The Wikimedia Israel Work plan for 2020 is divided into three areas: Enhancing diversity, Creating Content and Building Capacities.

Wikimedia Israel Work plan for 2020

Overview

1. Name, fiscal year, and funding period.

Legal name of organization: Wikimedia Israel
Organization's fiscal year: 01/01/20-31/12/20
12-month funding period requested: 01/01/20-31/12/20
Currency requested: Israeli Shekel
Name of primary contact: Michal Lester & Itzik Edri

2. Amount requested.

Table 1

	Currency requested	US$
Total expenses for the upcoming year	1,823,800	523,540
APG funding requested for the upcoming year	1,075,000	308,590
Amount of funding received from WMF for the current year	1,075,000	308,590

Enhancing diversity

This part presents plans for enhancing human diversity and content diversity in Wikimedia projects, while focusing on the Hebrew-Wikipedia community, and on two kinds of audience in particular: Women (to narrow the gender gap) and senior citizens and youths (to increase age diversity).
Note: Previously, we included these activities under the general title: support for the Hebrew-Wikipedia community. The relabeling is meant to better reflect the direction of these activities, which we established with time, based on our accumulating experience, and also to better align with the definition of functions within the chapter’s team. Nevertheless, all of these activities continue to contribute, each in its particular way, to the support we offer for the he-wp community.

Other aspects of the connection between the chapter and the he-wp community appear in this work plan under “events”.

Women

In 2019, our activities for narrowing the gender gap saw ups and downs. The volunteer who led this field in the past stepped down, which forced us to to rely on other volunteers and different methods in order to keep these activities going. For example, we tried to organize special events about specific subjects and to cooperate with other nonprofits. Since many of these attempts did not live up to our expectations, we had to rethink the whole issue. We saw that narrowing the gender gap was already incorporated as an explicit or tacit goal of other fields of activity, and with much success. We therefore decided to turn it from a separate field of activities into a general goal, more deeply embedded in our various programs.
Accordingly, the goal of narrowing the gender gap is embedded in the 2020 work plan across various fields of activity, such as, the education programs in Hebrew and Arabic, the chapter’s events, and our courses for senior citizens (see below, throughout the document). In the second half of 2019, we plan to conduct a thinking process for establishing this goal more firmly in the various existing fields of activity. The products of this thinking process will affect our activities during 2020.
In addition to the above, we would like to promote during 2020 the narrowing of the gender gap by opening a special Wikipedia editing courses, that will specifically contribute to the fulfillment of this goal.

Senior citizens

In 2020, we wish to continue our work with senior citizens by opening new classes of our designated editing course. In addition, we plan to foster the graduates of our previous classes. Whereas the center of this course is in Tel Aviv, we will continue to establish the additional center at the north of the country. We will open 5-6 classes with a combined number of 75 senior citizens, and foster our relations with about 150 graduates from past years through personal instructional sessions, editing meet-ups and other events, and offering opportunities to join the chapter’s community of volunteers. We will expand the publicity channels of this course and regularly monitor the effectiveness of the marketing process.
Narrowing the gender gap is a goal that will be considered while recruiting the candidates and deciding on the tasks that will be offered to them.

Creating Content

Activities at the Hebrew-speaking education system

Hebrew-speaking students will continue to write or expand articles and entries on Wikipedia and Wiktionary. Along with our longstanding cooperations with networks and academic programs for gifted students, this year, we will start cooperations with many new schools with the intention to produce high-quality content.
In 2020, 21 new teachers in 13 new schools will join the program. In an attempt to diversify and expand the activity, articles will be written in several new fields, among them: the Hebrew Bible, translation of short articles from English into Hebrew, new topics in history, literature (short stories, youth books). We assume that special effort will be required for training teacher and create lists of specific writing topics, therefore, our 2020 target is the writing or expansion of 360 articles on Wikipedia and 100 entries on Wiktionary.
We will continue our cooperation with the Center for Educational Technology (CET) and with the Ministry of Education (MOE). This includes online training courses for teachers of all levels and a new training course for Arabic-speaking teachers.
We will seek new cooperations with local libraries, which are an asset for promoting educational projects on Wikipedia.

