Grants:Programs/Wikimedia Community Fund/Diversifying Wikimedia’s content and contributors, removing barriers to knowledge, and developing new ways of engaging with the public, partners, learners and contributors in the UK - 2022/Midpoint Report
Report Status: Draft
Due date: 2022-08-31T00:00:00Z
Funding program: Wikimedia Community Fund
Report type: Midterm
General information edit
This form is for organizations receiving Wikimedia Community Funds (General Support) or Wikimedia Alliances Funds to report on their mid-term learning and results. See the Wikimedia Community Fund application if you want to review the initial proposal.
- Name of Organization: Wikimedia UK
- Title of Proposal: Diversifying Wikimedia’s content and contributors, removing barriers to knowledge, and developing new ways of engaging with the public, partners, learners and contributors in the UK - 2022
- Amount awarded: 482054.5 USD, 355000 GBP
- Amount spent:
Part 1 Understanding your work edit
1. Briefly describe how your strategies and activities proposed were implemented and if any changes to what was proposed are worth highlighting?
2. Were there any strategies or approaches that you feel are being effective in achieving your goals?
3. What challenges or obstacles have you encountered so far?
4. Please describe how different communities are participating and being informed about your work.
5. Please share reflections on how your efforts are helping to engage participants and/or build content, particularly for underrepresented groups.
- N/A
6. In your application, you outlined your learning priorities. What have you learned so far about these areas during this period?
7. What are the next steps and opportunities you’ll be focusing on for the second half of your work?
Part 2: Metrics edit
8a. Open and additional metrics data.
| Open Metrics | Description | Target | Results | Comments | Methodology |
|---|---|---|---|---|---|
| N/A | By measuring the number of views of images and articles released/created directly through our programmes, we can have a better understanding of Wikimedia UK's reach. This is an important metric for our partners and external funders, and was introduced in 2019. The target for articles is 123 million. The target for images is 5 billion. The composite target is therefore 5,123,000,000. | 2147483647 | N/A | N/A | N/A |
| N/A | % of images uploaded to Wikimedia Commons which have been added to Wikipedia articles or other Wikimedia projects. | 20 | N/A | N/A | N/A |
| N/A | The number of courses organised across the UK. These might have run over several semesters or spread over only one semester at a higher education institution. Please note that this is a cautious target that reflects the impact that the pandemic has had on this work, with our results falling from 20 courses in 2019/20 to 9 in 2020/21. | 8 | N/A | N/A | N/A |
| N/A | WMUK-led responses to public consultations, policy discussions, and interactions with policy/decision makers on issues relating to open knowledge. | 15 | N/A | N/A | N/A |
| N/A | A step further from ‘taking part in consultations’, this metric looks at the instances of when our advocacy work results in policy change on an organisational, sector or UK level. | 5 | N/A | N/A | N/A |
| Additional Metrics | Description | Target | Results | Comments | Methodology |
|---|---|---|---|---|---|
| Number of editors that continue to participate/retained after activities | N/A | N/A | N/A | N/A | N/A |
| Number of organizers that continue to participate/retained after activities | N/A | N/A | N/A | N/A | N/A |
| Number of strategic partnerships that contribute to longer term growth, diversity and sustainability | Partnerships with external organisations to deliver on our strategy, active in a given year | 40 | N/A | N/A | N/A |
| Feedback from participants on effective strategies for attracting and retaining contributors | N/A | N/A | N/A | N/A | N/A |
| Diversity of participants brought in by grantees | Every year we survey our community leaders about their participation in the Chapter over the previous year. This includes a number of questions on demographics, and we will continue to report on the results of this survey. This information is presented numerically, but since it surveys across various characteristics, it's not possible to propose a single number here. We continue to aim for 50% of our community leaders identifying as women.
