Grants:APG/Proposals/2015-2016 round1/Wikimedia Sverige/Proposal form

Wikimedia Sverige received a funds allocation in the amount of SEK 2,616,000 (~$309,000) in 2015-2016 Round 1. This funds allocation was recommended by the Funds Dissemination Committee on 23 November 2016 and approved by the WMF Board of Trustees on 21 December 2016.

If you need to review the edit instructions you will find them in the editintro.

• Use this form if you are eligible to submit a proposal in the current round, to request funding in the current round.
• This form must be published on Meta by the proposal submission date for each round to be considered, and no changes may be made after the submission date without staff approval.
• This form complements your organization's annual plan, detailed budget, and strategic plan. It won't be considered complete without a detailed budget and strategic plan.
• Organizations may apply for a funding period that does not exactly match their fiscal years. Follow the instructions carefully to understand what time period each question refers to.
• Refer to the framework, guidance from the Board, and the FDC's recommendations before using this form, so you have an understanding of the Annual Plan Grants process.
• Please Email FDCSupport@Wikimedia.org with questions about using the form.

A few terms used in the form:

FDC proposal form terms	Wikimedia terms	Learning & Evaluation terms
Revenue Spending or Expenses Currency requested Staff Long-term contractors Rate of change Annual plan Funding period Fiscal year	Wikimedia strategic priorities Wikimedia project	Global metrics Program Objective Goal Target Needs assessment Logic model Impact

Overview

1. In order to support community review, please provide a brief description of your organization's work in the upcoming funding period.

• Firstly, a quick overview of our programs and strategies.

Wikimedia Sverige's Programs and Strategies 2016
Access		Use		Community
The chapter shall increase the knowledge about free licenses and increase access to free resources.	The chapter shall promote the increased use of free licenses.	The chapter shall promote high confidence in and increased use of the Wikimedia projects and free knowledge.	The chapter shall promote high usability of the Wikimedia projects.	The chapter shall support active users with expertise and other resources.	The chapter shall promote an inclusive climate and low barriers of entry for new users.

What's obvious from this overview is that we've changed the structure of our programs since the last annual plan. The previous one was based on stakeholders, and this one is based on what we want to achieve. When we analysed our previous strategies we concluded that they were somewhat duplicated across the stakeholders. This change has lead to a decrease in the number of programs, from five to three, and the number of strategies, from 14 to six. This will help us focus our programs and projects and make it easier to communicate them.

Access

This program strives to give increased access to free knowledge. We have two strategies to achieve that, and they are sort of chronological. One part is to get resources released under a free license. The other is to get freely licensed resources added to the Wikimedia projects. We are already up and running in both GLAM and Education and will now focus on getting content available in the Wikimedia projects, both by contributions from experts and digital resources from organizations. The very large, externally funded, Preserving the Cultural Heritage project will be the main part of this program. The project will include batch uploads of images to Wikimedia Commons, adding cultural heritage data to Wikidata and improving the infrastructure for Wiki Loves Monuments. It is a collaboration with Cultural Heritage Without Borders and UNESCO. We will increase our investment in advocacy by continuing to have a volunteer in Brussels on full time and by starting to make ourselves known as a stakeholder in the issues we care about. Using our experience and material from 2015 we will attend carefully selected events and approach thought leaders, decision makers and politicians that are active in the same issues.

Use

This program strives to increase the use and reuse of the Wikimedia projects (rather than increasing the number of users). In order to do so we aim to raise the trust in Wikipedia, make it more visible and increase the usability. For the visibility, we aim e.g. to grab the huge opportunity where the Eurovision Song Contest will be held in Sweden. With our previous experiences and contacts we made over the past years we now aim to not only be behind the scenes, but also have an active involvement in the production. To raise the trustworthiness, we will work together with other organisations and partners that both have high credibility and large reach. Here we can draw upon new organisational members like The Swedish Academy, and new recruitments to the board. In usability we will focus in developing a text-to-speech functionality for MediaWiki. We are doing a pre-study now, with external funding, and aim to get a functional prototype ready by the end of the year. As an integrated part of our work with different groups of users we will take note of the problems they experience and file bug reports for the developers.

Community

This program strives to grow and strengthen the communities based in Sweden. We are continuing to support the communities in ways that have been successful previously, such as the technology pool, mini grants and our expertise in more technical wiki questions. With the strong indicators we have, that face-to-face meetings are good for building the community, we will continue to support these but at a larger scale. We continue to work to increase the diversity in the community, and are improving the ways we measure and plan, and since we believe it is really important, that will affect planning and reporting across the entire organisation. We also believe that adding new Wiki Loves initiatives to our suite will attract new contributors with a more diverse background.