Activities at the Arabic-speaking education system

Arabic-speaking students from different schools around the country will continue their contribution to the Arabic Wikipedia by writing and expanding articles. We will recruit new schools to the “Students Write Wikipedia” program and make every effort to preserve and foster our cooperations with the schools that already take part.
The “Ambassadors of Wikipedia” program will continue during the school year of 2019-20. Students will present Wikipedia in their schools by organizing activities on special designated dates, e.g. the Arabic Language Week.
The “Nibras Wikipedia” (“Torch of Wikipedia”) competition will take place in cooperation with an external organization. This competition is meant to be a means of exposure and a tool for recruiting at least one more school to the program.
Our activities with school will include the presentation of our new instructional website “Wiki Warsha” (“Wiki Workshop”) to students and teachers, and making it a central instructional tool in our school-oriented program.

Activities at higher-education institutes

In 2019, our Academy Project went from a push marketing model to a model of pull marketing and support for returning lecturers. So far, this change has not harmed the project in terms of size or number of products, therefore, we do not plan additional changes in 2020. The pull marketing approach allow us to work with lecturers who are very committed to the project.

A great example of Wikimedia Israel's work with lectures published on Wikimedia Foundation blog.

Wikidata Activities

In 2020 we will expand our activities to add quality content to Wikidata. Wikidata content creation and enrichment activities will be done in collaboration with academia and GLAM institutes. Specifically, we will focus on data regarding heritage sites (in collaboration with the Ministry Of Jerusalem And Heritage), local film history (in collaboration with the Israeli Film Archive), and data regarding museum collection (based on the National Museum Portal). These activities will be partly carried our by M.A students from the Department of Information and Knowledge Management at the University of Haifa. In addition, our partners at the National Library will continue the work to synchronize their National Authority File with Wikidata.

Building Capacities

Training

Most of Wikimedia Israel’s programs offer instructional support for various audiences on how to use the Wikimedia projects and how to participate in their editing. The programs rely on instructional resources, which can be divided into two types: instructional material which we develop, and our team of instructors.

Development of instructional material

During 2020, we will put a special emphasis on completing the major developments that kept us busy in 2019. We will make an effort to market the “Wiki-Warsha” (“Wiki-Workshop”) website that teaches how to edit Wikipedia in Arabic. We intend to open a new site that will teach users in different languages how to make queries on Wikidata.
We will continue to update and develop materials for our various programs (such as the education programs and the senior citizens’ courses), as well as for the general public, based on requirements that arise from our contacts with the public.

Development in the team of instructors

The team of instructors is made of designated chapter workers and volunteers. In 2020, we would like to enhance the workers’ professional skills of using relevant technologies through professional workshops and other methods. At the same time, we would like to keep fostering the volunteers, as individuals and as a group that offers support, working and learning. This will be achieved by providing ongoing support and through our longstanding tradition of having online and real-life meet-ups. We would also like to expand the circle of volunteers, following a decrease in their number during 2018-2019.

Introducing Wikidata

Promoting awareness to Wikidata targets the general public, but is more focused on specifically relevant groups: people with the appropriate technological background (developers, programmers, analysts) or people who come from the field of information science. One of the major challenges of this project is to find new ways to increase the awareness and engagement of these groups. Last years’ experience shows that these target audiences are not keen on having face-to-face meetings. The 2020 work plan therefore includes promotion of the Wikidata project through webinars, films and a working model consisting of online editing and virtual meet-ups.

Marketing and events

Several editing events were held during 2019, in cooperation with other organizations. In 2020 we will cooperate with these organizations again, to hold more editing meet-ups, as much as our partners’ resources allow. In 2020, we will also hold the regular events for the local community as usual.

We will also hold youth events for young Wikipedians, based on their request.

Fundraising and organizational infrastructure strengthening

In 2020 WMIL expects to raise more than 500,000 ILS. From this amount 340,00 ILS has already been promised. We will continue to fundrise micro-donation in different channels and hope to increase the percentage of the income that we get form them.
We hope to Implement CRM system during 2020. The CRM system will help us stay in touch donors, volunteers and foundations.

