Grants:APG/Proposals/2017-2018 round 1/Wikimedia Nederland/Proposal form

Proposal by Wikimedia Nederland to support its annual plan with 340,000 EUR.

The WMNL strategy 2017-2020 defines our focus for the coming years. To implement its mission in the best possible way, Wikimedia Nederland wants to do equal justice to the interests of editors, partners institutes and readers. We set priorities based on a consideration of the returns generated for the Wikimedia projects and of the interests of editors, partner institutions, and current and future readers. The primary focus is making knowledge present in the Netherlands, or knowledge relevant for the Netherlands, freely available.

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A few terms used in the form:

FDC proposal form terms Wikimedia terms Learning & Evaluation terms

Overview edit

1. In order to support community review, please provide a brief description of your organization's work in the upcoming funding period.

The WMNL strategy 2017 -2020 defines our focus for the coming years. To implement its mission in the best possible way, Wikimedia Nederland wants to do equal justice to the interests of editors, partners institutes and readers. We set priorities based on a consideration of the returns generated for the Wikimedia projects and of the interests of editors, partner institutions, and current and future readers. The primary focus is making knowledge present in the Netherlands, or knowledge relevant for the Netherlands, freely available.

In 2018:

Image donated by Nationaal Archief (National Archives): hula hoop craze in Volendam, 1958
  • We will refocus on activities aimed at training new editors. We will organize a general beginner training 2-3 times a year; this will largely replace one-off writing events which have proven to be unsuccessful in recruiting editors
  • We will conduct surveys among editors, as we did in 2015 and 2013, to get insight in how they experience editing, and the best way WMNL can support them. We will also survey readers to assess their opinion of the Wikimedia projects
  • We will further develop and support the e-learning program on online communication which we developed in 2017.
  • After ten years of organising the Wikimedia Conference Nederland, we will look for a new formula for inspiring and interesting meetings for the editors community, readers and partner institutions.
  • We will organize one or more hackathons in the context of the Gendergap program to promote involvement of women in coding and tech.
  • To strengthen diversity of content and contributors, we are going to focus on groups with a migration background within the Netherlands.
  • We will continue our cooperation with GLAM partners in the Netherlands; in particular we will continue to facilitate content donations relevant to Wikimedians in the global south. We will work with GLAM partners to make possible the appointment of Wikimedians in Residence.
  • We will explore whether we can develop a program of activities around the theme of 'health'. We will aim to link this to our existing education program, especially the cooperation with translators, and will coordinate efforts with Wikiproject Med.
  • In our collaboration with higher education, we focus more on teaching general Wiki skills and contributing to Wikimedia projects for trainees and interns. We will also increase cooperation with libraries and librarians.
  • Working with partners from the open-knowledge domain, we will promote the release of public information for use on the Wikimedia projects, and elsewhere.

2. Name, fiscal year, and funding period.
  • Legal name of organization: Vereniging Wikimedia Nederland
  • Organization's fiscal year: 01/01-12/31
  • 12-month funding period requested: 01/01/18 - 12/31/18
  • Currency requested: Euro
  • Name of primary contact: Sandra Rientjes

3. Amount requested.

Table 1

Currency requested US$
Total expenses for the upcoming year 458,688 545,027
APG funding requested for the upcoming year 340,000 403,998
Amount of funding received from WMF for the current year 340,000 403,998

4. How does your organization know what community members and contributors to online projects need or want? Does your organization conduct needs assessments or consult the contributors and volunteers most involved with its work?
    General assembly Wikimedia Nederland, 23 September 2017
    Wikimedia Nederland developed its plans in consultation with the community. We organised brainstorming meetings and on-wiki discussions for the annual plan 2018. We invited the community to participate in these discussions via announcements in the various village pumps and via the mailinglists.
  • Throughout the year, we remain in contact with the community via irc, the WMNL-wiki and the newsletter. A staffmember and a board member are always present at the WikiSaturdays, when community members come to the WMNL office.

5. Please provide a link to your organization's strategic plan, and a link to your separate annual plans for the current and upcoming funding periods if you have them.

Financials: current year edit

The purpose of this section is to give the FDC an idea of how your organization is receiving funds and spending funds toward your current plan. Your current funding period is the funding period now in progress (e.g. 1 January 2016 to 31 December 2016 for most organizations).

Table 2

Financials for the current funding period
Revenues or expenses Planned (budgeted) Actual, until one month before the proposal due date Projected
Currency requested US dollars Currency requested US dollars Currency requested US dollars
Revenues (from all sources) 423,200 502,859 365,000 433,704 370,000 439,645
Expenses 423,148 502,797 320,000 380,234 370,000 439,645

Table 2 notes:

  • In 2017, WMNL received a donation of €100,000 in 2017. This donation is earmarked for activities related to nature and gender gap in 2017, 2018 and 2019. Only the share of the donation used in 2017 is included as revenue in table 2. The remainder will become designated reserve to fund activies in the earmarked programme areas in 2018 and 2019.

Programs: upcoming year's annual plan edit

Table 3

Shared metrics

  1. Participants: The number of people who attend your events, programs or activities, either in person or virtually. This definition does not include people organizing activities, social media followers, donors, or others not participating directly.
  2. Newly registered: The number of participants that create new accounts on a Wikimedia project. These include users who register up to two weeks before the start of the event.
  3. Content pages: A content page is an article on Wikipedia, an item on Wikidata, a content page on Wikisource, an entry on Wiktionary, and a media file on Commons, etc. This metric captures the total number of content pages created or improved across all Wikimedia projects.