Notice

What is really noticeable about this plan are the two larger external grants for: (1) the Preserving the cultural heritage project that we believe will get support from the Culture Foundation of the Swedish Postcode Lottery and (2) the Wikispeech project with support from the Swedish Post and Telecom Authority. We are far into the planning with them, and even though no formal decisions is finalized for any of them, the signals from the funding organizations have been very positive during our meetings. Hence, we feel we need to include them in the application. But we will be cautious and not get ahead of ourselves. By that we mean that we will not hire or scale up before we get final decisions (which we await in late 2015 or early 2016). Furthermore, we have additional applications in preparation not included in the budget.

2. Name, fiscal year, and funding period.

• Legal name of organization: Wikimedia Sverige
• Organization's fiscal year: 1/1-12/31
• 12-month funding period requested: 1/1/2016-12/31/2016
• Currency requested: SEK
• Name of primary contact: Jan Ainali (WMSE) (talk)

3. Amount requested.

Table 1

	Currency requested	US$
Total expenses for the upcoming year	7,568,400	894,736
APG funding requested for the upcoming year	2,616,000	309,264
Amount of funding received from WMF for the current year	2,557,000	302,289

4. How does your organization know what community members / contributors to online projects need or want? Does your organization conduct needs assessments or consult the contributors and volunteers most involved with its work?

We have conducted a series of consultations. We started in May by personally inviting active community members to answer a survey about our annual plans and strategy. We also made a wider survey to all our members in the chapter (there is a huge overlap with chapter members and active users in the community). This input was taken into the board's strategy review process. In addition to that we invited to a meeting where a lot of ideas were collected that has guided the entire planning process.

5. Please provide a link to your organization's strategic plan and separate annual plans for the current and/or proposed funding period, if you have them. A strategic plan is required.

• Strategic plan
• Current annual plan
• Proposed annual plan

Financials: current funding period

The purpose of this section is to give the FDC an idea of how your organization is receiving funds and spending funds toward your current plan. Your current funding period is the funding period now in progress (e.g. 1 January 2015 to 31 December 2015 for most organizations). For organizations new to the APG process, your current funding period is the 12 months before your upcoming funding period (e.g. 1 January 2015 to 31 December 2015 for most organizations).

Table 2

Financials for the current funding period
Revenues or expenses	Planned (budgeted)		Actual, until one month before the proposal due date		Projected
	Currency requested	US dollars	Currency requested	US dollars	Currency requested	US dollars
Revenues (from all sources)	5,115,000	604,695	2,872,0001	339,528	4,380,000	517,804
Expenses	5,115,000	604,695	2,822,0001	333,617	4,380,000	517,804

Table 2 notes:

1. The actuals includes some estimates of quarterly periodicals and may thus vary a little.

• The reason that the projection both for revenues and spending is lower than the budget is that external fundraising has been lower than expected. To balance this, we have not hired in the pace we predicted.
• In the period 2015-01-01 to 2015-06-30, 55% of revenues are non-FDC.

Programs: upcoming year's annual plan

This section is about your organization's programs. A program is a defined set of activities that share the same objectives and a similar theory of change. Please share the general goal of each program, and then list the specific objectives that the program will meet. Please do not include information about your organization's operating activities in this section. You may provide information about activities like administration, staff and board training, fundraising, governance, and internal IT in another section or in a supplementary document, but please do not include these activities here as programs.

1. For each program, please include your targets for each of the global metrics in this table. All global metrics are required, but you may list a target of zero if there are metrics you do not expect results for. You are welcome to provide your other metrics in the detailed program section below.

Since we are really trying to focus on diversity and closing the gender gap, we have started to gather gender disaggregated statistics for all our activities. Due to that, we also feel it is important to have that in mind in our planning and that is why we have chosen to replace the standard table with a more detailed one.

	(1) # of newly registered users				(2) # of active editors involved				(3) # of individuals involved				(4a) # of new images/media added to Wikimedia articles/pages	(4b) # of new images/media uploaded (optional)	(5) # of articles added or improved on Wikimedia projects	(6) Absolute value of bytes added to or deleted from Wikimedia projects
	Men	Women	Other gender identity	Total	Men	Women	Other gender identity	Total	Men	Women	Other gender identity	Total
Access	160	160	3	323	44	16	1	61	1,487	1,454	16	2,957	2,170	104,035	577,575	578,141,000
Use	14	14	0	28	32	2	0	34	473	434	5	912	86	450	1,030	132,400
Community	157	85	4	246	279	67	4	350	904	597	27	1,528	1,998	9,340	1,745	594,400
SUM	331	259	7	597	355	85	5	445	2,864	2,485	48	5,397	4,254	113,825	580,350	578,867,800

Table 3 notes: What really stands out here is Bytes added in Access. This is because we within the Preserving the Cultural Heritage project expect to import most of the Wiki Loves Monuments database to Wikidata.