As per our Equity, Diversity and Inclusion Framework and accompanying Action Plan, we are exploring ways of effectively measuring the diversity of our broader participant community (beyond community leaders) and will share the results of this through our reporting to the Foundation. |
N/A | N/A | N/A | N/A |
| Number of people reached through social media publications | This metric measures Wikimedia UK’s media presence by capturing everyone that has engaged with the chapter’s social media platforms (including engagement with the Welsh community). To note, all of our social media activity is very closely related and strategically relevant to promotion of the work within the proposal. We include WMUK Twitter, WMUK Facebook, WM youtube, WMUK instagram, WMUK blog views, WMUK website views within this target figure, for the first year of this proposal. | 65000 | N/A | N/A | N/A |
| Number of activities developed | This metric tracks the engagement efforts with volunteers across the UK, widening the charity’s geographic reach. We will desegregate by Location as we track the geographic spread of our activities, especially away from London. This is tracked manually. | 150 | N/A | N/A | N/A |
| Number of volunteer hours | Hours spent on activities by people involved in WMUK activities, and by leading volunteers. | 25000 | N/A | N/A | N/A |
8b. Additional core metrics data.
| Core metrics | Description | Target | Results | Comments | Methodology |
|---|---|---|---|---|---|
| Number of participants | Metric Description: # of people participating in WMUK activities either in person or virtually. With a variety of programmes we deliver, this is a very wide and diverse set - including attendees, trainees, volunteers, etc. The threshold of involvement is attending a talk by a WMUK representative, or higher. This definition does not include people organising activities, social media followers, donors, or others not participating directly (i.e. people who donate money or in-kind resources to support the chapter’s activities). On the whole it is not relevant to our work to disaggregate between new and returning participants, although we do so for specific programmes where we want to show a total of unique participants (e.g. Connected Heritage programme). | 8000 | |||
| Number of editors | Metric Description: # of NEWLY registered editors contributing to Wikimedia projects through WMUK activities - at events, project grants, through partnerships, course extensions and/or contests. Please note that because of the focus on outreach and community building within our work, we focus on capturing new editors only. | 1000 | |||
| Number of organizers | Metric Description: we’ve been tracking this metric for the past 3+ years and have a clear understanding of who counts as a movement organiser in our context (‘lead volunteers/community leaders’). We also survey them annually to check on community health.
A lead volunteer is a person who is involved with Wikimedia UK as an event organiser, trainer, facilitator, project coordinator or conference speaker. These are trusted volunteers and community leaders who are in charge of projects by coordinating and taking accountability for their successful delivery, dissemination, completion and reporting; serving as a resource and support for other volunteers. The metric is for active leaders in a given year. |
300 |
| Wikimedia Project | Description | Target | Results | Comments | Methodology |
|---|---|---|---|---|---|
| Wikipedia | Metric Description; Number of content pages created or improved across all Wikimedia projects as a result of Wikimedia UK partnerships, residencies, project grants, classroom courses, editing events, etc. The main projects that we will work on through the funding are:
Wikipedia (we work across a number of language versions) Wikimedia Commons Wikidata Wikisource As per our other metrics, the target below is for the first year of this grant, 2022/23. |
750000 | N/A | N/A | N/A |
| N/A | N/A | N/A | N/A | N/A | N/A |
| N/A | N/A | N/A | N/A | N/A | N/A |
| N/A | N/A | N/A | N/A | N/A | N/A |
| N/A | N/A | N/A | N/A | N/A | N/A |
9. Are you having any difficulties collecting data to measure your results?
- N/A
10. Are you collaborating and sharing learning with Wikimedia affiliates or community members?
10a. Please describe how you have already shared them and if you would like to do more sharing, and if so how?
11. Documentation of your work process, story, and impact.
- Below there is a section to upload files, videos, sound files, images (photos and infographics, e.g. communications materials, blog posts, compelling quotes, social media posts, etc.). This can be anything that would be useful to understand and show your learning and results to date (e.g., training material, dashboards, presentations, communications material, training material, etc).
- Below is an additional field to type in link URLs.
Part 3: Financial reporting and compliance edit
12. Please state the total amount spent in your local currency.
13. Local currency type
14. Please report the funds received and spending in the currency of your fund.
- Upload Documents, Templates, and Files.
- Provide links to your financial reporting documents.
15. Based on your implementation and learning to date, do you have any plans to make changes to the budget spending?
15a. Please provide an explanation on how you hope to adjust this.
- N/A
16. We’d love to hear any thoughts you have on how the experience of being a grantee has been so far.