Grantee-defined metrics

  1. other languages WP + WS: Number of items added or improved on other language versions (i.e. non-Dutch) of Wikipedia and Wikisource
  2. Retention: Number of people who registered as editors during a WMNL-activity and are still active three months after the activity was completed
Program Participants Newly registered Content pages other languages WP + WS Retention
1: Community Health 660 20 - - 4
2: Community support 90 - 500 - -
3: Diversity 125 30 2,100 100 7
4: Nederland and the world 150 30 25 20,000 100 2500 7 0
5: GLAM partnerships 275 200 16,000 650 15
6: Education 400 50 500 100 10
7: Thematic priorities: nature and health 100 20 6,000 500 2
8: Public affairs and communication 20 - - - -
TOTAL FOR ALL PROGRAMS 1,715 1,820 345 45,000 45,100 3,860 3,850 38

Table 3 notes:

As in previous years, our application is structured around three clusters of programmes:

  1. Community: containing the programmes Community Health, Supporting the Community + Diversity
  2. Content: containing the programmes Education, GLAM, Thematic priorities Nature and Health + Nederland and the World
  3. Communication and Public Affairs.

Some remarks on the description of the programmes:

  • we have used the same format as in last year’s application and maintained the same level of detail, as this was considered appropriate
  • for some programmes, the analysis of the current situation and the desired outcome has not changed very much compared to last year.
  • New or one-off activities in the 2018 programme are marked as 'NEW'
  • we have added a section 'What could go wrong' to each programme, analysing risks and briefly describing measures that could reduce these risks.



Situation analysis

Editors at the WMNL New years reception
A survey carried out among editors in 2015 showed dissatisfaction with the level of conflicts and the tone of social interaction on NLWP. Wikimedia Nederland has been working on improving the working atmosphere and online communication for several years now. An e-learning programme to improve communication skills will come online late 2017. (Link to prototype)

Three years after the last survey, it is time to go back to the community and assess whether anything has changed. The number of active editors on NL Wikipedia has shown a steady decline for several years; over the past years, it appears that the decline is at least slowing down and perhaps levelling off. Recruiting new editors remains a priority, with special emphasis on groups currently underrepresented like women and minority groups. Experience has shown us that organizing one-off editor training (or writing sessions with new editors on location) has hardly any impact in terms of new editors or new content. Even though GLAM partners and volunteers enjoy organising such events, we will change our strategy by moving resoources away from such events towards organising two or three training sessions for a general audience yearly.

Desidered change (outcome)

  • A resilient community that has a practice of correcting inappropriate behaviour, acceptable levels of conflict and good channels of communication on and off wiki.
  • A welcoming and open community which is more or less representative of wider society with a steady influx of new editors.

How could such change be realised?

  • increase skills of key individuals in community to deal with/prevent conflicts or inappropriate behaviour
  • increase awareness among wider community of editors about effects of negative online behaviour
  • increase online communication skills
  • strengthen interpersonal relations between editors as these reduce the chance of conflicts occurring or escalating
  • strengthen community spirit and pride by creating opportunities to celebrate and recognise community achievements
  • establish good mechanisms for supporting, coaching and protecting newcomers

What can WMNL do?


  • knows the community
  • has good relations with active + experienced Wikipedians volunteers, some of whom are moderators or arbcom-members
  • has staff with professional qualifications in mediation and communication
  • has experience in capacity building for community health
  • has resources and infrastructure to organise things
  • has built up the necessary components for successful training (manual, skilled trainers)
  • is accepted by a majority of the community.

However, WMNL

  • has no authority on Wikipedia
  • is still seen as an outsider by some community members

WMNL can

  • support community initiatives aimed at improving working climate and support individuals who want to play a role in this
  • support especially ArbCom and Moderators and provide training, expert advice etc
  • support/organise opportunities for community to meet i.r.l.
  • support/organise events which create a sense of pride and positive feelings in community
  • commission or carry out research and surveys
  • organise online and offline training and induction programmes for newcomers

Activities 2018

Assessing progress

  • In 2013 and 2015 we surveyed the editing community. This provided highly relevant information on the composition of the community, internal communication and working climate, needs for support by and appreciation of Wikimedia Nederland (and Wikimedia België). We will commission another survey in 2018, working with the members of the community in survey design. Our aim is that at least 350 wikimedians complete the survey. We will design the survey in consultation with Wikimedia België.

Increase skills within community to deal with/prevent conflicts or inappropriate behaviour

  • We will promote use of the e-learning program developed in 2017 on online communication. Our aim is that at least 75 individuals will take part.
  • Evaluate the effectiveness of the program and, if necessary, develop additional or subsequent modules
  • support individual training requests, especially by moderators and arbcom members aiming to increase their skill-set. Facilitate meetings and workshops of moderators and arbcom.
Strengthen interpersonal relations within the community
Proud winner of a Wikipedia owl
  • We will continue our programme of events which provide opportunities for Wikimedians to meet in real life, like the WikiSaturdays and the New Years reception. Working with public libraries (programma . ) , we will support wiki-meets and wiki café’s throughout the country.
  • New: We are going to rethink the formula for the annual Wikimedia Conference Nederland in dialogue with the community and our partners. It has been more than 10 years since the first WCN and in that time the community changed, the status and social relevance of the Wikimedia projects grew, and more and more partners from the GLAM and education sectors became involved. We are not sure where the consultation will lead us, but one option to explore is whether a single, one-day event can meet the needs of all our stakeholders.
  • We will support initiatives that create community spirit and pride such as the WikiUilen (Owls: awarded by the community te recognise achievements) and annual Wikipedia writing competition.

Increase participation

  • New: As one-off editor training events have proven to be unsuccessful in recruiting and retaining new editors, we will no longer invest staff-time in organising such events. Over 2017 we developed the building blocks for a more structured training-programme for a general audience which we will run at least twice in 2018. The training will be given by individuals who have experience in teaching, or who have completed the WMUK train-trainer programme. The beginner’s guide to editing Wikipedia developed in 2017 will act as the syllabus. Anyone who is interested can sign up to the programme, which will consist of two half day sessions.
  • New: We will set up and support facebook groups and other platforms where new editors can find help and support. Our experience with the gendergap facebook group shows that closed off-wiki groups provide a safer and more sheltered environment for newcomers than Wikipedia itself.

