Grants:APG/Proposals/2015-2016 round 2/Wikimedia Norge/Proposal form

If you need to review the edit instructions you will find them in the editintro.

Use this form if you are eligible to submit a proposal in the current round, to request funding in the current round.
This form must be published on Meta by the proposal submission date for each round to be considered, and no changes may be made after the submission date without staff approval.
This form complements your organization's annual plan, detailed budget, and strategic plan. It won't be considered complete without a detailed budget and strategic plan.
Organizations may apply for a funding period that does not exactly match their fiscal years. Follow the instructions carefully to understand what time period each question refers to.
Refer to the framework, guidance from the Board, and the FDC's recommendations before using this form, so you have an understanding of the Annual Plan Grants process.
Please Email FDCSupport@Wikimedia.org with questions about using the form.

A few terms used in the form:

FDC proposal form terms	Wikimedia terms	Learning & Evaluation terms
Revenue Spending or Expenses Currency requested Staff Long-term contractors Rate of change Annual plan Funding period Fiscal year	Wikimedia strategic priorities Wikimedia project	Global metrics Program Objective Goal Target Needs assessment Logic model Impact

Overview edit

1. In order to support community review, please provide a brief description of your organization's work in the upcoming funding period.

In the upcoming funding period Wikimedia Norge´s annual plan includes 4 programs:

Community support
Glam
Academia
Gender Gap

The biggest change for Wikimedia Norge in the upcoming period will be our focus on community support. We want to improve the knowledge we have on what community members need. Wikimedia Norge would like to include a staff member working as a community liaison to give better support and include community in our programs.

Wikimedia Norge will continue it´s Glam program with a selected group of Glam partners such as The National Library, The National Archive, The Directorate for Cultural Heritage, The Nobel Peace Center and The museum of Nordland. The main outcome from our Glam work will content donations and we will do a test project on the use of quality images together with Nordlandsmuseet.

Building on our previous collaboration with The Arts Council Norway and last funding period´s work with university libraries on Gender gap, we started working on a program called Academia in January 2016 in collaboration with The Research Council of Norway and other academic institutions.

Our Gender gap program last funding period included a lot of traveling to university libraries across the country. We have now narrowed down our gender gap program to monthly wiki meet ups for women.

2. Name, fiscal year, and funding period.

Legal name of organization: Wikimedia Norge
Organization's fiscal year: 01/01-31/12
12-month funding period requested: 01/07/16-30/06/17
Currency requested: NOK
Name of primary contact: Astrid Carlsen, Executive Director

3. Amount requested.

Exchange rate provided by FDC staff 01/03/16: 1 USD= 8.70139 NOK

Table 1

	Currency requested	US$
Total expenses for the upcoming year	1,962,000	225,481.23
APG funding requested for the upcoming year	1,850,000	212,610.71
Amount of funding received from WMF for the current year	1,230,000	141,356.75

4. How does your organization know what community members / contributors to online projects need or want? Does your organization conduct needs assessments or consult the contributors and volunteers most involved with its work?

Wikimedia Norge has not systematically investigated what community members / contributors to online projects need or want. Staff post on the village pump to ask for input, ideas, help and feedback. We use social media to tell about our work but we mostly reach stakeholders like partners and other organizations and institutions through social media. Since we redesigned our hompepage we are contacted more. With our new membership registration staff get access to email addresses to members. We have started sending out news letters to inform members on important issues like for example our annual meeting. Staff are contacted by community members via email and phone or they stop by our office. Wikimedia Norge's chair confirmed with the community in a post on the village pump when the board was working on the new strategy for 2016-2020. By changing our focus in August 2015 to align our work with the community we do hope that we now have a better understanding on what community members / contributors to online projects need or want.

To get more knowledge on what community members / contributors to online projects need or want we will do a survey on Wikipedia this fall.

5. Please provide a link to your organization's strategic plan and separate annual plans for the current and/or proposed funding period, if you have them. A strategic plan is required.