Metrics

Program	Content Pages	Small Edits	Participants	Index of choice	Index of choice
Women	8	15	8	- Countering gender gap on Wikipedia by writing content about women in educational projects at schools in both Hebrew and Arabic (2 classes) - 55% of the participants in the senior citizens activities will be women. - Encouraging narrowing gender gap tasks in both academic projects and senior citizens courses - Organizing 3 edit-a-thons to celebrate International Women's day/month.	The "Women & Gender" program will be merged with all activities in the organization. Thus, any activity relevant to this field will be reported in each section separately.
Senior Citizens	415	580	140	- Evaluation of the Senior Course: Average grade will be 4.5 in the course feedback questionnaire. - 20 participants will continue to edit for three months at least after the course. - Organizing 8 meetings for former course participants. - 5 participants will be recruited as volunteers in the organization.	-
Hebrew Education (Wiktionary)	100	-	220	- 8 classes - Training 8 new teachers	-
Hebrew Education (Wikipedia)	360	-	840	- 30 classes - Training 20 new teachers - 95% of the content integrates in Hebrew WP	-
Arabic Wikipedia	330	-	330	20 classes	The number includes articles written/edited in the "Wikipedia Ambassadors" project.
Higher Education	450 (300 new articles and 150 expansions)	-	450	-	-
WikiData (Editing)	4500	-	-	-	Given the fact that this is a new and experimental field, the program will be designed around several channels during the year, where content contribution will be encouraged; a selection will be made according to successful results. In order to ensure flexibility, we filled the column referring to edits number, and kept other fields empty.
Training Curriculum Development	-	-	-	- Hebrew: Updating and upgrading the current Hebrew instructional tools. - Arabic: Expanding the use of current Arabic instructional tools. Creating new tools designed for teachers. - Wikidata: Developing an instructional tool which will assist in promoting contribution to Wikidata. - Content Translation tool: Examining the option to develop instructional tools in this field.	Further details and schedule above.
Training Team	-	-	18 participants	- Holding 5 volunteers meetings (virtually, face to face). - Recruiting 3 new volunteers. - Organizing 1-2 capacity building workshops for the team.
Wikidata	-	-	100	- Introducing Wikidata to 3 affinity groups. - Introducing Wikidata twice (at least) to GLAM institutions or interest groups. - Merging Wikidata in an academic course. - Organizing 3 Wikidata workshops at GLAM institutions and interest groups. - Launching a pilot Wikidata for young editors. - Recording 2 webinars/videos, reaching 30 views at least per video.

Budget

Revenues	USD
Cash flow	43,059
Revenues from private donations	4,306
Revenues from round up ( micro-donation)	27,558
Revenues from foundations	128,029
Revenues from membership fees	287
Wikimedia Foundation	308,590
Revenues from collaborations	8,612
Revenues from courses	1,435
Revenues from companies	2,871
TOTAL income	524,746

Summary of expenses
Program	USD	Comments
Enhancing diversity	81,373	The sun covers of activities, salaries and operation
Creating Content	179,830	The sun covers of activities, salaries and operation
Building Capacities	102,476	The sun covers of activities, salaries and operation
Free knowledge awareness	7,464	The sun covers of activities only
Global engagement	14,066	Traveling
Management and Administration	138,331	The sun covers ED salary and operation
Wikimedia Israel total expenses for 2020	523,540

Verification and signature

Please enter "yes" or "no" for the verification below.

The term “political or legislative activities” includes any activities relating to political campaigns or candidates (including the contribution of funds and the publication of position statements relating to political campaigns or candidates); voter registration activities; meetings with or submissions and petitions to government executives, ministers, officers or agencies on political or policy issues; and any other activities seeking government intervention or policy implementation (like “lobbying”), whether directed toward the government or the community or public at large. General operating support through the FDC may not be used to cover political and legislative activities, although you may make a separate grant agreement with the WMF for these purposes.

I verify that no funds from the Wikimedia Foundation will be used for political or legislative activities except as permitted by a grant agreement	YES

Please sign below to complete this proposal form.

IMPORTANT. Please do not make any changes to this proposal form after the proposal submission deadline for this round. If a change that is essential to an understanding of your organization's proposal is needed, please request the change on the discussion page of this form so it may be reviewed by FDC staff. Once submitted, complete and valid proposal forms submitted on time by eligible organizations will be considered unless an organization withdraws its application in writing or fails to remain eligible for the duration of the FDC process.

Please sign here once this proposal form is complete, using four tildes.	Michal Lester לסטר (talk) 11:00, 15 October 2019 (UTC)

Grants:APG/Proposals/2019-2020 round 1/Wikimedia Israel/Proposal form

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