Measurable results 2018

  • Survey held among editors and the general public At least 350 editors participate in survey Results + analysis available online
  • 20 WikiSaturdays 200 visitors to WikiSaturdays / 80 individuals 2 wiki-cafés/ wikimeets in other locations that Utrecht organized by volunteers with support from WMNL Results for the successor(s) to WCN to be determined once decision has been made about new formula
  • 75 people have completed e-learning training
  • Satisfaction about working atmosphere and conflict resolution among editing community increased
  • at least 2 training sessions for new editors held
  • At least 20 new editors trained, after half a year - at least 4 are still active
  • FaceBook Group set up with 6 experienced Wikipedians active as supervisors in the FaceBook group and 30 active memberWikiSaturday at the WMNL offices
    WikiSaturday at the WMNL office

What could go wrong?

As we were writing this application, the e-learning programma was not yet online. The response of and uptake by the community are therefore still unknown. The risk of the community not accepting the programme (which we already indicated last year) still remains.

For the other activities we see no major risks. Rethinking the Wikimedia Nederland Conference is a challenge, but we are confident that we will be able to develop a worthy successor.

As to the new approach to training, we cannot be sure that editor retention will be higher, but it will reduce resources invested. Also there is a chance of conflict with volunteers and GLAM - partners when WMNL no longer plays a prominent role in organising one-off writing events.

Risk of not meeting targets:

  • medium/high for e-learning
  • medium for training
  • low for other activities


Situation analysis
Images from a small content donation about soil profiles. The donation was facilitated by WMNL at the request of an editor

The Netherlands Wikimedia-community is highly educated and a majority of editors have paid employment. Combined with the limited size of the country and the excellent network of public libraries and high availability of online information, editors only rarely apply to Wikimedia Nederland for small grants. International scholarships are a different matter, although here too our available budget is only rarely exhausted and only a fairly small group of ‘regulars’ apply. Over the past years, we have also been providing scholarships to Belgian wikimedians. We assume this will end as WMBE becomes more financially independent.

The programme of training workshops where experienced Wikimedians share specialised knowledge and technical skills covering topics as copyright, media relations, and upload tools, has proven to be popular.

Over the years, we have started to work more with editors by providing press-accreditation for events, convincing (government) organisations to release data, and contacting media that have used images from Commons without proper attribution.

Desired change (outcome)

  • A majority of the community of editors is aware of the material and non-material support programme provided by Wikimedia Nederland and does not hesitate to make use of it.
  • The grants and reimbursements and other forms of support lead to clear and identifiable contributions to the Wikimedia projects.

How could such change be realised?

  • maintain awareness among community of all services/support provided by WMNL.

What can WMNL do?

WMNL can:

  • maintain open eye and ear for initiatives which could benefit from support by WMNL, and proactively contact community members who might benefit from such support
  • link up with thematic Wikipedia writing events, Wikipedia-projects etc and point out possibilities to provide targeted support (literature, access to pay-walled data etc.)

Activities 2018

  • provide a small-grants programme, including reimbursement of in country travel costs
  • provide non-financial support concerning getting access to data, accreditation, protesting against incorrect use of Commons images etc.
  • support community-led activities through communication and logistics
  • we will continue to provide international scholarships, but will actively encourage applications by community members who have never before attended international events
  • we will continue to organise the training workshops and will reach out to volunteers with special skills to encourage their involvement

Measurable results 2018

  • At least four trainings workshops organized, with at least 35 participants
  • 10 small grant application received and processed
  • 20 volunteers claim in country travel expenses
  • 15 international scholarships awarded, of which 5 for 'newbies'
  • Other forms of support provided to at least 10 volunteers
  • Added or improved content as a result of these activities 

What could go wrong?

All the activities described are part of routine operations by WMNL and carry little risk.

Risk of not meeting targets: low


Situation analysis

Gender gap WikiFriday at ATRIA, Institute on gender equality and women's history
It is accepted that - worldwide - most Wikimedia-content has been written, selected and curated by white men from the global north. We have no reason to assume that this is any different concerning the contributions to the Wikimedia projects from the Netherlands. In fact, we know from our surveys that only 12% of editors on NLWP is female. We have never surveyed for race or ethnicity, but judging by attendance at i.r.l. events participation by members of recent or established immigrant communities is very low.

Lack of diversity in contributors has an effect on diversity of content. Coverage on topics concerning/of concern to women and immigrant communities is considered to be lagging behind in quality and quantity.

There is an active gendergap working group in the Netherlands, which is successfully developing activities to stimulate the involvement of women.

In 2017, WMNL first ventured into organising activities with recent or established immigrant groups. We organised an editor training in Arabic for Syrian refugees, and with UNESCO nl are organising a discussion meeting on involvement of the Dutch Caribbean community in Wikimedia projects.

Desired change (outcome)

  • At least 20% of editors are women. There is a steady influx of female editors who are still active after six months.
  • There is an increase in number of editors from recent and established immigrant communities in the Netherlands.
  • Content on Wikimedia projects related to topics concerning or of concern to women and immigrants communities has improved.

How could such change be realised?

  • Create an atmosphere on NL Wikipedia that is welcoming to new editors
  • Provide new editors from underrepresented groups with a context that will facilitate their ‘induction’: offer concrete opportunities to make a valuable contribution e.g. by working with newly donated content, and create ‘safe’ opportunities for new editors to become acquainted with Wikipedia and develop editing skills
  • Work with grass root organisations of underrepresented groups to encourage involvement in the Wikimedia projects
  • Facilitate relevant content donations that can support and stimulate the creation of content
  • Organise writing challenges, sprints, competitions and events

What can WMNL do?