2. Please list your goals and objectives for each program. Please be sure your objectives meet all three criteria for each program

• Be sure the objectives listed are each SMART: specific, measurable, attainable and relevant, and include time-bound targets.
• Include both qualitative targets and quantitative targets, and remember to highlight your baseline metrics.
• Provide any additional information that is important to our understanding of this program. For example, you may include needs assessments, logic models, timelines, tables, or charts. Share how this program will contribute more broadly to movement learning, or explain how your program aligns with important Wikimedia priorities such as increasing participation and improving content on the Wikimedia projects.

Access

Access

Situation analysis

To increase the access to more freely licensed material is important for our community, our readers and for the society at large. This regards clear free licensing of existing texts, media and data and to create new resources that from the outset are freely licensed. We have identified two different ways that Wikimedia Sverige effectively could contribute to this:

• People contribute to the Wikimedia projects within their institutional frameworks, it could be GLAM staff, researchers or students.
• Resources created elsewhere are put under a free license and can later be included in our projects.

The chapter has over the years gained a lot of experience in working with GLAM, the educational sector and governmental agencies at different levels. In Sweden, larger institutions within the GLAM sector have come a long way in their thinking around free license while smaller GLAM institutions just have started their work. Within the educational sector, many educators have an idea that they want to contribute by creating Wikipedia assignments for their students and during 2015 we have seen increasingly more educators starting to try out Wikipedia’s pedagogical tools, but more work is needed in order for educators to feel comfortable with the culture on Wikipedia and to plan for the whole implementation of the teaching and make it recurring, which is necessary for scaling. Governmental agencies have slowly begun adopting open data, however most of them have no plans in place and there is a momentum where the chapter has the opportunity to sway them into making good choices from the outset.

The chapter's network has grown substantially over the years and we have noticed that the value of having this network is that we spend less time on finding the relevant events, less travel costs, efficient and smoother project development, and we can benefit from already established channels of communication to reach our target audiences. This is something we would like to see continue.

During 2015, the chapter has experienced a positive development regarding advocacy, with several policies accepted, and there is a foundation to build from. With our resources and gathered experience we will be able to efficiently reach decision makers and politicians in 2016. Our previous efforts have been focusing on the European level, rather than the national level, due to volunteer engagement as well as major political events. We will sustain the activities on the European level for 2016, and we have the opportunity to increase our advocacy efforts on national and regional level.

Desired change

1. The chapter shall increase the knowledge about free licenses and increase access to free resources.
2. The chapter shall promote the increased use of free licenses.

Capabilities and opportunities to change the situation

We are currently in a unique position where we can communicate the advantages of contributing to free knowledge, and show how organisations and individuals can benefit from this win-win situation.

This opportunity presents itself since the Wikimedia movement has some extremely popular projects, and from a thorough plan for implementation various institutions can gain exposure, visibility and use. This is our leverage for engaging GLAM-institutions, educators, students, governmental agencies and politicians with the projects. These benefits, however, are not automatically clear to everyone which is why we need to explain and communicate to stakeholders that they can indeed benefit from working with Wikimedia's projects in particular and free knowledge in general, and we need to train and educate how to go about arranging for this multiplier effect of free knowledge.

We have learnt that getting access to an increasing number of free resources takes time and requires a process of discussing and explaining what they are and what the best practice is for implementation. Stakeholders are in different stages as to their awareness and knowledge of free licenses; to most the concept is completely new and to a few it’s already part of their core policies.

We target individuals as well as organisations with our outreach and training, so that individuals have the skills to contribute and the organisations can set up policies and routines on the institutional level to harness the skills and competences without relying too heavily on individual members of staff. The two are closely interconnected.

The individual engagement of participants results in demystifying Wikipedia editing and the use and quality of freely licensed resources, all the while contributing expertise to Wikimedia projects, in their role as e.g. faculty, professors, students or GLAM-staff. We know that only a small number of these participants go on to eventually join the community, so the main way to continue contributing is as part of organised efforts from the institution in partnership with us or independently organised.

On the institutional level, decision makers in position to influence free licenses policies are a target group. We need to grow our network to include new representatives from this group, and at the same time manage our existing relationships with those who already have taken some of the necessary steps towards releasing materials under a free license. We have come to realize that it is crucial to support the forerunners, since they lead the change and others follow their example. An efficient way to do this is to apply for external funding in partnership with the institutions, as it proves general interest in their free materials from grant makers, credits their efforts and results in the material being put to use on Wikimedia projects efficiently. As different organizations work at different pace, the work to increase the amount of resources available for Wikimedia's projects is both about continuing the work done in previous years and work on a change for the future.