Financials: current funding period edit

The purpose of this section is to give the FDC an idea of how your organization is receiving funds and spending funds toward your current plan. Your current funding period is the funding period now in progress (e.g. 1 July 2015 to 30 June 2016 for most Round 2 organizations). For organizations new to the APG process, your current funding period is the 12 months before your upcoming funding period (e.g. 1 July 2015 to 30 June 2016 for most Round 2 organizations).

Table 2

Financials for the current funding period
Revenues or expenses	Planned (budgeted)		Actual, until one month before the proposal due date		Projected
	Currency requested	US dollars	Currency requested	US dollars	Currency requested	US dollars
Revenues (from all sources)	2,561,000	294,320.79	795,264	91,395.05	1,300,000	149,401.41
Expenses	2,485,000	285,586.55	760,892	82,444.87	1,300,000	149,401.41

Table 2 notes:

The FDC has in their assessment commented on Wikimedia Norge's budget and spending previous years. As of August 2015 we have an outside accountant and budgeting is done by staff instead of the board and by April 2016 we are on budget.

Programs: upcoming year's annual plan edit

This section is about your organization's programs. A program is a defined set of activities that share the same objectives and a similar theory of change. Please share the general goal of each program, and then list the specific objectives that the program will meet. Please do not include information about your organization's operating activities in this section. You may provide information about activities like administration, staff and board training, fundraising, governance, and internal IT in another section or in a supplementary document, but please do not include these activities here as programs.

1. For each program, please include your targets for each of the global metrics in this table. All global metrics are required, but you may list a target of zero if there are metrics you do not expect results for. You are welcome to provide your other metrics in the detailed program section below.

Most of the headlines and structure in this application we have copied from Wikimedia Austria's application. Thank you Claudia Garád for all your help!

Table 3

Program	(1) # of newly registered users	(2) # of active editors involved	(3) # of individuals involved	(4a) # of new images/media added to Wikimedia articles/pages	(4b) # of new images/media uploaded (optional)	(5) # of articles added or improved on Wikimedia projects	(6) Absolute value of bytes added to or deleted from Wikimedia projects
Community support	nm	140	160	na	na	tbd
Glam	nm	100	160	tbd	30,000	tbd
Academia	120	50	300	na	na	tbd
Gender gap	30	35	70	na	na	150

Table 3 notes:

na = not applicable
nm = not measurable
tbd = to be determined: in these cases we expect some results that we will track during the year, but we can't provide a meaningful estimation at this point of time.

2. Please list your goals and objectives for each program. Please be sure your objectives meet all three criteria for each program

Be sure the objectives listed are each SMART: specific, measurable, attainable and relevant, and include time-bound targets.
Include both qualitative targets and quantitative targets, and remember to highlight your baseline metrics.
Provide any additional information that is important to our understanding of this program. For example, you may include needs assessments, logic models, timelines, tables, or charts. Share how this program will contribute more broadly to movement learning, or explain how your program aligns with important Wikimedia priorities such as increasing participation and improving content on the Wikimedia projects.

Community support

Strength and support the collaborations between community, partners and organization

Status-quo edit

From one of the bimonthly wiki meet ups organized by community members.

Wikimedia Norge has had staff for more than two years. By now we have an organizational structure in place that works and solid partnerships, but we have a lot to achieve when it comes to community support and engagement. Since Wikimedia Norge was reorganized and staff signed new contracts in August 2015 this has been a constant discussion among staff. We decided that work on community support should have a higher priority than work on advocacy and awareness, which was a part of our last application for funding. This is still a part of our strategy for 2016-2020, but will not be prioritized this funding period.

So far community members, staff and interns have worked on two projects we would like to mention. We now offer Wiki scholarships, (and copied WikimediaCH micro grant pages). We have received 5 applications. Interns have redesigned the no.wikimedia.org page. By redesigning it and keeping the page updated we are contacted to a much lager extent then before. By using a simple Google sheet to register for membership we have more paying members so far in 2016 then we had in total in 2015.