WMNL can

  • Support the community in creating a welcoming atmosphere (see programme 1)
  • Organise and support training and introduction programmes and materials for new editors (see programme 1)
  • Provide ‘safe environments’ such as facebook groups where new editors can develop skills and get constructive feedback
  • Support volunteers working on promoting involvement of women (gendergap working group)
  • Establish partnerships with organisations focussing on gender issues and gender history
  • Initiate and support donations of relevant content by existing or new partners

However, as indicated in programme 1, WMNL

  • has no authority on Wikipedia
  • is seen as an outsider by some community members
  • has no links with immigrant community

Activities 2018

Diversity: gendergap

  • support the gendergap working group in organising editathons, gendergap WikiSaturdays, Atria-WikiFridays and online events
  • establish and maintain partnerships with organisations focussing on gender issues and gender history, including ATRIA, Institute on gender equality and women's history and the Vrouwenraad (Council of women’s organisations)
  • New: in 2018, we particularly want to stimulate relevant content and data donations. So far, this has not been a priority but we know from experience that content donations can stimulate involvement. This is also an activity where involvement of the WMNL office and board can create clear added value for the volunteers in the gendergap group.
  • New: organise a hackathon aimed at increasing participation of women and developing tools in support of the gendergap programme. In 2017, WMNL received a generous donation from a private grantmaker. The donation was earmarked for activities concerning nature and gendergap. We discussed with the gendergap volunteers which activities would have most impact. The conclusion was to organize one or more hackathons, introducing women into hacking and coding, and developing tools serving gendergap activities. The content will be tailored to maximise synergy with the Mediawiki Hackathon 2018 in Barcelona. We will make use of the experiences of WMAT in increasing participation of women in the 2017 Vienna Hackathon.

Diversity: immigration (pilot activity)

  • New: Building on our first tentative experiences in 2018, we want to develop a programme of activities to increase involvement of recent or established immigrant groups to the Netherlands and improve relevant content
  • New: We approach groups with a recent or historical migration background to motivate them to become active within the Wikimedia projects, and facilitate relevant content donations.
  • New: We will reach out to other European chapters and the the editing community of Arabic Wikipedia  to explore the possibility of a coordinated project of activities for Syrian refugees.

Measurable results 2018
Workshop editing Arabic Wikipedia for Syrian refugees in the Dutch city of Zwolle
  • Participants: 75
  • New editors: 5
  • Content added or improved: 2000
  • New content, not on NL-WP: 100
  • Editor retention: 2

immigrant communities

  • participants: 50
  • new editors  25
  • content improved or added: 100
  • new content, not on NL WP: 10
  • editor retention: 5

What could go wrong?

The gender gap project is well-established and can rely on a core group of competent and enthousiastic volunteers. Focussing on content donations is a new element, but WMNL has considerable experience in this field.

The work with immigrant communities is entirely new. WMNL has carried out one activity with refugees and is currently (Q4-2017) setting first steps towards cooperation with the Dutch-Carribean community. Although we do have contacts with experienced partners, this area of work is new to us. It also brings challenges concerning language, social mores and underlying societal tensions

Risk of not meeting targets: low for gender gap, high for immigrants



Situation analysis
Images from daily life in Syria, 1985. Donated by the museum of world cultures as part of Nederland and the World
Almost all of Wikimedia Nederland’s GLAM partners hold collections or data which are related to - and relevant for - countries in Asia, Latin-America, Oceania and Africa (‘the global south”). Wikimedia communities in other parts of the world may not be aware of these materials or uncertain how to gain access. The GLAM partners are unsure which materials are most relevant for the Wikimedia community and should be digitized or uploaded first. They are keen to donate materials that will be of use to the global editing community and would favour ‘digitizing on demand’. To support exchange between the GLAM partners and the Wikimedia communities WMNL received a grant from the Digital Heritage Netherlands to develop an exchange platform, which is now operational. We are seeing the first exchanges taking place, but have also discovered some structural improvements to be made to the platform.

Initially we developed Nederland en de wereld as a thematic priority on the same lines as project nature and gendergap. In both these projects a group of volunteers is the main driving force. The WMNL office provides logistical support and acts as a liaison to our partners for content donations. For Nederland and the World, this formula did not work. The focus is on generating content donations, which are then used by Wikimedians outside the Netherlands.

Desired change (outcome)

  • Wikimedians in the global south are aware of relevant Dutch collections.
  • There are direct links between Wikimedia communities in the global south and Dutch GLAM partners.
  • The Global heritage exchange platform operates as an effective go-between.
  • Materials from Dutch collections connected to the global south are regularly uploaded to the Wikimedia projects and are used.

How could such change be realised?

  • GLAM-institutions in the Netherlands are made aware of the fact that Wikimedia communities outside the Netherlands are keen to work with content related to their culture and history
  • Wikimedians worldwide can find their way to the collections of Dutch GLAM institutions

What can WMNL do?

  • reach out to organisations holding relevant knowledge
  • organise training and capacity building for staff and volunteers of these organisations
  • act as a liaison between the organisations taking part and the Wikimedia community, including chapters in other countries
  • maintain and improve the platform of cooperation and exchange
  • reach out to Wikimedians worldwide, encourage their involvement and support their work

Activities 2018

  • Maintain the platform where demand from Wikipedians and Wikimedia chapters for images or data can be linked to the collections of Dutch GLAM partners.
  • Facilitate and support content donations from these collections
  • In cooperation with Wikimedia communities worldwide, organise writing events, challenges, etc to encourage uptake of donated content in Wikimedia projects worldwide
  • Regularly post updates about project on international project pages

Measurable results 2018
Wikimedians of West Bengal user group documenting information during a photo-hunt at the Chinsurah Dutch Cemetery
  • participants: 150
  • new editors: 25
  • content added or improved: 20,000
  • content added or improved, not on NL-WP: 2,500
  • editor retention: -

What could go wrong?

