Grants:APG/Proposals/2020-2021 round 1/Wikimedia Serbia/Proposal form

Proposal by Wikimedia Serbia to support its annual plan with 99,500 EUR (118,637.83 USD).

Comment on Wikimedia Serbia's proposal here

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We ask that you please don't make any changes directly to this page after the proposal submission date, but comment on the discussion page.

If you need to review the edit instructions you will find them in the edit intro.

• Use this form if you are eligible to submit a proposal in the current round, to request funding in the current round.
• This form must be published on Meta by the proposal submission date for each round to be considered, and no changes may be made after the submission date without staff approval.
• This form complements your organization's annual plan, detailed budget, and strategic plan. It won't be considered complete without a detailed budget and strategic plan.
• Organizations may apply for a funding period that does not exactly match their fiscal years. Follow the instructions carefully to understand what time period each question refers to.
• Refer to the framework, guidance from the Board, and the FDC's recommendations before using this form, so you have an understanding of the Annual Plan Grants process.
• Please Email FDCSupport@Wikimedia.org with questions about using the form.

A few terms used in the form:

FDC proposal form terms	Wikimedia terms	Learning & Evaluation terms
Revenue Spending or Expenses Currency requested Staff Long-term contractors Rate of change Annual plan Funding period Fiscal year	2016 Draft WMF Strategy Wikimedia project	Grant metrics Program Objective Goal Target Needs assessment Logic model Impact

Overview

1. In order to support community review, please provide a brief description of your organization's work in the upcoming funding period.

In 2021, Wikimedia Serbia will start implementing the new Strategy of the Organization, which is defined for the period 2021-2023. Within the new path of the Organization, the main strategic directions are collecting free content, cooperation and networking with other organizations and institutions and community support. All strategic directions have emphasis on content quality, decentralization, diversity, sustainable cooperation and such. With that in mind, the Organization will not go through radical changes, but rather focus on improving the work done so far. These strategic directions run through three programs, which are the Education Program, the GLAM (Galleries, Libraries, Archives, Museums) Program, and the Community Support Program. In addition to partners with whom we have already been cooperating (educational and cultural institutions), we will focus on non-government organizations and organizations with similar activities that themselves have volunteer capacity. We will try to ensure that the activities are performed as much as possible by volunteers who, through the Community Support Program, will be provided with technical and advisory assistance by representatives of Wikimedia Serbia. In addition to making efforts to grow volunteer capacity, our focus will be on greater involvement of the Serbian Wikipedia community in Wikimedia Serbia's activities.

The number of employees will not change, except that Wikipedians in Residence will be hired from time to time. This situation will contribute to the stability of the organization and the establishment of good conditions for the team to expand in the future.

Wikimedia Serbia has laid the foundations for more influential regional leadership through organizing the CEE Meeting in 2019, but also with a plan to organize similar conferences in Serbia. In addition to conferences and meetings, joint projects of chapters and affiliations are also planned.

In terms of the budget, Wikimedia Serbia will not increase the amount of requested funds, i.e. this amount will be the same as for 2020.

2. Name, fiscal year, and funding period.

• Legal name of organization: Wikimedia Serbia
• Organization's fiscal year: 1 January 2021 - 31 December 2021
• 12-month funding period requested: 1 January 2021 - 31 December 2021
• Currency requested: EUR
• Name of primary contact: Miroslav Loci

3. Amount requested.

Table 1

	Currency requested	US$
Total expenses for the upcoming year	99,500.00	118,637.83
APG funding requested for the upcoming year	99,500.00	118,637.83
Amount of funding received from WMF for the current year	99,500.00*	108,617.19

• The amount for this year is increased by 11,440.00 EUR for the purpose of improving Wikimedia Serbia reserves. With this amount the total is 110,940.00 EUR.

4. How does your organization know what community members and contributors to online projects need or want? Does your organization conduct needs assessments or consult the contributors and volunteers most involved with its work?

One of Wikimedia Serbia's programs is Community Support which aims to increase the motivation of Wikipedians and Wikimedians regarding their work on projects and other activities, as well as to reduce the gap between online and offline communities. Through various activities, we are working on community involvement in current projects and we are listening to their opinions and ideas. Questionnaires at conferences, camps and other events can often provide valuable feedback from volunteers. Based of these suggestions and comments, projects and activities are being created. The annual Wikipedian meet-up (WikiLive) is a good opportunity for editors of Wikimedia projects to gather at one place, share knowledge and transfer their ideas into clear projects. Wikimedia Serbia seeks to increase transparency and to inform the community of current global and local events via mailing list, blog, Village Pump and profile on social networks.