Starting November active editors organize bimonthly wiki meet ups and Wikimedia Norge cover the cost for venue and food. We encourage initiatives that are community led and Wikimedia Norge can cover costs and be the official partner when it comes to organizing venues, hire film cameras to stream events or make films etc.

Board member Tove Eivindsen visiting Wikimedia Armenia.

On Wikipedia Bokmål, Nynorsk and Northern Sami there is a weekly online editing contest. These contest are community led. Wikimedia Norge organize selected editing contest that fit in with our programs, for example with glam partners and to mark The International Womens's day March 8. The editing contest is one activity were we see we can combine needs from different stakeholders. Wikimedia Norge also sponsor prizes are get prizes sponsored when community members reach out to us. In the contest design there is a default message that we can help with prizes. Prizes from Glam partners shows the community that partners see the significance of supporting there work. In November we will have a month long editing contest in collaboration with Wikimedia Armenia on Norway, Armenia and Fridtjof Nansen's travels to Armenia. The National Library has uploaded The Nansen photo collection to Commons which will be encourage to use in the contets. This idea came up after one of our board members visited Jerevan and Wikimedia Armenia.

When we have held Wikipedia trainings or participated at conferences with glam partners we have invited community members along who have given us excellent help and support online and offline, but we worry we ask the same small group of people over and over and that this will strain online contributors, offline volunteers and board members. We have during the last year worked on engaging volunteers in planning and implementation of our work on some areas, but without a community liaison we worry that this work will move ahead slowly and will to a lagre extent be centered in and around Oslo where our office is located.

Desired change edit

Wikimedia Norge as an organization needs a combination of experience from inside and outside the wiki world. With a community liaison we can find more ways of incorporating volunteer engagement and volunteer led activities in our programs. By putting resources to use for a community manager who can work as a liaison and help bridge the gap between WMNO´s established program work and the community we belive the organizational capacity will be better. Compared to 2015 Wikimedia Norge will host fewer events, and none without partners and we have learned that even though we get funding for travel costs, the consequence is that staff will not spend time together at the office at all. We have experienced that online projects are more likely to engaged active editors and new editors are more likely to engage offline in a selected group (students, all female, or at work places like The Directorate of Cultural Heritage or pensioners at The Norwegian University of Life Sciences). By conducting a survey among editors as well as readers we will get input on how Wikimedia Norge can improve it's work and report on this in our impact report in January 2017.

Objectives edit

A better collaboration between our community, partners and Wikimedia Norge.
Offer useful support for community members in their work.
Be valued as an organization both editors and partners want to contact to discuss ideas and potential collaborations.

Activities edit

Logic Model - wiki scholarships

Give out 8 x 8000 NOK in wiki scholarships. 4 in September 2016 and 4 in February 2017.
6 wiki workshops in Oslo for active editors organized bimonthly by the community, costs covered by Wikimedia Norge. Test the same in one other city as well.
Include 30 active editors in our other programs and ask for support online, via the village pump or on project pages as mentors.
Organize a month long online editing contest in November in collaboration with Wikimedia Armenia. The winner from each country gets to travel to Armenia / Norway.
Sponsor, or get sponsored, 6 prizes in the weekly online contest.
Trippel the number of Wikimedia Norge memberships from 2015 till 2016.
Conduct a survey among 2000 editors and readers on Wikipedia with help from WMF in November-December 2016.
Print material about How to contribute to Wikimedia Commons and on free licenses.
Support The Free Knowledge Advocacy Group EU by using revenues from membership fees.

We adress these Wikimedia movement strategic priorities edit

Improve Quality: By bringing together inside and outside knowledge of the wiki world.
Increase Participation: By giving support to our community, new and active editors, and doing interesting partnerships with universities and cultural institutions.