Considering the wealth of material in Dutch collections, it will not be a problem to achieve a large amount of uploaded material. Ensuring that this material meets the requirement of emerging editor communities, and finds its way to Wikipedia will be more challenging.

Risk of not meeting targets: medium


Situation analysis
The National Institute for Military History donated rare aerial photographs dating from the period 1920-1940

WMNL has well-established partnerships with major GLAM institutions in the Netherlands, such as the National Library, National Archives, Naturalis Museum for Natural History and the Institute for Sound and Vision. Over the past five years, WMNL has tried out various ways of cooperating with GLAM partners. Our experience is that biggest impact on the Wikimedia project is generated through content donations, followed by online editing events, and expert involvement in editing. One-off writing events have p.r.-appeal and are fun for GLAM-partners and volunteers to organize. However, results are disappointing. In 2018, we will move away from investing staff time in organising such events. Instead we will focus on capacity building for GLAM staff and facilitating Wikimedians in Residence- programmes, also through joint fundraising with GLAMs.

 In 2017, we started a pilot programme where a Wikipedian in Residence supports several smaller GLAMS in cooperation with Erfgoed Gelderland (Heritage Gelderland - an association of smaller GLAM institutions from the province of Gelderland). This is a successful formula and several other regions have expressed interest in copying it.

 We see more public libraries becoming interested in cooperating with the Wikimedia projects, with photo-hunts and hosting local wiki-groups as important themes. However, academic and research libraries are as yet not so involved. The fact the Koninklijke Bibliotheek (National Library) is one of WMNL’s longest standing and most active partners offers opportunities to increase involvement of libraries.

 2018 is at the same time European Year of Cultural Heritage, and the year in which the Netherlands host the Cultural Capital of Europe (Friesland/Leeuwarden). This can provide impetus for new partnerships, new content donations, and hopefully, new editors.

Desired change (outcome)

  • The Wikimedian in Residence programme continues to lay the foundation for longer running partnerships with GLAM institutions. GLAM-Wiki coordinators are appointed at more major GLAMs after residencies have ended.
  • Contributing to Wikimedia projects becomes common practice in the GLAM community, also involving smaller GLAMs with specialised collections.
  • GLAMs develop the skills to contribute directly to the Wikimedia-projects, without assistance by volunteers or WMNL. This applies specifically to libraries and librarians, who have the potential to become Wikimedia-ambassadors to their users.
  • A wider group of volunteers has the necessary skills to process content donations, mass uploads etc.
  • In 2018, the European Year of Cultural Heritage and the Cultural Capital of Europe lead to improved content and increased involvement by the GLAM sector.

How could such change be realised?

  • external (non WMF) funding sources available for WiR programmes over the coming three years
  • a longer running capacity building and partnership programme for libraries and librarians
  • the Wikipedia community is more widely aware of the potential of GLAM partnerships for improving content and welcomes editing by staff of GLAM institutes when it complies with the rules and spirit of Wikipedia
  • a series of targeted activities concerning the European Year of Cultural Heritage and Cultural Capital of Europe

What can WMNL do?

  • liaise between Wikipedia community and GLAMs
  • support and endorse fundraising efforts by GLAM partners - or raise funds itself - for WiR programme
  • act as clearing house for information and experience
  • provide a platform of cooperation and exchange between GLAMs
  • act as first port of call for GLAMs interested in participating
  • facilitate and support content donations
  • organise capacity building and training

Activities 2018

  • Continue to work with, and support, Wikimedians in Residence and GLAM-WIki coordinators
  • Encourage new Residencies, also by participating in fundraising efforts by GLAMs. Facilitate involvement of small GLAMs
  • Organise capacity building and training in GLAM-wiki skills, for GLAM staff and volunteers
  • Stimulate and support donations of content to Wikimedia Commons, Wikisource and Wikidata and promote use of donated content on Wikipedia through online events and activities.
  • Continue to work with the Koninklijke Bibliotheek in its role as coordinator of public libraries in the Netherlands to promote and support public libraries developing Wikimedia-activities.
  • New: develop at least two activities focussing on European cultural heritage, where possible working together with other European chapters
  • New: develop at least one activity related to the fact the Friesland/Leeuwarden is European Cultural Capital
  • New: in consultation with the library sector, explore options for librarians to become Wikimedia-specialists and ambassadors. Raise funds for a longer running library programme, particularly focussing on academic and specialised libraries.

Wikimedian in Residence at UNESCO-Nederland giving a tutorial
Measurable results 2018
  • Participants: 275
  • New editors: 200
  • Enhanced or Added Content: 16000
  • New Content - Not Nl: 650
  • Retention of new editors: 15
  • At least 2 new Wikimedians in Residence
  • Clarity about possible expansion of collaboration with libraries, and financing 

What could go wrong?

GLAM-partnerships are well established and several GLAM partners are now fairly self-supporting when it comes to content uploads. We have, however, experienced in previous years that the number of content donations can fall, because of staff changes and internal processes in GLAM partners.

Many of our existing partners hold materials relevant to the European Year of Cultural Heritage or Friesland/Leeuwarden cultural capital of Europe. We are confident of being able to develop activities.

We have not yet cooperated with the community of the Frisian Wikipedia, so this remains an unknown factor.

Risk of not meeting targets: low to medium


Situation analysis

Image uploaded by an intern at Utrecht University Library
Wikimedia Nederland has been organising activities with educational institutions since 2012. These activities can be roughly divided in two groups:
  • Individual teachers ask their students to write and/or improve Wikipedia articles. These classes are sometimes supported by small-scale image donations to Wikimedia Commons (e.g., Universiteit Utrecht, Universiteit van Amsterdam, Universiteit Maastricht, Grafisch Lyceum Utrecht)
  • During internships, students write or improve Wikipedia articles and/or facilitate donations to Wikimedia Commons/Wikidata (e.g. ITV Hogeschool voor Tolken en vertalen, Universiteit Utrecht). (Internships are a compulsory part of bachelor programmes)

Analysis of the results so far indicates that results from the first group are disappointing:

  • Relatively few articles get written and/or improved compared to the amount of energy invested by WMNL and volunteers.
  • Editor retention among students is virtually zero.
  • Participation in Wikimedia projects hinges on individual teachers’ interest. If a teacher leaves or a class is not given due to lack of interest, a cooperation may suddenly end.

