Fundraising 2011/Test Updates/September/28

September 28 UK systems testEdit

We ran a one hour campaign (from 1900-2000 UTC) with Wikimedia UK to test their new setup for accepting donations by Direct Debit (a popular method for recurring payments in the UK). The banner and appeal used were the successful Brandon Harris one from our weekly fundraising tests.

Our landing page gave donors the option to either make a one time donation by credit card/PayPal, or to set up a recurring donation with a Direct Debit. We made some changes to our code and WMUK set up a backend database, to allow them to record tracking data (such as campaign and banner name) for Direct Debits.

The test ran smoothly. Single donations unsurprisingly proved more popular, but we did have a number of people successfully set up Direct Debits. Now the system is known to work, WMUK have already begun identifying opportunities for future form tests.

Pcoombe (WMF) 20:41, 29 September 2011 (UTC)

Statistics
PayPal donations Monthly DDs Quarterly DDs
Total number of donations 191 2 4
Total value of donations £2,496.50 £5 £30
Average value of donations £13.07 £2.50 £7.50