Through the very large externally funded project Preserving the Cultural Heritage we will be able to use the expertise in our chapter to gather data, information and media from a number of countries and include it on Wikidata, together with the existing data base of cultural heritage that has been created as part of Wiki Loves Monuments. The project will include batch uploads of images to Wikimedia Commons, adding cultural heritage data to Wikidata and improving the infrastructure for Wiki Loves Monuments. It is a collaboration with Cultural Heritage Without Borders and UNESCO that will help us get a direct access to the decision makers in different countries to convince them to provide the data we need and with GLAMs etc. to get a hold of information and media about cultural heritage in danger globally. This is something we hope to work closely together with other national chapters.

To ensure that laws and regulations are not limiting or destructive to the projects we need to monitor policy developments and relevant fields, and possibly advocate for changes. The contexts we are working in are the Swedish and EU Authorities and content owning institutions at a high level. That means we need to work together with politicians to inform about the consequences of different decisions and explain the questions we are wrestling.

• 
  The chapter shall increase the knowledge about free licenses and increase access to free resources.
• 
  The chapter shall promote the increased use of free licenses.

Activities 2016

• Create and disseminate resources about licenses and hands-on work
• Support or carry out batch uploads and data ingestion
• Disseminate information, maintain relationships and arrange thematic edit-a-thons
• Educate motivated teachers and provide support about Wikipedia's tools for education.
• Workshops and information to staff at organisations with resources that could be freely licensed.
• Events, new collaborations and direct contacts with content owners and like-minded organisations.

Goals 2016

Program	Smart goals 2016	How to evaluate	Notes
Access	Enrich the Wikimedia projects with 20 resources, through the creation and distribution of materials and by providing support and performing batch uploads.	Listings in on-wiki tables as they happen	As resources we count things such as batch uploads, OER's, data sets etc.
	Increase the quality of the Wikimedia projects by having 100 identified subject experts contribute to the Wikimedia projects with at least 1 productive edit each, through the dissemination of information, maintaining relationships or arranging thematic edit-a-tons.	Listings in on-wiki tables as they happen	As subject matter experts we count active and former professionals in a field. Identification can be via systematic usernames with a connection to the institution, special user templates showing the connection to an institution, registration in a Wikiproject etc. We think this will increase from previous years since some are retained from then and new ones will join them.
	Increase the quality of the Wikimedia projects by involving 10 classes in the Wikipedia Education Program, through educating motivated teachers and providing expertise on the Wikipedia tools for education.	Extension:Education Program
	To change the norm of free licenses ensure that 15 organisations clearly license their resources under free licenses, through workshops and support with information aimed at staff within the organisations.	Listings in on-wiki tables as they happen	By clearly licensed, we mean that an upload of these resources to Wikimedia Commons would be undisputed.
	Extend the network of the chapter with 100 centrally placed people and 20 politicians, through events, new collaborations and direct contact with content owners and like-minded organisations.	Listings in off-wiki tables as they happen	As centrally placed people we count who can affect the license of materials. For the politicians we target those who can promote the strategic goals of the chapter.

Use

Use

Situation analysis

In order to increase use of the projects, we want to ensure that as many people as possible are aware about them and that they have the skills to use the resources efficiently for their purposes. Furthermore, we want to ensure that the projects have high usability for as many groups of readers as possible.

By increasing awareness and knowledge about Wikimedia's different projects, more people can leverage the possibilities that free knowledge affords; it increases the opportunities for the chapter to form valuable partnerships; it boosts the chances of recruiting new volunteers to increase the volunteer base. If projects are used by more people and in more settings this stimulates and motivates the already active volunteers when they see that their efforts are worthwhile and that their time has been spent well.

Even though 63% of people in the ages 16-85 in Sweden say that they are using the Wikimedia projects, it shows us that a lot of potential users remain. We also believe that there is a group of users who drastically can improve their usage by becoming more aware about Wikipedia as a major platform for information on the web. To reach the wider general public we need to attract new audiences and in a clear way showcase the strengths of the projects. To reach all these people we need to leverage current events who naturally fit the Wikimedia projects in a positive way.

The latest measurements in Förtroendebarometern.

Regarding the trust for the projects it vary, and also differs in different thematic areas. Previously, Wikipedia was regarded with skepticism, but ever since the quality has improved, more people have started to recommend Wikipedia as a point of entry. It is important that the right people are talking about the projects in a positive way, to gain more trust from a wider audience.

To make it possible to use all the projects and give our users the best possible experience, it is important to ensure a good user interface for as many as possible. The Wikimedia projects are in many ways easy to use due to their stripped design that are not disturbing users who (for various reasons) have a hard time reading. Because of this and that the projects are following Internet standards external tools often work well. But not everybody has access to external tools (due to costs, not available in your language etc.). Built in tools that the users can help improve would benefit everybody with these needs, regardless where they are in the world. For example, up to 25% of the population may be better served through a text-to-speech interface, but today that solution might be out of reach for many users. On the global Wikimedia scale, that is more than 100 million users that could use a better interface.