5. Please provide a link to your organization's strategic plan, and a link to your separate annual plans for the current and upcoming funding periods if you have them.

Wikimedia Serbia recently adopted the new strategy and strategic plan.

Since Wikimedia Serbia is currently implementing the strategy defined for the period 2018-2020, this year we reviewed the results of the current strategy and conducted a comprehensive process of creating a new path for the organization. As the organization has now reached a much higher level of maturity, the Strategy Development Process looked different and involved the community.

The process had several stages:

• Forming a working group that led the Strategy Development Process. The group consisted of community members, Board members and an employee.
• Evaluation of the current Strategy - to show whether the goals have been achieved, whether the Strategy has been implemented to a sufficient extent and in the right way, how much the Community has been involved in the implementation of the Strategy. We had in mind the results of the evaluation during the process of developing a new Strategy.
• The first step in creating a Strategy is to involve the Community. Wikimedia Serbia created a general survey that had three sections - a section for editors, users and partners respectively.
• Analyzing survey results and presenting them to the Community. The results of the survey were shared with the Community so that its members could provide feedback.
• The analysis of the external environment included the analysis of various external factors that may affect the operation of the Organization in the future (political, economic, social, technological).
• Align Strategy with Movement Strategy.
• Drafting the Strategy.
• Sharing the first draft with the Community.
• Preparation of the final document.
• Development of a strategic plan.
• Adoption of the Strategy and Strategic Plan by the Board of Wikimedia Serbia.

Strategic Directions

Based on the evaluation of the Wikimedia Serbia Strategy 2018-2020, SWOT and PEST analysis, feedback from the Community and the working group, the focuses have been defined, and they will be the main directions for Wikimedia Serbia in the period 2021-2023. They are as follows:

• Collection of the Free Content that aims to gather free materials of different formats through various activities and projects of the Organization. Within this direction, the Organization will have several strategic lines, among which is the strengthening of Wikimedia projects in the education system in Serbia, in the academic community and in cultural institutions, emphasizing that the tools and content will be even more accessible. There is also diversity in terms of editors and content, which will permeate through a number of activities. This strategic focus implies increasing Free Content within Wikimedia projects, but emphasizes several important parameters: quality and diversity of content and institutional support in terms of relevant content.
• Cooperation and networking with other organizations and institutions that we believe is necessary for Organization’s development and usage of common goals and resources in order to reach as many people as possible and achieve good results. With this in mind, we will strive for: sustainable and long-term cooperation, decentralization and support in donations.
• Community support represents a wide range of activities that are implemented in order to provide support to members of the Community. This strategic line is intended to reduce the gap between Wikipedians and Wikimedians, network the community to achieve common goals, and expand the network of volunteers.

Financials: current year

The purpose of this section is to give the FDC an idea of how your organization is receiving funds and spending funds toward your current plan. Your current funding period is the funding period now in progress (e.g. 1 January 2016 to 31 December 2016 for most organizations).

Table 2

Financials for the current funding period
Revenues or expenses	Planned (budgeted)		Actual, until one month before the proposal due date		Projected
	Currency requested	US dollars	Currency requested	US dollars	Currency requested	US dollars
Revenues (from all sources)	99,500.00	108,617.19	115,278.95	125,841.96	115,295.96	125,860.53
Expenses	99,500.00	108,617.19	51,966.64	56,728.34	95,600.00	104,359.83

Table 2 notes:

Programs: upcoming year's annual plan

This section is about your organization's programs. A program is a defined set of activities that share the same objectives and a similar theory of change. Please share the general goal of each program, and then list the specific objectives that the program will meet. Please do not include information about your organization's operating activities in this section. You may provide information about activities like administration, staff and board training, fundraising, governance, and internal IT in another section or in a supplementary document, but please do not include these activities here as programs.

1. For each program, and overall

• Include targets for each of the three shared measures for each program, and overall. If one or more of these required metrics are not relevant to any of your programs, please consult your program officer.
• Also choose at least two grantee-defined metrics to highlight in this section, and include targets for each of these grantee-defined metrics for each program, and overall. (Other program-specific metrics may be included in your program objectives, in the detailed program sections below.)

