists, and publications, encouraging their members to participate in either program. Many Scholars & Scientists partners also provide funding for those courses in our earned income stream. Our Partnerships and Sales team will spend much of 2022 pursuing new partnership opportunities and maintaining our existing relationships to further our programmatic goals.

How do you hope to sustain or expand the work carried out in this proposal after the grant?

We’ve sustained and scaled this program from its beginnings supporting 200 student editors in its first term to routinely supporting more than 6,000 student editors each term. We know how to scale this program; the only thing standing between our current numbers and twice as many is a lack of funds. We are actively seeking additional funding from external funders, including institutional and individual prospects, to support our work. We have also created the Scholars & Scientists Program specifically to have an earned income revenue stream, as a way to diversify our funding sources and ensure financial sustainability of our organization. Our request of $600,000 represents only 31% of our overall revenue in 2022. We expect to raise an additional $400,000 from our earned income stream (or 21%) and the remaining $920,000 (or 49%) will come from our extensive fundraising efforts in institutional and individual giving. With more revenue from all these sources, including the Wikimedia Foundation, we would easily be able to grow our impact in future years.

Have you received grants from the Wikimedia Foundation before?

Applied previously and did receive a grant

Have you received grants from any non-wiki organization before?

Yes

Do you have the team that is needed to implement this proposal?

A full description of our staff roles can be found on our website: https://wikiedu.org/about-us

Our user names are all available on Meta: https://meta.wikimedia.org/wiki/Wiki_Education_Foundation#Staff

Please state if your organization or group has a Strategic Plan that can help us further understand your proposal. You can also upload it here. (optional)

Yes. See Looking ahead: the 2021–22 Plan in Wiki Education Foundation Annual Plan

Learning, Sharing, and EvaluationEdit

What do you hope to learn from your work in this fund proposal?

Learning and evaluation is a big part of the programmatic work Wiki Education does. Every year, we reflect on what’s working well with our programs and what we want to improve. We look at trends across courses, identifying opportunities to better scale our support or provide better clarification about Wikipedia or Wikidata editing for our participants. This ongoing learning and evaluation is a key part of our everyday work.

For the two new elements we are requesting in this proposal, we are seeking to answer specific questions of the course of our multi-year funding period, with initial work taking place in 2022 to lay the foundation to answer them:

  • What is the most effective recruitment mechanism to bring in additional instructors from diverse institutions?
  • Are the technical solutions we create for the Programs & Events Dashboard successful at meeting the needs of movement organizers?

As part of our learning and evaluation, we routinely publish detailed evaluation reports on Meta. See: https://meta.wikimedia.org/wiki/Category:Wiki_Education_Foundation_evaluation_reports

Core MetricsEdit

Enter a description of the metric and a number in the target field. If the metric does not apply to you, enter N/A for not applicable.

Core Metrics Summary
Core metrics Description Target
Number of participants Number of editors in Wikipedia Student Program and Scholars & Scientists Program, plus instructors in the Student Program, in 2022. 12750
Number of editors Number of editors in Wikipedia Student Program and Scholars & Scientists Program, in 2022. 12500
Number of organizers n/a; our programs are run by staff.
Wikipedia Number of articles improved in 2022. 12000
Wikidata Number of items improved in 2022. 5000

If for some reason your proposal will not measure these core metrics please provide an explanation.

Additional MetricsEdit

Enter a description of the metric and a number in the target field. If the metric does not apply to you, enter N/A for not applicable.

Additional Metrics Description Target
Number of editors that continue to participate/retained after activities Number of courses taught by returning instructors in the Wikipedia Student Program in 2022. 500
Number of organizers that continue to participate/retained after activities
Number of strategic partnerships that contribute to longer term growth, diversity and sustainability Number of existing strategic partners actively engaged in supporting our work in 2022. 10
Feedback from participants on effective strategies for attracting and retaining contributors
Diversity of participants brought in by grantees Number of instructors from diverse institutions (HBCUs, HSIs) added to our CRM (Salesforce) in 2022, to be cultivated to teach with Wikipedia in the future. 50
Number of people reached through social media publications
Number of activities developed
Number of volunteer hours
Words Added Words added to the article namespace of Wikipedia in 2022. 9500000
Statements improved Statements improved on Wikidata in 2022. 15000

What other information will you be collecting to learn about the impacts of your activities? (optional)

For Programs & Events Dashboard — and any additional Dashboards-as-a-Service websites we may support — we will track:
  • Number of programs created each calendar year (target: 2,200)
  • Number of unique program leaders running programs each calendar year (target: 1,400)
  • Number of unique editors who participate in programs each calendar year (target: 27,000)

As an indication of our focus on supporting global Wikimedia community needs, we will also report number of Programs & Events Dashboard-priority feature improvements delivered (target: 2).

What tools would you use to measure each metric selected?

Primarily Wiki Education’s Dashboard and the Programs & Events Dashboard's usage metrics.

How do you hope to share these results so that others can learn from them?

Make a short presentation of the experience, Share results on social media, Share results with our communities, Participate in one on one peer sharing session with other grantees, Develop learning material for other users, Share it on Meta-Wiki

Financial ProposalEdit

What is the amount you are requesting from WMF? Please provide this amount in your local currency. If you are thinking about a multi-year fund, please provide the amount for the first year.

600000 USD

What is this amount in US Currency (to the best of your knowledge)?

600000 USD

Please share your budget for this proposal.

Please see: https://docs.google.com/spreadsheets/d/18KyEchFJ4yhMceXw8hbcdmowFxBc7N3VSDHQmwe09wA/edit?usp=sharing

By submitting your proposal/funding request you agree that you are in agreement with the Application Privacy Statement, WMF Friendly Space Policy and the Universal Code of Conduct.

I have read the Application Privacy Statement, WMF Friend Space Policy and Universal Code of Conduct.

Yes

AttachmentsEdit