Results from the second group (the interns) seem more promising; possibly due to higher motivation of participating students, and a longer period of time during which they work with the Wiimedia-projects. (Internships last 3 - 6 months)

Desired change (outcome)

  1. Students know how they can and should use Wikimedia projects (including evaluating the quality of content). This includes Wikimedia Commons and Wikidata as well.
  2. Students know why they should contribute to Wikimedia projects. They know where they can find the necessary information if they decide to contribute.

How could such change be realised?

  • Outreach: Wikimedia Nederland is a well-known name in the educational field.
  • Shift focus from supporting individual classes/teachers to supporting/organising classes on academic skills.

What can WMNL do?

  • Generate funds for scaling the education programme.
  • Raise awareness in education sector.
  • Act as a liaison between the education sector and the Wikimedia community

Activities 2018

  • New: Insert Wikimedia into the curriculum of courses on academic skills through a pilot with the Institute for Social Studies. As many ISS tudents are from the global south, we hope to create synergy with Nederland and the world  
  • Continue/expand existing intern-programs (e.g., ITV Hogeschool voor Tolken en Vertalen, Universiteit Utrecht) and start cooperation with the Amsterdam University Museum/Allard Pierson Museum
  • Outreach: participate in educational seminars/conferences to promote Wikimedia related activities in the curriculum

Measurable results 2018
Barnstar created by students of the Graphic Lyceum, Utrecht
  • Participants 400
  • New editors: 50
  • Content added or improved: 500
  • New content, not on NLWP: 100
  • Editor retention: 10

What could go wrong?

WMNL's education activities are not universally successful. The switch from 'classes' to 'interns' seems promissing. It is however a new way of working which will have to be tested in practice. Key factor will be finding enough internprogrammes.

Risk of not meeting targets: medium to high


Situation analysis
Image created during Project Nature photo-hunt
Since 2014 we offer a thematic focus for our GLAM and Education programmes: topics which over several years function as a centre of attention for content donations, editathons and online activities. Currently, the theme is ‘nature’.

Around the theme ‘nature’, there now is a well established programme of activities. We are coming close to the objective of a self-sustaining processes of content donation by partners and the development of content processing or generating activities, that requires only limited support from WMNL. We are planning to scale down staff support for project nature over 2018.

Starting in 2018, we will explore the feasibility of introducing ‘health’ as a new thematic focus. We will make use of the advantage that one of our board members, a qualified doctor, is a very experienced Wikipedian and active in Project Med.

Desired change (outcome)

The thematic topics nature and health function as a focal point for activities of GLAM and education partners, volunteers and editors, leading to substantial increase in content on Wikimedia projects. Ultimately this results in self-sustaining processes of content donation and content processing requiring only minimal support from WMNL.

How could such change be realised?

  • Continue activities around theme nature, involving GLAM partners, knowledge institutes, volunteer organisations and Wikimedia-community
  • A group of volunteers and partner institutions from the education sector together form the core team which will carry the thematic area ‘health’ forward over the coming years.

What can WMNL do?


  • reach out to organisations holding relevant knowledge
  • reach out to Wikipedians with an interest in these topics, encourage their involvement and support their work
  • provide a platform of cooperation and exchange between organisations contributing to the themes
  • organise capacity building for staff and volunteers of these organisations
  • develop/make available tools and materials
  • act as a liaison between the organisations taking part and the Wikimedia community, including chapters in other countries

Activities 2018

  • support the project nature volunteer group in their activities
  • stimulate and support content donations by partners such as the Natural History Museum Naturalis and the Botanic Gardens
  • New: explore the feasibility of setting up a new thematic priority Health. Of specific concern will be how we can create synergy with and support Wiki Project Med.

Measurable results 2018
Editing workshop at NatuurPlaza
  • Participants: 100
  • New editors: 20
  • Enhanced or Added Content: 6000
  • New Content - Not Nl : 500
  • Retention of new editors: 2  

What could go wrong?

Project Nature is an established activity in the WMNL workprogramme. There is a Wikimedian in Residence active in the field, and we have partnerships with the Museum of Natural History (Naturalis) and the Netherlands' Botanic Gardens. A potential risk is volunteer fatigue. Some of the volunteers in project nature are also active in other programmes.

Health is a new area of work, which comes with special considerations. Quality control is especially relevant in this area. We have Board and staff members with a professional background in health care, but no network of partners. Key questions will be whether there will be enough volunteers who are interested in becoming involved. In addition, there is the risk of becoming involved in conflicts about content concerning e.g. alternative treatments and the role of 'big pharma'.

Risk of not meeting targets: low for project nature, high for health




Situation analysis
The mission of the Wikimedia movement can only be reached if relevant stakeholders and the public in general are aware of the importance of open knowledge, and have a basic understanding of how the Wikimedia projects and the Wikimedia-affiliates operate. Especially relevant is the understanding and support of decision makers and legislators, who play a role in developing copyright policy.

The most important decisions related to copyright concerning the Netherlands are made in the framework of the EU, but can be influenced by media-attention and awareness raising in the Netherlands. WMNL has been involved in the Free Knowledge Advocacy Group EU from the beginning, not only contributing financially and participating in meetings, but also acting as ‘administrator’ (we collect and disburse the contributions from the participating chapters) Within the Netherlands, we have over the past year become involved in attempts by Wikimedians to obtain data and images under the Wet hergebruik overheidsinformatie (Dutch national legislation implementing Directive 2003/98/EC on the re-use of public sector information). Awareness of/compliance with this law by public sector institutions is not universal.

