Fundraising email campaigns
The Wikimedia Foundation regularly runs fundraising email campaigns. Emails asking for donations are sent to those in the WMF's donor database, which is populated when donors opt-in for future email communications when they make a donation. As of 2019, the Wikimedia Foundation sends out a maximum of three email appeals per donor per year.
Moska Shaver is currently the WMF's Fundraising Email Associate, managing the international fundraising email campaigns. Each year since 2012-2013 (as of 2018), the WMF has contracted Trilogy Interactive, LLC for emailing donors.[1]
History
edit| Year | Emails sent | Donations from emails | Total fundraising | % | Report | Trilogy Interactive fee |
|---|---|---|---|---|---|---|
| 2010 | 685,371 | $903,511.28 | $15,026,289 | 6% | Report | - |
| 2011 | 1,332,184 | $1,590,713 | $24,018,004 | 7% | Report | - |
| 2012 | ? | ? | $35,188,200.29 | ? | Report | $68,264 |
| 2013-14 | ? | $4,374,764.56 | $51,070,659 | 9% | Report | $82,837 |
| 2014-15 | 5,710,299 | $8,310,107 | $75,000,000 | 11% | Report | $229,615 |
| 2015-16 | 14,598,979 | $16,967,399 | $77,000,000 | 22% | Report | $295,878 |
| 2016-17 | 19,289,697 | $23,568,140.51 | $91,000,000 | 26% | Report | $249,766 |
| 2017-18 | "over 7 million" | $24,465,793 | $100,000,000 | 24% | Report | $250,434 |
| 2018-19 | Unspecified | $29,224,326 | $112,900,000 | 26% | Report | $290,748 |
| 2019-20 | Unspecified | $30,774,715 | $124,100,000 | 25% | Report | $435,770 |
| 2020-21 | Unspecified | $35,300,000 | $154,763,121 | 23% | Report | - |
References
edit- ↑ See Form 990s.