Another important aspect of user friendliness is a minimum of bugs on the Wikimedia projects as bugs can cause confusion or frustration. To solve them the developers need to find out about them as soon as possible and they need to be described properly so they can solve the problems as fast as possible.

Desired change

1. The chapter shall promote high confidence in and increased use of the Wikimedia projects and free knowledge.
2. The chapter shall promote high usability of the Wikimedia projects.

Capabilities and opportunities to change the situation

Eurovision and the qualifications are huge in Sweden and the qualifications alone have 3-4 million viewers, six Saturdays in a row (compare that to total population of 10 million). We have gained a lot of experience that we now will take to the next level.

Reaching increased knowledge about the Wikimedia projects is central to find more users. In addition to Wikimedia Sverige's overall external communications it is essential to implement targeted interventions where work on the projects are exhibited and placed in a context that create visibility and interest from new target groups. We will do this by connecting the projects to large media events that have a huge audience, and by working closely with new partners and thought leaders with high visibility. Since our resources are finite it will be crucial to collaborate with relevant partners who has the capability to reach out and whose business is in some way a public utility. We need to be seen in the right place with the right partners. We see big opportunities to get our activities showcased together with events like the Eurovision Song Contest and the national qualification competition. These events reach an extremely large proportion of the population both in Sweden and internationally. Through such high visibility collaborations we believe that the increased use in new groups and in new ways in existing users can have impact of scale and we will measure that by pageviews from Sweden. This is a pilot and we will see if this is an efficient way to give our projects increased visibility.

To increase the trust for the projects it is important to build relations to subject matter experts with their own platforms, like Hans Rosling and his organisation, to lecture to journalists and collaborate with other organizations with high confidence in the society, like Reporters Without Borders who we recently met and talked to. By being seen together with relevant organisations we will both gain increased visibility and the trust and also the understanding of the value of free knowledge and the Wikimedia projects. We will also utilize some of the new members in the board with large reach and impact and new organisational members in the chapter (like the distinguished Swedish Academy, who decides who receives the Nobel Prize in literature). We will measure the trust through a survey called Förtoendebarometern (en. Trust Barometer) that has been carried out for 19 years and where Wikipedia has been included in the data since 5 years.

During 2015 we are doing a pre-study of how to integrate text-to-speech in Mediawiki. This will end with a project plan where we already have strong signs that we could go directly into an implementation phase in 2016. Text-to-speech is an area that has developed quickly the last few years. In Sweden the work with increased availability has been going on for a number of years and there is world class expertise that can be drawn upon. In the pre-study we have already engaged researchers from KTH Royal Institute of Technology and a company working in the field. The project will most likely last into 2017, but we aim at having a functional prototype up by the end of the year. The software will be multilingual and accept user contributions for improvement. Wikimedia Sverige's staff has experience from development projects and has now gained some hands on experience with MediaWiki development (for Wikidata), that now is deployed live. In the end, this work will increase the usability for many users.

As the chapter constantly interacts with groups of new users who use the software in ways not experienced users do we often discover problems and bugs that have not been reported before. As many users say that it is complicated and boring to report the bugs, the chapter can act as a bridge between users and the developers and immediately file bug reports. Only when bugs are known work towards ensuring usability can start.

• 
  The chapter shall promote high confidence in and increased use of the Wikimedia projects and free knowledge.
• 
  The chapter shall promote high usability of the Wikimedia projects.

Activities 2016

• Build relationships with organisations and experts with high credibility and reach
• Collaborate with media in current contexts with high visibility
• Develop Wikispeech - a text-to-speech functionality for Mediawiki
• Bug reporting

Goals 2016

Program	Smart goals 2016	How to evalute	Notes
Use	Keep or increase the confidence in Wikipedia in the March 2017 measurement by Förtroendebarometern through targeted dissemination of information and relationship-building with opinion leaders with a high level of confidence.	Survey by Medieakademin.	Since the trust level has varied up and down over the years, we will for 2016 aim at keeping it at the same level.
	Increase the number of page-views on the Wikimedia projects from Sweden with 10% compared with the same month the previous year the months we have collaborations with media in current contexts.	Statistics from Wikimedia Foundation.	Page views is the best way we have identified to measure use. There are other ways, but they all seem to come with unduly overhead just to measure it, which we rather would spend for programmatic work.
	Decrease the number of bugs in the software through reporting 100% of all verified bugs within one week of being encountered.	Keep track in an on-wiki table.	As bugs, we also include erroneously translated critical messages and untranslated critical messages.
	To make content available for more readers, create a functional text-to-speech prototype before the end of the year.	Evaluation at the end of the year.