Table 3

Shared metrics

1. Participants: The number of people who attend your events, programs or activities, either in person or virtually. This definition does not include people organizing activities, social media followers, donors, or others not participating directly.
2. Newly registered: The number of participants that create new accounts on a Wikimedia project. These include users who register up to two weeks before the start of the event.
3. Content pages: A content page is an article on Wikipedia, an item on Wikidata, a content page on Wikisource, an entry on Wiktionary, and a media file on Commons, etc. This metric captures the total number of content pages created or improved across all Wikimedia projects.

Grantee-defined metrics

1. Usage: Usage of multimedia files: In this case, we will measure the number of multimedia files used to illustrate Wikimedia projects. In addition to the quantity of collected (or released) multimedia files, usage is also important because it shows their relevance and importance.
2. Partnerships: Partnerships: This metric includes the number of established cooperations with institutions within the projects and activities of Wikimedia Serbia. These cooperations lead to the implementation of various projects in mentioned institutions, organization of edit-a-thons, workshops, lectures and exhibitions. We believe that this metric is important because it shows the growth of the program and the expansion of the associates’ network, and therefore improves the greater visibility of the Organization and projects.

Program	Participants	Newly registered	Content pages	Usage	Partnerships
Education Program	2200	1400	4000	750	50
GLAM Program	250	100	6500	2000	40
Community Support	350	100	8500	1750	60
TOTAL FOR ALL PROGRAMS	2800	1600	19000	4500	150

Table 3 notes:

2. Please list your goals and objectives for each program. Please be sure your objectives meet all three criteria for each program

• The objectives listed are each SMART: specific, measurable, attainable and relevant, and include time-bound targets.
• Include both qualitative targets and quantitative targets, and remember to highlight your baseline metrics.
• Provide any additional information that is important to our understanding of this program. For example, you may include needs assessments, logic models, timelines, tables, or charts. Share how this program will contribute more broadly to movement learning, or explain how your program aligns with important Wikimedia priorities such as increasing participation and improving content on the Wikimedia projects.

Education Program

The Education Program is intended for scientific and educational institutions, primarily teachers / students of secondary and higher education institutions. The goals of the program are directed towards the growth and development of Wikimedia projects by enriching the content from an academic perspective and adding new users from Academia. Program aims to give incentive for the teachers in terms of better usage of Wiki projects in the classroom. Within the framework of the Education Program, we will implement three projects: Wikipedia in schools, Accredited seminar and Edu Wiki camp. Each of these projects is aimed at a different target group, which plays an important role in using Wikipedia in teaching. In addition to the already mentioned projects, during 2021 we will have the opportunity to implement five external and independent projects through which we want to encourage independence in carrying out activities and thus create self-sustainable projects.

The Education Program is in line with two strategic directions from the new strategy, namely the collection of free content with an emphasis on improving its quality and cooperation and networking with other organizations and institutions. Through this program, the existing and new collaborations have been strengthened for years. By networking with other organizations and educational institutions, we enable the achievement of common goals. In addition, in the coming period, we will focus on organizations dealing with non-formal education.

GLAM Program

The goal of the GLAM program is to develop two-way cooperation with the cultural institutions in order to create and improve the availability of cultural and historical heritage of Serbia on the Internet. In this way we will help GLAM institutions treat materials they have (documents, photos, digitized books…) as National Heritage, therefore as Free Knowledge that should be available to everyone. Established cooperations will serve as good examples and successful stories for various cultural institutions in Serbia, which we believe will implement similar project models and will go towards our shared goals. Wikimedia Serbia will be focusing on realization and continuation of stable and long-term cooperation with the cultural institutions, primarily those from the GLAM acronym, as well as all other cultural institutions that are willing to participate in creation of open and free content. Within the framework of GLAM Program, we will implement the following projects: Wiki Loves GLAMers and Wikipedian in Residence.

The GLAM program is in line with the new strategy primarily through the direction of collecting free content, but with an emphasis on institutional support in terms of relevant content. Cooperation and networking with institutions is imperative in this program, because GLAM is primarily a two-way communication between Wikimedia Serbia and cultural institutions, in order to increase free knowledge on Wikimedia projects. In addition to cooperation in increasing the content, cooperation is also expected in terms of donations, either of a financial nature or in-kind donations.

