Fundraising 2011/Test Updates/September/09
September 9, 2011 EN Sarah appeal Test
editWe’ve tested an appeal from Wikipedia editor Sarah Stierch against Jimmy’s founder appeal. Sarah’s banner had almost the same click rate as Jimmy’s banner but Jimmy's donation rate came out ahead.
Sarah’s appeal was a bit longer than the other appeals we’ve tested so far. We’ll work on alternate versions as well as shortening it up for future tests.
Right now, we’re working through several editor appeals to test, but we are still looking for more people to interview. The Storytellers are interviewing Wikipedia editors, supporters, and contributors. If you would like to be interviewed about your Wikipedia experience and to tell readers why we need donations, please get in touch by emailing wikistory@wikimedia.org
Thanks Mhernandez 21:19, 14 September 2011 (UTC)
| title | views | donations | amount | amount50 | avg_donation | avg_donation50 | click_rate | don_per_imp | amt_per_imp | amt50_per_imp | don_per_view | amt_per_view | amt50_per_view |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jimmy | 12702 | 160 | 3392.63 | 2497.68 | 20.6 | 15.53 | 0.016985 | 0.000216 | 0.004590 | 0.003371 | 0.013662 | 0.286533 | 0.212391 |
| Sarah | 12529 | 89 | 1648.04 | 1546.24 | 22.14 | 19.34 | 0.016640 | 0.000119 | 0.002210 | 0.002075 | 0.007589 | 0.141061 | 0.13264 |
- Raw Statistics
September 9, 2011 US Form Design Test
editThe fundraising team has spent the last couple of weeks working on donation form designs, and we have testeed three new versions of our form.
We have not yet found a new donation page to out-perform our best page from the 2010 fundraiser, but we are getting closer.
These three forms tested different placement of the PayPal donation button and personal information fields (name, address and email).
- Personal information fields showing
- Personal information fields hidden
- Personal information fields showing with a higher PayPal button
Our 2010 page performed the best, but the form with the personal information fields hidden was the second best performer.
For our next test, we’re working on a couple of brand new layouts and form features to optimize the donation process for our readers.
Mhernandez 03:51, 15 September 2011 (UTC)
Round 1
edit- Raw statistics
| title | views | donations | amount | amount50 | avg_donation | avg_donation50 | click_rate | don_per_view | amt_per_view | amt50_per_view |
|---|---|---|---|---|---|---|---|---|---|---|
| ExtraInfo_A | 9708 | 209 | 4766.55 | 3911.00 | 21.71 | 18.52 | 0.017645 | 0.021432 | 0.488936 | 0.401043 |
| ExtraInfo_B | 9722 | 234 | 5153.00 | 4503.00 | 22.05 | 19.62 | 0.017642 | 0.024061 | 0.532165 | 0.464387 |
| ExtraInfo_C | 9733 | 206 | 4847.00 | 3945.00 | 25.78 | 20.37 | 0.017642 | 0.021003 | 0.493184 | 0.401973 |
Round 2
edit- Raw statistics
| title | views | donations | amount | amount50 | avg_donation | avg_donation50 | click_rate | don_per_view | amt_per_view | amt50_per_view |
|---|---|---|---|---|---|---|---|---|---|---|
| Control (D) | 16524 | 401 | 8899.94 | 7349.94 | 22.66 | 18.70 | 0.016543 | 0.025372 | 0.568208 | 0.464700 |
| ExtraInfo_B | 16498 | 403 | 8664.00 | 7064.00 | 21.02 | 17.35 | 0.024867 | 0.01654 | 0.533696 | 0.433966 |