Community

Community

Situation analysis

Users on Swedish Wikipedia.

The Swedish communities are quite positive towards technological solutions, such as advanced templates, bots and Wikidata. However, there are only a handful power users who understand them, so the demand for expertise is higher than the supply. During 2014 and 2015 we have given this kind of support, and based on the feedback it is much appreciated. We also see that many community members engage in various events and activities in order to get more high quality material to the projects. Sometimes these also come with hurdles, like travel costs, need for high quality photographic equipment or accreditation to be able to enter an event or building, which can make them to give up on their ideas.

In order to keep the volunteers engaged it is important to organize community building events where volunteers can meet, discuss, share ideas and knowledge, and plan for the future together. This is important both for chapter activities (to keep interest up and costs down) and for the projects as an in-person meeting quickly can clear obstacles and misunderstandings. We believe that this is a good way to get volunteers that are not that active currently more involved.

Last Christmas, we had a survey done on Swedish Wikipedia, the first one ever in Swedish. It gave us insights to the demographics of Wikipedia, and data on things we only had hunches on before. In short, the community is relatively homogeneous regarding gender. The community is also fairly small, where the core of very active users are down in the one hundreds. This has been quite stable over time, judging from the official statistics.

The activities we have bring content to the projects and we can see how we engage a more diverse group of participants than the editing community, however new editors rarely enter the core community. We have an opportunity to bring diversity to the editing community with the right support in place.

Desired change

1. The chapter shall support active users with expertise and other resources.
2. The chapter shall promote an inclusive climate and low barriers of entry for new users.

Capabilities and opportunities to change the situation

We have over the years fine tuned our support to the community, and demand is high, and somewhat growing. Within the chapter there are good knowledge about both complex wiki-matters which we can share with the community. The technology pool that we have are quite mature and well used and only need minor updates. However, after feedback from the community, we realized that some volunteers outside of Stockholm was feeling that they bothered the office when they asked for it to being sent to them. Now we have decided to have local branches of the tech pool with basic equipment which makes us think that the usage of these will rise and some volunteers have stepped forward to maintain the local tech pool in their cities.

There are already a number of events for the community being planned in different cities in Sweden for next year that will help build a strong community. The chapter can support them in different ways, e.g. with communication, material and covering direct costs for venue and catering etc. Time and time again we hear that this sort of meetups are a great way to increase the sense of belonging to the community and that they are great ways to quickly discuss and iterate ideas without the frustration of misunderstandings that are common in written communication.

We continue our work with diversity, which we still have external funding secured for large parts of 2016. Since the absolute number in the community is quite small, even small positive outcomes from our projects stand a good chance of achieving relatively large impact in the community. There will be huge synergy effects with the work we do within education and GLAM-institutions regarding increasing the diversity in the community since we engage a, by default, more diverse group of participants. Supporting welcoming and friendly spaces where new users can interact with experienced users in a productive way will increase the chances of a growing and more diverse community.

We believe the different Wiki Loves initiatives are a good way of attracting new users to the projects in a fun and easy way. We are especially keen on adding Earth, Food and LGBT to the ones we do in 2016. Our statistics from Wiki Loves Monuments over the years show that it still attracts new users and that the diversity in these groups are higher than in the community at large. By trying these new themes we believe that we can tap into a new user base.

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  The chapter shall support active users with expertise and other resources.
• 
  The chapter shall promote an inclusive climate and low barriers of entry for new users.

Activities 2016

• Community support project including
  • Technology pool
  • Mini grants
  • Travel grants
  • Reference literature
  • Expertise
• Work for diversification (mentors training, workshops, tea house)
• Wiki Loves *

Goals 2016

Program	Smart goals 2016	How to evalute	Notes
Community	To make users work easier, support at least 50 wikimedians (or other free knowledge evangelists) 365 times with expertise, financial or other resources.	Combination of on- and off-wiki tables.	Some users are frequently returning, so we are using a combination of unique users and occasions
	To strengthen the community the chapter will support 50 recurring meetups where 50 unique wikimedians participates and that 50% of the repondents to a survey express that these have been community building.	Qualtrix surveys	With recurring meetups we are referring to some type of face-to-face meetings that are repeated over time
	To introduce more users from underrepresented groups in the community get 1 productive edit from 365 unique users from these groups through edit-a-thons, workshops, outreach and events aimed towards them.	Qualtrix surveys in combination with off-wiki tables	We believe that it is important to put a focus on the diversity in participants we have in our activities. Underrepresented groups are here defined as: women contributors whose native language are different than the 10 largest Wikipedias contributors 60 years or older
	To grow the community, get 250 rolling surviving new active editors through the promotion of improved pre-conditions on Wikimedia projects.	Wikimetrics	This includes all new users through our projects and events and all those who interacts with the tools and workflows we improve (like the Tea House) and then succeed to fulfill the criteria

Staff and contractors: upcoming year's annual plan

1. Please describe your organization's staffing plan or strategy here, or provide a link to your organization's staffing plan or organogram.

