Fundraising 2011/Test Updates/October/21text

Staff banner text testing October 21, 2011Edit

In our big day of staff appeal testing, we also switched up the banner text and tried out:

  • Please read: An appeal from our staff
  • Please read an appeal from our staff
  • Please read: a special appeal from our staff
  • Our staff has a question for you
  • Our staff needs your help
  • How important is it to you that Wikipedia is ad-free?

Results

We couldn't beat the standard "please read" text although "special" appeal looks like it was pretty close.


Banner Test Results
title impressions views donations amount amount50 click_rate don_per_imp amt50_per_imp amt_per_imp don_per_view amt_per_view amt50_per_view avg_donation avg_donation50
Horizontal staff 860325 10218 108 3289.68 2195.27 0.0118769 0.000126 0.003823761 0.002551673 0.0106 0.32195 0.214843 30.46 20.326574
Special Staff 863433 8158 81 1932.83 1584.47 0.00944833 0.000094 0.00223854 0.001835081 0.0099 0.236924 0.194223 23.862099 19.561358
Staff 863141 8604 76 2138.86 1432.6 0.00996824 0.000088 0.002477995 0.001659751 0.0088 0.248589 0.166504 28.142895 18.85