A large percentage of the Dutch population knows and uses Wikipedia. However, understanding of how Wikipedia works as a volunteer and crowd-funded project is still limited. Awareness of Wikimedia Nederland as an organisation supporting Wikipedia and the other projects, and able to act as a liaison between the Wikimedia community and external parties is limited overall. It is not a problem that the general public is not aware of Wikimedia Nederland but wider understanding among the GLAM and education sectors about the organisation and its role is relevant.

Desired change (outcome)

  • Decisionmakers and the media in the Netherland and at the EU level are aware of key issues concerning copyright legislation and its potential impact on projects such as Wikipedia
  • Public sector institutions comply readily with requests for content under the law on reuse of public sector information
  • The general public and crucial stakeholders have an understanding of Wikipedia that allows them to become engaged with the project in an appropriate and constructive manner if they choose
  • Crucial stakeholders (e.g. institutions in the GLAM and education sector) are aware of Wikimedia Nederland and have an understanding of the role of the organisation

How could such change be realised?

  • Establish links to decision makers and proactively provide them with information about key issues in the policy arena affecting the Wikimedia movement and mission
  • Make available, disseminate and maintain a elementary package of easily accessible information about the Wikimedia projects and the role of Wikimedia Nederland
  • Make use of channels and mediums frequented by these stakeholders to increase their awareness of the Wikimedia projects and Wikimedia Nederland as a liaison for partnerships with these projects

What can WMNL do?

  • Support the work of the Free Knowledge Advocacy Group in Brussels, also by approaching Dutch decisionmakers where necessary
  • Facilitate the involvement of Dutch volunteers in the work of the FKAGEU
  • Act as liaison between the volunteer community and public sector institutions to promote compliance with the Wet Hergebruik Overheidsinformatie
  • Provide easily readable and accurate information about Wikipedia, the other Wikimedia projects and Wikimedia Nederland in printed and digital formats for various target groups
  • Make available information to the media and other interested parties, proactively and on request

Activities 2018

Public affairs

  • Substantive contribution to achieving program objectives FKAGEU:
    • intensifying contacts with EU officials and politicians participation in consultations and meetings concerning copyright cooperation with relevant sectors such as digital and tech industry, civil society, libraries, academia, authors
    • EU copyright law more in line with interests Wikimedia projects
  • Provide logistical and administrative support to FKAGEU
  • New: develop a programme of lobbying and information aimed at public sector institutions to promote compliance with the Wet Hergebruik Overheidsinformatie


  • Review and amend our use of social media to reach out to key stakeholders, responding to direct questions and contributing to discussions relevant to the Wikimedia projects
  • Attend important events (annual meetings, conferences, seminars) where key stakeholders will be present to disseminate information Respond to questions from the media about Wikipedia and the Wikimedia movement,
  • Reach out to the media when/where relevant
  • Increase outreach to international Wikimedia community
  • Regularly send out a newsletter via email and talkpages, announcing and reporting on WMNL events and activities

Measurable results 2018


Public affairs

  • Participation in Big Fat Brussels meeting
  • Substantial contribution delivered to realizing objectives work program FKAGEU
  • Contact with at least four public sector institutions in the Netherlands concerning release of information
  • At least two public sector institutions release information as a result of requests


  • number of followers on social media increased by 10%
  • at least 6 events attended and information about Wikimedia projects and movement provided
  • at least 5 items in the media following WMNL activity,
  • 10 newsletters produced;
  • number of subscribers to the newsletter increased by 10%
  • revenue WMF banner fundraising up by 10%

What could go wrong?

Wikimedia Nederland has established routines for communication. The risk is not so much that something will go wrong, but that we will end up in a routine which is not as productive as it could be. With a new staff member taking over communication, we will review and 'shake up' our routines.

The activities aimed at promoting the release of materials under the Wet Hergebruik Overheidsinformatie could lead to conflict/strained relations with public institutions. This could theoretically jeopardise GLAM partnerships.

Risk of not meeting targets: low for communication, medium to low for publci affairs.

Staff and contractors: upcoming year's annual plan edit

1. Please describe your organization's staffing plan or strategy here, and provide a link to your organization's staffing plan or organogram if you have one.
  • Wikimedia Nederland wants to operate with a small permanent staff. Currently there are six staff members, equalling 3.8 FTE. Only the executive director works full-time, all other staff are part-time. Wikimedia Nederland is committed to keeping to this level of staff. Only when external funds are raised for specific activities that cannot be carried out by the permanent, will temporary project staff be hired.
2. List of staff by department or function.

Table 4

Department or function End of current funding period End of upcoming funding period Explanation of changes
executive director 1 1 -
project coordinator 1.3 1.3 -
communications 0.5 0.5 -
eventorganising and community support 0.5 0.5 -
office management 0.5 0.5 -
Total (should equal the sum of the rows): 3.8 3.8 -

Table 4 notes or explanation of significant changes:

  • There are no major changes in staffing foreseen over the upcoming funding period. However, there have been changes in the course of the current funding period (2017). Two staff members left, which gave us the chance to review the staffing plan which had remained largely unchanged since the office was established. We decided to separate the tasks of communication and community support. We were successful in hiring a community member for community support and event organising (0.5fte) and a communications professional for communications (0.5 fte). We decided to outsource bokkkeeping, which allowed us to hire an experienced office manager (0,5 fte). In total, the number of fte went down from 4 to 3.8 when compared to January 2017.
3. How much does your organization plan to spend on staff by the end of the current funding period, in currency requested and US dollars?

€ 224,000 (USD 266,163)

4. How much does your organization plan to spend on staff by the end of the upcoming funding period, in currency requested and US dollars?