Community Support

The Community Support Program will be implemented in order to create and maintain a better and healthier atmosphere in the Community, establish stronger communication and increase the motivation of members. The Community is the core of our Wikimedia movement and the idea of creating and sharing Free Knowledge. It is very important that we have a strong and healthy community for projects to grow and be sustainable. Wikimedia Serbia projects are specifically designed to motivate different types of volunteers (online and offline), and through each of them there is an increase in community participation in projects. As part of these activities, we will implement the local WikiLive conference, Competitions on Wikipedia and numerous support activities such as microgrants and providing support to individuals in a technical and advisory sense. Also, within this program, the emphasis is placed on diversity projects such as WikiGap and Wiki Loves Pride.

The Community Support Program is obviously linked to the Strategic direction of the same name. Wikimedia Serbia is primarily a volunteer organization, which is why volunteers, as bearers of projects and activities, will be provided with financial, advisory, technical and any other type of assistance. The emphasis is on a diverse community that creates favorable conditions for the inclusion of marginalized groups, but also for quality and sustainable decentralization. In addition, this program is largely focused on collecting free content through joint projects that will bring Wikimedia Serbia and Serbian Wikipedia community even closer, as well as expand the network of volunteers.

Staff and contractors: upcoming year's annual plan

1. Please describe your organization's staffing plan or strategy here, and provide a link to your organization's staffing plan or organogram if you have one.

The number of employees will not change, except that Wikipedians in Residence will be hired from time to time. This situation will contribute to the stability of the organization and the establishment of good conditions for the team to expand in the future.

2. List of staff by department or function.

You can use this table (or substitute your own list) to show us the number of FTEs (fulltime equivalents) for each department or function, where one person working at 100% time would be counted as 1.0. We need this information about the total number of staff (FTEs) you plan to have by the end of the current funding period, and staff you plan to have by the end of the upcoming funding period.

Table 4

FTEs
Department or function	End of current funding period	End of upcoming funding period	Explanation of changes
Program and Community Manager	1	1	No changes.
Education Program Manager	1	1	No changes.
GLAM Manager	1	1	No changes.
Office Manager	1	1	No changes.
Total (should equal the sum of the rows):	4	4	No changes.

Table 4 notes or explanation of significant changes:

3. How much does your organization plan to spend on staff by the end of the current funding period, in currency requested and US dollars?

• Wikimedia Serbia will spend approximately 50,032.32 EUR or 54,616.78 USD on staff by the end of the current funding period. Financial help from the Government of the Republic of Serbia is included in this amount.

4. How much does your organization plan to spend on staff by the end of the upcoming funding period, in currency requested and US dollars?

• Wikimedia Serbia is planning to spend 49,176.00 EUR or 58,634.51 USD on staff by the end of the upcoming funding period.

Financials: upcoming year

Detailed budget: upcoming year

Please link to your organization's detailed budget showing planned revenues and expenses for the upcoming funding period (e.g. 1 January 2017 to 31 December 2017). This may be a document included on this Wiki (Meta) or a publicly available spreadsheet.

• Detailed budget can be seen on this link.

Revenues: upcoming year

Please use this table to list your organization's anticipated revenues (income, or the amount your organization is bringing in) by revenue source (where the revenue is coming from) in the upcoming funding period (e.g. 1 January 2017 to 31 December 2017).

• Use the status column to show if this funding is already guaranteed, if you are in the process of requesting funding, or if you are planning to request funding at a later time.
• Please include in-kind donations and resources in this table, as applicable, and use the status column to show that they are in-kind resources.
• Do not include money you plan to draw from your reserves during the upcoming funding period.

Table 5

Anticipated revenues for the upcoming funding period
Revenue source	Currency requested	US dollars	Status (e.g. guaranteed, application)
WMF Grant	99,500.00	118,637.83	In the process of requesting funding
Republic of Serbia Ministry of Culture and Information	4,260.00	5,079.37	Planning to request funding at a later time
Heliant	-	-	In-kind donation for web hosting services
Various educational and cultural institutions	-	-	In-kind donation for workshops, seminars and edit-a-thons (in case of offline events)
Total revenues (should equal the sum of the rows):	103,760.00	123,717.20	-

Table 5 notes: If your organization has significant funding other than FDC funds, please note how those funds will be used.

• Planned funding from the Ministry of Culture and Information will be used for the Wikipedian in Residence program.

Operating reserves: current and upcoming years

Please note that there is a policy that places restrictions on how much FDC funding your organization can use to build its operating reserves. If you would like to use FDC funding to for your organization's reserves, you must note that here. You will not be able to decide to allocate FDC funding from this grant to your reserves at a later date.

