Fundraising 2011/Test Updates/October/27

Community Submitted Banner Testing October 27, 2011Edit

During the 2010 fundraiser, community members submitted hundreds of banner ideas. We tested a lot of them but there were still quite a few that we didn't get a chance to test. We came back to a few of these ideas and ran a test with these banners:


  • The Jimmy banners still came out far ahead of the others.
  • Including a photo in one of the non-Jimmy appeal banners did help significantly, but Jimmy's personal appeal text could not be beat.
  • Jimmy's banner with a photo had a much higher click and donation rate than the text-only Jimmy banner.