We have a few guiding principles in addition to our plan and strategy. One very important is to only hire people after funding has been secured. That means that we are in control over spending even if we are not getting external funds in the pace we predicted. Besides that, we value a mix of people from the community and professionals with another background. As of now we have 4 persons out of 7 who has a long time community background. We also strive for diversity in the staff and of the 7 employees 3 are women and 4 are men. Since we are very few employees, and since it rhymes very well with Swedish traditions, we are having a very flat organisation.

2. List of staff by department or function.

You can use this table (or substitute your own list) to show us the number of FTEs (fulltime equivalents) for each department or function, where one person working at 100% time would be counted as 1.0. We need this information about the total number of staff (FTEs) you will have hired by the end of the current funding period, and staff you will have hired by the end of the proposed funding period.

Table 4

FTEs
Department or function	End of current funding period	End of upcoming funding period	Explanation of changes
Executive director	1	1
Financial administrator	0.5	0.5
Communications officer	1	1
Project managers	3.5	5	Increase is pending the external grants.
Developers	0.5	2	Increase is pending the external grants.
Total (should equal the sum of the rows):	6.5	9.5

Table 4 notes or explanation of significant changes:

• The communications officer is a new role for 2015, and started on full time in August.
• With the very probable upcoming external grants regarding Wikispeech and Preserving the cultural heritage, we will need to hire more developers. We will also need to expand with a project manager. However any growth is completely pending and decided on success in external funding.

3. How much does your organization project to spend on staff during the current funding period, or in the twelve month period before your proposed grant will start (e.g. 1 January 2016 to 31 December 2016), in currency requested and US dollars?

2,909,000 SEK ≈ USD 343,924, whereof 41% externally funded.

4. How much does your organization expect to spend on staff during the proposed funding period (e.g. 1 January 2016 to 31 December 2016), in currency requested and US dollars?

4,737,950 SEK ≈ USD 560,120, this is an upper limit, depending on external funding.

Financials: upcoming year's annual plan

Detailed budget: upcoming year's annual plan

Please link to your organization's detailed budget showing planned revenues and expenses for the upcoming funding period (e.g. 1 January 2016 to 31 December 2016). This may be a document included on this Wiki (Meta) or a publicly available spreadsheet.

• Detailed budget (also includes detailed GlobalMetrics planning and distribution of our own metrics)

Revenues: upcoming year's annual plan

1. Does your organization plan to draw on its operating reserves during the upcoming funding period to support its expenses? If so, please provide the amount you intend to draw from your reserves here. This should not be included as revenue in the table below.

No.

2. Please use this table to list your organization's anticipated revenues (income, or the amount your organization is bringing in) by revenue source (where the revenue is coming from) in the upcoming funding period (e.g. 1 January 2016 to 31 December 2016). Use the status column to show if this funding is already guaranteed, if you are in the process of requesting funding, or if you are planning to request funding at a later time. Please feel free to include in-kind donations and resources in this table, as applicable, but use the status column to show that they are in-kind resources.

Table 5

Anticipated revenues for the upcoming funding period
Revenue source	Currency requested	US dollars	Status (e.g. guaranteed, application)
Membership fees	100,000	11,822	Estimated.
Donations	80,000	9,458	Estimated.
Interest, misc	15,000	1,773	Estimated.
FDC	2,616,000	309,264	Requested.
Swedish Agency for Youth and Civil Society	219,000	25,890	Guaranteed, ongoing project 2015-2016.
Swedish Civil Contingencies Agency	137,500	16,255	Guaranteed, ongoing project 2015-2016.
Swedish Post and Telecom Authority	1,000,000	118,220	We are currently conducting a pre-study funded by the Swedish Post and Telecom Authority (300,000 SEK ≈ USD 35,466). If it is successful the project will continue into a larger scale.
The Culture Foundation of the Swedish Postcode Lottery	3,374,900	398,981	We are in a negotiation process, detailing the project together with the foundation until end of November.
The Royal Armoury	16,000	1,892	Most likely, annual funding for a couple of years now.
Bobitek AB	10,000	1,182	Guaranteed, ongoing project 2015-2016.
Total revenues (should equal the sum of the rows):	7,568,400	894,736	-

Table 5 notes: If your organization has significant funding other than FDC funds, please note how those funds will be used.

