Launch of Wikipedia Zero partnership in Nigeria (Smile Nigeria: 250K subs)
NOTE: Nigeria is one of the 6 priority countries we have conducted New Readers research on. The additional countries are: Mexico, Brazil, India, Indonesia and Egypt.
External: Smile
Internal: Comms
Done
Launched Wed 5th July.
Goal 3
Planning future direction of partnerships in Global Reach affordability-focused partnerships and program.
Finalize strategic proposal with a reassessment of affordability-focused partnerships and programs.
Internal: Comms and Legal
Done
Reassessed affordability-focused partnerships and programs and strategic proposal finalized. To be communicated during Q2.
Hire the Partnerships & Global Reach Lead Programs manager.
Internal: Recruiting/T&C
Done
Hired completed.
Goal 4 (Crossfunctional): Movement Strategy.
Launch and execute planned activities as part of the 2030 Wikimedia Movement Strategy by leading synthesis and communications for "New Voices".
Synthesize and elevate insights and findings from the New Voices track (design research results, expert interviews, local events).
Be a liaison for affiliate-led events to be held in the Middle East, Africa, Asia, and Latin America.
Conclude 1:1 interviews with experts in the Middle East, Africa, Asia, and Latin America.
Communicate synthesized information gathered in New Voices track to Wikimedia community present at Wikimania 2017, including presentations, regional meetings, participation in the Community Village, among others.
Internal: - Movement Strategy Core and extended team, Comms.
Done
96 expert interviews conducted in our target regions
22 affiliate-led events held in our target regions.
Increase awareness of Wikipedia in two of our target countries, in collaboration with local communities.
Communicate projects and efforts of New Readers with Wikimedia community.
We will work together with Communications on rolling out the marketing plans in India and Nigeria alongside the Wikimedia communities there.
Internal: Comms, Legal.
External: Marketing agency.
In progress…
The 2 web videos (1 and 2 and the Q&A blog post featuring the Nigerian UG / community launched the week of September 20th.
The marketing agency for India awareness campaign has been selected. Currently, at scripting stage. Community review team has been setup.
Learnings from New Readers Awareness campaigns in Iraq and Nigeria presented at Wikimania.
Deliver a plan to distribute offline Wikipedia at a national level in 1-3 target countries. Plan should include product, partnerships, and grant strategies as appropriate.
Internal: Product.
External: Kiwix.
In progress…
Pipeline being completed, for plan to be completed in Q2.
Ongoing conversation with Kiwix within grant advisory. Preparing for next round of grant.
Offline general strategy being built for Q2
Determine viability of policy actions or collaborations around affordability (i.e. joining relevant coalitions).
Internal: Legal.
In progress…
Review by policy team finalized. Georgina/Jorge defining final recommendation for New Readers.
Communicate New Readers current work to Wikimedia community present at Wikimania 2017, including presentations, regional meetings, participation in the Community Village, among others.