1. What is your plan for maintaining, building, or spending your reserves in the current year and the upcoming funding period? Please use the table below to show the amounts in your reserves at the beginning, year-to-date, and end of your current year, and the amount you plan to have in your reserves by the end of the upcoming funding period.

• We build our reserves thanks to donations from individuals and legal entities. Reserves are kept and will be used only in case of lack of financial resources for the work of Wikimedia Serbia. This year WMF supported Wikimedia Serbia reserves with 11,440.00 EUR.

Table 6

Year	Year start	Year start (US)	Year-to-date	Year-to-date (US)	Year end	Year end (US)
Current year (e.g. 2017)	5,728.84	6,253.77	17,228.29	20,541.98	17,228.29	20,541.98
Upcoming year (e.g. 2018)	-	-	-	-	17,500.00	20,865.95

2. How much FDC funding is your organization requesting to add to your reserves in the upcoming funding period? If you are not requesting any FDC funding to add to your reserves in the upcoming funding period, you can write zero.

• We are not requesting any FDC funding to add to our reserves in the upcoming funding period.

Expenses: upcoming year's annual plan

1. Expenses by program (excludes staff and operations).

Program expenses are the costs associated specifically with your organization's programs, and do not include operating expenses or staff salaries, which will be described in separate tables. Program expenses may be the costs of an event, the costs of outreach materials specific to a program, budgets for microgrants and reimbursements, or technical costs associated with specific programs, for example. The programs listed in this table should correspond to the programs you have listed in the programs section of this proposal form.

Table 7

Program	Currency requested	US dollars
Educational Program	7,300.00	8,704.08
- Wikipedia in Schools	2,100.00	2,503.91
- Accredited Seminars	1,200.00	1,430.81
- Wiki Edu Camp	4,000.00	4,769.36
GLAM program	8,950.00	10,671.44
- Wiki Takes GLAMers	3,980.00	4,745.51
- Wikipedian in Residence	4,970.00	5,925.93
Community Support	13,070.00	15,583.88
- Community Animation	8,370.00	9,979.89
- WikiLive	3,700.00	4,411.66
- Wikipedia Competitions	1,000.00	1,192.34
Total program expenses (should equal the sum of the rows)	29,320.00	34,959.41

Table 7 notes: If your organization has significant funding designated for specific programs (e.g. a restricted grant), please make a note of that here.

2. Total expenses. Please use this table to summarize your organization's total expenses overall.

These are divided into three categories: (1) staff expenses from Table 4 (including expenses for staff working on both programs and operations), (2) expenses for programs from Table 7 (does not include staff expenses or operations expenses), and (3) expenses for operations (does not include staff expenses or program expenses). Be sure to check the totals in this table to make sure they are consistent with the totals in the other tables you have submitted with this form. For example, your total program expenses excluding staff will be equal to the total in Table 7, while your total staff expenses will be equal to the total in Table 4 and your total expenses will be equal to the total in Table 1.

Table 8

Expense type	Currency requested	US dollars
Program expenses (total from Table 7, excludes staff)	29,320.00	34,959.41
Operations (excludes staff and programs)	21,004.00	25,043.91
Upcoming staff total expenses (from Table 4)	49,176.00	58,634.51
Total expenses (should equal the sum of the rows)	99,500.00	118,637.83

Table 8 notes:

Translated plan

This plan is available in Serbian as well.

Verification and signature

Please enter "yes" or "no" for the verification below.

The term “political or legislative activities” includes any activities relating to political campaigns or candidates (including the contribution of funds and the publication of position statements relating to political campaigns or candidates); voter registration activities; meetings with or submissions and petitions to government executives, ministers, officers or agencies on political or policy issues; and any other activities seeking government intervention or policy implementation (like “lobbying”), whether directed toward the government or the community or public at large. General operating support through the FDC may not be used to cover political and legislative activities, although you may make a separate grant agreement with the WMF for these purposes.

I verify that no funds from the Wikimedia Foundation will be used for political or legislative activities except as permitted by a grant agreement

Yes

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IMPORTANT. Please do not make any changes to this proposal form after the proposal submission deadline for this round. If a change that is essential to an understanding of your organization's proposal is needed, please request the change on the discussion page of this form so it may be reviewed by FDC staff. Once submitted, complete and valid proposal forms submitted on time by eligible organizations will be considered unless an organization withdraws its application in writing or fails to remain eligible for the duration of the FDC process.

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Mickey Mystique (talk) 08:12, 2 October 2020 (UTC)