€ 235,788 (USD 280,170)

Financials: upcoming year edit

Detailed budget: upcoming year edit

Detailed budget Wikimedia Nederland 2018

Revenues: upcoming year edit

Please use this table to list your organization's anticipated revenues (income, or the amount your organization is bringing in) by revenue source (where the revenue is coming from) in the upcoming funding period (e.g. 1 January 2017 to 31 December 2017).

  • Use the status column to show if this funding is already guaranteed, if you are in the process of requesting funding, or if you are planning to request funding at a later time.
  • Please include in-kind donations and resources in this table, as applicable, and use the status column to show that they are in-kind resources.
  • Do not include money you plan to draw from your reserves during the upcoming funding period.

Table 5

Anticipated revenues for the upcoming funding period
Revenue source Currency requested US dollars Status (e.g. guaranteed, application)

APG 340,000 404,005 requested
membership fees 5,000 5,941 guaranteed, barring unexpected change in membership numbers
local donations 30,000 35,647 70% assured - we plan expand our local fundraising efforts, e.g. via facebook and by targetting local business
project grants 46,000 54,658 8,000 guaranteed. Remainder not yet requested
withdrawal from desginate reserve 37,688 44,782 Guaranteed. In 2017, we received a donation of €100,000 for activities related to gendergap and nature (see table 2). We will create a desginated reserve which will allow us to use these funds over a period of three years.
Total revenues (should equal the sum of the rows): 458,688 545,033 -

Table 5 notes: If your organization has significant funding other than FDC funds, please note how those funds will be used.

Operating reserves: current and upcoming years edit

Please note that there is a policy that places restrictions on how much FDC funding your organization can use to build its operating reserves. If you would like to use FDC funding to for your organization's reserves, you must note that here. You will not be able to decide to allocate FDC funding from this grant to your reserves at a later date.

1. What is your plan for maintaining, building, or spending your reserves in the current year and the upcoming funding period? Please use the table below to show the amounts in your reserves at the beginning, year-to-date, and end of your current year, and the amount you plan to have in your reserves by the end of the upcoming funding period.

Table 6

Year Year start Year start (US) Year-to-date Year-to-date (US) Year end Year end (US)
Current year (e.g. 2017) 129,143 153,452 129,143 153,452 210,000 249,528
Upcoming year (e.g. 2018) - - - - 175,000 207,940

Note to table 6: As mentioned in our notes to table 2, WMNL received a donation of €100,000 in 2017. This donation is earmarked for activities related to nature and gender gap in 2017, 2018 and 2019. The increase in reserve by the end of 2017 is therefore not a general operational reserve, but a designated reserve. We will withdraw from the designated reserve to fund activies in the earmarked programme areas in 2018 and 2019.

2. How much FDC funding is your organization requesting to add to your reserves in the upcoming funding period? If you are not requesting any FDC funding to add to your reserves in the upcoming funding period, you can write zero.


Expenses: upcoming year's annual plan edit

1. Expenses by program (excludes staff and operations).
Program expenses are the costs associated specifically with your organization's programs, and do not include operating expenses or staff salaries, which will be described in separate tables. Program expenses may be the costs of an event, the costs of outreach materials specific to a program, budgets for microgrants and reimbursements, or technical costs associated with specific programs, for example. The programs listed in this table should correspond to the programs you have listed in the programs section of this proposal form.

Table 7

Program Currency requested US dollars
Community and Participation 78,000 92,682
Content 57,500 68,323
Communication 25,500 30,300
Total program expenses (should equal the sum of the rows) 161,000 191,305

Table 7 notes: If your organization has significant funding designated for specific programs (e.g. a restricted grant), please make a note of that here.

2. Total expenses. Please use this table to summarize your organization's total expenses overall.
These are divided into three categories: (1) staff expenses from Table 4 (including expenses for staff working on both programs and operations), (2) expenses for programs from Table 7 (does not include staff expenses or operations expenses), and (3) expenses for operations (does not include staff expenses or program expenses). Be sure to check the totals in this table to make sure they are consistent with the totals in the other tables you have submitted with this form. For example, your total program expenses excluding staff will be equal to the total in Table 7, while your total staff expenses will be equal to the total in Table 4 and your total expenses will be equal to the total in Table 1.

Table 8

Expense type Currency requested US dollars
Program expenses (total from Table 7, excludes staff) 161,000 191,305
Operations (excludes staff and programs) 61,900 73,551
Upcoming staff total expenses (from Table 4) 235,788 280,170
Total expenses (should equal the sum of the rows) 458,688 544,026

Table 8 notes:

Verification and signature edit

Please enter "yes" or "no" for the verification below.

The term “political or legislative activities” includes any activities relating to political campaigns or candidates (including the contribution of funds and the publication of position statements relating to political campaigns or candidates); voter registration activities; meetings with or submissions and petitions to government executives, ministers, officers or agencies on political or policy issues; and any other activities seeking government intervention or policy implementation (like “lobbying”), whether directed toward the government or the community or public at large. General operating support through the FDC may not be used to cover political and legislative activities, although you may make a separate grant agreement with the WMF for these purposes.
I verify that no funds from the Wikimedia Foundation will be used
for political or legislative activities except as permitted by a grant agreement

Please sign below to complete this proposal form.

IMPORTANT. Please do not make any changes to this proposal form after the proposal submission deadline for this round. If a change that is essential to an understanding of your organization's proposal is needed, please request the change on the discussion page of this form so it may be reviewed by FDC staff. Once submitted, complete and valid proposal forms submitted on time by eligible organizations will be considered unless an organization withdraws its application in writing or fails to remain eligible for the duration of the FDC process.
Please sign here once this proposal form is complete, using four tildes. Sandra Rientjes - Wikimedia Nederland (talk) 13:34, 29 September 2017 (UTC)