• In general, the FDC funding is used for high-priority projects as well as our core operation.
• The two significant fundings outside FDC are from The Culture Foundation of the Swedish Postcode Lottery and The Swedish Post and Telecom Authority. The first mentioned will be used in the Preserving the Cultural Heritage project as described above. This is a continuation and adoption of the work we have done in the cultural sector and with open data previously and where we have a lot of experience and know what is needed. The second one will be used in the Wikispeech project which is projected to continue into 2017.

This is a significant increase in revenues which is a great opportunity for us now, and we think it could be a really good boost for the chapter in order to be seen in very positive contexts, which in turn might lead to other good opportunities in the future. As we have known about these opportunities and worked towards them for nearly a year we have been able to prepare and plan for this increase of staff and finances. As we already have had staff for a few years we already have all the practical things in place to be able to handle the work associated with this increase.

• We also have several other grants planned as backup, where we are well prepared and also have a high chance in securing substantial funding. That means that we are not totally dependent on the two mentioned applications above.
• This is the upper limit we will go for in 2016. We will rather negotiate the time spans for the grants than grow further and rather become more sustainable over time. This maximum growth is at a level we can handle with our current infrastructure and office space.

Operating reserves: upcoming year's annual plan

Please note that there is a policy that places restrictions on how much FDC funding your organization can use to build its operating reserves. If you would like to use FDC funding to for your organization's reserves, you must note that here. You will not be able to decide to allocate FDC funding from this grant to your reserves at a later date.

1. How much does your organization plan to have in operating reserves by the end of the current funding period?

720,000 SEK ≈ USD 85,118

2. How much does your organization plan to have in operating reserves by the end of the upcoming funding period?

920,000 SEK ≈ USD 108,762

3. If your organization plans to use FDC funding to increase your reserves in the upcoming funding period, how much FDC funding will your organization use to build reserves?

100,000 SEK ≈ USD 11,822

Expenses: upcoming year's annual plan

1. Expenses by program (excludes staff and operations).

Program expenses are the costs associated specifically with your organization's programs. These costs do not include operating expenses or staff salaries, which will be described in separate tables. For example, program expenses may be the costs of an event, the costs of outreach materials specific to a program, budgets for microgrants and reimbursements, or technical costs associated with specific programs. The programs listed in this table should correspond to the programs you have listed in the programs section of this proposal form.

Program	Currency requested	US dollars
Access	1,211,000	143,164
Use	358,000	42,323
Community	311,100	36,778
Total program expenses (should equal the sum of the rows)	1,880,100	222,265

Table 6 notes: If your organization has significant funding other than FDC funds for specific programs, please make a note of that here.

• For Access, 1,057,500 SEK are from external funds.
• For Use, 300,000 SEK are from external funds.
• For Community, 51,000 SEK are from external funds.

2. Total expenses. Please use this table to summarize your organization's total expenses overall.

These are divided into three expenses categories: (1) staff expenses from Table 4 (including staff expenses for both staff working on programs and operations), (2) expenses for programs from Table 7 (does not include staff expenses or operations expenses), and (3) expenses for operations (does not include staff expenses or program expenses). Be sure to check the totals in this table to make sure they are consistent with the totals in the other tables you have submitted with this form. For example, your total program expenses excluding staff will be equal to the total in Table 7, while your total staff expenses will be equal to the total in Table 4 and your total expenses will be equal to the total in Table 1.

Table 7

Expense type	Currency requested	US dollars
Program expenses (total from Table 7, excludes staff)	1,880,100	222,265
Operations (excludes staff and programs)	750,350	88,706
Upcoming staff total expenses (from Table 4)	4,737,950	560,120
Amount to be added to operating reserves (if applicable)	200,000	23,644
Total expenses (should equal the sum of the rows)	7,568,400	894,736

Table 7 notes:

Verification

Please enter "yes" or "no" for the verification below.

The term “political or legislative activities” includes any activities relating to political campaigns or candidates (including the contribution of funds and the publication of position statements relating to political campaigns or candidates); voter registration activities; meetings with or submissions and petitions to government executives, ministers, officers or agencies on political or policy issues; and any other activities seeking government intervention or policy implementation (like “lobbying”), whether directed toward the government or the community or public at large. Grants for such activities (when permitted under U.S. law and IRS regulations) should be sought from the Wikimedia Foundation Project and Event Grants Program .

I verify that this proposal requests no funds from the Wikimedia Foundation for political or legislative activities

Yes

Once this proposal is complete, please sign below with the usual four tildes.

• Jan Ainali (WMSE) (talk) 20:06, 1 October 2015 (UTC)

Please do not make any changes to this proposal form after the proposal submission deadline for this round. If a change that is essential to an understanding of your organization's proposal is needed, please request the change on the discussion page of this form so it may be reviewed by FDC staff. Once submitted, complete and valid proposal forms submitted on time by eligible organizations will be considered unless an organization withdraws its application in writing or fails to remain eligible for the duration of the FDC process.